Rethink

What Rethink does

Rethink is a Berlin-based, privately held B2B communications and marketing agency founded in 2010 that serves large enterprise clients across Germany and internationally. The firm delivers bespoke, data-based integrated communication strategies spanning audience analysis, media and budget planning, social media advertising, data analytics and KPIs, targeting and engagement optimization, and reporting and performance measurement. Its service portfolio is organized around three pillars: intelligent communication and marketing strategy, digital consulting and coaching (including C-level advisory, stakeholder management, benchmarking, crisis communication, and brand digitalisation), and creative multi-channel storytelling covering concept, editorial production, live video production, full-service social media, influencer coordination, and global media distribution.

Underlying capabilities are service- and craft-driven rather than productized software: editorial excellence, lean production processes, and a full-service workflow from concept through creation and rollout. The technology stack is described as data-based but no proprietary platform, API, or AI/ML assets are disclosed, and the offering is delivered as professional services engagements rather than discrete software products. Distribution is exclusively through direct enterprise sales and consultative C-level relationships, with no public pricing.

The business model is professional services, monetized through bespoke consulting engagements, workshops, ongoing advisory retainers, and project-based creative production. Customer logos publicly listed include Volkswagen AG, Porsche, Audi, Vodafone, Microsoft, Axel Springer, Vattenfall, Metro Group, Sparkasse, Bundesdruckerei, HUK, Viessmann, and Facebook/Meta, with named testimonials from senior executives at Vodafone, Volkswagen AG, and Vattenfall. The company is independently owned with no disclosed parent, subsidiaries, funding rounds, or external investment structure.

Name

Rethink

Legal name

rethink

Website

https://rethink-everything.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Rethink is a Berlin-based B2B communications and marketing agency founded in 2010 that delivers bespoke, data-based integrated communication strategies, digital consulting, and multi-channel creative storytelling for large enterprise clients across automotive, technology, telecommunications, energy, media, and retail sectors.

Ownership category

akta.pro rank

Product category

Communications Agency

NAICS

Public Relations Agencies (541820), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Marketing Transformation & Change Management (MPAAAFAO)

akta.pro secondary industry

Reputation Recovery & Rebranding Post-Crisis (MPAAAOAP)

Keywords

• Integrated communications
• Digital strategy consulting
• Creative content production
• Social media management
• Brand communication

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Communications Consulting: Bespoke consulting services including c-level advisory, one-off workshops, and regular one-to-one check-ins for communication strategy optimisation
2. Creative Agency Services: Full-service agency offerings from concept through creation and rollout, including video production, social media management, influencer marketing coordination, and campaign execution

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rethink is a Berlin-based communications agency that delivers bespoke, data-based communication strategies from concept through creation and rollout. The firm combines strategic digital consulting, creative content production, and social media management to serve major enterprise brand clients across automotive, technology, telecommunications, and media sectors.

Product overview

Rethink is a full-service communications and marketing agency based in Berlin, Germany. The company provides integrated communication strategy, digital consulting, and creative content production services rather than a discrete software product or platform. Services include marketing strategy, audience analysis, social media advertising, data analytics, brand digitization, video production, influencer marketing coordination, and campaign execution. The offering is structured as a services engagement model rather than a product-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communications Consulting

Quantifiable outcome

• Remarkable reach achieved for art and culture accessibility campaigns via social media
• +1 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Scholz & Friends: Berlin-headquartered creative agency group with integrated communications strategy, digital, and content production services targeting German enterprise clients. Comparable in geography, service breadth, and enterprise client focus to Rethink.
• UDG United Digital Group: Germany-based digital-first communications and marketing agency offering integrated strategy, content, and digital campaign execution to enterprise clients. Comparable digital-led communications focus and DACH enterprise client base.
• Jung von Matt: Hamburg-based independent creative and communications agency with strong digital and brand storytelling capabilities serving major German and European brands. Closely comparable in size, model, and German enterprise client orientation to Rethink.
• Kolle Rebbe: Hamburg-based independent communications and creative agency with digital, social, and brand strategy capabilities serving major enterprise clients. Comparable in service mix, German enterprise focus, and independent ownership profile.
• Antoni: Berlin-based independent agency offering creative, digital, and integrated brand communications to major German and international brands. Comparable mid-sized independent agency competing for similar enterprise mandates in the DACH market.

Broad incumbents

• Accenture Song (DACH): Global consulting-led experience and communications practice with a growing DACH presence after multiple acquisitions of German creative agencies. Competes with Rethink for enterprise communications and digital transformation mandates, particularly with global brands on the shared client list.
• Serviceplan Group: Germany's largest independent agency group, headquartered in Munich, with full-service communications, digital, and creative capabilities serving many of the same DAX enterprise clients Rethink targets. Highly comparable as a homegrown German alternative but at substantially larger scale.
• Havas Germany: DACH operations of global holding-company network Havas, offering creative, media, and communications services to enterprise clients. Comparable enterprise services offering but with the scale advantages of a global network.
• DDB Germany: DACH arm of Omnicom-owned DDB network providing integrated communications, digital, and creative services to major German brands. Comparable full-service agency model competing for similar enterprise mandates.
• Razorfish Germany: Digital marketing and technology agency with German operations serving enterprise clients on digital transformation and brand communications. Comparable digital strategy and enterprise client base as part of a broader holding-company network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rethink-gmbh
• Instagraminstagram.com/rethinkberlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rethink