Alzheimer Society of Brant

Name

Alzheimer Society of Brant

Legal name

Alzheimer Society of Brant, Haldimand Norfolk, Hamilton Halton

Website

https://alzda.ca

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Nonprofit Dementia Care and Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro industry

PRIMARYHLADAGAG

Dementia/Alzheimer’s In-Home Care (Non-Medical)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYHSABAEAH

Cognitive Stimulation & Reminiscence Therapy (Non-Clinical)

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHSABAEAA

Dementia Companion & Engagement Care

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHSABAGAF

Dementia & Alzheimer’s Respite Care

Home & Personal Services/Elder Care & In-Home Care Services/Respite Care Services

SECONDARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Dementia support services
• Caregiver education programs
• Nonprofit healthcare services
• Memory care support
• Community health programs

Headquarters

HQ city

Brantford

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: One-time and monthly donations from individuals supporting dementia care programs and services in local communities.
2. Tribute/Memorial Donations: Donations made in honour of loved ones or in memoriam, with e-card options for special occasions.
3. Legacy/Bequest Giving: Planned gifts through wills, RRSP/RRIF, life insurance, and securities donations to sustain future programs.
4. Vehicle Donations: Donate-a-Car Canada program for vehicles, RVs, boats, and motorcycles.
5. Securities/Gifted Stock: Donation of publicly traded securities with elimination of capital gains tax benefit.
6. Fundraising Events: Revenue from IG Wealth Management Walk for Alzheimer's, golf tournaments (Oak Gables, Forget-Me-Not, David Hearn Charity Classic), Pickleball with Purpose, and community fundraising events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The Alzheimer Society of Brant, Haldimand Norfolk, Hamilton Halton delivers free programs and services to individuals living with dementia and their care partners across four Ontario regions. Core offerings include dementia education, one-on-one counselling and support groups, social and recreational programs such as Minds in Motion and Creative Expressions, the H.A.C. community-based program, Dementia Friendly Communities training, monthly Activity Kits, in-home social recreation, and Teleconnect phone support. Services are funded through donations, sponsorships, and grants.

Product overview

The Alzheimer Society of Brant, Haldimand Norfolk, Hamilton Halton is a non-profit organization providing a broad portfolio of programs and services for individuals living with dementia and their care partners. The organization operates a multi-layered service model centered around dementia education, counselling and support groups, and health and wellness activities. Key named programs include Minds in Motion (combining physical activity with cognitive and social engagement), Creative Expressions (an art therapy program), the Health, Activity, Community (H.A.C.) program serving Haldimand County, Dementia Friendly Communities training, and Activity Kits distributed monthly. The organization also runs major annual fundraising events including the IG Wealth Management Walk for Alzheimer's, multiple golf tournaments, and community events such as Pickleball with Purpose and The Brant Juke Joint Shuffle. Fundraising mechanisms include one-time and monthly donations, tribute gifts, legacy giving, and gifts of securities. All programs are designed to support persons living with dementia and their care partners across the region spanning Brantford, Haldimand Norfolk, Hamilton, and Halton.

Differentiator

Problem solved

Functional benefit

Brands

• Health, Activity, Community (H.A.C.): A community-based program of the Alzheimer Society bringing advanced health, wellness, activity, and meaningful connection to locations throughout Haldimand County. Offers focused support for people living with dementia, acquired brain injuries or brain changes, and vision challenges.

