What Lomarengas does

Lomarengas Oy operates Finland's oldest and largest holiday property rental marketplace, founded in 1967 and headquartered in Helsinki. Through Lomarengas.fi, the company lists more than 4,400 personally inspected, quality-classified cottage and apartment properties and connects them with travelers seeking Finnish vacation accommodation, generating roughly 600,000 accommodation nights annually across more than 80,000 travelers. The platform handles search, booking, secure payment processing via Paytrail, and customer service, and bundles If Peruutusturva cancellation insurance into every reservation.

The business runs a two-sided marketplace monetized via service fees charged only on completed bookings, with no upfront cost to owners. Supply-side differentiation rests on the OMAliittymä owner portal, iCal calendar synchronization across platforms, and a multi-channel distribution network that syndicates a single listing to Booking.com, Interhome, Vrbo, and Tripadvisor in addition to Lomarengas.fi (70,000 weekly visitors). The owner base of nearly 3,000 includes tourism entrepreneurs who form the largest shareholder group, aligning supplier incentives with platform longevity.

Lomarengas-konserni reported €40.6 million in revenue for FY2024 with 32 employees, supported by ten regional offices spanning Helsinki to Lapland and a wholly-owned subsidiary, Ylläksen Matkailu Oy, which anchors presence in the Ylläs ski resort market. Approximately 70% of sales are domestic and 30% international, with the company holding the Avainlippu (Key Flag) domestic-origin certification and maintaining GDPR and WCAG 2.1 AA-aligned compliance practices.

Name

Lomarengas

Legal name

Lomarengas Oy

Website

https://lomarengas.fi

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Lomarengas is Finland's oldest and largest cottage rental marketplace, founded in 1967, listing 4,400+ quality-checked properties from nearly 3,000 owners and serving 80,000+ travelers annually through Lomarengas.fi and international OTA partners.

Ownership category

akta.pro rank

Product category

Holiday Cottage Rental Services

NAICS

Traveler Accommodation (7211), Consumer Goods Rental (5322), Other Traveler Accommodation (72119)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)

akta.pro secondary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

Keywords

• Holiday cottage rentals
• Vacation rental marketplace
• Cottage booking platform
• Holiday home accommodation
• Rental property listing

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Service fees from cottage owners: Lomarengas charges service fees only on completed bookings. Owners receive payment within 7 days of booking start date. The company handles marketing, bookings, customer service, and payment collection on behalf of property owners.
2. Distribution to international platforms: Properties listed on Lomarengas are also distributed through Booking.com, Interhome, Vrbo, and Tripadvisor, with Lomarengas managing the bookings and customer service.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Lomarengas operates an online holiday cottage and vacation rental marketplace in Finland, connecting nearly 3,000 property owners with travelers searching for 4,400+ quality-checked cottages, villas, and apartments. The company handles property listing, online booking, secure payment, customer service, and included cancellation insurance (If Peruutusturva) across Finland, distributing inventory through its own portal and international OTAs.

Product overview

Lomarengas operates a cottage and vacation rental marketplace in Finland with a core booking platform (Lomarengas.fi) offering over 4,400 quality-checked properties. The ecosystem includes OMAliittymä, an owner portal for managing listings and reservations; If Peruutusturva, a bundled cancellation insurance product; and a distribution network that syndicate listings to international channels (Booking.com, Interhome, Vrbo, Tripadvisor). The company was founded in 1967 and serves as a marketplace connecting cottage owners with renters, handling the full booking lifecycle from search through payment and key handover.

Differentiator

Problem solved

Functional benefit

Brands

• OMAliittymä: Owner's interface service for cottage owners to manage bookings, calendars, and rental information.

