Lost Oak Winery
Lost Oak Winery is a family-owned Texas winery operating three tasting-room locations in Burleson, Boerne, and Fredericksburg, producing award-winning Texas wines and generating revenue through direct retail sales, tiered wine club memberships, event venue rentals, and on-site tasting experiences.
- Company typePrivate
- Founded2006
- HeadquartersBurleson, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lost Oak Winery does
Lost Oak Winery is a family-owned Texas winery operating three tasting-room locations — Burleson (headquarters, 52-acre estate with 5 cultivated vineyard acres and a 200-guest Event Center), Boerne (Lost Oak Cellars, opened 2024 in a historic 1937 Art Deco building with a cigar lounge and The Cask Room), and Fredericksburg (via the Texas Wine Collective partnership alongside Brennan Vineyards and McPherson Cellars). The company produces and sells award-winning Texas wines — including double-gold medal Viognier, Cabernet Franc, Orange Muscat, and Petit Verdot from the San Francisco Chronicle Wine Competition — adapted to Texas terroir through decades of viticulture R&D led by founder Gene Estes and winemaker Jim Evans (40+ vintages).
Revenue is generated through five streams: direct-to-consumer wine sales (tasting rooms, online shop, and interstate shipping), recurring wine club memberships across three tiers (Enthusiast, Aficionado, Vault) plus a Custom Shipper option with 15–25% member discounts and 5–6 distributions per year, event venue rentals (weddings, corporate events, quinceañeras), on-site tasting experiences (Guided Tasting, Wine 101, Summer Elevated Tasting at $35/person), and ancillary food service (charcuterie, paninis, flatbreads). The business model is asset-heavier than a pure DTC winery due to owned real estate and event infrastructure, with go-to-market driven by event programming (weekly Happy Hour, Ladies Night, Sangria Thursday, live music weekends, plus annual Harvest Fiesta in its 19th year) and a hybrid digital presence (website, Facebook, Instagram, Pinterest, email newsletter).
The company is woman-owned and woman-operated under President Roxanne Myers, with no disclosed external investors, parent company, or institutional funding. Founded in 2006 (with winemaking roots to the 1950s), Lost Oak operates exclusively in the U.S. market with a Texas-centric footprint and no international or app-based distribution.
Lost Oak Winery firmographics
Firmographics- Name
- Lost Oak Winery
- Legal name
- Lost Oak Winery
- Website
- https://lostoakwinery.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lost Oak Winery is a family-owned Texas winery operating three tasting-room locations in Burleson, Boerne, and Fredericksburg, producing award-winning Texas wines and generating revenue through direct retail sales, tiered wine club memberships, event venue rentals, and on-site tasting experiences.
- Ownership category
- akta.pro rank
Lost Oak Winery industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Lost Oak Winery is headquartered
LocationHeadquarters
- HQ city
- Burleson
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Lost Oak Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Retail wine sales through three tasting room locations and online store. Wines sold by the glass, bottle, and case for on-property consumption or take-home. Includes shipping to customers in states where legal.
- Wine Club Memberships: Recurring subscription-style memberships (Enthusiast, Aficionado, Vault) offering 3-12 bottles 5-6 times per year with tiered discounts (15-25%) on wine, food, and merchandise. Pickup at tasting rooms or shipped to door.
- Event Venue Rentals: Private event hosting including weddings, corporate events, quinceañeras, and conferences. Event Center accommodates up to 200 guests with full venue rental. Additional Cask Room at Boerne for intimate gatherings up to 20.
- Tasting Experiences: Guided wine tastings, elevated wine pairing experiences ($35/person), and Wine 101 educational classes. Tours include complimentary glass and production facility visits.
- Food and Beverage Service: On-site food service including charcuterie boards, paninis, flatbread pizzas, and other light bites paired with wine offerings to enhance tasting room experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Elevated Tasting Experience - $35 per person |
| Subscription | Annual | Wine Club - Enthusiast (3 bottles, 5x/year) |
| Subscription | Annual | Wine Club - Aficionado (6 bottles, 5x/year) |
| Subscription | Annual | Wine Club - Vault (12 bottles, 5x/year) |
| Subscription | Annual | Custom Shipper Membership |
| Other | Pay-as-you-go | Happy Hour - 50% Off Wine by Glass |
| Unit Pricing | Pay-as-you-go | Grape Stomp Tickets - $25-$30 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Lost Oak Winery product offering
Product offeringCore offering
Family-owned Texas winery producing hand-crafted, estate-grown wines across three locations (Burleson, Boerne, and Fredericksburg). The winery sells bottled wines through its own tasting rooms, online store, and wine club, while also offering guided tasting experiences, multi-tier wine club memberships with shipping options, and event venue rentals for private and corporate functions.
Product overview
Lost Oak Winery is a family-owned Texas winery operating three locations in Burleson, Boerne, and Fredericksburg. The company offers a portfolio of award-winning hand-crafted Texas wines through direct-to-consumer channels including estate tasting rooms, wine club memberships (Enthusiast, Aficionado, Vault tiers plus Custom Shipper), and e-commerce. Visitor experiences include guided tastings, wine education classes (Wine 101), premium elevated tasting pairings, vineyard tours, and outdoor activities. The company operates event venues for weddings, private parties, conferences, and quinceañeras at both the Burleson Event Center (up to 200 guests) and Boerne's Cask Room (up to 20 guests). Food service offerings include charcuterie, paninis, flatbreads, and other light bites. The portfolio also includes the Lost Oak Cellars sub-brand in Boerne featuring a historic Art Deco building with cigar lounge, and the Texas Wine Collective partnership in Fredericksburg.
