Texas Wine Collective

What Texas Wine Collective does

Texas Wine Collective operates a Fredericksburg, Texas wine estate on the Highway 290 Wine Trail, aggregating wines from three Texas wineries — Brennan Vineyards (Comanche County, est. 2001), Lost Oak Winery (near Burleson, est. 2006), and McPherson Cellars (Lubbock, est. 2000) — alongside hard ciders from three cidermakers (City Orchard, Moontower, Texas Keeper) under a single hospitality destination. Founded in 2010 as 4.0 Cellars by Pat Brennan, Gene Estes, and family partners, the company rebranded to Texas Wine Collective while retaining the same Fredericksburg estate at 10354 E US Hwy 290. The operation runs a direct-to-consumer wine and cider retail business anchored by a 7-day-a-week tasting room, recurring wine club subscriptions (3-bottle, 6-bottle, 12-bottle tiers, plus a cider club), an on-site food truck (Cork & Fork Mobile Kitchen), an active calendar of live music, food-pairing dinners, and seasonal festivals, plus a corporate and holiday gift concierge. Texas Wine Collective also maintains a DTC e-commerce storefront with shipping to permitted US states and a customizable Wine Tribe subscription tier.

The business operates a multi-channel go-to-market centered on wine tourism. Eighteen-plus preferred tour shuttle operators (290 Wine Shuttle, Austin Wine Shuttle, 830 Elevated Wine Tours, Cowboy Tours, Creek Street Wine Tours, Texas Wine Tours, Fredericksburg Cable Car Wine Tours, and others), lodging partners (Haven Yurts, Vineyard Trail Cottages, River's Edge Cottages, Behrends Family Homestead), and hospitality collaborations drive on-site visitor traffic. Pricing is publicly disclosed: tastings at $30/person standard, $40 cheese-and-wine pairings, $45 seasonal pairings, and $55/person for the Hidden Pour speakeasy; wine club tiers range $75-$135 (3-bottle), $135-$250 (6-bottle), and $375-$450 (12-bottle) per shipment with 5 annual cycles and escalating 15%-25% discounts; corporate gift packages run $65-$650. The technology stack consists of standard hospitality SaaS — Tripleseat for private event bookings, Cellarpass for tasting reservations, Toast Tab for Cork & Fork food truck online ordering — with no proprietary AI/ML or data infrastructure disclosed.

Texas Wine Collective serves four customer segments: tourists and day-trippers visiting the 290 Wine Trail; wine enthusiast wine club members seeking recurring curated shipments; event hosts (corporate, rehearsal dinners, private celebrations); and corporate gifting buyers. The company has no disclosed external funding, parent company, or institutional ownership, operating as a privately held collective of founding winery families. Leadership develops internally — General Manager Beth Valley (joined 2014 as Tasting Room Coordinator), Director of Wine Clubs Cristol Corpus (joined 2015), and Director of Operations Amber Saidler (Le Cordon Bleu-trained). Technical leadership is augmented by Consulting Winemaker Jean Hoefliger (formerly of Chateau Lynch-Bages, Newton Vineyard, and founder of Alpha Omega Winery) and consultant Dave Bryant (formerly John Anthony Vineyards, Anderson's Conn Valley, Alpha Omega). The company carries no disclosed regulatory actions, M&A history, or formal certifications.

Name

Texas Wine Collective

Legal name

Texas Wine Collective

Website

https://texaswinecollective.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Wine Collective is a Fredericksburg, TX-based direct-to-consumer wine and cider retailer aggregating three Texas wineries and three hard cideries under one estate on the 290 Wine Trail. It operates a tasting room, recurring wine club subscriptions, an on-site food truck, private events, and DTC e-commerce shipping.

Ownership category

akta.pro rank

Product category

Winery & Wine Hospitality

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Urban Wineries (No/Minimal Vineyard) (THAFALAF)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Texas wine tasting
• Wine club subscription
• Direct-to-consumer winery
• Texas Hill Country wine
• Corporate wine gifting

