What Get4click does

Get4Click is a Moscow-based CPA (Cost Per Action) affiliate network focused on the Russian e-commerce market. The platform operates a discount incentive flow where post-purchase shoppers at partner online stores are redirected to a Get4Click page, where they select discount offers from participating advertisers in exchange for their email address — achieving a 92% opt-in rate. Unique promo codes with terms of use and validity periods are then delivered to users, enabling advertisers to convert high-intent buyers from a network of 30,000+ daily active users. The company generates revenue by taking a commission on completed actions (purchases, leads) driven through the network, with no upfront fees and pay-as-you-go billing.

The core technology combines a thank-you page integration, email collection and newsletter automation (discount digests of 3-5 partners or individual branded campaigns), and a loyalty program builder for cross-partner audience sharing. A real-time analytics dashboard provides advertisers with performance metrics on traffic, conversions, and customer engagement. Traffic partners span TOP-100 Russian ecommerce sites, banks, payment systems, and mobile operators, creating a diversified two-sided network. Enterprise clients include Auchan, Yves Rocher Russia, Kupivip.ru, Yandex.Kassa, PayU, Dr. Pierre Ricaud, 123.ru, and 366.ru, with reported outcomes including 10-13% conversion rate increases and 2-7x improvements in client-specific KPIs.

Go-to-market combines a self-serve PLG motion (1-day onboarding) targeting SMB advertisers with direct enterprise sales for larger retailers, pharmacies, and brands requiring custom loyalty programs and branded newsletter solutions. Geographic scope is regional (Russia/Eastern Europe), with no disclosed international expansion. The company won the 'Большой Оборот-2020' (Big Turnover 2020) industry award in the Traffic and Lead Generation category. Operating status is active, though no funding rounds, ownership structure, headcount, or financial disclosures are available in the source material.

Name

Get4click

Website

https://get4click.com

Company type

Private

Operating status

Operating

Short description

Get4Click is a Moscow-based CPA affiliate network for Russian e-commerce that connects advertisers with 30,000+ daily active buyers through a post-purchase discount incentive flow, earning commissions on completed actions (purchases and leads) across enterprise and SMB clients.

Ownership category

akta.pro rank

Product category

Affiliate Marketing / Performance Marketing

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Affiliate marketing network
• CPA advertising platform
• Performance marketing
• Ecommerce loyalty programs
• Discount incentive marketing

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CPA Commission: Platform earns revenue by taking a commission on completed actions (purchases, leads) driven through the network. Advertisers pay when users complete specific actions after clicking through discount offers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Get4Click operates a CPA (Cost Per Action) affiliate network for e-commerce that connects online stores and advertisers with a traffic partner network of TOP-100 Russian ecommerce sites, banks, payment systems, and mobile operators. It drives purchase-intent traffic through a thank-you-page discount incentive flow that captures emails at a 92% opt-in rate and delivers unique promo codes, with advertisers paying commissions only on completed actions (purchases or leads).

Product overview

Get4Click operates as a single unified CPA (Cost Per Action) affiliate network platform for e-commerce, combining a loyalty incentive system, discount distribution mechanism, and newsletter marketing service. The core offering includes a Thank You Page Incentive System that redirects post-purchase customers to select discount offers, paired with an Email Subscription & Newsletter Service for reaching 30,000+ daily active buyers. Additional modules include a Discount Promo Code Platform, Loyalty Program Builder for cross-partner promotions, and a Traffic Partner Network connecting advertisers with TOP-100 e-commerce sites, banks, payment systems, and mobile operators. The platform also provides a Real-Time Analytics Dashboard for tracking campaign performance. All components work together within one CPA program to increase conversion rates by 10-13% and drive sales growth.

Differentiator

Problem solved

Functional benefit

Products and services

• CPA Program Get4Click A Cost Per Action (CPA) affiliate network for e-commerce that helps online stores increase conversion rates by 10-13% through a loyalty and discount incentive mechanism; advertisers pay only on completed purchases or leads.
• Thank You Page Incentive System Post-purchase engagement service that redirects customers to a Get4Click page after completing shopping at an advertiser's store to select discount offers, driving additional conversions and email opt-ins at 92%.
• Email Subscription & Newsletter Service Email collection and newsletter distribution service enabling advertisers to reach 30,000+ daily active buyers through discount digests (3-5 partners) or individual branded newsletters with unique offers, achieving +30% CTR.
• Loyalty Program Builder White-label customer motivation program enabling retailers to offer discounts to partner network clients and incentivize their own customers with partner offers, supporting cross-partner loyalty and mutual audience sharing.
• Traffic Partner Network Access Access to Get4Click's network of TOP-100 Russian e-commerce sites, banks, payment systems, and mobile operators that distribute advertiser discount offers to their users in exchange for CPA commissions on completed actions.

