Llavemx

What Llavemx does

Llave Bienes Raíces (operating as Llavemx / Llave Asesoría Inmobiliaria) is a privately-held Mexican real estate brokerage and property developer founded in 1978 and headquartered in Nápoles, Mexico City. The company operates a 45+ year-old brokerage franchise commercializing third-party residential developments across Mexico City boroughs (Álvaro Obregón, Benito Juárez, Coyoacán, Cuauhtémoc, Miguel Hidalgo) and Estado de México (Huixquilucan, Tlalnepantla, Bosques de las Lomas), with a cumulative track record of 621 developments commercialized and 20,823+ units sold. Its active portfolio spans roughly a dozen branded developments at prices from approximately $3.5M to $29.5M MXN, including premium launches such as NOVA San Ángel (with seismic isolators), Torre Alhena (29-level, 224-unit master plan), NOVA Bosques, Milwaukee 9, and Ambienta.

The company's core technology stack is a custom-built CRM platform that provides real-time lead flow monitoring, automated prospect and client follow-up, and full digitization of the prospect-to-escrituration sales pipeline. This is supplemented by 360° virtual property tours, construction progress tracking with photo documentation, and a content/blog SEO engine. A direct sales force of 13+ named real estate advisors operates from the Nápoles headquarters, supported by a formalized back office (Commercial Director, Commercial Manager, Contracts, Escrituración, Accounting, Postventa, Cashier functions). The company also maintains dedicated B2B outreach to real estate developers.

Llave generates revenue through three streams: (1) brokerage commissions on third-party developer units placed, with claims of placing up to 40% of a development's active inventory; (2) professional services for developers covering 360° sales and marketing execution, capped at 0.5% of project value in physical/digital advertising; and (3) direct commercialization of its own developments under the INVERSIÓN LLAVE investment program targeting buy-to-rent and buy-to-sell investors. The customer base is bifurcated into individual homebuyers (entry, mid-market, and premium tiers), real estate investors (via INVERSIÓN LLAVE), and B2B developer clients (CITTY, Grupo Caabsa, Terraforma, FCARQUITECTOS, TUTIERRA, among others). The stated long-term goal is to facilitate 1 million home purchases by 2030.

Name

Llavemx

Legal name

Llave Bienes Raíces

Website

https://llave.mx

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Llave Bienes Raíces is a 45+ year-old Mexico City real estate brokerage and developer that commercializes residential developments across CDMX and Estado de México for individual homebuyers, investors, and third-party developers, using a custom CRM and direct sales force.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

akta.pro secondary industry

Real Estate Investment Management (Acquisitions & Dispositions) (BPAJAMAK)

Keywords

• Real estate brokerage
• Residential property sales
• Pre-sale apartments
• Real estate investment
• Developer marketing services

Headquarters

HQ city

Benito Juárez

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Sales Commission: Llave acts as a real estate brokerage/agency commercializing properties on behalf of third-party developers. Revenue is generated through commissions on units sold. The company also directly commercializes its own developments under the 'Invierte Llave' investment program.
2. Developer Sales & Marketing Services: Llave provides 360° commercial and marketing services to third-party developers, including lead generation, advertising, sales management, and reporting through to property escrituration, earning commissions on units placed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Llave is a real estate brokerage and property developer that markets and sells new and pre-sale residential apartments across Mexico City (CDMX) and Estado de México on behalf of itself and third-party developers. Its portfolio spans branded developments (NOVA San Ángel, Torre Alhena, Puerta Satélite, Emiliano Zapata 366, NOVA Bosques, Milwaukee 9, Ambienta, Landmark, Nevado 78, Miguel Ángel 84, etc.) priced from approximately $3.5M to over $8M MXN, supported by 360° virtual tours, construction progress tracking, and mortgage advisory. Through its developer-services arm, Llave also provides 360° sales-and-marketing services (lead generation, advertising, CRM-driven sales execution, and escrituración support) to third-party developers, earning commissions on units placed.