Headquarters

HQ city

Fredericksburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wine and cider direct-to-consumer sales: Retail sales of wines and hard ciders from partner brands (Brennan Vineyards, Lost Oak Winery, McPherson Cellars, City Orchard, Moontower, Texas Keeper) to visitors at the tasting room and via online orders shipped to consumers across permitted states.
2. Wine club memberships: Recurring subscription memberships (3-bottle, 6-bottle, 12-bottle, and Member's Choice tiers) with five annual shipment cycles in February, April, June, September, and November, plus optional July and December add-on shipments. Each tier includes complimentary tastings, escalating discounts (15%-25% off), and member-only event access.
3. Private events and experiences: Revenue from private event bookings (corporate events, family gatherings, rehearsal dinners), elevated tasting experiences (Texas Cheese & Wine, Hidden Pour, Paws on the Patio), and special ticketed events (Sip, Stomp & Two-Step, Taste of Texas pairings, live music).
4. Cork & Fork food truck: On-site food truck (Cork & Fork Mobile Kitchen) operated by Culinary Manager Marshall Lirette, serving Friday-Sunday 11am-5pm, generating food & beverage ancillary revenue.
5. Corporate and gift concierge: Gifting Concierge program offering curated wine and gift packages (3-bottle, 2-bottle) and 1-year 3-bottle wine club memberships at $650 for corporate gifting, holidays, and special occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Texas Wine Collective is a Fredericksburg, TX winery estate on the Highway 290 Wine Trail that aggregates wines from three Texas wineries (Brennan Vineyards, Lost Oak Winery, McPherson Cellars) and hard ciders from three Texas cidermakers (City Orchard, Moontower, Texas Keeper). The company sells wine and cider through its on-site tasting room, e-commerce shop, multi-tier wine club subscriptions, private events, and a corporate gift concierge, and operates the Cork & Fork on-site food truck and the Hidden Pour reservation-only speakeasy tasting experience.

Product overview

Texas Wine Collective is a wine experience destination and e-commerce platform bringing together three award-winning Texas wineries—Brennan Vineyards, Lost Oak Winery, and McPherson Cellars—alongside hard ciders from City Orchard, Moontower, and Texas Keeper. The company operates a modern farm-style estate on the 290 Wine Trail in Fredericksburg, TX, offering wine and cider sales through its online shop, wine club memberships (3-bottle, 6-bottle, and 12-bottle options with cider club add-on), tasting experiences including The Hidden Pour speakeasy and Texas Cheese & Wine pairings, private event hosting, the Cork & Fork food truck, and a calendar of events including Taste of Texas pairings and live music. The collective also offers a Wine Tribe customizable subscription and gift concierge services for corporate and holiday gifting.

Differentiator

Problem solved

Functional benefit

Brands

• Brennan Vineyards: Award-winning Texas winery committed to authenticity from ground to glass, with products 100% Texas fruit and Texas produced. First Texas winery to receive two double golds for Texas appellation wines in 2015.
• Lost Oak Winery
• McPherson Cellars
• TWC Cider Collection
• Cork & Fork Mobile Kitchen
• The Hidden Pour

Products and services

• Wine & Cider Shop E-commerce platform for purchasing wines from Brennan Vineyards, Lost Oak Winery, and McPherson Cellars, plus hard ciders from City Orchard, Moontower, and Texas Keeper, with direct-to-consumer shipping to permitted US states.
• Wine Club Memberships Subscription wine club offering 3-bottle ($75-$135), 6-bottle ($135-$250), and 12-bottle ($375-$450) tiers with five annual shipments, complimentary tastings for up to four guests per day, escalating 15%-25% member discounts, and member-only event access.
• Cider Club Membership 3-bottle cider club ($80-$110/shipment) featuring selections from City Orchard, Moontower, and Texas Keeper cidermakers, shipped or picked up five times a year, with complimentary tastings and 15% member discount on cider and wine purchases.
• Wine Tribe Fully customizable monthly wine subscription allowing members to choose their wine selections from across the three Texas wineries, with member correspondence handled through the Business Development Manager.
• Tasting Experiences Guided tasting offerings including Standard Tasting ($30/person for five wines or ciders), Texas Wine & Cheese Pairing ($40/person featuring five artisan Texas cheeses with five wines), and Seasonal or Playful Pairings such as the Ice Cream & Wine Pairing ($45/person), with reservations available multiple times daily.
• The Hidden Pour Exclusive, reservation-only wine speakeasy experience for 2-8 guests featuring rare and library wines not on regular menus, paired with snacks, at $55 per person, available Fridays-Sundays at 11:00, 1:00, 2:30, and 4:00.
• Cork & Fork Mobile Kitchen On-site food truck operated by Culinary Manager Marshall Lirette, serving elevated seasonal street food and snacks Friday through Sunday from 11am-5pm, supporting wine pairings, tastings, and on-site dining.
• Private Events On-premise private event hosting for corporate events, family gatherings, rehearsal dinners, birthday parties, and holiday celebrations in flexible indoor and outdoor spaces, managed via Tripleseat software and catered by the Cork & Fork Mobile Kitchen.
• Event Calendar & Ticketed Experiences Regular ticketed events including Taste of Texas food and wine pairings, live music performances (Jake Martin, Stephen K Morris, The Bourcy Leos, Colton's Kin, Live Soundtrack, Tyler Cannon), Sip and Shop markets, Sip Stomp & Two-Step grape stomping events ($85/$75), Salsa and Sangria, and seasonal celebrations.
• Gift Concierge Corporate and holiday gifting service featuring curated Texas wine gift packages including 2-bottle and 3-bottle gift sets ($65-$125), sweet 3-bottle sets ($95), and 1-year 3-bottle wine club memberships ($650), with multi-address shipping and custom corporate gift options.

Quantifiable outcome

• Brennan Vineyards was the first Texas winery to receive two double golds for Texas appellation wines at the San Francisco International Wine Competition (2015)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

30 partnerships are on record, tiered core and minor.

• Brennan VineyardscoreStrategic or Co-development PartnerBrennan Vineyards, founded in 2001 by Dr. Pat and Trellise Brennan in Comanche County, is one of the three member wineries of the Texas Wine Collective estate. Committed to 'authenticity from ground to glass' and 100% Texas appellation wines. Winemaker Griffin Ehlers. Brennan was the first Texas winery to win two double golds at the San Francisco International Wine Competition (2015) and earned the first-ever TEXSOM Top Texas Red and Top Texas White (2017).
• Lost Oak WinerycoreStrategic or Co-development PartnerLost Oak Winery, founded in 2006 by Gene Estes near Burleson, TX, is a family-owned and operated winery run by his daughter Roxanne Myers. Winemaker Jim Evans has been making wine in Texas since 1981 and won the Louis F. Qualia Award twice (1997, 2017). The winery crafts dry and sweet wines from multiple varieties with five double gold and 25+ gold medals.
• McPherson CellarscoreStrategic or Co-development PartnerMcPherson Cellars, launched in 2000 by Kim McPherson in Lubbock, TX, produces small-batch wines exclusively from the Texas High Plains. Kim McPherson, trained at UC Davis and nominated twice for the James Beard Foundation Outstanding Wine Producer award, honors his father Clint 'Doc' McPherson — a founding father of modern Texas wine — through the eponymous label.
• City OrchardminorStrategic or Co-development PartnerCity Orchard is one of three Texas cidermakers featured in the TWC Cider Collection, offering rotating small-batch hard ciders crafted from Texas apples with infusions such as lavender and honey (Lavender Royale).
• Moontower CiderminorStrategic or Co-development PartnerMoontower Cider is one of three Texas cidermakers featured in the TWC Cider Collection, contributing to the rotating selection of small-batch hard ciders available at the estate.
• Texas Keeper CiderminorStrategic or Co-development PartnerTexas Keeper Cider, based in Manchaca, TX, is a craft cidery producing full-strength ciders from 100% fresh-pressed apples. Featured in the TWC Cider Collection with wines like Grafter Blanc (co-fermented with Texas Viognier grapes) and Golden Russet Dry Cider.
• 290 Wine ShuttleminorChannel Partner/ Reseller/ DistributorTransportation service providing shuttle rides along the 290 Wine Trail, bringing tourists to and from Texas Wine Collective and other Fredericksburg wineries.
• Austin Wine ShuttleminorChannel Partner/ Reseller/ DistributorWine tour shuttle service based in Austin, TX, offering transportation to Fredericksburg wineries including Texas Wine Collective.
• 830 Elevated Wine ToursminorChannel Partner/ Reseller/ DistributorElevated wine tour operator offering curated tours of Fredericksburg wineries with premium experiences, bringing visitors to TWC.
• Cowboy ToursminorChannel Partner/ Reseller/ DistributorFredericksburg-based wine tour operator bringing visitors to TWC and other Hill Country wineries.
• Cellar Rat Wine ToursminorChannel Partner/ Reseller/ DistributorWine tour service providing curated visits to Fredericksburg wineries, routing tourists to TWC.
• Texas Wine ToursminorChannel Partner/ Reseller/ DistributorFredericksburg-focused wine tour operator bringing group visitors to TWC estate.
• Texas Tipsy ToursminorChannel Partner/ Reseller/ DistributorWine tour service offering tours of Fredericksburg wineries, routing tourists to TWC.
• Creek Street Wine ToursminorChannel Partner/ Reseller/ DistributorWine tour operator providing curated Fredericksburg wine country experiences, with TWC as a featured stop.
• Cottonwood Wine ToursminorChannel Partner/ Reseller/ DistributorWine tour operator based in San Antonio offering day trips to Fredericksburg wineries including TWC.
• Keidel Wine ToursminorChannel Partner/ Reseller/ DistributorWine tour service providing shuttle and tour services to Fredericksburg wineries including TWC.
• Majesty ToursminorChannel Partner/ Reseller/ DistributorTour operator bringing visitors to Fredericksburg wineries including TWC.
• Peach Express Wine ToursminorChannel Partner/ Reseller/ DistributorWine tour service with TWC as a featured destination on Fredericksburg winery routes.
• Reserve ToursminorChannel Partner/ Reseller/ DistributorFredericksburg wine tour operator routing visitors to TWC estate.
• Haven YurtsminorChannel Partner/ Reseller/ DistributorAccommodation partner near Fredericksburg, TX, providing glamping lodging for wine tourists visiting TWC.
• Vineyard Trail CottagesminorChannel Partner/ Reseller/ DistributorAccommodation partner near Fredericksburg offering cottages for wine tourists visiting TWC and other Hill Country wineries.
• River's Edge CottagesminorChannel Partner/ Reseller/ DistributorAccommodation partner at Morris Ranch near Fredericksburg, offering cottage lodging for TWC wine tourists.
• Behrends Family HomesteadminorChannel Partner/ Reseller/ DistributorHistoric homestead and preferred partner near Fredericksburg, supporting the Hill Country visitor experience for TWC guests.
• Porch Light HospitalityminorChannel Partner/ Reseller/ DistributorHospitality partner enhancing the Fredericksburg visitor experience for TWC guests with accommodation and activity recommendations.
• Fredericksburg Cable Car Wine ToursminorChannel Partner/ Reseller/ DistributorUnique cable car-styled wine tour experience in Fredericksburg routing visitors to TWC.
• The Grace Center of FredericksburgminorOthersLocal nonprofit in Fredericksburg. TWC partners with this organization as part of its 'Great Wines, Good Works' community giving program.
• Hill Country SPCAminorOthersLocal animal welfare nonprofit. TWC supports this organization as part of its community giving program, and the dog-friendly venue aligns with this partnership.
• Hill Country Community Needs CouncilminorOthersLocal nonprofit addressing community needs. TWC supports this organization as part of its community giving program. Business Development Manager Caroline Eidson also volunteers with this nonprofit.
• Texas Wine Auction FoundationminorOthersStatewide wine industry nonprofit. TWC supports this foundation through event participation and fundraising. Director of Operations Amber Saidler serves on its committee.
• Golden HubminorOthersLocal nonprofit organization supported by TWC as part of its 'Great Wines, Good Works' community program.

