PRFM

What PRFM does

Pine Ridge Family Medicine (PRFM) is a private Direct Primary Care (DPC) medical practice headquartered in Colorado Springs, Colorado, operating from a single clinic at 9362 Grand Cordera Parkway. Founded in 2008 by Dr. Anthony Vecchiarelli and converted to the DPC model in August 2015 after withdrawing from all insurance contracts and opting out of Medicare, the practice offers unlimited primary care access for a fixed monthly membership fee tiered by patient age ($25–$129/month), plus a one-time $100 enrollment fee. The clinic is staffed by a founding physician and two board-certified nurse practitioners, supported by medical assistants and an office manager, and intentionally caps its panel at roughly 600 patients per provider versus the industry norm of 3,000–4,000 in order to deliver longer visits and same- or next-day access.

The core product is the monthly membership, which bundles unlimited office visits, acute and preventive care, women's, men's, and pediatric services, sports medicine, DOT physicals, in-office lab draws (EKG, spirometry, urinalysis, pregnancy tests), and access to common medications dispensed at wholesale cost. Ancillary fee-for-service lines include cosmetic procedures (Botox/Dysport, sclerotherapy, mole/cyst removal), medical ear piercing, after-hours urgent visits, and house calls. Members enroll online or by phone through the Atlas.md platform, and a separate employer-benefit channel markets customized membership packages to small businesses in the Colorado Springs market.

Economically, PRFM is a high-touch, low-overhead subscription service whose principal differentiators are deliberate small panel size, in-clinic dispensing, and transparent pricing uncoupled from insurance reimbursement. Growth has been funded entirely internally — the practice is founder-owned, has no outside investors, and reports no parent-company relationships — relying primarily on patient referrals and an expanding employer sales motion as its go-to-market engines.

Name

PRFM

Legal name

Pine Ridge Family Medicine Inc.

Website

https://pineridgefamilymedicine.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

PRFM is a private, single-location Direct Primary Care practice in Colorado Springs offering subscription-based family medicine — unlimited visits, in-office labs, and wholesale-cost medications — to individuals, families, small-business employers, and Medicare beneficiaries.

Ownership category

akta.pro rank

Product category

Direct Primary Care

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Direct Primary Care (DPC) & Concierge Medicine (HLAFAGAD)

akta.pro secondary industry

Home-Based Primary Care / Medical House Call Practices (HLAFAEAI)

Keywords

• Direct primary care
• Family medicine
• Membership healthcare
• Primary care subscription
• Employer health benefits

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Membership Fees: Recurring monthly subscription fees based on patient age tier. The practice operates on a subscription recurring model where members pay a fixed monthly amount for unlimited access to care, procedures, and diagnostics. Membership is month-to-month with 30-day cancellation notice.
2. Enrollment Fees: One-time enrollment fee of $100 per family or individual to join the practice. Re-enrollment fees apply for patients who cancel and return ($200 for first re-enrollment, $300 for second).
3. Additional Services and Products: Medications dispensed at cost, immunizations, cosmetic procedures (ear piercing $100 for both ears for members), after-hours house calls ($100 fee), and therapeutic phlebotomy at additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Pine Ridge Family Medicine operates a Direct Primary Care (DPC) practice that sells monthly membership subscriptions for unlimited primary care visits, acute and preventive care, in-office diagnostics, and procedures for individuals and families in Colorado Springs. Membership also includes in-house medication dispensing at wholesale prices, on-site lab draws sent to a contracted pathology service, and after-hours phone access for urgent concerns, with optional employer-paid group memberships offered to small businesses.

Product overview

Pine Ridge Family Medicine (PRFM) operates as a Direct Primary Care (DPC) practice offering a single unified membership-based service model. The core offering is the Direct Primary Care Membership, a monthly-fee primary care subscription covering unlimited office visits, acute and preventive care, diagnostics, procedures, and after-hours provider access for all ages. This is extended by sub-products including on-site pharmacy dispensing, in-office diagnostic and lab services, women's and men's health services, pediatric care, sports medicine, cosmetic procedures (Botox, sclerotherapy, mole removal), ear piercing, DOT physicals, immunization services, and employer-group membership plans. The practice maintains a panel cap of 600 patients per provider and operates out of a single Colorado Springs clinic location.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Primary Care Membership Monthly membership-based primary care service offering unlimited office visits, acute care, preventive services, women's and men's health, pediatrics, sports medicine, and after-hours phone access for patients of all ages in Colorado Springs.
• On-Site Pharmacy & Dispensing Common non-controlled medications are ordered at wholesale prices and dispensed directly from the clinic, offering significantly lower costs than local pharmacies; controlled substances are not kept on site.
• Diagnostic & Lab Services In-office blood draws, urinalysis, pregnancy tests, strep tests, EKGs, spirometry, and colon cancer screening (FIT), with labs drawn on-site by in-house phlebotomists and sent to a contracted pathology service.
• Cosmetic Procedures Botox and Dysport injections for fine lines and wrinkles, sclerotherapy for spider veins, liquid nitrogen for warts and skin tags, mole and cyst removals, joint injections, and hemorrhoid treatments performed in-office.
• Ear Piercing Medical-grade ear piercing using a single-use device performed by a provider in a sterile clinical environment; $100 for both ears including standard medical plastic studs for members, with additional costs for non-members and numbing cream.
• Women's Health Services Pelvic exams, pap smears for cervical cancer screening, bioidentical hormone replacement therapy, testing for BV/yeast/trichomoniasis, breast exam instruction, and birth control counseling, with a female provider option available.
• Men's Health Services Erectile dysfunction evaluation, prostate exams, low testosterone workup, and testicular cancer screening, with a male provider option available.
• DOT Physical Examinations Department of Transportation physical exams provided at no additional fee as part of the DPC membership for commercial drivers, with completion of the federal medical certificate.
• Employer Membership Plans Direct Primary Care membership packages offered to small business employers, which may include employee families and may cover monthly fees, enrollment fees, medications, and incidentals depending on the custom arrangement.
• Immunization Services Vaccines for flu (typically under $30), adults, and children provided through a contracted Vaxcare relationship; prices are at or below county health department rates with no administration fees.
• Sports Medicine Treatment for outdoor activity injuries including laceration repairs, joint injections, casting or splinting for simple fractures, and rehabilitation exercise guidance.
• Pediatric Services Infant weight checks, breastfeeding evaluation, developmental assessments, acne therapy, sports medicine, and sick visits for children of all ages; unimmunized children are accepted.
• After-Hours & Urgent Access After-hours phone access to providers for urgent concerns, with the option to meet at the office for an additional $100 fee or house visits; designed to prevent unnecessary ER or urgent care visits.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• VaxcareminorChannel Partner/ Reseller/ DistributorPRFM is contracted with Vaxcare to provide vaccines for both adults and children. Vaxcare can often bill insurance, and cash prices are competitive with or less than El Paso County Health Department prices plus no administration fees.
• Zion HealthshareminorGTM or Marketing PartnerZion Healthshare is a healthshare organization that PRFM works with as a Direct Primary Care provider. PRFM is listed as a referral partner on Zion's DPC page.
• El Paso County Health DepartmentminorChannel Partner/ Reseller/ DistributorReferral partner for childhood immunizations. PRFM recommends the health department for childhood vaccines and notes they are a great resource with excellent pricing.
• REN CreativminorOthersProvides branding, photography, and website design services for PRFM.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRFM