Pallet Rack Now
- Company typePrivate
- Founded2013
- HeadquartersMaple Grove, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Pallet Rack Now firmographics
Firmographics- Name
- Pallet Rack Now
- Legal name
- Pallet Rack Now
- Website
- https://palletracknow.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Pallet Rack Now is headquartered
LocationHeadquarters
- HQ city
- Maple Grove
- HQ country
- United States
- HQ region
- North America
Offices25 records
Markets served
Pallet Rack Now business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Pallet Rack Product Sales: Pallet Rack Now sells new pallet racking components including beams, frames, wire decks, and accessories. Products are sold as one-time purchases with no subscription component. They offer competitive pricing with a 10% discount on all online orders. Major brands include Ridg-U-Rak, Steel King, J&L Wire, and Nashville Wire Products.
- Used Pallet Rack Sales: The company buys and resells used pallet racking equipment. Their used inventory includes teardrop pallet rack and various discontinued/hard-to-find brands. Used products are hand-inspected and stored neatly. Savings of up to 30% compared to new products are offered.
- Pallet Rack Buyback and Trade-In: Pallet Rack Now purchases used pallet racks from customers, offering free appraisals and professional removal services. They also provide trade-in options for customers upgrading to new systems.
- Installation Services: Nationwide installation services offered for all types of warehouse storage systems, including engineered systems such as pushback rack and pallet flow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wire Decks - Price range $16-$50 per unit |
| Unit Pricing | Pay-as-you-go | Pallet Rack Beams - Price range $29-$116 per unit |
| Unit Pricing | Pay-as-you-go | Pallet Rack Frames/Uprights - Price range $100-$320 per unit |
| Unit Pricing | Pay-as-you-go | Safety Products - Column Protectors $30-$78 per unit |
| Unit Pricing | Pay-as-you-go | Accessories - Row spacers, pallet supports, wall ties $7-$16 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Pallet Rack Now product offering
Product offeringCore offering
Pallet Rack Now is an e-commerce stocking distributor that sells new and used pallet racking components—beams, frames, wire decks—and an extensive line of safety and rack accessories from manufacturers including Ridg-U-Rak, Steel King, J&L Wire, Nashville Wire Products, RamGuard, and Save-Ty Yellow. Products are stocked in two primary warehouses (Maple Grove, MN and East Stroudsburg, PA) with 22 additional shipping locations, ship within 48 hours, and are offered with a 10% online order discount and no minimum order quantity. The company supplements its hardware sales with nationwide professional installation services for engineered systems (pushback rack, pallet flow), a used-rack buyback and trade-in program, and free pallet rack appraisals.
Product overview
Pallet Rack Now operates as an online e-commerce platform and stocking distributor for pallet racking storage systems. The company offers new and used pallet rack products organized into core product categories (Beams, Frames, Wire Decks) and an extensive accessories line (Column Protectors, Pallet Supports, Row Spacers, Safety Clips, End of Aisle Guards, Anchors, Shims, Wall Ties, Aerosol Paint). They stock and ship products from two primary warehouses in Minnesota and Pennsylvania, with products primarily sourced from manufacturers Ridg-U-Rak, Steel King, J&L Wire, Nashville Wire Products, RamGuard, and Save-Ty Yellow. The company also offers used pallet racking and nationwide installation services.
Differentiator
Problem solved
Functional benefit
Products and services
- Pallet Rack Beams
Quantifiable outcome
- Orders ship within 48 hours of placement
- +2 more outcomes
Companies that use Pallet Rack Now
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Pallet Rack Now technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pallet Rack Now partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Ridg-U-RakcoreRidg-U-Rak is a primary manufacturer whose teardrop pallet rack products are stocked and sold by Pallet Rack Now. Products include frames, beams, and accessories. Ridg-U-Rak teardrop is described as the gold standard of pallet racking.
- Steel KingcoreSteel King is a major manufacturer of teardrop pallet racking whose products are stocked and sold. Steel King products include boltless and bolted pallet rack systems.
- J & L Wire ProductscoreJ & L Wire Products manufactures wire decking sold by Pallet Rack Now. They describe having the nation's largest in-stock inventory of J&L Wire products.
- Nashville Wire ProductscoreNashville Wire Products is a manufacturer of wire decking that Pallet Rack Now stocks and sells. Products include waterfall step wire decks in various sizes.