Scale indicators5 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Messina Hof Winery: One of Texas's largest wineries with multiple tasting locations, a long-running wine club, and a broad portfolio — a scaled Texas peer competing on wine club, DTC, and tourism, but with significantly larger production and footprint.
• Becker Vineyards: Major Texas Hill Country winery in Stonewall, TX with a large tasting room, extensive wine club, and event hosting — the dominant single-brand incumbent on the 290 corridor and a direct competitor for Fredericksburg wine tourists and club members.
• William Chris Vineyards: Texas Hill Country estate winery with tasting room, wine club, and 100% Texas-grown positioning — a comparable single-estate peer competing for the same Texas-appellation, DTC-shipping, and tourism customer base.
• Grape Creek Vineyards: Fredericksburg-based Texas winery with tasting room, wine club, and event space on the 290 Wine Trail — direct geographic peer competing for the same tasting-room and tourist traffic.
• Pedernales Cellars: Texas Hill Country winery in Stonewall with tasting room, wine club, and 100% Texas-grown positioning — comparable Hill Country peer with overlapping DTC, club, and tourism customer base.
• Fall Creek Vineyards: Texas winery with multiple tasting locations including Driftwood, wine club, and DTC shipping — broader Texas peer with similar DTC and club model but more dispersed estate footprint.
• Spicewood Vineyards: Texas Hill Country estate winery in Spicewood with tasting room, wine club, and elevated tasting experiences — comparable direct peer competing in the same regional Texas wine tourism and subscription market.
• Bending Branch Winery: Texas Hill Country winery in Comfort with tasting room, wine club, and events — small-scale peer with a similar tasting-room-and-club-led revenue mix in the same Fredericksburg-adjacent region.

Emerging players

• Inwood Estates Vineyards: Texas Hill Country winery in Fredericksburg focused on premium Texas wines with a tasting room — a smaller, niche player overlapping on Texas-appellation, tourism, and DTC channels.
• Winc: National online wine subscription club with curated shipments and DTC fulfillment — not a tasting-room competitor, but a direct functional peer on the wine-club/subscription business model TWC depends on for recurring revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/texaswinecollective
• LinkedInlinkedin.com/company/texas-wine-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Wine Collective