Products and services

• Dementia Education Programs Educational programs providing information, resources, and guidance for individuals living with dementia and their care partners, covering topics such as understanding dementia, stress management, communication strategies, and care planning.
• Counselling and Support Groups One-on-one counselling and group support sessions offering emotional support, behavioural guidance, and coping strategies for persons living with dementia and their care partners.
• Minds in Motion A program combining physical activity, social connection, and mental stimulation specifically designed for people living with dementia and their care partners.
• Creative Expressions An art therapy program blending social and cognitive exercises with therapeutic art activities for persons living with dementia and care partners, led by a Creative Expressions Facilitator and supported by the Ministry for Seniors and Accessibility's Seniors Community Grant.
• Health, Activity, Community (H.A.C.) A community-based program bringing advanced health, wellness, activity, and meaningful connection to locations throughout Haldimand County, offering focused support for people living with dementia, acquired brain injuries or brain changes, and vision challenges.
• Dementia Friendly Communities An initiative working with businesses, councils, faith groups, and organizations to raise awareness, reduce stigma, and implement practical strategies that empower those living with dementia, including free Dementia Friendly Education and Dementia Friendly Supporter Program training.
• Activity Kits Monthly downloadable activity kits designed for persons living with dementia and their families, including colouring sheets, trivia, word puzzles, math sheets, and dice/card games, providing opportunities for engagement and good moments together.
• In-Home Social Recreation Program A volunteer-supported program providing in-home social recreation activities for persons living with dementia, offering companionship and meaningful engagement in the individual's home environment.
• Teleconnect Program A phone-based support program providing friendly phone calls to care partners, reducing social isolation and offering regular check-ins and emotional support via trained volunteers.
• Music for Memory Program A music-based program leveraging the power of music to awaken memory and provide meaningful engagement for persons living with dementia.
• Public Lectures and Webinars Online educational sessions and public lectures on dementia-related topics such as aphasia, fraud prevention, fall prevention, and genetics, delivered via Zoom and made available on YouTube.
• IG Wealth Management Walk for Alzheimer's An annual flagship fundraising walk event held across multiple communities (Brantford, Jarvis/Haldimand Norfolk, Hamilton, and Halton) raising funds to support local dementia programs and services. Raised $353,000 in 2026 and $325,000 in 2025.
• Golf Tournaments Multiple annual golf tournament fundraising events including the Forget-Me-Not Golf Tournament (Haldimand Norfolk), Oak Gables Golf Tournament (Hamilton), and David Hearn Charity Golf Classic, raising funds for local dementia support. Sponsorship tiers range from $250 (Bronze) to $500 (Gold); foursome entries at $640.
• Pickleball with Purpose A team pickleball event featuring 4 divisions based on skill assessment (11+, 13+, 15+, and 17+), with 48 teams competing at $300/team to support local dementia programming and services.

Quantifiable outcome

• 70,000+ people received life-changing dementia support across Ontario in 2024
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• IG Wealth ManagementcoreGTM or Marketing Partner · 30 May 2026National sponsor of the Walk for Alzheimer's event. Provides major fundraising platform and national brand visibility for the annual walk across all four communities.
• All Seniors CareminorGTM or Marketing PartnerRegional Platinum Sponsor of the IG Wealth Management Walk for Alzheimer's 2026.
• Home InsteadminorGTM or Marketing PartnerRegional Platinum Sponsor of the IG Wealth Management Walk for Alzheimer's 2026.
• Schlegel Villages / Wentworth HeightsminorGTM or Marketing PartnerRegional Platinum Sponsor of the IG Wealth Management Walk for Alzheimer's 2026.
• Johnston ChryslerminorGTM or Marketing PartnerRegional Platinum Sponsor of the IG Wealth Management Walk for Alzheimer's 2026.
• Parkland (Ancaster)minorGTM or Marketing PartnerRegional Platinum Sponsor of the IG Wealth Management Walk for Alzheimer's 2026.
• Farm Mutual ReminorGTM or Marketing PartnerRegional Platinum Sponsor of the IG Wealth Management Walk for Alzheimer's 2026.
• Highgate ResidenceminorGTM or Marketing PartnerRegional Platinum Sponsor of the IG Wealth Management Walk for Alzheimer's 2026.
• Good Shepherd Centre HamiltonminorStrategic or Co-development PartnerCollaborative partnership through Seniors at Risk in Hamilton (SaRiH) initiative addressing needs of seniors including those with cognitive impairment/dementia.
• Will PowerminorGTM or Marketing PartnerNational public education campaign partner for legacy/planned giving. Alzheimer Society Foundation is a partner organization helping inspire Canadians to give through wills.
• VON (Victorian Order of Nurses)minorStrategic or Co-development PartnerPartnership for fall prevention programming with registered kinesiologist delivering webinars for dementia caregivers.
• McMaster UniversityminorStrategic or Co-development PartnerGuest speakers Dr. Tricia Woo and Dr. Anthony Levinson from McMaster delivered 'Demystifying Genetics' workshop on dementia risk factors.
• Elder Abuse Prevention OntariominorStrategic or Co-development PartnerPartner for 'Protecting each other from Frauds and Scams' webinar educating on senior financial abuse and scams.
• Lynnwood ArtsminorStrategic or Co-development PartnerCreative Expressions art exhibition venue partner from March 6 - May 24, showcasing art by persons living with dementia.
• Hamilton Tiger-CatsminorGTM or Marketing PartnerPartnership providing discounted tickets to Alzheimer's Society supporters, creating community engagement opportunity.
• Donate-a-Car CanadaminorChannel Partner/ Reseller/ DistributorVehicle donation program where Donate-a-Car Canada handles arrangements and forwards proceeds to the Alzheimer Society.
• Greens at RentonminorGTM or Marketing PartnerGolf tournament venue partner hosting Forget-Me-Not Golf Tournament and Greens at Renton Community Golf Day.
• Oak Gables Golf ClubminorGTM or Marketing PartnerGolf tournament venue hosting Alzheimer Society Golf Tournament in honour of Stephen Ross.
• Brantford Golf & Country ClubminorGTM or Marketing PartnerVenue for David Hearn Charity Golf Classic in September 2026.
• Bellanti EventsminorGTM or Marketing PartnerCatering partner for volunteer appreciation events across 5 locations during National Volunteer Week 2026.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Home Instead Senior Care: Major private-sector home care franchise network specializing in non-medical elder care including Alzheimer's and dementia support — competes for the same care partner wallet share and is a current Walk for Alzheimer's platinum sponsor.

