Bailey Orthodontics

What Bailey Orthodontics does

Bailey Orthodontics is a privately held, founder-owned orthodontic practice operating two clinical locations in the Phoenix West Valley of Arizona — Surprise (14997 W Bell Rd, Ste 150) and Verrado/Buckeye (4175 N Pioneer Dr, Ste 107). Founded by Dr. Spencer Bailey, DDS, MSD, a board-certified orthodontist (American Board of Orthodontics) with 20 years of clinical experience, the practice serves three patient segments — kids, teens, and adults — through a unified portfolio of three core offerings: traditional braces and retainers, Invisalign clear aligners (delivered as a Blue Diamond Provider), and adjunct cosmetic/laser procedures including laser gingivectomy and laser exposure for impacted teeth. The practice has cumulatively treated over 6,000 patients over 15 years and maintains a 5-star Google review reputation.

The business operates a direct-to-consumer professional services model: patients schedule complimentary consultations via website, phone, or email, receive personalized treatment plans, and pay via cash, check, credit/debit, automatic payment processing through Orthobanc, interest-free in-house financing, or HSA/FSA cards. The practice files insurance claims on behalf of patients and offers preferred family pricing for multiple family members in concurrent treatment. The clinical team comprises two orthodontists (Dr. Bailey and Dr. Lauren Gullett) supported by a team of approximately 12 staff including financial, treatment, marketing, and scheduling coordinators, clinical assistants, and sterile technicians. Marketing is conducted through the company website, Instagram, Facebook, and Google review reputation management.

The practice has no disclosed external investors, no PE/VC involvement, no parent company, and no intellectual property (patents or trademarks). Strategic positioning emphasizes a family-oriented, personalized care model — including differentiation elements such as "Snickers" the office dog and personal-team continuity — over a high-volume, single-product operator model. The most significant recent strategic move was the 2024 expansion to a second location in Verrado, accompanied by the addition of a second orthodontist and a new cosmetic/laser service line, positioning the practice for measured multi-location growth within the high-growth Phoenix West Valley submarket.

Name

Bailey Orthodontics

Legal name

Bailey Orthodontics

Website

https://baileyorthoaz.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Bailey Orthodontics is a founder-owned, dual-location orthodontic practice in Surprise and Verrado, Arizona, offering braces, Invisalign (Blue Diamond Provider), and cosmetic/laser treatments to kids, teens, and adults in the Phoenix West Valley.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB)

Keywords

• Orthodontic treatment services
• Braces and retainers
• Invisalign clear aligners
• Cosmetic dental laser
• Orthodontic consultations

Headquarters

HQ city

Surprise

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces, retainers, Invisalign clear aligners, and cosmetic/laser treatments. Revenue generated through treatment plans based on clinical evaluation, personalized treatment plans, and estimated length of care. Payment options include cash, check, credit/debit cards, automatic payment processing through Orthobanc, interest-free financing, and HSA/FSA processing. Preferred family pricing available for multiple patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bailey Orthodontics is a dual-location orthodontic practice that provides professional orthodontic treatment services, including traditional braces and retainers, Invisalign clear aligners, and cosmetic and laser dental procedures. The practice serves kids, teens, and adults across its Surprise and Verrado, Arizona offices, offering complimentary consultations, personalized treatment plans, and flexible payment options including insurance filing, interest-free financing, and preferred family pricing.

Product overview

Bailey Orthodontics is a dual-location orthodontic practice offering a unified portfolio of three core treatment offerings: Braces & Retainers (traditional bracket-and-wire alignment for all ages), Invisalign® Clear Aligners (a Blue Diamond Provider offering removable clear aligners for teens and adults), and Cosmetic & Laser procedures (advanced laser gingivectomy and tooth exposure as finishing/adjunct treatments). The three products serve different patient segments (kids, teens, adults) and treatment preferences, functioning as complementary paths to the same outcome — a corrected, healthy smile.

Differentiator

Problem solved

Functional benefit

Products and services

• Braces & Retainers
• Invisalign Clear Aligners
• Cosmetic & Laser Treatments

Quantifiable outcome

• 6,000+ patients treated with new and improved smiles over 15 years
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Benevis: Dental support organization supporting affiliated practices including orthodontic service delivery, with national scale and operational infrastructure. Comparable as an institutional competitor that competes for orthodontic patients and clinical capacity in U.S. local markets.
• Dentsply Sirona: Global dental equipment and consumables manufacturer that owns the Byte direct-to-consumer clear-aligner brand. Comparable because Dentsply Sirona supplies much of the clinical equipment Bailey uses and, via Byte, competes in the same end consumer clear-aligner market.
• Aspen Dental: Large multi-location dental services brand with locations across the U.S. that includes orthodontic offerings. Comparable as a chain competitor with brand awareness and pricing flexibility that an independent orthodontic practice must contend with.
• Heartland Dental: Largest U.S. dental support organization providing non-clinical support to affiliated dental practices. Comparable as a scaled competitor that supports orthodontic service delivery in many offices and competes with independent orthodontic practices for patients and clinical talent.
• 3M Oral Care (Clarity Aligners): Manufacturer of Clarity clear-aligner systems and orthodontic supplies that compete directly with Invisalign in the same product category Bailey Orthodontics sells to patients. Comparable as a product-side incumbent shaping the clear-aligner options available to orthodontic practices.
• Pacific Dental Services: Major dental support organization with affiliated practices offering orthodontic services among broader dental offerings. Comparable as an institutional-scale competitor with greater marketing reach and capital resources than an independent practice like Bailey.
• Western Dental & Orthodontics: Large multi-state dental and orthodontic chain that delivers traditional braces, clear aligners, and general dental services at scale. Comparable to Bailey as a competing orthodontic service provider, though operating through a corporate chain model rather than an independent single-specialty practice.
• Align Technology (Invisalign): Manufacturer of the Invisalign clear-aligner system that Bailey Orthodontics is certified to deliver as a Blue Diamond Provider. Comparable because Align Technology defines the product, training, and case-volume tiers that drive Bailey's premium service line, and it represents the dominant incumbent in the clear-aligner category.

Emerging players

• SmileDirectClub: Direct-to-consumer clear-aligner brand that historically competed in the same adult/teen orthodontic segment Bailey serves, but through an at-home impression model rather than in-office care. Comparable because its existence pressures both pricing and consumer behavior in the clear-aligner category.
• Candid: Direct-to-consumer and hybrid clear-aligner brand that targets the same mild-to-moderate adult orthodontic cases Bailey treats with Invisalign. Comparable as a category disruptor shaping how patients evaluate cost, convenience, and clinical setting for orthodontic treatment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/baileyorthoaz
• Instagraminstagram.com/baileyorthoaz
• Xx.com/baileyortho_az

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bailey Orthodontics