pureSignal
pureSignal manufactures long-range wireless LoRa-based sensors (vibration, RPM, lubrication) and a cloud analytics platform for industrial predictive maintenance, sold through European distributors to energy and manufacturing customers.
- Company typePrivate
- Founded2022
- HeadquartersGöteborg, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What pureSignal does
pureSignal of Sweden AB, founded in 2022 and headquartered in Gothenburg, Sweden, manufactures long-range wireless sensors for industrial condition monitoring — primarily vibration (pureMEMS), rotational speed (purePULSE), and lubrication (pureALUBE). The company's core technical differentiator is its use of next-generation LoRa radio technology to deliver triaxial vibration data, machine surface temperature, and RPM measurements at up to 2 km wireless range, with 26.5 kHz sampling, synchronous readings, and a 6-year user-replaceable battery — addressing the historical trade-off between wireless convenience and measurement quality. Data flows through pureGATE industrial LoRa gateways to pureCLOUD, a cloud-based storage, visualization, and alarm platform with mobile and desktop apps, and is enriched by pureAI Analytics (powered by Viking Analytics' MultiViz engine) for behavior-based anomaly detection and false-alarm reduction. A pureLINK integration bridge exposes sensor data via MQTT, Modbus TCP, and OPC UA into customer SCADA/DCS/PLC systems.
The company sells exclusively through a network of regional distributors across 14+ European countries (no direct sales channel), targeting energy & utilities (Mälarenergi, Jönköping Energi as reference accounts) and industrial manufacturing customers with rotating machinery. Revenue comes from one-time hardware sales (sensors, gateways, integration hardware), recurring pureCLOUD subscriptions across Base / Expert / MultiViz AI tiers, and software/integration licenses. pureSignal is wholly owned by Erinova Group, a family-owned Swedish industrial group with 35+ years of heritage and sister company MLT Maskin & Laserteknik (also a Swedish distributor). The company has no disclosed external institutional funding and is growing via organic reinvestment, with a headcount that nearly doubled between May 2023 and May 2025.
pureSignal firmographics
Firmographics- Name
- pureSignal
- Legal name
- pureSignal of Sweden AB
- Website
- https://puresignal.se
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- pureSignal manufactures long-range wireless LoRa-based sensors (vibration, RPM, lubrication) and a cloud analytics platform for industrial predictive maintenance, sold through European distributors to energy and manufacturing customers.
- Ownership category
- akta.pro rank
pureSignal industry classification
Industry- Product category
- Industrial Wireless Condition Monitoring
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Condition Monitoring & Predictive Maintenance Instrumentation (Vibration/ultrasound, oil analysis sensors, IIoT monitoring) (IMAGAFAG)
- akta.pro secondary industries
- Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices) (EUADAJAD), Industrial/OT Private Connectivity (Factory, Mining, Ports) (HDAIAGAD)
Keywords
Where pureSignal is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
pureSignal business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Wireless Sensors: Sale of wireless hardware sensors including pureMEMS (vibration), purePULSE (RPM), and pureALUBE (lubrication). These are one-time hardware purchases with embedded software.
- Cloud Platform & Software: pureCLOUD subscription with tiered plans (Base, Expert, MultiViz AI) providing data storage, visualization, analytics, and mobile app access. Typically recurring subscription model.
- AI Analytics (MultiViz): AI-powered analytics through Viking Analytics MultiViz integration, available as part of MultiViz AI tier or expert tier, providing anomaly detection and alarm prioritization.
- Gateways: pureGATE industrial LoRa gateways sold as hardware units in Core and IP65-rated variants, supporting sensor connectivity.
- Integration Solutions: pureLINK integration bridge available as software license or complete hardware package, supporting industrial protocol integration.
Go-to-market motion1 record
Distribution channels11 records
Marketing channels9 records
pureSignal product offering
Product offeringCore offering
pureSignal manufactures and sells long-range LoRa-based wireless industrial sensors (pureMEMS triaxial vibration sensors, purePULSE RPM sensors, and pureALUBE electromechanical lubricators) together with a pureGATE LoRa gateway, pureCLOUD cloud platform, pureAI Analytics with Viking Analytics MultiViz AI for predictive maintenance, and pureLINK integration bridge for MQTT, Modbus TCP, and OPC UA connectivity. The integrated pureFAMILY platform enables continuous 24/7 wireless condition monitoring of rotating machinery in difficult industrial environments up to 2 km away, replacing manual spot-check measurements and complex wired installations.
Product overview
pureSignal offers a modular wireless condition monitoring platform called pureFAMILY, combining sensors, gateways, cloud infrastructure, and AI analytics for industrial predictive maintenance. The core product line includes pureMEMS (wireless triaxial vibration sensor), purePULSE (wireless RPM sensor), and pureALUBE (wireless lubrication system), all communicating via long-range LoRa radio up to 2 km. pureGATE gateways aggregate sensor data and transmit to pureCLOUD for storage, visualization, and alarm management. pureAI Analytics adds Viking Analytics' MultiViz AI for anomaly detection and predictive insights with up to 95% false alarm reduction. pureLINK integration bridge enables MQTT, Modbus TCP, and OPC UA connectivity for enterprise systems. The platform is designed for complete wireless factory monitoring without sacrificing measurement quality.
Differentiator
Problem solved
Functional benefit
Brands
- pureFAMILY: The family of wireless sensors including pureMEMS, purePULSE, pureALUBE, and related products designed to work together for comprehensive condition monitoring.
Products and services
- pureMEMS Wireless Vibration Sensor Wireless triaxial vibration sensor with up to 2 km long-range communication via LoRa X2 radio technology, designed for continuous industrial condition monitoring with 26.5 kHz sampling rate, linear response to 6 kHz, surface temperature measurement, 5-second RAW time signal recordings, and a 6-year user-replaceable battery.
- purePULSE Wireless RPM Sensor Wireless true RPM sensor for contactless precise measurement of revolutions per minute on variable speed machines, using REED-switch technology with a 30-15,000 RPM range, IP69K rating, -40°C to +85°C operating range, and 3-year replaceable battery, with synchronization to pureSignal vibration data.
- pureALUBE Wireless Lubricator Long-range wireless single-point lubricator with electromechanical drive for condition-based industrial lubrication, available in 60-500 cm³ lubricant volumes, IP67/IP65 protected, pressure build-up to 7.5 bar, compatible with greases up to NLGI 2 and oils, paired with purePULSE and pureMEMS for AI-driven lubrication control.
- pureGATE Industrial LoRa Gateway Industrial-grade LoRa gateway for reliable long-range communication up to 2 km, available in Core (IP21, indoor) and IP65 (outdoor) versions, supporting up to 50 sensors with 433/868/915 MHz LoRa, 4G, Ethernet, and WiFi connectivity with 128-bit AES encryption and VPN security.
- pureCLOUD Cloud Platform Cloud-based data storage and visualization platform receiving data from all pureSignal sensors, accessible via phone, tablet, and PC apps with unlimited user access, offering alarm management, trend visualization, and REST API integration, available in Base, Expert (with FFT spectra analysis), and MultiViz AI tiers.
- pureAI Analytics Predictive maintenance analytics combining pureSignal wireless sensors with Viking Analytics' MultiViz AI for automatic anomaly detection, up to 95% false alarm reduction, and prioritized maintenance recommendations without requiring historical training data or predefined thresholds.
- pureLINK Integration Bridge Integration bridge enabling data access from pureMEMS, purePULSE, and the full pureFAMILY through MQTT, Modbus TCP, and OPC UA protocols, available as a software-only license or preinstalled hardware solution in an IP-rated cabinet with dual network interfaces for secure industrial integration into SCADA, DCS, and PLC systems.
Quantifiable outcome
- Up to 95% reduction in false alarms through AI-based alarm filtering
- +5 more outcomes
Companies that use pureSignal
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
pureSignal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature7 records
pureSignal partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, strategic and minor.
- Leijenaar B.V.coreDutch distributor for Netherlands and Belgium with nearly 100 years of experience in lubrication technology, industrial components, and conveyor components. Will offer pureSignal solutions to manufacturing, material handling, and process industries.
- TOPTEK Sp/fcoreFaroe Islands distributor - well-established supplier to industry offering tools, lubricants, cleaning solutions, and technical equipment. Committed to quality, safety, and environmental responsibility.
- HD Industrial & Technical ServicescoreIcelandic distributor partnership for local representation in Iceland. HD is a trusted player in technical services and condition analysis in Iceland with deep local expertise. They will implement and support pureSignal's technology across industrial sectors.
- Relcon Reliability Consulting ABstrategicStrategic partnership combining Relcon's risk-based maintenance planning software (RBUS) with pureSignal's wireless sensor technology. Aims to develop revolutionary solutions for enhanced reliability across power plants, food & beverage, and manufacturing. Relcon's software enables standardized maintenance plans based on risk classification.
- Viking Analytics ABcoreStrategic technology partnership integrating Viking Analytics' MultiViz AI-powered vibration analysis tool with pureSignal's wireless sensors. MultiViz provides behavior-based analytics, anomaly detection, and false alarm reduction. Agreement valued at over 1 MSEK.
- MLT Maskin & Laserteknik ABcoreSwedish distributor and sister company within Erinova Group. Provides installation services, technical expertise, and customer support in Sweden. Installed 300+ sensors at Mälarenergi.
- MLT Machine & Laser Technology OYcoreFinnish distributor providing local sales, installation, and support for pureSignal products in Finland.
- MLT Maskin og Laserteknikk AScoreNorwegian distributor providing local sales, installation, and support for pureSignal products in Norway.
- VIMScoreGerman and Austrian distributor (also Poland) - verified industrial maintenance solutions. Exhibited with pureSignal at Maintenance Dortmund trade fair.
- DMT Kestirimci BakimminorTurkish distributor specializing in condition monitoring. Contact: [email protected]
- Lami KappaminorCzech Republic distributor. Contact: [email protected]
- TP ServisasminorBaltic states distributor covering Lithuania, Latvia, and Estonia.
- UIE GroupminorUK distributor. Contact: [email protected]
- Erinova GroupcoreFamily-owned parent company that wholly owns pureSignal. A multi-company group active in the industrial sector for over 35 years. Contains five companies including MLT Maskin & Laserteknik group and pureSignal.
Scale indicators5 records
Recent moves11 records
Expansion highlights6 records
pureSignal competitors and assessment
Company assessmentBroad incumbents
- SKF (Condition Monitoring): SKF operates a leading industrial condition-monitoring business (including wireless vibration sensors and the @ptitude Observer platform). It is a broad incumbent in the same predictive-maintenance category as pureSignal's pureMEMS / pureCLOUD stack but with a global service network.
- Emerson (AMS / Branson): Emerson's AMS (Asset Management System) suite, including the AMS Wireless Vibration Monitor, directly competes with pureSignal's wireless PdM offering. Emerson is a broad incumbent with deep OT/automation penetration that pureSignal's pureLINK must integrate against rather than displace.
- Parker Hannifin (Predictive Maintenance / condition monitoring): Parker's condition-monitoring portfolio (including its recent SPM and WiE acquisitions) competes in the same bearing-machinery PdM space as pureSignal, with a much broader industrial installed base.
- Schaeffler (OPTIME / FAG / condition monitoring): Schaeffler's OPTIME wireless condition-monitoring product line is a direct competitor to pureSignal in rotating-equipment PdM, with the additional advantage of Schaeffler's bearings installed-base and global service network.
Direct peers
- Sensoteq: Sensoteq is a wireless vibration condition-monitoring specialist with a comparable sensor-plus-cloud-plus-analytics offering for industrial rotating equipment, making it a close direct peer to pureSignal's pureMEMS / pureCLOUD platform.
- Augury: Augury is a venture-backed wireless vibration/temperature sensor and AI-driven PdM platform competing head-on for the same industrial rotation-equipment customers. Augury's AI-first positioning parallels pureSignal's pureAI / MultiViz tier.