Product overview

Llave Bienes Raíces is a Mexican real estate brokerage and property developer offering residential apartments across Mexico City (CDMX) and Estado de México. The company markets a portfolio of branded development properties including NOVA San Ángel, Torre Alhena, Puerta Satélite, Emiliano Zapata 366, Avenida Pacífico 266, NOVA Bosques, Milwaukee 9, Ambienta, Landmark, Nevado 78, and Miguel Ángel 84. The portfolio spans pre-sale, immediate delivery, and last-unit properties with prices ranging from $3.5 million to over $8 million pesos. Services include virtual 360° tours, construction progress tracking, and mortgage advisory. The company has over 45 years of experience in the Mexican real estate market.

Differentiator

Problem solved

Functional benefit

Brands

• INVERSIÓN LLAVE: Investment program for creating real estate patrimony through buy-to-rent or buy-to-resell strategies.

Products and services

• NOVA San Ángel Premium residential development in Álvaro Obregón (CDMX) featuring seismic isolators and luxury amenities including swimming pool, sauna, cinema, coworking space, and panoramic views. 1–3 bedroom units from 51–128 m² with 1–2 parking spaces, priced from $3,563,747 MXN. Targeted at buyers seeking a new or pre-sale apartment.
• Torre Alhena – Anzúres High-rise residential tower in Miguel Hidalgo (CDMX) with 29 levels and 224 apartments (1–3 bedrooms, 61–106 m², 1–2 parking). First phase of a master plan transforming Galerías Plaza de las Estrellas. Features gym, coworking, lobby, roof garden, and spa amenities. Priced from $4,681,443 MXN. Delivery October 2028.
• Puerta Satélite Residential development in Tlalnepantla, Estado de México, located 50 meters from Periférico Norte and facing Plaza Satélite. Offers 2–3 bedroom apartments with 2 parking spaces (85–114 m²) and guaranteed property value increase. Priced from $5,023,720 MXN. Delivery October 2026.
• Emiliano Zapata 366 – Del Valle Modern residential tower in Del Valle, Benito Juárez (CDMX) with 69 premium apartments. Features common roof garden with jacuzzi, gym, and multi-purpose room. Priced from $4,924,368 MXN. Delivery May 2027.
• Avenida Pacífico 266 – Coyoacán Contemporary residential development in Coyoacán (CDMX) with 31 apartments ranging from 57 m² to 113 m² with terraces or roof gardens. Features pet-friendly areas and premium finishes. Priced from $3,731,185 MXN.
• NOVA Bosques Luxury residential development in Huixquilucan, Estado de México (Lomas del Olivo), developed by Grupo Terraforma. Units from 125–165 m² plus penthouses up to 300 m². Includes health club, swimming pool, golf simulator, yoga room, and rooftop deck. Priced from $7,810,483 MXN.
• Milwaukee 9 – Nápoles Exclusive residential development in the Nápoles neighborhood (Benito Juárez, CDMX) featuring rooftop garden and contemporary design with quality finishes. Priced from $6,190,399 MXN.
• Ambienta – San José Insurgentes 32-unit residential development in San José Insurgentes (Benito Juárez, CDMX) with private balconies, common and private roof gardens, 24/7 security, and terrace spaces for family gatherings. Priced from $8,352,339 MXN. Delivery 2027.
• Landmark – Pedregal Residential development in the Pedregal/San Jerónimo area (CDMX) with 65–124 m² apartments featuring luxury finishes, business center, equipped kitchen, and common roof garden with terrace. Priced from $3,727,721 MXN. Immediate delivery.
• Nevado 78 – Portales 29-unit residential development in the Portales neighborhood (Benito Juárez, CDMX). Functional apartments with modern design in a constantly renewing area.
• Miguel Ángel 84 – Nonoalco 28-apartment functional complex in Nonoalco (Benito Juárez, CDMX), strategically located between Periférico and Avenida Revolución. 91 m² living space with proximity to WTC and major thoroughfares.
• 360° Developer Sales & Marketing Services Outsourced 360° commercial and marketing service for third-party residential developers in Mexico. Includes lead generation (approximately 2,000 new leads/month), custom CRM management, advertising (capped at 0.5% of development value), sales execution, and escrituración support. Earns commissions on units placed; claims ability to place up to 40% of a development's active inventory and to increase development value by up to 15%.
• Invierte Llave (Investment Program) Curated investment-focused real estate program for buy-to-rent ('Vive de tus rentas') and buy-to-sell investors seeking rental income or capital appreciation. Provides access to pre-sale and last-unit properties across CDMX and Estado de México, with mortgage-financing guidance and neighborhood-level appreciation analytics.

