Finger Lakes Insurance

Name

Finger Lakes Insurance

Legal name

World Insurance Associates LLC

Website

https://fingerlakesinsurance.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Finger Lakes Partners Insurance is a regional insurance brokerage headquartered in Geneva, NY, serving individuals and small-to-medium businesses with auto, home, business, and personal umbrella coverage, now operating as a division of World Insurance Associates.

Ownership category

akta.pro rank

Headquarters

HQ city

Geneva

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commission: As a licensed insurance broker, Finger Lakes Partners Insurance earns commissions calculated as a percentage of premiums collected by insurers. The company also may receive additional compensation from insurers and insurance intermediaries based on volume of business and profitability of insurance contracts supplied.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Finger Lakes Partners Insurance operates as a local insurance brokerage providing personal and business insurance products, including Auto Insurance, Business Insurance, Home Insurance, and Personal Umbrella Insurance. The agency serves individuals and small-to-medium businesses in the Finger Lakes region of New York and Rhode Island, operating as a division of World Insurance Associates LLC while retaining local representation and personalized service.

Product overview

Finger Lakes Partners Insurance, now a division of World Insurance Associates, offers a portfolio of personal and commercial insurance products. The core offerings include Auto Insurance, Business Insurance, Home Insurance, and Personal Umbrella Insurance. These products are delivered through the company's customer-facing portals including MyWorld Connect and CSR 24 Online Portal, enabling policyholders to manage accounts, request certificates, and process policy changes. The company operates as part of World Insurance Associates' network, providing local representation with access to expanded insurance products and resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance coverage protecting individuals against financial loss from accidents, theft, or damage to automobiles. Available to personal consumers in the Finger Lakes region.
• Home Insurance Property insurance coverage protecting homeowners against losses to their residence and personal belongings. Available to personal consumers in the Finger Lakes region.
• Personal Umbrella Insurance Liability insurance providing additional coverage beyond standard auto and home insurance limits for personal assets. Available to individuals seeking extended liability protection.
• Business Insurance Commercial insurance coverage designed to protect businesses against property damage, liability, and operational risks. Available to small and medium businesses in the Finger Lakes region.
• MyWorld Connect Online customer portal allowing policyholders to manage their insurance accounts, access documents, and view policy information.
• CSR 24 Online Portal Customer service portal for certificate requests, policy changes, and bill payments.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• World Insurance AssociatescoreStrategic or Co-development Partner · 1 December 2022Finger Lakes Partners Insurance became a division of World Insurance Associates in 2007 when it was formed from the combination of two established agencies. The partnership provides Finger Lakes with access to larger resources and additional insurance products and services while maintaining local representation and continuity for clients. All principals of Finger Lakes Partners joined World to continue operating the business.
• Esten & Richard Agency Inc.minorStrategic or Co-development Partner · 1 December 2022Esten & Richard Agency Inc. joined World Insurance Associates in December 2022, expanding the company's presence in the Rhode Island market from the Woonsocket location.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hub International: Major North American insurance brokerage with a similar agency-acquisition growth strategy and regional division structure. Competes with World Insurance Associates for both producer talent and acquisition targets.
• Acrisure: One of the largest insurance brokerage roll-ups in the United States, having aggregated hundreds of regional agencies. Comparable as a competitor aggregator whose divisions compete with Finger Lakes' parent for tuck-in agency acquisitions.
• USI Insurance Services: Large national insurance brokerage built through aggressive M&A. Operates with a similar hub-and-region structure and offers the same mix of personal, commercial, and employee benefits products that Finger Lakes accesses through World Insurance Associates.
• Arthur J. Gallagher & Co. Publicly traded global insurance brokerage and risk management firm with strong personal and commercial lines presence. Comparable as an incumbent brokerage operating at much larger scale than Finger Lakes with overlapping product categories.
• Marsh McLennan: Global insurance brokerage and risk advisory giant. Comparable as a broad incumbent offering the full spectrum of brokerage and risk advisory services that Finger Lakes' customers can access via World Insurance Associates.

Direct peers

• LeClair Group: Regional insurance agency serving Upstate New York with personal, commercial, and benefits lines through a multi-office footprint. Directly comparable to Finger Lakes in geography, product mix, and target customer segment.
• World Insurance Associates: The parent company itself operates as a national insurance brokerage aggregator built through serial acquisitions of regional agencies. Finger Lakes is one of its divisions, so it represents the most direct comparable business model — a regional personal/commercial book embedded within a larger brokerage network.
• The Hilb Group: Mid-Atlantic-focused insurance brokerage built through acquisitions of regional personal and commercial agencies. Highly comparable to Finger Lakes as a similarly sized regional agency roll-up competing in adjacent Northeastern markets.
• Cross Insurance: Regional New England insurance agency group offering personal, commercial, and employee benefits products through multiple branch offices. Comparable as a regional agency of similar size and product mix operating in a nearby geography.

Emerging players

• Brown & Riding Insurance Services: Specialty insurance brokerage serving wholesale and retail producers across the United States. Comparable as a specialty brokerage competing for some of the same commercial lines business that Finger Lakes places through carrier relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/worldinsur
• Facebookfacebook.com/FingerLakesPartnersInsurance
• LinkedInlinkedin.com/company/finger-lakes-partners-llc
• Instagraminstagram.com/worldinsuranceassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finger Lakes Insurance