- HBK (Brüel & Kjær Vibro / Hottinger Brüel & Kjær): HBK's Brüel & Kjær Vibro unit is a direct peer in industrial vibration monitoring and condition-based maintenance, with overlapping triaxial sensors, gateways, and analytics. PureSignal's long-range LoRa pitch is a direct response to traditional wired HBK Vibro installations.
Emerging players
- Banner Engineering (Wireless Condition Monitoring): Banner's industrial wireless vibration sensors target the same PdM use cases (rotating equipment monitoring). They are a closer-to-niche emerging peer with strong industrial-sensor DNA but a more limited AI analytics layer than pureSignal.
Others
- Analog Devices (condition monitoring reference designs): Analog Devices supplies MEMS vibration sensors and reference designs used in many industrial wireless condition-monitoring products, including pureSignal-class systems. It is an enabling supplier/ecosystem peer rather than a direct competitor.
- Reliability-centric CMMS / analytics vendors (e.g., Fiix, UpKeep): CMMS/asset-management platforms like Fiix (and UpKeep) are complementary ecosystem peers: pureSensor data flows into CMMS workflows via pureLINK/MQTT, making them adjacent rather than direct competitors but still relevant for go-to-market context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
pureSignal social profiles
Digital presencepureSignal compliance and trust
Trust signalCompliance2 records
pureSignal financial estimates
Financial estimateRevenue estimate
Valuation estimate
pureSignal leadership team
Management profileNumber of profiles
Profiles9 records
pureSignal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pureSignal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pureSignal
What does pureSignal do?
pureSignal manufactures and sells long-range LoRa-based wireless industrial sensors (pureMEMS triaxial vibration sensors, purePULSE RPM sensors, and pureALUBE electromechanical lubricators) together with a pureGATE LoRa gateway, pureCLOUD cloud platform, pureAI Analytics with Viking Analytics MultiViz AI for predictive maintenance, and pureLINK integration bridge for MQTT, Modbus TCP, and OPC UA connectivity. The integrated pureFAMILY platform enables continuous 24/7 wireless condition monitoring of rotating machinery in difficult industrial environments up to 2 km away, replacing manual spot-check measurements and complex wired installations.
Is pureSignal a public or private company?
pureSignal is a private company. It is classified as family owned and is currently operating.
When was pureSignal founded?
pureSignal was founded in 2022. It employs 101 to 250 people.
Where is pureSignal based?
pureSignal is headquartered in Göteborg, Sweden, in the Europe region.
How does pureSignal make money?
Five revenue lines are on record. Wireless Sensors are the primary driver. The others are cloud Platform & Software, AI Analytics (MultiViz), gateways and integration Solutions.
Who are pureSignal's main competitors?
Broad incumbents on record are SKF (Condition Monitoring), Emerson (AMS / Branson), Parker Hannifin (Predictive Maintenance / condition monitoring) and Schaeffler (OPTIME / FAG / condition monitoring). Direct peers are Sensoteq, Augury and HBK (Brüel & Kjær Vibro / Hottinger Brüel & Kjær). Banner Engineering (Wireless Condition Monitoring) is listed as an emerging player. Others are Analog Devices (condition monitoring reference designs) and Reliability-centric CMMS / analytics vendors (e.g., Fiix, UpKeep).
Does pureSignal have an API?
Yes. pureSignal offers a REST API for integrating sensor data into external systems. The API supports MQTT (modern IoT and cloud integration standard), Modbus TCP (industrial automation protocol compatible with PLC, SCADA, and DCS systems), and OPC UA (secure, platform-independent industrial interoperability standard). pureLINK serves as an integration bridge enabling access to data from pureMEMS, purePULSE, and the entire pureFAMILY through these protocols. Developer documentation is at www.puresignal.se/purelink.
What industry is pureSignal in?
pureSignal's product category is Industrial Wireless Condition Monitoring. Its primary akta.pro industry code is IMAGAFAG, Condition Monitoring & Predictive Maintenance Instrumentation (Vibration/ultrasound, oil analysis sensors, IIoT monitoring), with a secondary code of EUADAJAD, Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices). Its NAICS code is 334519 and its SIC code is 3823.