Muller's Mill
- Company typePrivate
- Founded1893
- HeadquartersGelsenkirchen, Germany
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Muller's Mill firmographics
Firmographics- Name
- Muller's Mill
- Legal name
- Müller's Mühle GmbH
- Website
- https://muellers-muehle.de
- Company type
- Private
- Founded year
- 1893
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Muller's Mill industry classification
Industry- Product category
- Plant-based Food Products (Rice, Legumes, Grains)
- NAICS
- Grain and Oilseed Milling (3112), Food Manufacturing (311)
- SIC
- Grain Mill Products (2040)
- akta.pro primary industry
- Native Starches & Flours (Corn, Potato, Tapioca, Wheat, Rice) (AFAJABAB)
- akta.pro secondary industries
- Couscous, Bulgur & Other Processed Grain Foods Manufacturing (AFAKABAJ), Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)
Keywords
Where Muller's Mill is headquartered
LocationHeadquarters
- HQ city
- Gelsenkirchen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Muller's Mill business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Food Product Sales: Sale of packaged food products including rice, lentils, peas, beans, couscous, bulgur, flours, and starches to retail, wholesale, and food industry customers across Europe
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Muller's Mill product offering
Product offeringCore offering
Müller's Mühle produces and supplies plant-based food products including rice, lentils, peas, beans, couscous, bulgur, legume and rice flours, and starch products from its facility in Gelsenkirchen, Germany. The company serves retail, wholesale, and food industry customers across Europe, offering both packaged consumer products under the Müller's Mühle brand and professional/industrial lines for commercial and food manufacturing use.
Product overview
Müllers Mühle is a diversified food products company offering a comprehensive portfolio of plant-based and grain-based products. The core product lines include: Express Reis (quick-cooking rice in 6 pre-seasoned varieties including Bowl-Mix, Griechische Art, Langkorn-Reis, Mediterran, Mexikanische Art, and Teriyaki); Linsen (6 lentil varieties: Beluga, Berg, Gelbe, Pardina, Rote, and Teller); Erbsen (6 pea varieties including Gelbe/Gelbe halbiert Grüne, Grüne halbiert, and Kichererbsen); Bohnen (4 bean varieties: Red Kidney, Wachtelbohnen, Weiße, and Weiße Riesenbohnen); Reis (7 rice varieties: Basmati in Beutel/Faltschachtel, Jasmin, Langkorn in Beutel/Faltschachtel, Milchreis, and Risottoreis); Hülsenfrucht- & Reis-Mehle (legume and rice flours including Kichererbsen Mehl and Reis Mehl); CousCous & Bulgur (including novel legume-based Couscous aus Grüner Erbse and Couscous aus Roter Linse); (Pseudo-)Getreide (Quinoa, Perlgraupen, Popcorn Mais); and Stärken (Feine Speisestärke, Kartoffelmehl, Perlsago). The portfolio is organized under three product sub-brands: Wohlfühlküche (comfort cooking), Simply & Tasty (convenient quick preparation), and Simply & Veggie (plant-based products). All products are positioned for plant-based, vegetarian, and vegan diets.
Differentiator
Problem solved
Functional benefit
Brands
- Wohlfühlküche: Product line featuring rice and legume variety for delicious comfort food.
- Simply & Tasty
- Simply & Veggie
- Müllers Mühle Professional
- Müllers Mühle Industrie
Products and services
- Express Reis Line
- Lentils (Linsen)
- Peas (Erbsen) and Chickpeas
- Beans (Bohnen)
- Rice (Reis)
- Legume & Rice Flours
- Couscous & Bulgur (including legume-based Couscous)
- Pseudograins and Specialty Grains
- Starches (Stärken)
- Wohlfühlküche (Sub-brand)
- Simply & Tasty (Sub-brand)
- Simply & Veggie (Sub-brand)
- Müllers Mühle Professional
- Müllers Mühle Industrie
Companies that use Muller's Mill
Customer profileSegments3 records
Ideal customer profiles3 records
Muller's Mill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Muller's Mill partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GoodMills Deutschland GmbHcoreMüller's Mühle GmbH is a wholly-owned subsidiary of GoodMills Deutschland GmbH, headquartered in Hamburg. This affiliation connects Müller's Mühle to Europe's largest mill group, providing scale benefits and corporate resources.
