Sorgente Natura
Greenweez is a French online organic hypermarket selling 100,000+ certified bio and eco-responsible products directly to consumers across France, including fresh goods, via its own website, mobile apps, third-party marketplace, and a 400-SKU private label brand.
- Company typePrivate
- Founded2008
- HeadquartersIgea Marina, Italy
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Sorgente Natura firmographics
Firmographics- Name
- Sorgente Natura
- Legal name
- Greenweez
- Website
- https://sorgentenatura.it
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greenweez is a French online organic hypermarket selling 100,000+ certified bio and eco-responsible products directly to consumers across France, including fresh goods, via its own website, mobile apps, third-party marketplace, and a 400-SKU private label brand.
- Ownership category
- akta.pro rank
Sorgente Natura industry classification
Industry- Product category
- Online Organic Grocery Retail
- akta.pro primary industry
- DTC Organic & Natural Food Delivery (AFAIANAI)
- akta.pro secondary industries
- Organic & Natural Packaged Grocery Wholesale (AFAIAJAB), Organic Frozen & Refrigerated Foods Wholesale (AFAIAJAF), Organic & Natural Beverage Wholesale (AFAIAJAE)
Keywords
Where Sorgente Natura is headquartered
LocationHeadquarters
- HQ city
- Igea Marina
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Sorgente Natura business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct sales of organic and eco-responsible products to consumers through online store. Over 100,000 product references available.
- Marketplace Commission: Third-party sellers can sell on the marketplace platform. Commission-based revenue from marketplace transactions.
- Private Label Sales: Sale of Greenweez own-brand products (over 400 certified references: AB, Ecocert, Cosmos Organic certifications). 472 co-created products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with regular promotions and discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sorgente Natura product offering
Product offeringCore offering
Sorgente Natura operates as an online organic hypermarket (under the Greenweez brand) offering over 100,000 bio and eco-responsible product references sold direct-to-consumer across France. The company combines an own private label brand (400+ certified organic SKUs), a third-party seller marketplace, mobile shopping apps, and a loyalty/cash-back program, with 100% French-based logistics supporting fresh product home delivery nationwide.
Product overview
Greenweez is a French online organic hypermarket offering a comprehensive e-commerce platform with over 100,000 organic and eco-responsible products across multiple categories. The platform operates as a multi-format retail ecosystem consisting of its own private label brand (Greenweez) with 400+ certified products, a third-party marketplace for other sellers, a mobile app, and B2B professional services. The company was founded in 2008 and distinguishes itself through its extensive product selection, French logistics operations, fresh product delivery, and commitment to sustainability certifications.
Differentiator
Problem solved
Functional benefit
Brands
- Greenweez (own brand): The company's private label brand offering over 400 certified references (AB, Ecocert, Cosmos Organic) across food, household cleaning, and beauty categories, with 472 co-created products.
Products and services
- Greenweez private label brand (Marque Greenweez) The company's private label brand offering over 400 certified organic references (AB, Ecocert, Cosmos Organic) spanning food, household cleaning, and beauty categories, designed to deliver organic products at fair prices with Planet Score environmental impact transparency.
- Greenweez Marketplace A marketplace platform allowing third-party sellers to list and sell their products alongside Greenweez's own catalog, expanding the range of organic and eco-responsible offerings available to French consumers.
- Greenweez Mobile App A mobile application for iOS and Android enabling customers to shop the full organic product catalog, access exclusive app promotions, and manage their orders conveniently on mobile devices.
Companies that use Sorgente Natura
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Sorgente Natura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sorgente Natura partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Sorgente Natura competitors and assessment
Company assessmentRegional players
- Alnatura: Germany's largest organic retailer with own-brand focus and physical plus online presence. Comparable on organic specialization, private label strategy, and sustainability positioning, but operates primarily in DACH rather than France.
- Bio Company: German organic supermarket chain with an online offering. Comparable organic-specialist positioning and assortment, but limited to the German market rather than France.
Direct peers
- Bio c'Bon (relaunched as Les Comptoirs de la Bio): French organic supermarket chain with online sales. Directly comparable on organic specialization, French market, and product categories, though primarily physical-store driven.
- Naturalia: French organic and natural products retailer (physical stores with online presence). Comparable on organic specialization and French market focus, serving the same organic consumer base with overlapping assortment.
- Biocoop: France's largest network of organic retail cooperatives with an e-commerce platform. Overlaps with Greenweez on organic assortment and French consumer base, though operates primarily through physical stores.
- La Fourche: French online organic and eco-responsible grocery retailer operating a membership-based DTC model. Directly comparable to Greenweez on geography, target customer (French organic consumers), and product categories.
- Kazidomi: Belgium-based online retailer specializing in organic and healthy products with a membership model. Closely comparable on assortment, customer profile, and e-commerce go-to-market, though headquartered in Belgium.
Broad incumbents
- Leclerc Drive / Intermarché Drive: Large French grocery retailers' click-and-collect / delivery services. Compete for online grocery basket share with broader assortments that increasingly include organic SKUs, putting pricing pressure on specialists like Greenweez.
- Carrefour Bio: Organic sub-brand of Carrefour, France's largest grocery retailer. Offers certified organic products online and in-store, leveraging the parent's massive logistics network — broad incumbent competing in the same organic category.
- Amazon Fresh France: Amazon's grocery delivery service in France. Competitor in DTC online grocery with extensive assortment and logistics scale, though not organic-specialized; competes for the same organic-leaning convenience shoppers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sorgente Natura social profiles
Digital presenceSorgente Natura compliance and trust
Trust signalCompliance5 records
Sorgente Natura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sorgente Natura leadership team
Management profileNumber of profiles
Sorgente Natura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sorgente Natura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sorgente Natura
What does Sorgente Natura do?
Sorgente Natura operates as an online organic hypermarket (under the Greenweez brand) offering over 100,000 bio and eco-responsible product references sold direct-to-consumer across France. The company combines an own private label brand (400+ certified organic SKUs), a third-party seller marketplace, mobile shopping apps, and a loyalty/cash-back program, with 100% French-based logistics supporting fresh product home delivery nationwide.
Is Sorgente Natura a public or private company?
Sorgente Natura is a private company. It is classified as unknown and is currently operating.
When was Sorgente Natura founded?
Sorgente Natura was founded in 2008. It employs 11 to 50 people.
Where is Sorgente Natura based?
Sorgente Natura is headquartered in Igea Marina, Italy, in the Europe region.
How does Sorgente Natura make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are marketplace Commission and private Label Sales.
Who are Sorgente Natura's main competitors?
Regional players on record are Alnatura and Bio Company. Direct peers are Bio c'Bon (relaunched as Les Comptoirs de la Bio), Naturalia, Biocoop, La Fourche and Kazidomi. Broad incumbents are Leclerc Drive / Intermarché Drive, Carrefour Bio and Amazon Fresh France.
Does Sorgente Natura have an API?
No public API is recorded for Sorgente Natura.
What industry is Sorgente Natura in?
Sorgente Natura's product category is Online Organic Grocery Retail. Its primary akta.pro industry code is AFAIANAI, DTC Organic & Natural Food Delivery, with a secondary code of AFAIAJAB, Organic & Natural Packaged Grocery Wholesale.