What Debard Automobiles does

Debard Automobiles is a privately-held French automobile broker and multi-brand dealer (mandataire auto) headquartered in Albi, operating since approximately 1993 under a SAS structure with €5,051,550 in share capital and a Bank of France B2 credit rating. The company sells nearly-new (10km) and certified pre-owned vehicles across more than 50 automotive brands including Peugeot, Renault, Citroën, Dacia, Audi, Mercedes, BMW, Volkswagen, Tesla, BYD, MG, and Jaecoo, distributing sales through a network of 19 physical agency locations across six French regions (Nouvelle-Aquitaine, Occitanie, Pays de la Loire, Bretagne, Centre-Val de Loire, Auvergne-Rhône-Alpes) with a 20th site in Saint-Nazaire-Trignac announced. Its core product is a 3,000+ unit inventory of vehicles priced between roughly €10,000 and €60,000+, supplemented by value-added services including a 24-hour trade-in buyback (Reprise), personalized financing, manufacturer warranty coverage, and vehicle maintenance.

The business operates a sales-led, multi-channel model in which customers browse a filterable online vehicle catalog (by brand, energy type, and vehicle category) and complete transactions at local agencies, with transparent unit pricing, €490 administrative fees, €200 transport fees, and percentage-based promotional discounts. Revenue mechanics are dominated by one-time vehicle sales, with secondary transaction fees from trade-in purchases and financing commissions routed through financial institution partnerships. The company is founder/family-controlled with no disclosed external shareholders, no funding rounds, and no M&A activity, and has reported cumulative sales of 100,000+ vehicles over its approximately 30-year history.

Debard Automobiles serves exclusively individual consumers seeking personal-use vehicle replacement, offering a broker-style alternative to single-brand franchise dealerships through broad brand selection, competitive pricing, and trade-in convenience. Technology is limited to a standard dealer management system and an e-commerce-style catalog site, with no proprietary platform, mobile app, API, or AI-driven capability. The disclosed management footprint is narrow, with only two named contacts (Guillaume VIDAL and Joshua HABY) appearing in data protection roles, and no broader executive team disclosed in source materials.

Name

Debard Automobiles

Legal name

DEBARD AUTOMOBILES

Website

https://debardautomobiles.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Debard Automobiles is a French multi-brand automobile broker and dealer selling nearly-new and used vehicles across 50+ brands through 19 physical agencies and an online catalog, serving individual consumers across multiple French regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Albi

HQ country

France

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from one-time sale of vehicles (both nearly-new '10km' and used cars) to individual consumers. Revenue realized at point of sale with no recurring component.
2. Trade-in Services (Reprise): The company purchases customers' existing vehicles as part of the sale transaction, enabling vehicle replacement and part-exchange arrangements.
3. Financing Services: Customized financing solutions offered to customers for vehicle purchases, likely through partnerships with financial institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Debard Automobiles is a French automobile broker and multi-brand dealership selling nearly-new "10km" vehicles and certified pre-owned (occasion) cars across 50+ brands through 19 agency locations and an online catalog. Core revenue is generated from one-time vehicle sales to individual consumers, supplemented by trade-in buybacks, personalized financing, manufacturer warranty coverage, and vehicle maintenance services.

Product overview

Debard Automobiles operates as a multi-brand car dealership and broker (mandataire auto) with a portfolio of nearly new (10km) and used vehicles spanning over 50 automotive brands. The core offering consists of two main product lines: (1) Véhicules 10km - nearly new vehicles with full manufacturer warranties, and (2) Voitures d'occasion - certified pre-owned vehicles. These are complemented by value-added services including vehicle trade-in (Reprise) with 24-hour valuation, personalized financing solutions, manufacturer warranty coverage, and vehicle maintenance services. The company operates across 20 physical agency locations throughout France.

Differentiator

Problem solved

Functional benefit

Products and services

• Véhicules 10km (Nearly New Vehicles) Nearly new vehicles with approximately 10km on the odometer, representing the newest arrivals in inventory with full manufacturer warranties, available across 50+ brands and multiple energy types (electric, hybrid, petrol, diesel).
• Voitures d'occasion (Used Cars) Pre-owned passenger vehicles spanning 50+ brands, models, ages, and mileage levels, including automatic and manual transmissions, with certified quality standards and various warranty options.
• Reprise (Vehicle Trade-in) Vehicle buyback service allowing customers to sell their existing vehicle to Debard Automobiles, with vehicle valuation and payment completed within 24 hours, facilitating vehicle replacement and part-exchange arrangements.
• Financement personnalisé (Personalized Financing) Personalized financing solutions including loans and leasing options tailored to customer budgets and preferences, offered to support vehicle purchases, likely delivered through partnerships with financial institutions.
• Garantie constructeur (Manufacturer Warranty) Manufacturer warranty coverage on vehicles, ensuring protection and peace of mind for purchased vehicles, included with nearly-new 10km vehicles and available on selected used vehicles.
• Entretien des véhicules (Vehicle Maintenance) Vehicle maintenance and servicing support to help customers maintain their purchased vehicles, available through the agency network across France.

Quantifiable outcome

• 100,000 vehicles sold over 30 years of operation
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Aramisauto: French online-first used car retailer operating a buy-and-sell model with nationwide delivery and reconditioning centres. Directly competes with Debard on multi-brand used and nearly-new vehicle sales, and is the only listed French specialist in the same retail-style intermediary niche.
• BCAuto Enchères: French online and physical vehicle auction house serving both dealers and private buyers. Comparable in its role as a French intermediary vehicle marketplace and a key source of used-vehicle supply for Debard.
• BYmyCAR: French multi-brand automotive distribution group with dozens of dealerships across France. Strongly comparable to Debard in multi-brand retail footprint, trade-in services, and cross-brand pricing strategy.
• Maurin: French independent multi-brand auto dealer group with a regional dealership footprint. Directly comparable to Debard in multi-brand consumer vehicle retail across France, with a similar trade-in and after-sales model.

Broad incumbents

• La Centrale: Leading French classifieds platform for new and used vehicles. Indirectly comparable as a price-discovery and demand-generation channel that interacts with Debard's inventory and competitor pricing.
• Leboncoin: France's largest general classifieds site, with automotive as its strongest category. Relevant as a parallel consumer-vehicle marketplace that competes for used-vehicle demand and price transparency.
• Spoticar: Stellantis's certified used-vehicle brand with a national dealer network across France. Competes with Debard's multi-brand positioning, although limited to Stellantis brands (Peugeot, Citroën, Opel, DS, etc.) and integrated into OEM-backed dealer points.
• Renault Retail Group: OEM-owned dealership network for Renault and Dacia in France. Competes with Debard on franchise new vehicle sales, trade-in, and after-sales, particularly in the volumes that make up a large share of Debard's mix.

Others

• Caradisiac: Major French automotive media and marketplace platform. Adjacent to Debard as a leading consumer touchpoint for vehicle research and pricing comparison that influences conversion into the company's sales funnel.

Emerging players

• Autorigin: French online vehicle verification and listing platform that helps consumers and dealers transact with greater trust. Comparable as a digital intermediary shaping the French used-car transaction experience where Debard competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/debardauto
• Facebookfacebook.com/DebardAuto
• LinkedInlinkedin.com/company/debard-automobiles

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Debard Automobiles