Quantifiable outcome

• 2,000 new leads generated per month for developer clients
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• CITTY (Desarrolladora)coreStrategic or Co-development PartnerCITTY is a long-standing developer partner of Llave, with its logo featured prominently on the Llave website alongside other key development partners. CITTY has backed Llave for over 40 years with its experience in the Mexican real estate sector.
• FCARQUITECTOScoreStrategic or Co-development PartnerFCARQUITECTOS is featured as a key developer partner whose projects are commercialized by Llave. Long-standing relationship spanning over 40 years in the Mexico City real estate market.
• Grupo CaabsacoreStrategic or Co-development PartnerGrupo Caabsa is a major developer partner whose projects are marketed through Llave's platform. Their logo appears in Llave's developer section, indicating a formal commercial relationship.
• Terraforma (Grupo Terraforma)coreStrategic or Co-development PartnerGrupo Terraforma is identified as the developer of the NOVA Bosques project. They are described as a Mexican company with extensive experience in high-value projects with appreciation potential. Their relationship with Llave is active and ongoing.
• TUTIERRAcoreStrategic or Co-development PartnerTUTIERRA is a long-standing developer partner featured on Llave's website, indicating a multi-year commercial relationship for the sale of TUTIERRA-developed properties through Llave's platform.
• IDarquitectossupportingStrategic or Co-development PartnerIDarquitectos is listed as one of Llave's developer partners whose projects are backed by the company's extensive experience in the real estate sector.
• k3arquitectossupportingStrategic or Co-development Partnerk3arquitectos is listed as a developer partner collaborating with Llave on real estate projects in the Mexico City market.
• IDEA (Desarrolladora)supportingStrategic or Co-development PartnerIDEA is listed as a developer partner of Llave with its logo featured in the developer section of the website.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• EasyBroker: Mexican real estate CRM and marketplace platform that many Mexican brokerages use to manage listings and leads. Comparable as an adjacent tech-enabled sales infrastructure competitor targeting the same CDMX developer-broker ecosystem.
• Lamudi Mexico: Emerging markets-focused real estate platform with strong Mexico City presence. Comparable on digital listing competition for both buyers and developer inventory placement.
• Vivanuncios: Major Mexican online classifieds platform for real estate, owned by Mercado Libre. Competes for buyer attention and lead flow in the same CDMX residential market Llave serves.
• Metros Cúbicos: Mexican real estate portal owned by Grupo Carso, focused on new-development pre-sale listings — a category where Llave is particularly active with its pre-sale focus and Invierte Llave investment program.
• Inmuebles24: Leading Mexican proptech listings platform aggregating residential properties across CDMX and Estado de México. Comparable because it serves the same individual buyers and competes for the same organic/SEM traffic that Llave drives through its website.

Direct peers

• RE/MAX Mexico: Global real estate franchise with deep penetration in CDMX, offering residential sales brokerage to individual homebuyers and investors. Comparable on commission-based revenue model, geographic overlap, and investor-focused services.
• Coldwell Banker Mexico: One of the largest residential real estate franchises in Mexico, operating a multi-broker model across CDMX and Estado de México with developer services similar to Llave's 360° offering. Most directly comparable on brokerage-plus-developer-services business model and customer segments.
• Engel & Völkers Mexico: International luxury-focused brokerage with operations in premium CDMX neighborhoods (Polanco, Lomas, Santa Fe). Comparable on premium-segment positioning, developer services for high-end projects, and CDMX geographic overlap.
• Century 21 Mexico: Global residential brokerage franchise with strong presence in Mexico City metropolitan area, serving similar middle-to-upper-middle-income homebuyers and investors. Comparable on customer segmentation, developer partnerships, and product focus.

Others

• Grupo Caabsa: One of Llave's core developer partners and a large Mexican residential developer operating in the same CDMX and Estado de México markets. Included as a relevant ecosystem participant that both supplies and competes for the same end-buyer relationships.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BienesLlave
• YouTubeyoutube.com/channel/UCFGBZi6Y-w08M9QJN6dAuQQ
• Facebookfacebook.com/llaveasesoriainmobiliaria
• LinkedInlinkedin.com/company/llavemx
• Instagraminstagram.com/llavemx
• TikToktiktok.com/@llavemx

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Llavemx