Adler Theatre
The Adler Theatre is a historic 1926 RKO Orpheum live-entertainment venue in Davenport, Iowa, presenting touring Broadway shows, concerts, comedians, and live events for mass-market audiences in the Quad Cities region, with ticketing via Ticketmaster and operations managed by VenuWorks.
- Company typePrivate
- Founded1926
- HeadquartersDavenport, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Adler Theatre does
The Adler Theatre is a historic live-entertainment venue located in Davenport, Iowa, operating within a 1926-era RKO Orpheum building. The venue presents touring Broadway productions, concerts, comedians, and miscellaneous live events, with a published calendar of 64 scheduled shows spanning 2023 through 2027. Operations are managed by VenuWorks, a venue management company, with ticketing delivered through Ticketmaster as the primary distribution channel.
The core product offering centers on a multi-format live-event calendar anchored by a five-show Broadway season subscription priced at $255, supplemented by individual ticket sales for concerts, comedy, and other touring content. The technology stack consists of standard venue operations tooling plus Ticketmaster's ticketing and audience analytics infrastructure; there is no proprietary platform or product development activity disclosed in available data.
The business model is a ticketed-events revenue model: ticket sales are the primary revenue stream, complemented by ancillary revenue from concessions, rentals, and subscription bundles. The venue sells directly to mass-market consumers in the Quad Cities region at prices ranging from individual show tickets to the $255 multi-show subscription. Pricing is structured across general admission and reserved seating tiers. Employee headcount is reported at 11-50, consistent with a mid-sized regional venue operation. The company is privately held and does not publicly disclose revenue or financial results.
Adler Theatre firmographics
Firmographics- Name
- Adler Theatre
- Legal name
- The Adler Theatre
- Website
- https://adlertheatre.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Adler Theatre is a historic 1926 RKO Orpheum live-entertainment venue in Davenport, Iowa, presenting touring Broadway shows, concerts, comedians, and live events for mass-market audiences in the Quad Cities region, with ticketing via Ticketmaster and operations managed by VenuWorks.
- Ownership category
- akta.pro rank
Adler Theatre industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Broadway & Commercial Theatre Productions (MPAGABAA)
- akta.pro secondary industries
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Theater, Musicals & Performing Arts (THAJAFAB), Concerts & Music Festivals (THAJAFAA)
Keywords
Where Adler Theatre is headquartered
LocationHeadquarters
- HQ city
- Davenport
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Adler Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Revenue generated from ticket sales for all events hosted at the venue, facilitated through Ticketmaster online platform and the on-site box office.
- Event Services: Additional revenue streams including event coordination, catering services, utilities, in-house audio-visual services, and decorating services provided to event organizers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 5-Show Broadway Season Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Adler Theatre product offering
Product offeringCore offering
Adler Theatre is a historic 1926 live entertainment venue in downtown Davenport, Iowa, that hosts and produces a diverse calendar of live events including Broadway touring productions, celebrity concerts, comedy shows, and special events such as the Festival of Trees. The theatre sells tickets via Ticketmaster and its on-site box office, offers a 5-show Broadway Season subscription package starting at $255, and provides full-service event support including event coordination, catering, utilities, in-house audio-visual services, and decorating for event organizers.
Product overview
The Adler Theatre is a historic 1926 RKO Orpheum theater venue in Davenport, Iowa, offering a single unified entertainment experience. The theatre presents live theatrical productions featuring Broadway shows, celebrity headliners, comedians, concerts, and special events. Supporting services include event coordination, catering, in-house audio-visual services, decorating, and box office/ticket sales through Ticketmaster. The venue also offers Broadway season subscriptions and group sales packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Theatrical Productions Live theatrical and concert productions presented at the historic 1926 downtown Davenport venue, including Broadway touring shows, celebrity headliner concerts, comedy performances, and cultural events like the Festival of Trees. Target audience: individual entertainment patrons in the Quad-Cities region.
- Broadway at the Adler Theatre Season Annual Broadway touring subscription series presented in partnership with Nederlander National Markets. The 2026/2027 season features 5 first-rate Broadway productions packaged at $255 per subscription ($51 per show). Target audience: live entertainment enthusiasts and Broadway patrons in the Quad-Cities region.
- Event Coordination and Venue Services Comprehensive in-house event services provided to event organizers holding conferences, expos, pageants, dance competitions, and special events at the venue, including event coordination, catering, utilities, in-house audio-visual, and decorating. Target audience: organizations and event organizers.
- Box Office and Ticket Sales Ticket purchasing services for individual shows, Broadway season subscriptions, and event bookings, fulfilled through the on-site box office and online via Ticketmaster integration. Target audience: individual entertainment patrons and ticket-buying consumers.
- Group Sales Dedicated group ticket sales and coordination service for organizations, schools, businesses, and larger parties booking multiple tickets to events at the Adler Theatre. Target audience: organizations, schools, and businesses seeking group entertainment outings.
