All-Terrain Grounds Maintenance

Lawn Care and Grounds Maintenance Servicesallterrainfargo.com

All-Terrain Grounds Maintenance is a full-service lawn care company based in Fargo, North Dakota, serving residential and commercial customers across Fargo, Moorhead, West Fargo, and Minnesota lakes country with weed control, fertilizer, mowing, irrigation, and snow removal services.

Company typePrivate
Founded1999
HeadquartersFargo, United States
Headcount11–50
GTM typeB2C
OfferingServices

What All-Terrain Grounds Maintenance does

All-Terrain Grounds Maintenance is a Fargo, North Dakota-based full-service lawn maintenance company founded in 1999 that serves residential and commercial customers across Fargo, Moorhead, West Fargo, and Minnesota lakes country. The company self-describes as North Dakota's largest, most certified, and licensed lawn maintenance provider, operating with a headcount in the 11-50 range and led by owner Matt Langemo with a structured management team spanning customer experience, operations, irrigation, major accounts, and landscape maintenance divisions. Service offerings span weed control and fertilizer applications, weekly mowing, landscape maintenance, irrigation start-up/blowout/repair, WiFi irrigation controller installation, tree pruning, aeration and overseeding, and snow removal, delivered by licensed commercial applicators, ISA Certified Arborists, and NDSU Master Gardeners/Pro-Horticulturists trained through the company-funded All Terrain University.

The company's underlying technology stack combines in-house liquid treatment formulas mixed daily at the shop tailored to season, soil conditions, and weed types; Rain Bird ESP-ME WiFi irrigation controllers with smartphone-app-based remote management; and a LawnGateway customer portal for account management, auto-pay, paperless billing, and service modifications. All Terrain University functions as an internal certification pipeline covering ISA Certified Arborist, NDSU Pro-Horticulturist, Licensed Commercial Applicator, Certified Sprinkler Tech, Certified Lawn Care Specialist, Hunter Industries Product Technician, and Rain Bird Irrigation Basics, with all training costs covered by the company.

The business model is a recurring services operation with per-application pricing (approximately $44 per application for a 5,000 sq ft lawn with 3-4 applications per season typical) layered onto bundled mowing, irrigation, and snow removal contracts. Revenue is generated through website quote requests, phone sales, and direct field service across the regional territory, with a self-serve portal reducing service friction. Distribution is direct-to-customer with employed technicians; the company shares its facility with sister company Out Front Power Company, a lawn care equipment dealership. The company commits 3% of top-line revenue to local nonprofits through employee and customer-driven give-back programs, including the Spray It Forward initiative and participation in Giving Hearts Day.

All-Terrain Grounds Maintenance firmographics

Firmographics

Name: All-Terrain Grounds Maintenance
Legal name: All-Terrain Grounds Maintenance
Website: https://allterrainfargo.com
Company type: Private
Founded year: 1999
Operating status: Operating
Headcount range: 11–50 employees
Short description: All-Terrain Grounds Maintenance is a full-service lawn care company based in Fargo, North Dakota, serving residential and commercial customers across Fargo, Moorhead, West Fargo, and Minnesota lakes country with weed control, fertilizer, mowing, irrigation, and snow removal services.
Ownership category
akta.pro rank

All-Terrain Grounds Maintenance industry classification

Industry

Product category: Lawn Care and Grounds Maintenance Services
NAICS: Landscaping Services (561730)
SIC: Agricultural Services (700)
akta.pro primary industry: Commercial Landscaping & Grounds Maintenance (BPABADAA)
akta.pro secondary industries: Sod Installation & Lawn Replacement/Repair (HSAIAAAG), Lot Clearing, Land Clearing & Brush Removal (HSAIADAH), Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD), Irrigation Systems Installation & Maintenance (IMAIAIAC)

Keywords

Lawn care services
Grounds maintenance
Landscape maintenance
Irrigation services
Snow removal services

Where All-Terrain Grounds Maintenance is headquartered

Location

Headquarters

HQ city: Fargo
HQ country: United States
HQ region: North America

Offices1 record

Markets served

All-Terrain Grounds Maintenance business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

Lawn Care Services: Recurring lawn maintenance services including weed control and fertilizer applications, mowing, landscape maintenance, irrigation maintenance, and snow removal. Services are offered on subscription/contract basis with per-application pricing.
Weed Control and Fertilizer Applications: Per-application pricing model. Professional applications at $44 per application for 5000 sq ft lawn. DIY comparison shows professional service offers better results than store-bought alternatives.
WiFi Controller Installation: One-time installation services for smart irrigation controllers with complimentary sprinkler start-up included in winter installations valued at $80.

Pricing tiers

Model	Billing	Price
Subscription	Pay-as-you-go	Professional weed control and fertilizer application for residential lawns
Unit Pricing	One time/ perpetual license	WiFi irrigation controller installation

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

All-Terrain Grounds Maintenance product offering

Product offering

Core offering

All-Terrain Grounds Maintenance is a full-service lawn and grounds maintenance company offering weed control and fertilizer applications, weekly mowing, landscape maintenance, irrigation installation and service, aeration and overseeding, tree pruning, and snow removal. Services are delivered by licensed and certified technicians to residential and commercial properties in the Fargo, Moorhead, West Fargo, and Minnesota lakes country region.