Broad incumbents

• Baycrest Health Sciences: Toronto-based academic health sciences center specializing in geriatric care, including dementia assessment, memory clinics, and caregiver programs — operates at a broader scale with overlapping dementia population and referral pathways.
• VON Canada (Victorian Order of Nurses): National home and community care nonprofit delivering supportive services for seniors including those with dementia — overlapping in caregiver support, fall prevention, and home-based service delivery in Ontario, and an existing partner of the subject organization.
• Alzheimer Society of Canada: National federation body coordinating provincial Alzheimer Societies including ASBHNHH. Operates national research, advocacy, and brand infrastructure that the subject organization leverages, while also representing a structural overlay in funding and program coordination.
• March of Dimes Canada: National nonprofit delivering programs for seniors and persons with disabilities including stroke recovery, independent living, and caregiver support — overlaps in mission, donor base, and community-based service delivery model.
• Bayshore HealthCare: Canadian home and community health services provider offering personal care, dementia support, and caregiver respite — overlaps in service offerings and geography, competing for both referrals and donor goodwill in Ontario.

Direct peers

• The Dementia Society of Ottawa and Renfrew County: Regional dementia services organization offering comparable education, support groups, and recreation programs in Eastern Ontario — directly comparable in mission and community-based service delivery, with a different parent affiliation.
• Alzheimer Society of Toronto: Largest Ontario chapter of the Alzheimer Society, delivering the same model of dementia education, counselling, Minds in Motion, and caregiver support programs in the adjacent Greater Toronto Area — directly comparable in mission, program mix, and donor base.
• Alzheimer Society of Peel: Regional Alzheimer Society chapter serving Mississauga, Brampton, and Caledon with the same dementia education, support groups, and fundraising event portfolio — directly comparable local-chapter operating model in an adjacent Ontario geography.
• Alzheimer Society of Waterloo Wellington: Southwestern Ontario Alzheimer Society chapter providing dementia education, Minds in Motion, and caregiver support across the Waterloo-Wellington region — directly comparable in service model, scale, and event-driven fundraising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_jZ_EMzXyEup1lHVdnKjGw
• Facebookfacebook.com/alzhbrant
• LinkedInlinkedin.com/company/asbhnhh
• Instagraminstagram.com/alz_brant_halnorfolk_hamhalton/?hl=en
• Xx.com/DementiaAlzh

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alzheimer Society of Brant