Products and services

• Lomarengas.fi Cottage Rental Platform Finland's largest cottage and vacation rental booking platform offering over 4,400 quality-checked properties. The marketplace connects cottage owners with travelers, facilitating property search, booking, payment processing, and customer service for vacation rentals across Finland. Targeted at individual travelers, families, and friend groups booking domestic Finnish holidays.
• OMAliittymä Owner Portal Owner portal service enabling cottage owners to manage property listings, view real-time booking calendars, track reservations, and monitor guest information. Provides owners with a dashboard for rental management and includes iCal calendar synchronization for multi-channel listings. Targeted at Lomarengas's cottage-owner customers (tourism entrepreneurs and individual property owners).
• Lomarengas Distribution Network (Multi-Channel Distribution Service) Multi-channel distribution service that lists cottage properties not only on Lomarengas.fi but also on international booking platforms including Booking.com, Interhome, Vrbo, and Tripadvisor. Lomarengas handles bookings, customer service, and payment on these channels. Targeted at international travelers (30% of bookings) and at cottage owners seeking broader visibility.
• If Peruutusturva Cancellation Insurance Cancellation insurance included with every booking, provided in partnership with If Vahinkovakuutusyhtiö Oy. Covers cancellations and interruptions due to sudden illness, accident, or death of the customer or close relatives; valid from 28 days before rental start. Targeted at travelers booking Lomarengas cottages.

Quantifiable outcome

• 97% of customers recommend their booked cottage
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Booking.comcoreChannel Partner/ Reseller/ DistributorInternational distribution partner. Properties listed on Booking.com are managed by Lomarengas, extending reach to international travelers booking cottages in Finland.
• InterhomecoreChannel Partner/ Reseller/ DistributorInternational distribution partner for cottage and holiday home listings. Lomarengas properties are distributed through Interhome's international network.
• VrbocoreChannel Partner/ Reseller/ DistributorPart of Expedia Group. International distribution channel for Finnish cottage properties managed by Lomarengas.
• If Vahinkovakuutusyhtiö Oy (If Insurance)coreStrategic or Co-development PartnerProvides If Peruutusturva (Cancellation Insurance) included in every booking. Covers cancellations and interruptions due to sudden illness, accident, or death of the customer or close relatives. Valid from 28 days before rental start.
• European Holiday Home Association (EHHA)minorOthersIndustry association for European holiday home rental companies. Promotes industry standards and best practices.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Belvilla: European holiday home rental agency (part of OYO) operating curated vacation home inventory across multiple countries. Comparable as a multi-country full-service rental agent model similar to Lomarengas's marketplace-plus-property-management approach.
• Novasol: One of Europe's largest holiday cottage rental agencies with thousands of properties across 30+ countries. Comparable to Lomarengas as a curated, quality-controlled vacation home marketplace with a similar full-service agent model.
• Interhome: European holiday home and apartment rental specialist operating across 30+ countries. Directly comparable to Lomarengas because both act as a full-service rental agent for vacation homes and are simultaneously distribution partners listed on each other's networks.
• EuroParcs / Landal GreenParks: European holiday park and bungalow operators managing curated vacation home and resort inventory. Comparable to Lomarengas in operating vacation home rental businesses in Northern European leisure destinations with similar customer demographics.

Broad incumbents

• Booking.com: World's largest online accommodation platform. A core distribution partner for Lomarengas (30% of sales flow through it) and simultaneously the dominant substitute channel; the duopoly of partner-competition defines the structural dynamic Lomarengas operates within.
• Airbnb: Global vacation rental marketplace with significant inventory of Finnish cottages. Comparable as a direct substitute for Lomarengas's consumer-facing marketplace, especially for international travelers booking Finnish stays.
• Vrbo (Expedia Group): Global vacation rental marketplace owned by Expedia Group. A channel partner of Lomarengas but also a substitute platform where Finnish owners can list independently; comparable as a marketplace competitor for short-term cottage inventory.
• Tripadvisor Rentals: Vacation rental marketplace operated within Tripadvisor's travel platform. A distribution partner of Lomarengas and a substitute marketplace for travelers searching for Finnish cottage rentals.

Emerging players

• Oliver's Travels: Boutique vacation rental platform focusing on unique and characterful holiday homes across Europe. Comparable to Lomarengas in curating distinctive inventory (including luxury cottages and chalets) for international leisure travelers.

Regional players

• Sykes Holiday Cottages: UK-focused holiday cottage rental agency operating a curated, quality-inspected cottage portfolio. Comparable to Lomarengas as a regional full-service cottage rental marketplace with similar quality-classification and service-fee economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC54O1Rz70Lj7HxuKyJDIzIw
• Facebookfacebook.com/lomarengas
• LinkedInlinkedin.com/company/lomarengas
• Instagraminstagram.com/lomarengas
• Xx.com/lomarengas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lomarengas