Savel
Savel is a U.S. corporation founded in 1994 that supplies premium interior design fabrics exclusively to interior design professionals through a to-the-trade model anchored by its New York showroom in the Decoration & Design Building and a regional sales representative network.
- Company typePrivate
- Founded1994
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Savel does
Savel Inc. is a privately held U.S. corporation, founded in 1994 and headquartered in New York, that manufactures and supplies premium interior design fabrics exclusively to interior design professionals through a to-the-trade model. The company sells only through trade channels — its showroom in the Decoration & Design Building at 979 Third Avenue in New York, a network of regional sales representatives, and a trade-only pricing portal — and does not sell direct to consumers. Customer service operations are based in Miami. The product portfolio is organized into indoor categories (textures, velvets, mohairs, patterns, drapery, solids) and outdoor performance fabrics, with a separate sub-brand called Saladino offering Italian-woven premium patterns.
Savel's underlying product technology centers on performance fabric engineering rather than proprietary manufacturing IP. Its fabrics are sourced from European mills (Italy, Belgium, Holland, Turkey, Spain) and carry third-party durability and safety certifications, including OEKO-TEX 100, REACH compliance, CAL 117, NFPA 260, BS 5852 (including Crib 5), EN 1021-1/2, and IMO 1021 for marine use. Durability is quantified by double-rub ratings ranging from 30,000 (entry-level outdoor) to 140,000 (Endurance performance velvet), with stain, water, mold, and mildew repellent finishes on key lines such as Landen Performance Linen, Forte Performance, and Monte. The company maintains a sample-swap program to support specifier workflows and uses its website plus an active Instagram channel (@savelfabrics) for top-of-funnel awareness.
The revenue model is straightforward product wholesale to the trade, with quote-based pricing accessible through the trade pricing portal and a separate online purchase flow; pricing is not publicly disclosed. The firm shows 11–50 employees, no parent company, no subsidiaries, no disclosed funding, no M&A activity, and ownership concentrated in founders Andrea Elish and Sallie Hall (President). The company appears to be actively operating with a continuous product launch cadence into 2026, including the Ondulato collection.
Savel firmographics
Firmographics- Name
- Savel
- Legal name
- Savel Inc.
- Website
- https://savelinc.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Savel is a U.S. corporation founded in 1994 that supplies premium interior design fabrics exclusively to interior design professionals through a to-the-trade model anchored by its New York showroom in the Decoration & Design Building and a regional sales representative network.
- Ownership category
- akta.pro rank
Savel industry classification
Industry- Product category
- Interior Design Fabrics
- NAICS
- Curtain and Linen Mills (31412)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Upholstery & Drapery Fabric Retail (CRALADAI)
- akta.pro secondary industry
- Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)
Keywords
Where Savel is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Savel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Interior Fabric Sales: Direct sales of interior design fabrics through to-the-trade model. Products include velvets, mohair, textures, patterns, drapery, outdoor fabrics, and performance textiles sold to interior design professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Savel product offering
Product offeringCore offering
Savel manufactures and supplies premium interior design fabrics exclusively to trade professionals (interior designers and design firms). The company offers an extensive catalog including velvets, mohairs, textures, patterns, drapery, solids, and outdoor performance textiles, sourced from European manufacturers and featuring durability, stain resistance, and fire safety certifications. Distribution occurs through company showrooms, sales representatives, and a trade pricing portal accessible to verified design professionals.
Product overview
Savel is an interior design fabrics company offering a comprehensive portfolio of premium fabrics to the trade (interior designers, architects, and design professionals). The product lineup is organized into two main categories: Indoor Fabrics (including Textures, Velvets, Patterns, Mohairs, Drapery, and Solids) and Outdoor Fabrics (Performance Outdoor). Within these categories, Savel offers multiple product lines such as Forte Performance, Chamonix, Endurance, Majestic, Villandry, Dominique, Castilla Performance, Luxe Lana, and Landen Performance Linen. The company also maintains a sub-brand called Saladino featuring Italian-woven patterns. Savel provides services including sample swaps, a New York showroom, trade pricing portal, and online purchasing. Products feature various certifications including OEKO-TEX 100, REACH compliance, and fire ratings (CAL 117, NFPA 260, BS 5852).
Differentiator
Problem solved
Functional benefit
Brands
- Saladino: A brand of interior design fabrics offered by Savel
Products and services
- Savel Indoor Fabrics Premium interior design fabrics for residential and commercial upholstery, including velvets, mohairs, textures, patterns, and performance fabrics, sold to interior design professionals.
- Savel Outdoor Fabrics Performance outdoor fabrics designed for exterior use with weather and UV resistance, including Ferrat, Deauville, Fontane, and Rimini lines.
- Performance Fabrics High-durability fabrics engineered for commercial use, including performance velvets, mohairs, patterns, textures, wool, and outdoor variants with enhanced durability ratings and stain resistance.
