Waxy's
Waxy's is a single-location Irish pub in central Frankfurt am Main, Germany, operated as Waxy's GmbH and owned by the Doyle family. It serves local residents, expatriates, tourists, and sports fans with food, drinks, live sports on 21 screens, and recurring events including quiz nights, DJ parties, and F1 brunches.
- Company typePrivate
- Founded-
- HeadquartersFrankfurt, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Waxy's does
Waxy's is a single-location Irish pub operated as Waxy's GmbH at Taubenstraße 11 in central Frankfurt am Main, Germany, owned by M. Doyle. The business claims 60 years of family heritage in the Irish pub trade and positions itself as an authentic Irish venue serving local Frankfurt residents, the Irish expatriate community, tourists, business professionals near the Frankfurt Börse, and sports fans. The venue combines dining (homemade seasonal food, premium drinks and contemporary cocktails) with a sports-viewing experience across 21 screens covering football, rugby, Formula 1, GAA, Bundesliga, and Premier League, supplemented by recurring entertainment including Monday night pub quizzes, weekend DJ parties, and Formula 1 Sunday brunches.
The underlying technology stack is minimal and entirely third-party: DinePlan and ResDiary handle online table reservations (with data stored in UK-based Rackspace data centres), and Google Analytics tracks website performance. The website is built on Wix and serves as the primary digital storefront alongside Instagram, TikTok, and Facebook for marketing outreach and event promotion. No proprietary technology, mobile app, or AI/ML capability is disclosed.
Waxy's generates revenue primarily through in-venue food and beverage transactions, with online reservations acting as a booking funnel rather than a subscription revenue stream. Pricing is not publicly disclosed. Beverage partnerships with Heineken and Friends Gin Sul provide promotional co-branding. Headcount is reported at 11–50 employees; the company is privately held, has no disclosed external investors, parent company, or funding rounds, and shows no evidence of geographic expansion beyond its single Frankfurt site.
Waxy's firmographics
Firmographics- Name
- Waxy's
- Legal name
- Waxy's GmbH
- Website
- https://waxys.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Waxy's is a single-location Irish pub in central Frankfurt am Main, Germany, operated as Waxy's GmbH and owned by the Doyle family. It serves local residents, expatriates, tourists, and sports fans with food, drinks, live sports on 21 screens, and recurring events including quiz nights, DJ parties, and F1 brunches.
- Ownership category
- akta.pro rank
Waxy's industry classification
Industry- Product category
- Hospitality - Irish Pub and Restaurant
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pubs & Gastropubs (CRANACAB)
Keywords
Where Waxy's is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Waxy's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Food and beverage sales: Core revenue from serving premium drinks, cocktails, and homemade seasonal food to pub patrons
- Table reservations and event bookings: Online reservation system enabling guests to book tables for dining and events
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Waxy's product offering
Product offeringCore offering
Waxy's is a single-location Irish pub and restaurant in central Frankfurt that serves homemade seasonal food, premium drinks, and contemporary cocktails in an authentic Irish atmosphere. The venue also operates live sports viewing on 21 screens, weekend DJ parties, a Monday night pub quiz, and Formula 1 Sunday brunches as paid, customer-facing experiences, with tables bookable online through its website.
Product overview
Waxy's is a single-location Irish pub in Frankfurt operated by Waxy's GmbH, offering a unified hospitality experience that combines dining, sports viewing, and entertainment. The venue features an authentic Irish pub atmosphere with homemade seasonal food, premium drinks and cocktails, live sports on 21 screens, weekend DJ parties, and weekly events including Monday pub quiz and Formula 1 Sunday brunch.
Differentiator
Problem solved
Functional benefit
Products and services
- Waxy's Irish Pub dining and bar experience Authentic Irish pub and restaurant service in Frankfurt offering premium drinks, contemporary cocktails, and homemade seasonal food to dine-in guests.
- Online table reservations Online booking service that enables guests to reserve tables at Waxy's for dining and events in advance via the venue's website.
- Monday Night Pub Quiz Weekly quiz event held every Monday from 20:30, offering a recurring entertainment experience for pub patrons.
- Friday and Saturday DJ Party Weekend DJ-led entertainment event run on Friday and Saturday evenings, promoted in partnership with Friends Gin Sul.
- Formula 1 Sunday Brunch Ticketed brunch experience on Formula 1 race Sundays at Waxy's, combining food and drinks before race broadcasts.
- World Cup 2026 viewing experience Special tournament viewing experience for FIFA World Cup 2026 with live broadcasts shown on 21 screens throughout the venue.