Scale indicators3 records
Recent moves3 records
Muller's Mill competitors and assessment
Company assessmentDirect peers
- Agrana Group: Austrian processor of starches, fruit preparations, and grain-based ingredients for food industry and retail. Overlaps with Müller's Mühle in starch processing, rice/legume flours, and B2B ingredient supply across European retail and food manufacturer segments.
- Lotus Foods: US-based specialty rice brand offering heirloom, organic, and sustainable rice varieties. Direct peer in differentiated retail rice positioning, particularly in the basmati/jasmine/specialty rice retail channels that overlap with Müller's Mühle's Reis product range.
- Beneo (Südzucker subsidiary): Belgian/German functional ingredients producer (chicory root fibers, rice derivatives, pea protein) serving food and beverage manufacturers. Direct peer in plant-based functional/structural ingredients with significant overlap in rice derivatives and pulse-based flours.
- Emsland Group: German family-owned manufacturer of starches, proteins, and fibers from potatoes, peas, and other plant sources. Highly comparable to Müller's Mühle as a German plant-based ingredient processor serving food industry and retail channels with pulse-derived flours and starches.
- Bob's Red Mill: US-based specialty grain/flour miller producing whole grains, flours (including rice and legume flours), cereals, and convenience grain mixes. Direct peer in retail specialty grain category with comparable brand position and plant-based product breadth.
- Roquette: French global leader in plant-based ingredients including pea protein, starches, and polyols. Closely comparable in pulse-based ingredient processing and the same end-customers (food manufacturers seeking plant-based alternatives to animal/dairy proteins).
Broad incumbents
- Cargill: Global agricultural commodities and food ingredients giant offering starches, sweeteners, plant proteins, and grain milling products. Overlaps with Müller's Mühle across rice, starch, and protein ingredient categories but at vastly greater scale and with global sourcing capabilities.
- Tate & Lyle: Global food ingredient supplier specializing in starches, sweeteners, and texturants serving food manufacturers. Comparable in starch and ingredient capabilities targeting food industry customers, though broader portfolio and global presence.
Emerging players
- Andean Naturals (Quinoa Corporation): US-based supplier of quinoa and ancient grains from the Andes. Comparable to Müller's Mühle's pseudo-grain category (quinoa, millet, amaranth) but focused on a narrower single-category depth rather than multi-category milling.
Regional players
- Naturkost Übelhör: German organic grain and legume miller operating primarily in the DACH region. Direct regional competitor in organic rice, pulses, and specialty grain retail categories serving German natural food retailers with comparable certifications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Muller's Mill social profiles
Digital presenceMuller's Mill compliance and trust
Trust signalCompliance6 records
Muller's Mill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muller's Mill leadership team
Management profileNumber of profiles
Profiles2 records
Muller's Mill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muller's Mill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muller's Mill
What does Muller's Mill do?
Müller's Mühle produces and supplies plant-based food products including rice, lentils, peas, beans, couscous, bulgur, legume and rice flours, and starch products from its facility in Gelsenkirchen, Germany. The company serves retail, wholesale, and food industry customers across Europe, offering both packaged consumer products under the Müller's Mühle brand and professional/industrial lines for commercial and food manufacturing use.
Is Muller's Mill a public or private company?
Muller's Mill is a private company. It is classified as corporate owned and is currently operating.
When was Muller's Mill founded?
Muller's Mill was founded in 1893. It employs 51 to 100 people.
Where is Muller's Mill based?
Muller's Mill is headquartered in Gelsenkirchen, Germany, in the Europe region.
How does Muller's Mill make money?
One revenue line is on record: food Product Sales.
Who are Muller's Mill's main competitors?
Direct peers on record are Agrana Group, Lotus Foods, Beneo (Südzucker subsidiary), Emsland Group, Bob's Red Mill and Roquette. Broad incumbents are Cargill and Tate & Lyle. Andean Naturals (Quinoa Corporation) is listed as an emerging player. Naturkost Übelhör is listed as a regional player.
Does Muller's Mill have an API?
No public API is recorded for Muller's Mill.
What industry is Muller's Mill in?
Muller's Mill's product category is Plant-based Food Products (Rice, Legumes, Grains). Its primary akta.pro industry code is AFAJABAB, Native Starches & Flours (Corn, Potato, Tapioca, Wheat, Rice), with a secondary code of AFAKABAJ, Couscous, Bulgur & Other Processed Grain Foods Manufacturing. Its NAICS code is 3112 and its SIC code is 2040.