Fenix​​

What Fenix​​ does

Fenix Móveis Especiais is a Brazilian-headquartered custom furniture manufacturer founded in 1987 that designs, produces, and installs bespoke furnishings for luxury brands across retail, hospitality, residential, aviation, and marine end-markets. The company operates a 10,200m² integrated production facility in Itatiba, São Paulo, combining artisan carpentry with high-precision machining, woodworking, polishing, and assembly across wood, glass, metal, and fabric substrates, supported by a 20-person in-house design team and a workforce of approximately 200 employees. Its client roster spans luxury retail (Louis Vuitton, Gucci, Prada, Chanel, Dior, Cartier, Hermès, Tiffany & Co., Apple, Burberry, Balenciaga, Chloé, Ferragamo, Ermenegildo Zegna, Armani, Luxottica, H. Stern), luxury hospitality (Hyatt, Hilton, Four Seasons, Rosewood), automotive showrooms (Porsche, Audi), with project execution across 26 countries.

Revenue is generated on a project-by-project, quote-based basis tied to design specifications, materials, and scope; multi-year contracts are used for ongoing rollout programs. The go-to-market is direct enterprise sales targeting procurement and design decision-makers at brand headquarters, supplemented by a Miami-based US office (201 S. Biscayne Blvd, Suite 1200) that manages North American project execution, installation, and after-sales maintenance. Marketing is portfolio-driven through the company website, LinkedIn, Instagram, and YouTube, with no third-party distributor or reseller channel. Sustainability credentials — FSC and ISO 14001 certifications, 77% certified-source wood panels, 72% reforestation-derived inputs, and 6.5% landfill waste — function as procurement gating credentials for European and North American luxury clients with ESG mandates.

Name

Fenix​​

Legal name

Fenix Móveis Especiais

Website

https://moveisfenix.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Fenix Móveis Especiais is a Brazilian custom luxury furniture manufacturer founded in 1987 that designs, produces, and installs bespoke furnishings for global luxury retail brands, luxury hotels, automotive showrooms, aviation, and yacht clients across 26 countries.

Ownership category

akta.pro rank

Product category

Custom Furniture Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712), Furniture and Related Product Manufacturing (337)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Custom furniture manufacturing
• Luxury retail fixtures
• Bespoke hospitality furniture
• Marine aviation interiors
• Multi-material woodworking

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Furniture Projects: Bespoke furniture solutions for luxury retail, hotels, residences, aircraft, and yachts. Projects include design, production, installation, and maintenance services as a complete package.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fenix designs, manufactures, and installs bespoke luxury furniture for international brands across retail stores, hotels, residences, private aircraft, and yachts. Projects span multiple materials (wood, glass, metal, fabric) within a 10,200m² in-house factory in Itatiba, Brazil, with end-to-end service from concept design through production, installation, and after-sales maintenance.

Product overview

Fenix is a custom furniture manufacturer established in 1987, offering a comprehensive suite of services including project design, production, installation, and customer support. The company produces bespoke furniture for diverse sectors including retail (stores), hotels, residential, airplanes, and yachts. Their operations span multiple materials—wood, glass, metal, and fabric—within a 10,200m² factory featuring advanced technology alongside traditional craftsmanship. With international reach across 26 countries and offices in Brazil (headquarters in Itatiba, SP) and the USA (Miami, FL), Fenix serves high-end clients such as Louis Vuitton, Porsche, Audi, Hermès, Cartier, Gucci, and major hotel chains.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Furniture Solutions

Quantifiable outcome

• 120+ international projects completed across 26 countries
• +3 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Roche Bobois: French luxury furniture manufacturer and retailer producing high-end custom and collection furniture for residential and contract clients worldwide. Comparable in bespoke furniture manufacturing across multiple materials and premium brand positioning.
• Flexform: Italian luxury furniture maker specializing in high-end upholstered seating and casegoods for premium residential and contract projects. Comparable in craft-led manufacturing, luxury positioning, and international project execution.
• Walter Knoll: German premium furniture maker producing custom and contract furniture for luxury residential, hospitality, and corporate clients. Comparable in craft quality, custom capability, and high-end commercial/hospitality end markets.
• Minotti: Italian luxury furniture brand producing high-end upholstered and casegood furniture for premium residential, hospitality, and contract projects globally. Comparable in luxury positioning, custom capability, and international project delivery model.
• Poltrona Frau: Italian luxury furniture maker specializing in bespoke leather seating and contract furniture for high-end retail, hospitality, aviation, and yacht clients. Most directly comparable to Fenix given its similar custom-manufacturing model for luxury brands and similar vertical mix.
• Cassina: Italian luxury furniture maker (part of Haworth) producing high-end residential and contract furniture, including custom projects for hotels and flagship retail. Comparable in bespoke furniture manufacturing, multi-material capability, and international luxury client base.
• Giorgetti: Italian luxury furniture manufacturer producing bespoke wood and upholstered pieces for high-end residential, hospitality, and yacht projects. Comparable in craftsmanship-led custom manufacturing and premium-end customer mix.
• B&B Italia: Premium Italian furniture manufacturer serving luxury residential, hospitality, and contract clients with high-end custom and collection pieces. Comparable to Fenix in craft positioning, materials range (wood, metal, upholstery), and luxury end-market focus.

Broad incumbents

• Knoll (MillerKnoll): Large-scale US contract furniture manufacturer producing premium office, hospitality, and residential furniture for global brands. Comparable as a custom commercial furniture maker for high-end enterprise clients, though Knoll operates at materially larger scale and across broader price points.
• Restoration Hardware (RH): US-based luxury home furnishings brand with galleries in luxury shopping destinations. While primarily a retailer/brand, RH's custom contract galleries and bespoke services for hospitality place it in adjacent luxury-furniture territory to Fenix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCS72wzdOjaJcWQXfmu4k0Kw
• LinkedInlinkedin.com/company/fenix-industria-de-moveis-itatiba/about/?viewAsMember=true
• Instagraminstagram.com/fenix.moveis.especiais

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fenix​​