Companies that use Adler Theatre
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Adler Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Adler Theatre partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- VenuWorkscoreVenuWorks is the management and presenting company for the Adler Theatre. They handle event programming, venue operations, and present various shows including the Walkin' The Line: A Johnny Cash Tribute and The Moonlight Princesses K-Pop tribute events. VenuWorks is the parent organization managing the Adler Theatre.
- Nederlander National MarketscoreNederlander National Markets partners with the Adler Theatre for Broadway programming. Together they announced the spectacular 2026-2027 Broadway at the Adler Theatre Season featuring 5 first-rate Broadway productions. This partnership brings touring Broadway shows to the Quad-Cities region.
- TicketmastercoreTicketmaster is the primary ticketing platform for the Adler Theatre, providing online ticket sales through Ticketmaster.com. The venue's box office is integrated with Ticketmaster systems for seamless ticket purchasing and distribution.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Adler Theatre competitors and assessment
Company assessmentDirect peers
- Aronoff Center for the Arts (Cincinnati): Regional performing arts center hosting touring Broadway, concerts, and family programming in a mid-sized Midwest market. Comparable multi-format venue economics and Broadway subscription model.
- Saenger Theatre (New Orleans): Historic restored theater presenting touring Broadway, concerts, and comedy in a regional market. Similar Broadway tour-stop model, heritage architecture, and full-service event hosting.
- Nederlander National Markets: Presents touring Broadway productions in regional markets across the U.S. and is the Adler's core Broadway programming partner. Directly comparable as a presenter/operator of Broadway content in mid-sized markets.
- Fox Theatre (Detroit): Historic 1928 movie-palace-turned-performing-arts-venue hosting Broadway tours, concerts, and events. Shares the same RKO-era heritage and Broadway tour-stop positioning as the Adler.
- Orpheum Theatre (Memphis): Historic 1928 theater hosting touring Broadway, concerts, and comedy in a mid-sized U.S. city. Closely analogous to the Adler in heritage positioning, Broadway subscription programming, and regional market scale.
- Palace Theatre (Columbus, OH): Mid-sized historic venue presenting touring Broadway and live entertainment in a regional market. Comparable operating model with subscription Broadway series and a multi-format event calendar.
- Tennessee Theatre (Knoxville): Historic 1928 theater presenting touring Broadway productions and live entertainment in a mid-sized Southeastern market. Comparable heritage asset, Broadway tour model, and regional draw.
Broad incumbents
- Live Nation Entertainment: Largest live entertainment company, operating and promoting concerts, theatricals, and events across venues nationwide. Relevant as an incumbent buyer of regional touring content and a competitor for tour routing decisions affecting the Adler.
- AEG Presents: Global presenter/promoter operating theaters, amphitheaters, and arenas. Competes with the Adler for touring content routing and provides a benchmark for full-service venue presentation.
Others
- VenuWorks: Parent management and presenting company for the Adler and operator of multiple municipal venues. Relevant as an enabling/ecosystem partner that shapes programming, staffing, and operating economics at the Adler.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Adler Theatre social profiles
Digital presenceAdler Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adler Theatre leadership team
Management profileNumber of profiles
Adler Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adler Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adler Theatre
What does Adler Theatre do?
Adler Theatre is a historic 1926 live entertainment venue in downtown Davenport, Iowa, that hosts and produces a diverse calendar of live events including Broadway touring productions, celebrity concerts, comedy shows, and special events such as the Festival of Trees. The theatre sells tickets via Ticketmaster and its on-site box office, offers a 5-show Broadway Season subscription package starting at $255, and provides full-service event support including event coordination, catering, utilities, in-house audio-visual services, and decorating for event organizers.
Is Adler Theatre a public or private company?
Adler Theatre is a private company. It is classified as corporate owned and is currently operating.
When was Adler Theatre founded?
Adler Theatre was founded in 1926. It employs 11 to 50 people.
Where is Adler Theatre based?
Adler Theatre is headquartered in Davenport, United States, in the North America region.
How does Adler Theatre make money?
Two revenue lines are on record. Ticket Sales are the primary driver. The others are event Services.
Who are Adler Theatre's main competitors?
Direct peers on record are Aronoff Center for the Arts (Cincinnati), Saenger Theatre (New Orleans), Nederlander National Markets, Fox Theatre (Detroit), Orpheum Theatre (Memphis), Palace Theatre (Columbus, OH) and Tennessee Theatre (Knoxville). Broad incumbents are Live Nation Entertainment and AEG Presents. VenuWorks is listed as an others.
Does Adler Theatre have an API?
No public API is recorded for Adler Theatre.
What industry is Adler Theatre in?
Adler Theatre's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAGABAA, Broadway & Commercial Theatre Productions, with a secondary code of MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions). Its NAICS code is 71131 and its SIC code is 7900.