- Live sports viewing experience Recurring live sports viewing service across 21 screens covering football, rugby, Formula 1, GAA and other major events including Irish sports.
Companies that use Waxy's
Customer profileSegments4 records
Ideal customer profiles4 records
Waxy's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Waxy's partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- DinePlancoreDinePlan is used as the online booking platform for table reservations on the Waxy's website. This third-party service provider enables customers to make reservations through the venue's website.
- ResDiarycoreResDiary software handles reservation data storage for bookings. Reservations data is stored securely in UK data centres managed by Rackspace. ResDiary provides the underlying reservation management system.
- HeinekenminorHeineken branding appears on the F1 brunch page indicating a beverage partnership or promotional relationship for Heineken products.
- Friends GinminorFriends Gin Sul branding visible on DJ party page, suggesting a gin brand partnership for cocktails.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Waxy's competitors and assessment
Company assessmentDirect peers
- Paddy O'Shea's: Irish pub with a strong Munich base and expansion across German cities. Comparable family-style Irish pub atmosphere, sports programming, and event calendar to Waxy's.
- Paddy's Bar: Irish pub operating in Frankfurt, targeting similar expatriate and sports-watching clientele. Closest direct competitor on the Irish-pub niche in the same city.
- O'Connors Irish Pub: Established Irish pub chain operating multiple locations across Germany, directly competing with Waxy's for Irish-themed pub, sports viewing, and expatriate foot traffic in Frankfurt and other German cities.
- Shamrock Irish Pub: Irish pub in Germany offering live sports, pub quiz nights, and themed events. Same Irish-pub category and sports/event-led revenue model as Waxy's.
- The Dubliner Frankfurt: Irish pub operating in Frankfurt with sports viewing, food, and event programming. Geographically overlaps Waxy's central Frankfurt catchment and competes for the same expatriate and sports-fan segments.
- The Big Easy: U.S.-themed sports bar concept in Germany with multiple screens, live sports programming, and event-driven F&B. Highly comparable to Waxy's sports-anchored positioning and event-led traffic model.
- Rosie O'Grady's: German Irish/American pub chain with a similar menu of casual food, premium drinks, and event programming (live sports, DJ nights). Comparable to Waxy's in target customer and family-operator positioning.
- O'Reilly's Irish Pub: Irish pub chain with Frankfurt-area presence, offering live sports broadcasts, pub quiz nights, and themed events. A direct concept comparable to Waxy's Irish pub positioning.
- St. Patrick's Pub: Irish pub chain operating in multiple German cities with a sports, food, and drinks offering. Concept-level peer to Waxy's with comparable target demographics.
Emerging players
- San Francisco Bar: German sports bar chain with heavy emphasis on live sports broadcasting across multiple screens. Less niche Irish theming but a direct competitor for sports-driven pub traffic in central urban locations.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Waxy's social profiles
Digital presenceWaxy's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waxy's leadership team
Management profileNumber of profiles
Profiles1 record
Waxy's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waxy's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waxy's
What does Waxy's do?
Waxy's is a single-location Irish pub and restaurant in central Frankfurt that serves homemade seasonal food, premium drinks, and contemporary cocktails in an authentic Irish atmosphere. The venue also operates live sports viewing on 21 screens, weekend DJ parties, a Monday night pub quiz, and Formula 1 Sunday brunches as paid, customer-facing experiences, with tables bookable online through its website.
Is Waxy's a public or private company?
Waxy's is a private company. It is classified as family owned and is currently operating.
When was Waxy's founded?
Waxy's was founded in -1. It employs 11 to 50 people.
Where is Waxy's based?
Waxy's is headquartered in Frankfurt, Germany, in the Europe region.
How does Waxy's make money?
Two revenue lines are on record. Food and beverage sales are the primary driver. The others are table reservations and event bookings.
Who are Waxy's's main competitors?
Direct peers on record are Paddy O'Shea's, Paddy's Bar, O'Connors Irish Pub, Shamrock Irish Pub, The Dubliner Frankfurt, The Big Easy, Rosie O'Grady's, O'Reilly's Irish Pub and St. Patrick's Pub. San Francisco Bar is listed as an emerging player.
Does Waxy's have an API?
No public API is recorded for Waxy's.
What industry is Waxy's in?
Waxy's's product category is Hospitality - Irish Pub and Restaurant. Its primary akta.pro industry code is CRANACAB, Pubs & Gastropubs. Its NAICS code is 7224 and its SIC code is 5810.