Push Square
Push Square is a UK-based PlayStation-exclusive online gaming media platform founded in 2011, delivering news, reviews, guides, and community forums to PlayStation console owners. It operates under Hookshot Media and monetizes through advertising and affiliate partnerships.
- Company typePrivate
- Founded2011
- HeadquartersLoughborough, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Push Square does
Push Square is a UK-based online gaming media property founded in 2011 and headquartered in Loughborough, operated as a portfolio company under Hookshot Media. The platform is dedicated exclusively to Sony's PlayStation ecosystem and provides 24/7 coverage of PS5, PSVR2, PS4, and legacy PlayStation platforms (PS3, PS Vita, PSP, PS2, PS1). Its product surface comprises a web-based content management system with an integrated, filterable Games Database, an auto-updating PS Plus Game Tracker covering Essential, Extra, and Premium tiers, curated gaming guides, and active community forums, supplemented by a dedicated YouTube channel. Editorial coverage includes news, reviews, previews, interviews, features, and reaction pieces produced by a small editorial team led by an Editor and staff writers with 15+ years of PlayStation domain experience.
The business model is a free, advertising-supported B2C platform with no paywall. Revenue derives from two streams: (1) display advertising delivered via standard web ad networks with disclosed FTC compliance and an Ads Policy, and (2) affiliate/referral commissions generated through tracked links on game purchases, pre-orders, and PS Plus subscriptions. Go-to-market is content-led and organic: the site captures audience through SEO-optimized editorial content, social media presence across Facebook, YouTube, Instagram, Bluesky, Threads, and X, and community engagement via forums and polls. Customer segmentation is horizontal across PlayStation Gaming Enthusiasts (primary), PS Plus Subscribers, and PlayStation Game Buyers. The company maintains a media partnership with IGN Entertainment (Ziff Davis), positioning it within a broader gaming media network. No venture funding, M&A, or public listing events are associated with Push Square.
Push Square firmographics
Firmographics- Name
- Push Square
- Legal name
- Push Square
- Website
- https://pushsquare.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Push Square is a UK-based PlayStation-exclusive online gaming media platform founded in 2011, delivering news, reviews, guides, and community forums to PlayStation console owners. It operates under Hookshot Media and monetizes through advertising and affiliate partnerships.
- Ownership category
- akta.pro rank
Push Square industry classification
Industry- Product category
- Gaming Media & News
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM)
- akta.pro secondary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Push Square is headquartered
LocationHeadquarters
- HQ city
- Loughborough
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Push Square business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising Revenue: Push Square monetizes its content through display advertising and sponsored content. The site displays ads through standard web advertising networks and mentions an 'Ads Policy' and 'FTC Disclosure' in the footer.
- Affiliate/Referral Revenue: The site includes affiliate links for game purchases, pre-orders, and subscription services, earning commissions for referred sales through the PlayStation ecosystem.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Push Square product offering
Product offeringCore offering
Push Square is a UK-based online gaming media website dedicated exclusively to Sony's PlayStation platform. It publishes PlayStation-focused news articles, in-depth game reviews, feature stories, walkthroughs/guides, and hosts a community forum for PlayStation owners. The site operates as a free, ad-supported destination under Hookshot Media and within the IGN Entertainment network.
Product overview
Push Square is a unified gaming media platform providing 24/7 coverage of PlayStation platforms. The core product is its news and review website, supplemented by a comprehensive games database with advanced filtering capabilities, community forums for discussions, detailed gaming guides covering PS Plus games and hardware, and a YouTube channel. The site also features a PS Plus tracker that monitors all available games across Essential, Extra, and Premium tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Push Square website
- Push Square community forums
- Push Square video content
Companies that use Push Square
Customer profileSegments3 records
Ideal customer profiles1 record
Push Square technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Push Square partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered parent and minor.
- Hookshot MediaparentHookshot Media is the parent company of Push Square, operating as a gaming-focused media company. Push Square is listed as '© 2026 Hookshot Media', indicating full ownership and operational control.
- IGN EntertainmentminorPush Square is described as 'partner of IGN Entertainment', indicating a media partnership/network affiliation with the larger IGN gaming media network owned by Ziff Davis.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Push Square competitors and assessment
Company assessmentDirect peers
- Pure Xbox: Pure Xbox is a Microsoft/Xbox-focused gaming media outlet also under the Hookshot Media umbrella, directly comparable in mission, structure, and audience segmentation to Push Square.
- TheGamer: TheGamer is a mid-sized gaming publication covering PlayStation and other platforms with strong SEO-driven guide content, directly competing for the same commercial-intent gaming audience.
- Nintendo Life: Nintendo Life operates an identical single-console-focused news, reviews, and community model for Nintendo platforms — the closest direct analog to Push Square's PlayStation-exclusive approach, sharing the same Hookshot Media parent and similar site structure.
- Eurogamer: Eurogamer is a major UK-based gaming news and reviews outlet covering PlayStation and other platforms; it competes for overlapping European PlayStation audiences and advertiser mindshare.
- Destructoid: Destructoid is a multi-platform gaming community site with strong forum engagement and editorial coverage, comparable in size and audience approach to Push Square.
Broad incumbents
- IGN Entertainment: IGN is Push Square's media partner and one of the largest global gaming media brands covering all platforms; it sets the competitive bar for editorial quality and is the dominant destination for gaming advertising spend.
- Kotaku: Kotaku is a major gaming and pop-culture publication with significant PlayStation coverage, competing with Push Square for top-of-funnel gaming news traffic.
- GameSpot: GameSpot is a long-established multi-platform gaming news, reviews, and video outlet with significant PlayStation coverage; it competes for the same advertiser budgets and audiences.
- GamesRadar: GamesRadar is a multi-platform gaming and entertainment publication competing for PlayStation enthusiast traffic and ad revenue across the same buyer segments.
- Polygon: Polygon is a major multi-platform gaming publication with deep PlayStation coverage, competing for enthusiast readers and premium advertising spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Push Square social profiles
Digital presencePush Square financial estimates
Financial estimateRevenue estimate
Valuation estimate
Push Square leadership team
Management profileNumber of profiles
Push Square funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Push Square M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Push Square
What does Push Square do?
Push Square is a UK-based online gaming media website dedicated exclusively to Sony's PlayStation platform. It publishes PlayStation-focused news articles, in-depth game reviews, feature stories, walkthroughs/guides, and hosts a community forum for PlayStation owners. The site operates as a free, ad-supported destination under Hookshot Media and within the IGN Entertainment network.
Is Push Square a public or private company?
Push Square is a private company. It is classified as corporate owned and is currently operating.
When was Push Square founded?
Push Square was founded in 2011. It employs 1 to 10 people.
Where is Push Square based?
Push Square is headquartered in Loughborough, United Kingdom, in the Europe region.
How does Push Square make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are affiliate/Referral Revenue.
Who are Push Square's main competitors?
Direct peers on record are Pure Xbox, TheGamer, Nintendo Life, Eurogamer and Destructoid. Broad incumbents are IGN Entertainment, Kotaku, GameSpot, GamesRadar and Polygon.
Does Push Square have an API?
No public API is recorded for Push Square.
What industry is Push Square in?
Push Square's product category is Gaming Media & News. Its primary akta.pro industry code is MPACAAAM, Interactive/Watch-Party & Social Video Streaming Platforms, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 5162 and its SIC code is 7812.