MUSIC & MEMORY

What MUSIC & MEMORY does

Music & Memory is a 501(c)(3) non-profit organization operating as a service of the Institute for Music and Neurologic Function (IMNF), headquartered in Croton on Hudson, New York. The organization trains and certifies care organizations to implement personalized music programs for individuals with dementia and other cognitive or physical challenges, leveraging the principle that music from a person's formative years can access deep memories that remain intact despite cognitive decline. Since 2010, it has certified more than 5,800 organizations across the U.S. and internationally.

The core product is the MUSIC & MEMORY® Certification Training, a tiered offering priced at $599 (up to 5 trainees), $699 (up to 10), and $999 (unlimited trainees), delivered via live webinars or on-demand self-paced courses. Certified organizations gain access to the Care Community Platform, a private member portal that hosts modular training courses (CNA Best Practices, Equipment Training, Leadership, Tablet Engagement), a Free MP3 Library of 1,500+ donated tracks, and program documentation including the Music Assessment Questionnaire and Artist Matrix tools. The technology stack is deliberately low-tech and accessibility-oriented, centering on consumer-grade MP3 players (SanDisk Clip Jam, Apple iPod), streaming devices (Mighty Vibe), Bluetooth speakers, and tablets, with guidance to use Spotify, Apple Music, and iTunes for playlist curation.

Revenue is generated through three streams: one-time certification training fees ($599-$999), annual membership renewals at $200 per organization, and tax-deductible donations. The primary customer segment is residential care and nursing home facilities, with secondary segments spanning home health and family caregivers, hospice organizations, adult day respite programs, hospitals, and Alzheimer's associations. The organization has no mobile app, no public API, and no disclosed AI capabilities, and it does not sell hardware directly but provides equipment guidance and discount resources to certified organizations.

Name

MUSIC & MEMORY

Legal name

Institute for Music and Neurologic Function (IMNF)

Website

https://musicandmemory.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Music & Memory is a 501(c)(3) non-profit that certifies care organizations to deliver personalized music programs for individuals with dementia and cognitive challenges. Since 2010, it has trained 5,800+ facilities across the U.S. and internationally through tiered certification fees and annual renewals.

Ownership category

akta.pro rank

Product category

Dementia Care Training & Certification

NAICS

Educational Support Services (61171), Educational Services (611), Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Music Therapy (Educational/Developmental Programs) (EDAMANAK)

akta.pro secondary industries

Online / Virtual Music Instruction & Platforms (EDAMANAI), Music Instruction (Instrumental & Vocal) (EDAMAAAE)

Keywords

• Dementia care certification
• Personalized music therapy
• Caregiver training programs
• Elder care services
• Nonprofit healthcare training

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Certification Training Fees: One-time certification fees for organizations to become Music & Memory certified. Training includes unlimited staff training for the first year with access to the Care Community platform, resources, and support.
2. Annual Membership Renewal: Organizations pay $200 annually after the first year to maintain access to training resources, program documentation, equipment discounts, monthly support webinars, and phone/email/Zoom support from Music & Memory staff.
3. Donations: Tax-deductible donations from individuals supporting the nonprofit mission to bring personalized music to seniors with dementia and cognitive/physical challenges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Music & Memory trains and certifies care organizations to build and deliver personalized music programs for individuals with cognitive and physical challenges, including dementia. The core deliverable is the MUSIC & MEMORY Certification Training, priced tiered from $599 to $999, which gives care staff access to a private Care Community platform containing training modules, program documentation, an exclusive donated MP3 library of 1,500+ tracks, and ongoing support. After the first year, organizations renew at $200 annually for continued access to resources, equipment discounts, and monthly support webinars.

Product overview

Music & Memory operates a platform-centered certification and training model. The core offering is the MUSIC & MEMORY® Certification Training — an on-demand program (live or recorded) that trains care organizations to create personalized music playlists for individuals with dementia and cognitive/physical challenges. Certified organizations gain access to the MUSIC & MEMORY® Care Community Platform — a private portal providing training modules (CNA Best Practices, Equipment Training, Leadership, Tablet Engagement), program documentation (Implementation Guide, Music Assessment Questionnaire, Artist Matrix, multilingual music guides), and a Free MP3 Library of 1,500+ donated tracks. Add-on training products (e.g., Tablet Engagement, Equipment Training) extend the core certification for specialized use cases. A separate Personalized Playlist Guide serves home and family caregivers directly. The organization does not sell a standalone software product; its 'products' are primarily training curricula, a membership platform, and educational resources.

