Mid America Marketing

What Mid America Marketing does

Mid-America Marketing Inc. is a third-generation, family-owned sales representation and retail consulting firm founded in 1979 and headquartered in Eden Prairie, Minnesota, with an estimated 11–50 employees. The company partners with food and general merchandise manufacturers—from early-stage brands to global leaders—to drive retail placement, account management, and brand growth across major U.S. retailers including Target, Walmart, UNFI, Publix, Amazon, Sam's Club, Circle K, Menards, and regional grocery and convenience chains, organized around regional sales directors covering the Southeast, Midwest, East, and Alternate Channels.

The firm operates a unified service platform spanning Category Expertise, Buying Partnerships, Account Management, Integrated Support, Retail Intelligence and Analytics, Consulting Services, and E-commerce Solutions. Underpinning the offering is a proprietary analytic software stack developed in-house by Senior VP of Finance Dean Veldkamp, supported by a dedicated Business Intelligence & Analytics team that produces SKU-level insights, supply-chain tracking, and retailer-specific custom dashboards. A commercial kitchen and planogram space at the Minneapolis office supports in-store merchandising, sampling, and trade-show preparation.

Mid-America Marketing generates revenue on a commission basis by representing manufacturers and brokering product placement, promotional execution, and ongoing account management with retailers and wholesale distributors. Go-to-market is sales-led and relationship-driven, with regional field teams, a project management function coordinating vendor onboarding and chargeback resolution, and an e-commerce practice supporting online retail channels including Amazon. Pricing is negotiated on a per-manufacturer, per-retailer basis and is not publicly disclosed; geographic footprint covers the Midwest, Southeast, Northeast, and Southcentral U.S. with a New Delhi, India office supporting textile and hard-goods sourcing.

Name

Mid America Marketing

Legal name

Mid-America Marketing Inc.

Website

https://midamericamarketinginc.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Mid-America Marketing is a third-generation, family-owned sales representation and retail consulting firm that helps food and general merchandise manufacturers achieve retail placement, account management, and brand growth at major U.S. retailers and wholesalers including Target, Walmart, and UNFI.

Ownership category

akta.pro rank

Product category

Retail Sales Representation & Brokerage Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)

Keywords

• Retail sales representation
• Consumer goods brokerage
• Food industry sales agency
• Retail consulting services
• Manufacturer sales rep

Headquarters

HQ city

Eden Prairie

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sales Representative/ Brokerage Services: As a sales rep company, Mid-America Marketing generates revenue by representing manufacturers and helping them sell their products to retailers and wholesalers. They earn commissions based on sales generated through their relationships with retailers like Target, UNFI, Walmart, and regional chains.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Mid-America Marketing is a sales representation and retail consulting firm that partners with food and general merchandise manufacturers to drive retail placement, brand growth, and account management across major US retailers such as Target, Walmart, UNFI, Publix, and regional chains. The company offers category expertise, buying partnerships, account management, integrated support, retail intelligence and analytics, consulting services, and ecommerce solutions as a unified service offering.

Product overview

Mid America Marketing is a third-generation family-owned retail consulting and sales representation firm founded in 1979. The company operates as a unified service offering rather than a modular software platform, providing comprehensive retail solutions through six interconnected service areas: Category Expertise (food and general merchandise), Buying Partnerships, Account Management, Integrated Support (including proprietary software analytics), Consulting Services, and E-commerce Solutions. Their Business Insights platform delivers data-driven analytics and custom reporting dashboards for retailers including Target, UNFI, and Walmart. Services encompass the full retail lifecycle from product placement and planogram management to supply chain tracking and strategic advisory, positioning Mid America Marketing as a strategic partner for brands navigating retail distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Mid-America Marketing Business Insights A data-driven analytics and reporting platform delivering actionable insights for retail brands and suppliers, providing SKU-level analysis, supply chain tracking, custom dashboards, and retailer-specific strategy support.
• Category Expertise Food and general merchandise category expertise with deep industry knowledge to represent manufacturer products as solutions to retailers.
• Buying Partnerships Strategic partnership development and management with retailers to facilitate product placement and sales growth on behalf of manufacturer clients.
• Account Management Comprehensive account management including vendor and item setup, maintenance, collaborative inventory forecasting, purchase order tracking, and chargeback disputes.
• Integrated Support Data solutions and proprietary software analytics, trend insights, packaging direction, competitive shops, technical support, and consultative selling.
• Consulting Services Strategy development, meeting preparation and presentation, private label packaging management, trade show support, and consulting for retail brands.
• E-commerce Solutions E-commerce support services including brand development, website development, 3PL services, and freight forwarding to address challenges of selling products online.

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• SPAR Group: SPAR Group provides retail merchandising, in-store execution and sales support services to manufacturers and retailers. Comparable to MAM's account management, in-store merchandising and project management service areas.
• The Mars Agency: The Mars Agency is a marketing services firm focused on retailer and CPG clients with shopper marketing, category development and retail media capabilities. Overlaps with MAM's consulting, integrated support and shopper/trade marketing service lines.
• Advantage Solutions: Advantage Solutions is one of the largest U.S. sales and marketing services firms for CPG manufacturers and retailers, offering sales, category management, shopper marketing and retail media services — directly comparable to MAM's brokerage and integrated support offering at much larger scale.
• Crossmark: Crossmark provides retail services, in-store execution and sales representation for manufacturers across grocery, mass and convenience channels. Comparable to MAM as a multi-channel sales rep and retail services firm serving major U.S. retailers.
• Daymon (now part of Advantage Solutions): Daymon is a global retail brand services firm specializing in private label, retail brand strategy and in-store execution — closely comparable to MAM's general merchandise, private label packaging management and category expertise offerings.
• The Integer Group: The Integer Group is a commerce agency providing shopper marketing, retail media and category development services to CPG manufacturers and retailers. Comparable to MAM on the integrated marketing, consulting and retailer-facing side of the business.
• Acosta: Acosta is a leading sales and marketing agency representing CPG brands across grocery, mass, club, c-store and drug channels. Its sales rep, retail services and category management model directly mirrors MAM's manufacturer-to-retailer brokerage motion.

Others

• Merkle: Merkle is a customer data and experience platform serving large retailers and CPG brands with CRM, analytics and retail media capabilities. Comparable as an analytics and data-driven services partner for MAM's brand and retail clients, rather than as a direct broker competitor.
• Wpromote: Wpromote is a digital marketing agency with retail media and marketplace (Amazon, Walmart) advertising practices. Adjacent to MAM's e-commerce solutions and Amazon placement services but focused on digital media rather than physical retail brokerage.

Emerging players

• National Service Industries (NSI): NSI provides retail sales, merchandising and category management services for CPG brands at retail. A smaller-scale peer with overlapping manufacturer-rep capabilities focused on grocery and mass channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid America Marketing