Columbia Memorial Health

What Columbia Memorial Health does

Columbia Memorial Health operates CMH Rapid Care, a network of three walk-in urgent care centers located in Catskill (10 Grandview Ave), Valatie (2827 Route 9), and Copake (283 Mountain View Rd), New York, serving patients of all ages in Columbia and Greene counties for minor medical emergencies, illnesses, and ailments. The centers are staffed by Emergency Room trained clinicians and supported by on-site x-ray, lab, and pharmacy services, and they uniquely maintain electronic access to patient records across CMH's primary and specialty care practices for care continuity. Extended operating hours (Catskill 9am–8pm, Valatie 9am–9pm) and accommodations for patients with special needs (communication iPads, sensory blankets) differentiate the offering within the county.

The service is complemented by a telehealth channel via the Mend Telehealth platform (video visits scheduled by calling 518-758-4300) and COVID-19 testing at all three locations — elective testing is priced at $125 per test on a pay-upfront basis while symptomatic testing is typically covered by health insurance. The organization's GTM is direct-to-consumer: physical walk-ins require no appointment, patients self-select into the urgent care setting for non-life-threatening conditions, and telemedicine is scheduled by phone. The unit is wholly owned by Columbia Memorial Health, a New York non-profit health system headquartered in Hudson, NY, with Dale Gulbranson serving as CEO. No external funding, M&A, or partnership activity was disclosed in the source material; a February 2026 town hall referenced ongoing strategic planning.

Name

Columbia Memorial Health

Legal name

Columbia Memorial Health

Website

https://cmhrapidcare.com

Company type

Private

Operating status

Operating

Short description

Columbia Memorial Health operates CMH Rapid Care, a three-location walk-in urgent care network in Columbia and Greene counties, NY, serving patients of all ages with minor emergencies, telehealth, and COVID testing.

Ownership category

akta.pro rank

Product category

Urgent Care Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Hospital-Operated Urgent Care Centers (HLAFADAC)

Keywords

• Urgent care services
• Walk-in clinics
• Telehealth appointments
• Covid testing
• Minor emergency care

Headquarters

HQ city

Catskill

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Urgent Care Patient Visits: Revenue from walk-in and scheduled urgent care visits, billed through health insurance or patient payment.
2. Elective COVID-19 Testing: Elective COVID-19 testing provided at $125 per test, not covered by insurance, collected upfront at time of service.
3. Symptomatic COVID-19 Testing: COVID-19 testing for symptomatic patients or those with known exposure, typically covered by patient health insurance.
4. Telehealth Services: Video visit appointments via telehealth platform for patients who prefer remote care.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Columbia Memorial Health operates CMH Rapid Care, a network of urgent care centers providing immediate walk-in medical attention for minor emergencies, illnesses, and ailments to patients of all ages across three locations in Columbia and Greene counties, NY. Services are delivered by Emergency Room trained medical staff and supplemented by telehealth video visits via the Mend Telehealth platform, on-site x-ray, lab and pharmacy services, and COVID-19 testing for both elective and symptomatic patients.

Product overview

Columbia Memorial Health operates CMH Rapid Care as its primary urgent care offering, providing immediate walk-in medical care for minor emergencies, illnesses, and ailments at multiple locations in Columbia and Greene counties, NY. The service is complemented by telehealth video visit capabilities and COVID-19 testing services. CMH Rapid Care centers treat patients of all ages and have access to onsite services including x-ray, lab tests, and pharmacy, with the unique ability to retrieve patient records from CMH primary and specialty care practices.

Differentiator

Problem solved

Functional benefit

Products and services

• CMH Rapid Care (Urgent Care) Walk-in urgent care centers providing immediate medical attention for minor medical emergencies, illnesses, and ailments to patients of all ages. Locations in Catskill, NY (10 Grandview Ave) and Valatie, NY (2827 Route 9) and Copake, NY (283 Mountain View Rd). Open 7 days a week with extended evening hours, no appointment required for walk-in visits. On-site x-ray, lab tests, and pharmacy services are available, with access to CMH primary and specialty care patient records.
• Telehealth Services Video visit appointments enabling patients to receive rapid care remotely from anywhere via the Mend Telehealth platform. Patients schedule telehealth appointments by calling 518-758-4300, providing access to the same urgent care expertise without an in-person visit.
• COVID-19 Testing COVID-19 testing services offered at CMH Rapid Care centers in Catskill, Copake, and Valatie for both elective patients ($125 per test, not covered by insurance, paid upfront at time of service) and symptomatic or exposed patients (typically covered by health insurance).

Quantifiable outcome

• Short waiting times compared to emergency rooms
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• GoHealth Urgent Care: GoHealth is a major urgent care operator in New York, commonly affiliated with health systems (e.g., Northwell). Like CMH Rapid Care, it integrates urgent care delivery with broader hospital-system patient records and offers on-site diagnostics.
• WellNow Urgent Care: WellNow operates a large network of walk-in urgent care centers across New York State, including upstate and rural markets similar to Columbia and Greene counties. It is a direct competitor to CMH Rapid Care in delivering immediate, non-emergency care with on-site diagnostics.
• CityMD: CityMD is one of the largest urgent care chains in the New York region, offering walk-in care for minor injuries and illnesses with on-site x-ray and lab services. It competes directly for the same immediate-care patient segment as CMH Rapid Care.
• AFC Urgent Care: AFC operates a national franchise network of urgent care centers providing walk-in treatment for illnesses, injuries, and diagnostics. Its standardized model and expansion into secondary markets make it a comparable operator to CMH Rapid Care.

Broad incumbents

• Nuvance Health: Nuvance Health operates hospitals and outpatient facilities in New York's Hudson Valley and western Connecticut, geographically adjacent to Columbia and Greene counties. It offers overlapping urgent care and emergency services for the same regional population.
• CareMount Health (Optum): CareMount, now part of Optum, is a large multi-specialty medical group with locations across the Hudson Valley and surrounding regions. It provides primary, specialty, and urgent care services comparable in scope and patient mix to CMH Rapid Care.
• Albany Med Health System: Albany Med is a large regional academic health system serving upstate New York, including Columbia and Greene counties. As a broader healthcare provider with emergency and outpatient services, it competes with CMH on care continuum and could be a potential affiliation or partnership counterpart.
• St. Peter's Health Partners: St. Peter's is a large health system serving the Capital Region and Hudson Valley of New York, including overlap with CMH's service area. Its urgent care and primary care footprint compete for the same regional patient base.

Regional players

• HealthAlliance Hospital: HealthAlliance is a rural community hospital in Kingston, NY serving Ulster County, with adjacent geography and a similar rural-community hospital model to Columbia Memorial Health. Comparable as a peer rural health system with overlapping urgent care functions.

Others

• Mend Telehealth: Mend is the telehealth platform provider used by CMH Rapid Care for video visit appointments. It is comparable as the underlying technology partner enabling CMH's virtual care delivery model rather than a direct service competitor.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Columbia Memorial Health