Differentiator

Problem solved

Functional benefit

Products and services

• MUSIC & MEMORY Certification Training On-demand certification training (delivered live or self-paced) that equips care organizations to launch and sustain a personalized music program for individuals with dementia or cognitive/physical challenges. Includes video sessions, program guides, first-year unlimited training, and access to the Care Community platform.
• MUSIC & MEMORY Care Community Platform Membership-based private portal for certified organizations, providing access to training modules, program documentation, equipment tutorials, the Free MP3 Library (1,500+ tracks), and support resources. Renewed annually at $200/year after the first year included with certification.
• Personalized Playlist Guide for Home and Family Caregivers Free educational guide for family members and home caregivers covering step-by-step playlist creation, music discovery tips, and integration into daily care routines for individuals with dementia or memory loss.

Quantifiable outcome

• Studies show personalized music reduces depression and anxiety, can moderate chronic pain, and decreases reliance on antipsychotic and anti-anxiety medications.
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Institute for Music and Neurologic Function (IMNF)coreOthersMusic & Memory is a service of the Institute for Music and Neurologic Function (IMNF), a nonprofit organization exempt under section 501(c)(3) of the Internal Revenue Code (EIN #13-3874103). IMNF is a leader in advancing the therapeutic power of music to awaken, stimulate, and heal. The parent organization provides operational and strategic support for the Music & Memory program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SingFit: Music engagement platform designed specifically for senior living and dementia care, with a singing-based app and curated therapeutic content. Competes for the same institutional and family caregiver buyers Music & Memory targets, with a more product-led, technology-forward approach.
• Arts 4 Dementia: UK-based charity that trains arts organizations and care providers in dementia-inclusive creative programs. Shares the same nonprofit certification/training model and target population, differing primarily by geographic focus and broader arts (not just music) scope.
• Institute for Music and Neurologic Function (IMNF): Parent organization of Music & Memory and a 501(c)(3) advancing the therapeutic power of music for neurologic conditions. Directly comparable mission, research, and patient population, with overlapping staff and strategic direction.

Broad incumbents

• Alzheimer's Association: The largest U.S. nonprofit dedicated to Alzheimer's care, support, and research. While not a direct service provider, it influences caregiver education, recommends non-pharmacological interventions, and drives awareness that funnels demand toward programs like Music & Memory.
• American Music Therapy Association (AMTA): The primary U.S. professional association for board-certified music therapists, setting standards and credentials. Sits adjacent to Music & Memory — AMTA's credentialed therapists deliver clinical music therapy while Music & Memory offers non-clinical caregiver training — addressing overlapping dementia and elder care needs.

Emerging players

• Eldergrow: Therapeutic horticulture and multisensory engagement programs for seniors in memory care and skilled nursing facilities. Competes for the same non-pharmacological intervention budgets in elder care but uses gardening rather than music as the core modality.
• Wellbeats: Digital wellness platform used by senior living operators and employers to deliver on-demand fitness and wellbeing content. Overlaps with Music & Memory in serving senior care facilities via subscription SaaS, though its content is broader (fitness, mindfulness) rather than music-therapy focused.
• Alive Inside Foundation: Nonprofit spun out of the same 'Alive Inside' documentary ecosystem that catalyzed Music & Memory's growth. Focuses on expanding music access to isolated elders through equipment donations and program grants, positioning it as a complementary rather than directly competing initiative.
• It Don't Mean a Thing (IDMAT) Program: Music and dance intervention programs for dementia patients offered in care settings. Comparable mission and patient population to Music & Memory, though smaller in scale and less formalized as a national certification program.

Others

• Sound Health Network: UCSF-led initiative connecting music researchers, clinicians, and the public to advance music's role in health. An adjacent ecosystem enabler that amplifies evidence-based music interventions, indirectly benefiting programs like Music & Memory through research dissemination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Music_n_Memory
• Facebookfacebook.com/MusicAndMemory
• Instagraminstagram.com/musicandmemoryofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MUSIC & MEMORY