Quantifiable outcome

• +10-13% conversion rate increase for advertiser projects
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Yves Rocher RussiacoreStrategic or Co-development PartnerE-commerce partnership for loyalty program integration and newsletter campaigns. Results achieved: x2.9 new clients and x7 order value increase. Client testimonial confirms Get4Click as indispensable partner for 4+ years.
• AuchancoreStrategic or Co-development PartnerHead of Traffic and Client Relationship Management confirms Get4Click as one of the main sources of internet traffic that converts into sales. Partnership ongoing for over a year.
• Yandex.KassacoreTechnology or IntegrationIntegration partnership for CPA platform with unique customer offers. Head of Advertising Services at Yandex.Kassa confirms platform performance in delivering relevant and attractive offers.
• PayUmajorStrategic or Co-development PartnerPartnership for providing new sales channels. CMO confirms outstanding performance across all tested communication channels.
• Kupivip.rumajorStrategic or Co-development PartnerLead generation partnership resulting in increased registered users that convert well into buyers. Partnership described as satisfactory with clear growth in user base.
• 123.rumajorStrategic or Co-development PartnerE-commerce partnership where platform proves reliable in meeting KPIs including sales volume, conversion rate, and retention targets.
• 366.rumajorStrategic or Co-development PartnerE-pharmacy network partnership for high quality traffic acquisition and customer loyalty support. Integration required minimal effort with strong administrative skills demonstrated.
• Golama.rumajorStrategic or Co-development PartnerFood delivery service partnership for traffic attraction. Achieved x2.5 orders from exchange channel within 3 months.
• ValteramajorStrategic or Co-development Partner4-year partnership with referral program providing relevant and convertible traffic with higher retention rate. Maintenance team praised for fast implementation support.
• Dr. Pierre RicaudminorStrategic or Co-development PartnerBeauty brand partnership with referral program attracting more relevant and convertible traffic with higher retention rate.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SalesDoubler: SalesDoubler is a CPA network focused on Eastern European and CIS markets, serving advertisers in e-commerce, finance, and digital goods. Directly comparable to Get4Click on regional footprint and CPA-based affiliate model.
• GURULeads: GURULeads is a CIS-focused CPA affiliate network operating across ecommerce, finance, and infoproducts. Directly comparable to Get4Click on geography (CIS focus) and business model (CPA-based affiliate platform).
• Admitad: Admitad is a large Russian/CIS-based CPA affiliate network connecting advertisers with publishers across e-commerce, retail, and fintech. It is the most direct competitor to Get4Click in the Russian market, with overlapping traffic-partner ecosystems and overlapping advertiser categories (online retail, beauty, finance).
• Cityads: Cityads is an international CPA affiliate network with strong presence in Russia and the CIS, connecting e-commerce and digital advertisers with webmasters and traffic sources. Directly comparable to Get4Click in model (CPA commissions, e-commerce focus) and regional overlap.
• MixMarket: MixMarket is one of the longest-running Russian affiliate networks, providing CPA and CPL programs across ecommerce, financial services, and online gaming. Directly comparable to Get4Click on Russian market focus and CPA-based affiliate model.
• ActionPay: ActionPay is a Russian affiliate/CPA network serving online stores, financial services, and ecommerce verticals. Directly comparable to Get4Click on geography and product (CPA-based affiliate platform targeting Russian ecommerce advertisers).

Broad incumbents

• Awin: Awin is a global affiliate marketing network serving thousands of advertisers across retail, telecom, and finance. While not Russia-focused, it competes for global advertisers and is the closest broad incumbent analog to Get4Click's CPA network model.
• Impact: Impact operates a global partnership management platform covering affiliate, influencer, and B2B partnerships for enterprise brands. It is comparable to Get4Click as a broad incumbent offering performance-based partner programs with cross-category reach.
• Rakuten Advertising: Rakuten Advertising is a global affiliate and performance-marketing network owned by Rakuten, serving enterprise retailers worldwide. Comparable to Get4Click as a broad incumbent offering affiliate-based customer acquisition across retail, beauty, and consumer verticals.
• CJ Affiliate: CJ Affiliate (formerly Commission Junction) is one of the largest global affiliate networks, serving enterprise advertisers in retail, beauty, and consumer goods. It is comparable as a broad incumbent operating the same publisher-and-advertiser CPA model that Get4Click runs in Russia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get4click