Reversity

What Reversity does

Reversity is a private digital health company founded in 2018 by Dr. Lynne Harris (MS and PhD from the University of Washington) that delivers a direct-to-consumer diabetes reversal and weight loss program based on low-carbohydrate, high-fat (LCHF) and ketogenic dietary approaches. The company sells three tiers through its website (immersivehealth.net): a flagship Custom Reversity Plan at $199.99/month with 1:1 founder-led coaching, a one-time Single Deep Dive analysis at $149.99, and a content-only Reversity University subscription at $49.99/month. The core technology is non-AI human coaching supported by macronutrient and omega-6:3 ratio analysis from customer-submitted meal photos, secure text/email consultation, and a curated weekly educational curriculum.

The business model is pure DTC subscription and one-time digital services, with all distribution occurring through the company website and email; no mobile app, API, marketplace listings, or partner channels exist. Reversity serves U.S. adult consumers with type 2 diabetes, prediabetes, and obesity, and is headquartered in Causeway Bay, Hong Kong, while serving a primarily North American customer base. The company is privately held, founder-controlled, has no disclosed external funding or institutional investors, and reports 11-50 employees. Its primary cited outcome metric references broader clinical literature (94% of insulin-dependent individuals on low-carbohydrate diets reducing or eliminating insulin need) rather than Reversity's own published outcomes data.

Name

Reversity

Legal name

Reversity

Website

https://immersivehealth.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Reversity is a private digital health company that sells direct-to-consumer LCHF/ketogenic coaching subscriptions and diet-analysis services to U.S. adults seeking type 2 diabetes reversal and sustainable weight loss, with delivery led personally by founder Dr. Lynne Harris.

Ownership category

akta.pro rank

Product category

Digital Health Coaching

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF)

akta.pro secondary industries

Weight Loss Coaching (Non-Clinical) (HSADAFAB), Cardiometabolic Nutrition (Heart Health, Cholesterol, Hypertension) (HSADAFAG)

Keywords

• Diabetes reversal program
• Ketogenic diet coaching
• Personalized nutrition consulting
• Digital health subscription
• Weight loss coaching

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Reversity Plan Subscription: Monthly subscription providing comprehensive diabetes reversal program including 1:1 coaching with Dr. Harris, baseline diet analysis, personalized recommendations, weekly check-ins, and educational resources. Priced at $199.99/month with 7-day free trial.
2. Single Deep Dive: One-time purchase providing a single custom analysis of diet and tailored recommendations without ongoing coaching. Priced at $149.99.
3. Reversity University Subscription: Monthly subscription providing weekly set of hand-picked educational resources for self-directed learning about diabetes reversal science and nutrition. Priced at $49.99/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Reversity sells a direct-to-consumer diabetes reversal program built on low-carbohydrate, high-fat (LCHF) and ketogenic dietary approaches. The core offering is the Custom Reversity Plan, a $199.99/month subscription that provides one-on-one coaching with founder Dr. Lynne Harris, personalized baseline diet analysis from meal photos, macronutrient and omega-6:3 ratio assessment, tailored nutritional action plans, and weekly check-ins. Supporting standalone offerings include the Single Deep Dive ($149.99 one-time diet analysis) and Reversity University ($49.99/month self-study educational subscription).

Product overview

Reversity is a clinically-proven diabetes reversal program delivered as a multi-tiered offering. The flagship product is the Custom Reversity Plan, a subscription-based comprehensive coaching program that provides ongoing one-on-one consultation with founder Dr. Lynne Harris, including diet analysis, personalized recommendations, and weekly check-ins. Supporting this core offering are the Single Deep Dive (one-time diet analysis) and Reversity University (self-directed educational subscription), which can be used independently or complement the main plan. All offerings emphasize low-carbohydrate, high-fat (LCHF) or ketogenic dietary approaches without calorie counting.

Differentiator

Problem solved

Functional benefit

Brands

• Reversity University: A personalized self-study course for gaining deeper understanding of scientific and nutritional principles underlying diabetes reversal and weight regulation. Provides weekly hand-picked educational resources tailored to specific health goals.
• Single Deep Dive
• Custom Reversity Plan

Products and services

• Custom Reversity Plan Comprehensive monthly diabetes reversal subscription providing one-on-one coaching with Dr. Lynne Harris, detailed baseline diet analysis via meal photos, personalized nutritional recommendations with action plans, weekly check-ins, and curated educational resources for adults with type 2 diabetes, prediabetes, or obesity. Priced at $199.99/month after a 7-day free trial.
• Single Deep Dive One-time diet analysis service that delivers a custom analysis of the customer's baseline diet through meal photos, identifies macronutrient ratio and omega 6:3 ratio, and provides tailored nutritional recommendations and action plans without ongoing coaching. Priced at $149.99 as a single purchase.
• Reversity University Self-directed educational subscription delivering a weekly set of hand-picked curated resources (videos, presentations, articles, interactive quizzes) tailored to the subscriber's chosen weekly topic on diabetes reversal science and weight regulation. Priced at $49.99/month.

Quantifiable outcome

• 94% of insulin-dependent individuals on a low-carbohydrate diet reduced or eliminated their need for insulin

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Noom: Large-scale DTC weight management program using coaching and behavior change. Comparable in DTC subscription coaching model and weight-management customer base, but uses a calorie/psychology framework rather than keto/LCHF reversal claims.

Emerging players

• HVMN: Metabolic health company with a focus on ketones and ketogenic supplementation. Comparable in the keto/LCHF enthusiast target market and metabolic health positioning, though more product/supplement-led than coaching-led.
• Zoe: Personalized nutrition platform combining at-home microbiome and blood testing with tailored dietary recommendations. Comparable in personalized nutrition approach and DTC subscription model, but driven by testing rather than coaching.
• Levels: Continuous glucose monitor (CGM)-based metabolic health program providing real-time dietary feedback. Overlaps in target buyer (metabolically conscious consumers) and diabetes-adjacent positioning, but emphasizes data/diagnostics over coaching.
• Mastering Diabetes: Coaching-led diabetes reversal program built around a low-fat plant-based dietary approach. Comparable as a coaching-driven diabetes reversal methodology with a strong founder brand, though methodologically opposite to Reversity's LCHF approach.

Direct peers

• Found: DTC weight management program combining coaching with medication prescriptions. Directly comparable in target customer (adults with obesity seeking sustainable weight loss), pricing tier (~$149–$199/month), and digital coaching delivery.
• Virta Health: The dominant commercial player in type 2 diabetes reversal via ketogenic diet and remote coaching. Closely comparable in methodology (LCHF/keto), coaching-led model, and target customer (adults with type 2 diabetes), but operates at far greater scale with employer and health plan contracts.
• Calibrate: Metabolic health coaching program combining lifestyle coaching with medication. Comparable in coaching-led DTC model for metabolic health, though Calibrate pairs coaching with GLP-1 prescribing rather than a pure dietary approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reversity