Differentiator
Problem solved
Functional benefit
Brands
- Texas Wine Collective: A collaboration of three wineries - Lost Oak Winery, Brennan Vineyards and McPherson Cellars - located in Fredericksburg on Highway 290, offering a diverse array of top-quality wines.
Products and services
- Wine Club Membership
Quantifiable outcome
- Texas is the 5th largest wine producing state with Texas wineries contributing $13.1 Billion economic value
- +1 more outcomes
Companies that use Lost Oak Winery
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Lost Oak Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Lost Oak Winery partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Texas Wine and Grape Growers Association (TWGGA)coreLost Oak Winery founder Gene Estes joined TWGGA in 1979 when there were only seven wineries. Association advocated for House Bill 892 (passed 2003) enabling winery tasting room sales even in dry precincts, which enabled Lost Oak's business model.
- Texas Wine CollectivecoreCollaboration of three wineries (Lost Oak Winery, Brennan Vineyards, and McPherson Cellars) operating a shared location in Fredericksburg on Highway 290, in the heart of Texas Wine Country. Offers diverse array of top-quality wines with areas to enjoy the afternoon. Lost Oak members receive 10% discount at Texas Wine Collective.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Lost Oak Winery competitors and assessment
Company assessmentDirect peers
- Becker Vineyards: Established Texas Hill Country winery with estate vineyards, multiple tasting rooms, and a large event venue (often ranked among Texas's top wedding venues). Closest direct peer to Lost Oak's event-led, multi-location Texas DTC model.
- Grape Creek Vineyards: Texas Hill Country winery with tasting rooms on Highway 290 in Fredericksburg. Comparable family-rooted Texas producer with DTC tasting room experience and wine club.
- Duchman Family Winery: Texas Hill Country estate winery with a Driftwood tasting room and wine club. Comparable family-owned, award-winning Texas DTC producer.
- Spicewood Vineyards: Texas Hill Country estate winery with tasting room and event space near Austin. Comparable Texas estate producer with wine club and event hosting competing for the same regional tourist demographic.
- William Chris Vineyards: Texas Hill Country estate winery with tasting rooms in Hye and Fredericksburg. Comparable 100% Texas-grown, family-owned producer with wine club and DTC focus.
- Pedernales Cellars: Texas Hill Country estate winery specializing in Spanish and Rhône varietals with a Fredericksburg tasting room. Comparable Texas terroir-driven producer and direct event/tourism competitor.
- McPherson Cellars: Texas winery and the third co-partner at the Texas Wine Collective in Fredericksburg. Comparable estate producer with DTC tasting room and wine club, serving the same Fredericksburg tourism corridor as Lost Oak.
- Messina Hof Winery: One of Texas's oldest and largest wineries, with multiple Texas locations (Bryan, Fredericksburg, Hill Country), estate vineyards, a wine club, and an event venue. Closest larger-scale peer to Lost Oak's multi-location Texas DTC and events model.
- Brennan Vineyards: Texas Hill Country winery and co-partner with Lost Oak at the Texas Wine Collective in Fredericksburg. Comparable family-owned estate producer with a tasting room, wine club, and event venue model directly competing for the same Hill Country tourist.
Regional players
- Llano Estacado Winery: One of Texas's largest and longest-established wineries, based in Lubbock. Comparable Texas-terroir producer with tasting room and broad distribution, though more Texas Panhandle-focused than Lost Oak's DFW/Hill Country mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Lost Oak Winery social profiles
Digital presenceLost Oak Winery compliance and trust
Trust signalCompliance2 records
Lost Oak Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lost Oak Winery leadership team
Management profileNumber of profiles
Profiles3 records
Lost Oak Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lost Oak Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lost Oak Winery
What does Lost Oak Winery do?
Family-owned Texas winery producing hand-crafted, estate-grown wines across three locations (Burleson, Boerne, and Fredericksburg). The winery sells bottled wines through its own tasting rooms, online store, and wine club, while also offering guided tasting experiences, multi-tier wine club memberships with shipping options, and event venue rentals for private and corporate functions.
Is Lost Oak Winery a public or private company?
Lost Oak Winery is a private company. It is classified as family owned and is currently operating.
When was Lost Oak Winery founded?
Lost Oak Winery was founded in 2006. It employs 11 to 50 people.
Where is Lost Oak Winery based?
Lost Oak Winery is headquartered in Burleson, United States, in the North America region.
How does Lost Oak Winery make money?
Five revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Memberships, event Venue Rentals, tasting Experiences and food and Beverage Service.
Who are Lost Oak Winery's main competitors?
Direct peers on record are Becker Vineyards, Grape Creek Vineyards, Duchman Family Winery, Spicewood Vineyards, William Chris Vineyards, Pedernales Cellars, McPherson Cellars, Messina Hof Winery and Brennan Vineyards. Llano Estacado Winery is listed as a regional player.
Does Lost Oak Winery have an API?
No public API is recorded for Lost Oak Winery.
What industry is Lost Oak Winery in?
Lost Oak Winery's product category is Winery. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.