- Saladino Premium sub-brand collection of interior design fabrics including Limoges, Kashmir, Diamante, and Montecito patterns, with origins in Italy.
- Sample Swap Sample exchange service allowing interior designers to swap fabric samples.
- New York Showroom Physical showroom located at the Decoration & Design Building, 979 Third Ave., Suite 1819, New York, NY 10022, for viewing fabric collections in person.
- Trade Pricing Portal Exclusive pricing portal for trade professionals and interior designers to view pricing and place orders.
- Online Purchase Online ordering and payment system for purchasing fabrics directly.
- Ondulato Collection New textured fabric collection from the Savel New Collection, including Ondulato fabric line.
Quantifiable outcome
- Fabrics pass up to 140,000 double rubs for extreme durability
- +2 more outcomes
Companies that use Savel
Customer profileSegments1 record
Ideal customer profiles1 record
Savel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Savel partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Savel competitors and assessment
Company assessmentBroad incumbents
- Zoffany: British heritage fabric and wallpaper brand (Sanderson Design Group) with a global trade presence. Comparable to Savel in premium textile assortment, European heritage, and trade channels, though operating as part of a broader multi-brand portfolio rather than focused exclusively on the US to-the-trade niche.
Direct peers
- Lee Jofa: Heritage to-the-trade fabric and wallpaper brand (Kravet subsidiary) offering premium textiles, trimmings, and furnishings. Closely comparable to Savel in trade-only distribution, premium positioning, and curated assortment of European-sourced fabrics.
- F. Schumacher & Co. Iconic to-the-trade fabric, wallpaper, and home furnishings brand with a flagship NYC showroom. Closely comparable to Savel in trade-only model, premium residential/commercial focus, and curated European-sourced textile assortments.
- Rom: To-the-trade fabric brand with a D&D Building showroom offering premium European-sourced textiles. Comparable to Savel in trade-only model, premium residential/contract positioning, and curated textile assortment.
- Kravet: One of the largest to-the-trade fabric and home furnishings distributors in the US, with showrooms in the D&D Building. Directly comparable to Savel in product category (upholstery, drapery, performance fabrics), trade-only model, and sourcing from European mills.
- Pierre Frey: French luxury textile house with a to-the-trade presence in the US including the D&D Building. Comparable to Savel in premium positioning, French/European mill heritage, and trade-only distribution of upholstery, drapery, and performance textiles.
- Holly Hunt: Luxury to-the-trade source for furnishings, textiles, and lighting with showrooms in the D&D Building. Comparable to Savel in premium residential/contract positioning, trade-only model, and curated high-end textile assortment.
- Malabar: To-the-trade fabric brand featured on Savel's Instagram and focused on colorful, woven textile collections. Directly comparable to Savel in trade-only distribution, premium positioning, and curated assortment of European-sourced textiles for interior designers.
- Robert Allen: Established to-the-trade fabric brand offering a wide assortment of upholstery and drapery textiles. Comparable to Savel in trade-only distribution, residential/commercial positioning, and broad product portfolio across multiple fabric categories.
- Cowtan & Tout: To-the-trade fabric and wallpaper brand with a flagship D&D Building showroom. Directly comparable to Savel in trade-only distribution, premium residential/contract positioning, and curated textile assortment from European/UK mills.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Savel social profiles
Digital presenceSavel compliance and trust
Trust signalCompliance14 records
Savel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Savel leadership team
Management profileNumber of profiles
Profiles2 records
Savel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Savel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Savel
What does Savel do?
Savel manufactures and supplies premium interior design fabrics exclusively to trade professionals (interior designers and design firms). The company offers an extensive catalog including velvets, mohairs, textures, patterns, drapery, solids, and outdoor performance textiles, sourced from European manufacturers and featuring durability, stain resistance, and fire safety certifications. Distribution occurs through company showrooms, sales representatives, and a trade pricing portal accessible to verified design professionals.
When was Savel founded?
Savel was founded in 1994. It employs 11 to 50 people.
Where is Savel based?
Savel is headquartered in New York, United States, in the North America region.
How does Savel make money?
One revenue line is on record: interior Fabric Sales.
Who are Savel's main competitors?
Zoffany is listed as a broad incumbent. Direct peers are Lee Jofa, F. Schumacher & Co., Rom, Kravet, Pierre Frey, Holly Hunt, Malabar, Robert Allen and Cowtan & Tout.
Does Savel have an API?
No public API is recorded for Savel.
What industry is Savel in?
Savel's product category is Interior Design Fabrics. Its primary akta.pro industry code is CRALADAI, Upholstery & Drapery Fabric Retail, with a secondary code of CRAIALAD, Curtains & Drapery Panels Retail (Textile Window Coverings). Its NAICS code is 31412 and its SIC code is 5130.