- RamGuardminorRamGuard manufactures column protectors that Pallet Rack Now stocks and sells. Products include column mount protectors and adapter kits.
- Save-Ty YellowminorSave-Ty Yellow manufactures end-of-aisle guards that Pallet Rack Now stocks and sells to protect pallet rack frames from forklift damage.
- AKEquipment.comminorPallet Rack Now refers customers to AKEquipment.com for warehouse layout and design help. They recommend customers visit the Design Group for professional warehouse planning services.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Pallet Rack Now competitors and assessment
Company assessmentDirect peers
- Material Handling Exchange: Marketplace and reseller focused on used material handling equipment, including pallet rack. Comparable to Pallet Rack Now's used-rack buyback/resale business.
- Cherry's Material Handling: Online distributor of new and used pallet rack, wire decking, and warehouse equipment with nationwide shipping. Directly comparable e-commerce-first distributor model.
- North American Pallet Rack: Online-focused new and used pallet rack distributor serving SMB and enterprise customers. Very similar business model, customer base, and SKU mix to Pallet Rack Now.
- Cisco-Eagle: Large US material handling distributor and integrator selling pallet rack, conveyors, and storage systems with design and installation services. Comparable in product breadth and target customer base, though broader portfolio.
- AK Equipment (AK Material Handling Solutions): Direct competitor and partner; online distributor and installer of pallet racking and warehouse storage systems. Overlaps heavily with Pallet Rack Now on teardrop rack, wire decks, and design/build services.
Broad incumbents
- MH Equipment: Large multi-line material handling dealer offering forklifts, racking, and warehouse solutions with installation services. Broader portfolio than Pallet Rack Now and larger scale.
- Ridg-U-Rak: Manufacturer of teardrop pallet rack that Pallet Rack Now resells; also sells direct through its own channels and dealer network. Competes on the upstream manufacturing side and can disintermediate distributors.
- Steel King Industries: Manufacturer of boltless and bolted pallet rack and storage products. One of Pallet Rack Now's primary brand partners, but also operates its own distribution and integrator channels that compete with the distributor.
- UNARCO Material Handling: Manufacturer of pallet rack and warehouse storage products operating through a national dealer network. Competes upstream as a manufacturer while its dealer program competes downstream with Pallet Rack Now.
Emerging players
- Bluff Manufacturing: Manufacturer and distributor of rack protection, column protectors, and warehouse safety products. Overlaps on the safety/accessory product lines carried by Pallet Rack Now.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
Pallet Rack Now social profiles
Digital presencePallet Rack Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pallet Rack Now leadership team
Management profileNumber of profiles
Pallet Rack Now funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pallet Rack Now M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pallet Rack Now
What does Pallet Rack Now do?
Pallet Rack Now is an e-commerce stocking distributor that sells new and used pallet racking components—beams, frames, wire decks—and an extensive line of safety and rack accessories from manufacturers including Ridg-U-Rak, Steel King, J&L Wire, Nashville Wire Products, RamGuard, and Save-Ty Yellow. Products are stocked in two primary warehouses (Maple Grove, MN and East Stroudsburg, PA) with 22 additional shipping locations, ship within 48 hours, and are offered with a 10% online order discount and no minimum order quantity. The company supplements its hardware sales with nationwide professional installation services for engineered systems (pushback rack, pallet flow), a used-rack buyback and trade-in program, and free pallet rack appraisals.
Is Pallet Rack Now a public or private company?
Pallet Rack Now is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pallet Rack Now founded?
Pallet Rack Now was founded in 2013. It employs 11 to 50 people.
Where is Pallet Rack Now based?
Pallet Rack Now is headquartered in Maple Grove, United States, in the North America region.
How does Pallet Rack Now make money?
Four revenue lines are on record. New Pallet Rack Product Sales are the primary driver. The others are used Pallet Rack Sales, pallet Rack Buyback and Trade-In and installation Services.
Who are Pallet Rack Now's main competitors?
Direct peers on record are Material Handling Exchange, Cherry's Material Handling, North American Pallet Rack, Cisco-Eagle and AK Equipment (AK Material Handling Solutions). Broad incumbents are MH Equipment, Ridg-U-Rak, Steel King Industries and UNARCO Material Handling. Bluff Manufacturing is listed as an emerging player.
Does Pallet Rack Now have an API?
No public API is recorded for Pallet Rack Now.