Pantelion Films
Pantelion Films is a Santa Monica-based film production studio producing high-profile commercial content, including Super Bowl broadcast spots, for enterprise brand advertisers such as Microsoft and T-Mobile.
- Company typePrivate
- Founded2010
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pantelion Films does
Pantelion Films is a private film production studio headquartered in Santa Monica, California, founded in 2010. The company produces commercial film content for high-profile advertising campaigns, with documented capability to deliver broadcast-quality 30-60 second spots for marquee television events, including Super Bowl placements. Its client base consists of large enterprise brands seeking national-scale advertising impact, with named engagements including Microsoft (a 30-second Super Bowl 60 ad integrating Copilot in Excel with NFL recruiter personas) and T-Mobile (a 60-second Super Bowl spot featuring the Backstreet Boys filmed at the brand's Times Square location).
The company's core technology is commercial film production for high-profile advertising campaigns, and it derives revenue through production services for major brand advertisers. Its go-to-market motion is centered on securing and executing Super Bowl-level advertising assignments, leveraging an NFL partnership ecosystem and celebrity/entertainment relationships as differentiators. Paul Presburger serves as Chief Executive Officer. The company operates with 11-50 employees, consistent with a boutique production house model built around selective, high-value engagements rather than high-volume output.
Pantelion Films firmographics
Firmographics- Name
- Pantelion Films
- Website
- https://pantelionfilms.com
- Company type
- Private
- Founded year
- 2010
- Headcount range
- 11–50 employees
- Short description
- Pantelion Films is a Santa Monica-based film production studio producing high-profile commercial content, including Super Bowl broadcast spots, for enterprise brand advertisers such as Microsoft and T-Mobile.
- Ownership category
- akta.pro rank
Pantelion Films industry classification
Industry- Product category
- Film Production Services
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Brand Advertising (Broadcast/Online Commercials) (MPADAEAA)
- akta.pro secondary industries
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Cinema Media Buying (BPAFABAG)
Keywords
Where Pantelion Films is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Pantelion Films business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels2 records
Pantelion Films product offering
Product offeringCore offering
Pantelion Films is a film production studio that produces commercial film content for major brand advertisers. The studio creates broadcast-quality commercials, including high-profile national campaigns such as Super Bowl advertisements for enterprise clients. Its work centers on storytelling through celebrity partnerships and NFL/entertainment industry integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Super Bowl Commercial Production Production of 30-60 second broadcast-quality national television commercials for enterprise brand advertisers seeking premium Super Bowl airtime. Productions integrate NFL properties and major brand partnerships to produce memorable advertising creative.
- Celebrity Brand Partnership Commercials Production of commercial content incorporating celebrity talent and music-driven brand storytelling for enterprise clients in consumer-facing industries.
Companies that use Pantelion Films
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Pantelion Films technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pantelion Films partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MicrosoftcorePanay Films created a 30-second Super Bowl 60 ad in partnership with Microsoft, depicting NFL recruiters using Copilot in Excel to analyze player statistics. The ad was tied to Microsoft's existing NFL partnership, indicating a multi-layered strategic relationship involving production services and brand integration.
- T-MobilecorePanay Films created T-Mobile's 2026 Super Bowl commercial featuring the Backstreet Boys, filmed at the company's Times Square store in New York City. The 60-second spot features a reimagined version of the band's hit song 'I Want It That Way' with new lyrics, scheduled to air during the second quarter of Super Bowl Sunday.
- NFL (via Microsoft partnership)corePanay Films leveraged Microsoft's existing NFL partnership for the Copilot Super Bowl ad featuring NFL recruiters. The production company integrates NFL properties and professional football context into commercial creative for brand advertising campaigns.
Recent moves3 records
Expansion highlights3 records
Pantelion Films competitors and assessment
Company assessmentDirect peers
- SMUGGLER: Commercial-focused production house known for major brand campaigns and Super Bowl-caliber broadcast creative for enterprise clients.
- MJZ: Top-tier commercial production company with a stable of A-list directors that consistently handles major brand Super Bowl and broadcast ad work.
- Anonymous Content: Production company spanning film and commercials, regularly producing premium brand spots including high-profile Super Bowl campaigns.
- Radical Media: Independent production company producing high-end commercial and branded content, frequently tapped for Super Bowl and premium broadcast campaigns targeting Fortune 500 brands.
- Hungry Man: Independent commercial production company that regularly produces Super Bowl and other premium national brand campaigns.
- RSA Films: Long-running commercial production house with deep track record directing Super Bowl and global brand campaigns; competes head-to-head for the same enterprise creative briefs.
- Tool of North America: Boutique commercial and branded content production company serving major advertisers on premium broadcast and digital campaigns.
- Furlined: Commercial production company specializing in high-end broadcast work, with a roster that frequently lands Super Bowl and tentpole event assignments.
Broad incumbents
- WPP: Global advertising holding company with in-house production capabilities (e.g., Hogarth) that compete for the same enterprise Super Bowl production budgets at much greater scale.
- Omnicom Group: Global advertising holding group whose production arms (e.g., DDB, BBDO studios) frequently handle Super Bowl creative and production end-to-end for major brand clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Pantelion Films social profiles
Digital presencePantelion Films financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pantelion Films leadership team
Management profileNumber of profiles
Profiles1 record
Pantelion Films funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pantelion Films M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pantelion Films
What does Pantelion Films do?
Pantelion Films is a film production studio that produces commercial film content for major brand advertisers. The studio creates broadcast-quality commercials, including high-profile national campaigns such as Super Bowl advertisements for enterprise clients. Its work centers on storytelling through celebrity partnerships and NFL/entertainment industry integrations.
When was Pantelion Films founded?
Pantelion Films was founded in 2010. It employs 11 to 50 people.
Where is Pantelion Films based?
Pantelion Films is headquartered in Santa Monica, United States, in the North America region.
Who are Pantelion Films's main competitors?
Direct peers on record are SMUGGLER, MJZ, Anonymous Content, Radical Media, Hungry Man, RSA Films, Tool of North America and Furlined. Broad incumbents are WPP and Omnicom Group.
Does Pantelion Films have an API?
No public API is recorded for Pantelion Films.
What industry is Pantelion Films in?
Pantelion Films's product category is Film Production Services. Its primary akta.pro industry code is MPADAEAA, Brand Advertising (Broadcast/Online Commercials), with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its SIC code is 7812.