Product overview

All-Terrain Grounds Maintenance is a full-service lawn maintenance company offering a unified portfolio of core lawn care products and services. The primary offerings include weed control and fertilizer applications, landscape maintenance, weekly mowing, irrigation services (including WiFi controller installation), snow removal, aeration with overseeding, and tree pruning. The company also operates the Spray It Forward Program as a community give-back initiative. A customer portal powered by LawnGateway enables online account management. Services are delivered by licensed and certified technicians including ISA Certified Arborists, NDSU Master Gardeners, and Licensed Commercial Applicators.

Differentiator

Problem solved

Functional benefit

Products and services

Weed Control + Fertilizer Applications

Quantifiable outcome

Established since 1999, serving community for over 25 years
+1 more outcomes

Companies that use All-Terrain Grounds Maintenance

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles2 records

All-Terrain Grounds Maintenance technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

All-Terrain Grounds Maintenance partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

Out Front Power CompanycoreOthersSister company located in the same building as All Terrain Grounds Maintenance. Out Front Power is a lawn care and landscaping equipment dealership serving commercial and large residential accounts.
North Dakota State University (NDSU)minorStrategic or Co-development PartnerPartnership referenced in customer quote request form as a lead source. Company staff obtain NDSU Master Gardener certification through All Terrain University training program.
Giving Hearts DayminorGTM or Marketing PartnerAnnual giving event that the company aligns its employee Pay It Forward program with to maximize donation impact through matching donations.
Youth Sports OrganizationsminorGTM or Marketing PartnerCompany sponsors youth baseball including All Terrain Field at Tharaldson Little League Complex, Starion Field, and various youth sports programs. Previous owner served as President of Fargo Youth Baseball from 2014-2019.

Scale indicators5 records

Recent moves7 records

Expansion highlights2 records

All-Terrain Grounds Maintenance competitors and assessment

Company assessment

Broad incumbents

TruGreen: Largest national residential lawn care company offering weed control, fertilization, and related services. Comparable because it directly competes in the same residential lawn treatment category that is All-Terrain's core offering, though at much greater scale and broader geographic reach.
BrightView Holdings: Largest U.S. commercial landscaping services provider. Comparable on the commercial grounds maintenance side of All-Terrain's business, though primarily focused on commercial accounts at much larger scale.
Davey Tree Expert Company: Large, established tree care and landscape services company with ISA Certified Arborists. Comparable overlap in arborist services, irrigation, and lawn care offerings, though operating at significantly larger national scale.

Direct peers

NaturaLawn of America: Franchise lawn care provider offering organic-based fertilization and weed control. Directly comparable in service category, subscription model, and residential focus.
Spring-Green Lawn Care: Franchise lawn care company offering fertilization, weed control, and related turf services. Comparable subscription-based service model and similar target customer (residential and small commercial) to All-Terrain.
SavATree: Tree, shrub, and lawn care services company with ISA Certified Arborists on staff. Comparable because it offers the same combination of tree care, lawn fertilization, and integrated landscape maintenance services that All-Terrain provides.
Weed Man: Franchise lawn care provider specializing in fertilization and weed control programs. Directly comparable service mix (weed control, fertilizer applications) and subscription-based pricing model targeting residential customers.
U.S. Lawns: Franchise commercial landscape maintenance company serving business properties. Directly comparable on All-Terrain's commercial segment, offering mowing, fertilization, irrigation, and snow removal under a recurring contract model.
Lawn Doctor: Franchise-based lawn care company offering fertilization, weed control, and lawn maintenance services to residential customers. Directly comparable to All-Terrain's recurring weed control and fertilizer application model, with similar per-application pricing.

Emerging players

LawnStarter: Online marketplace connecting customers to local lawn care providers. Adjacent competitor to All-Terrain's residential customer base, representing a tech-enabled channel that could disrupt traditional regional providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

All-Terrain Grounds Maintenance compliance and trust

Trust signal

Compliance7 records

All-Terrain Grounds Maintenance financial estimates

Financial estimate

Revenue estimate

Valuation estimate

All-Terrain Grounds Maintenance leadership team

Management profile

Number of profiles

Profiles11 records

All-Terrain Grounds Maintenance funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

All-Terrain Grounds Maintenance M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All-Terrain Grounds Maintenance

What does All-Terrain Grounds Maintenance do?

Is All-Terrain Grounds Maintenance a public or private company?

All-Terrain Grounds Maintenance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was All-Terrain Grounds Maintenance founded?

All-Terrain Grounds Maintenance was founded in 1999. It employs 11 to 50 people.

Where is All-Terrain Grounds Maintenance based?

All-Terrain Grounds Maintenance is headquartered in Fargo, United States, in the North America region.

How does All-Terrain Grounds Maintenance make money?

Three revenue lines are on record. Lawn Care Services are the primary driver. The others are weed Control and Fertilizer Applications and wiFi Controller Installation.

Who are All-Terrain Grounds Maintenance's main competitors?

Broad incumbents on record are TruGreen, BrightView Holdings and Davey Tree Expert Company. Direct peers are NaturaLawn of America, Spring-Green Lawn Care, SavATree, Weed Man, U.S. Lawns and Lawn Doctor. LawnStarter is listed as an emerging player.

Does All-Terrain Grounds Maintenance have an API?

No public API is recorded for All-Terrain Grounds Maintenance.

What industry is All-Terrain Grounds Maintenance in?

All-Terrain Grounds Maintenance's product category is Lawn Care and Grounds Maintenance Services. Its primary akta.pro industry code is BPABADAA, Commercial Landscaping & Grounds Maintenance, with a secondary code of HSAIAAAG, Sod Installation & Lawn Replacement/Repair. Its NAICS code is 561730 and its SIC code is 700.