UNION BORDEAUX BEGLES
Union Bordeaux Bègles is a professional French rugby union club competing in the Top 14 and Investec Champions Cup, serving individual fans, corporate partners, and families through ticket sales, season subscriptions, merchandise, sponsorships, and stadium-based event services in the Bordeaux region.
- Company typePrivate
- Founded2006
- HeadquartersBègles, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What UNION BORDEAUX BEGLES does
Union Bordeaux Bègles (operating as UBB Rugby) is a professional French rugby union club headquartered in Bègles, France, competing at the top tier of French and European rugby — the Top 14 league and the Investec Champions Cup. The club is legally organized as a SASP (Société Anonyme Sportive Professionnelle) registered with RCS Bordeaux under SIRET 491 358 362, with declared share capital of €1,200,078. It operates a multi-team competitive structure: the men's first team (Équipe Première), a development team (Espoirs), a women's team (Les Lionnes), a sevens team (UBB Sevens), and a youth training academy (Centre de formation), supplemented by UBB Camps summer programs and the Cœur de Rugby community foundation.
Revenue is generated across five documented streams: match ticket sales at Stade Matmut Atlantique (transactional), annual and multi-year season subscriptions called abonnements (recurring), merchandise through the UBB Store online boutique (product sales), corporate partnerships and the UBB Business Club sponsorship program (recurring B2B), and corporate event/VIP hospitality services at the stadium venue. Digital distribution is operated through an owned iOS/Android mobile application built on a third-party sports platform, an e-commerce storefront at shop.ubbrugby.com, and direct email marketing, while community engagement is amplified through supporter clubs and a combined social media audience of over 838,000 followers across Facebook, Instagram, LinkedIn, YouTube, and TikTok.
The customer base is split between individual rugby fans and season ticket holders (primary), corporate partners seeking sponsorship visibility and hospitality (secondary), and families and organized supporter groups (tertiary). The club's value proposition rests on top-flight professional rugby entertainment in a traditional French rugby heartland, access to European competition, a 42,000+ capacity stadium experience, and a vertically integrated youth-to-professional talent pipeline through the Centre de formation. The organization holds registered trademarks on its official star logo and a monochrome Bordeaux variant with defined PANTONE specifications, and operates under GDPR-compliant data handling practices.
UNION BORDEAUX BEGLES firmographics
Firmographics- Name
- UNION BORDEAUX BEGLES
- Legal name
- SASP Union Bordeaux Bègles
- Website
- https://ubbrugby.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Union Bordeaux Bègles is a professional French rugby union club competing in the Top 14 and Investec Champions Cup, serving individual fans, corporate partners, and families through ticket sales, season subscriptions, merchandise, sponsorships, and stadium-based event services in the Bordeaux region.
- Ownership category
- akta.pro rank
UNION BORDEAUX BEGLES industry classification
Industry- Product category
- Professional Rugby Club / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Rugby (Union & League) Leagues (MPAKAAAG)
- akta.pro secondary industries
- Rugby Equipment Retail (CRAMAEAI), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)
Keywords
Where UNION BORDEAUX BEGLES is headquartered
LocationHeadquarters
- HQ city
- Bègles
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
UNION BORDEAUX BEGLES business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Match Ticket Sales: Direct stadium ticket sales for home matches at Stade Matmut Atlantique
- Season Subscriptions: Annual and multi-year subscription packages for season ticket holders (abonnements)
- Merchandise and Online Boutique: Sale of official club merchandise including match jerseys, apparel, and accessories through the UBB Store
- Corporate Partnerships: Sponsorship deals and business club memberships (UBB Business Club) for corporate partners
- Event and VIP Services: Corporate events, VIP match experiences, and event venue hire at the stadium
Distribution channels4 records
Marketing channels7 records
UNION BORDEAUX BEGLES product offering
Product offeringCore offering
Union Bordeaux Bègles operates a professional French rugby club that fields men's, women's, youth and sevens teams competing in Top 14 and the Investec Champions Cup. The club monetizes its competitions through match tickets, season subscriptions (abonnements), official merchandise via its online boutique, corporate sponsorship packages (UBB Business Club), and corporate event services at Stade Matmut Atlantique. It also runs the Centre de Formation training academy, UBB Camps youth programs, and the Cœur de Rugby community initiative.
Product overview
Union Bordeaux Bègles is a professional French rugby club based in Bègles, competing in Top 14 and Investec Champions Cup. The club operates a multi-team structure consisting of the Équipe Première (professional men's team), Espoirs (development team), Les Lionnes (women's team), and UBB Sevens (sevens team). Supporting the competitive teams are the Centre de Formation (training academy), UBB Camps (summer programs), and Cœur de Rugby (community initiative). The club generates revenue through ticketing (Billetterie), merchandise sales (Boutique), corporate events, and partnerships. Digital offerings include a mobile application and various media channels for fan engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Les Lionnes: The women's rugby team of Union Bordeaux Bègles
- UBB Sevens
- UBB Espoirs
- Coeur de Rugby
- UBB Camps
- Centre de formation
Products and services
- Billetterie (Match Ticketing) Single-match and season ticket sales platform for home games played at Stade Matmut Atlantique, serving individual supporters, families and corporate committees.
- Abonnements (Season Subscriptions) Annual and multi-year subscription packages for season ticket holders, providing priority access and discounts for UBB home matches.
- Boutique (Official Online Store) Official e-commerce store selling UBB match jerseys, training apparel and accessories directly to supporters worldwide.
- UBB Business Club (Corporate Partnerships) Corporate sponsorship and partnership program offering B2B visibility, VIP hospitality and networking opportunities to enterprise sponsors.
- Événementiel (Corporate Event Services) Corporate hospitality, VIP match experiences and event venue hire at Stade Matmut Atlantique for businesses and private functions.
- UBB Camps (Summer Rugby Camps) Summer rugby training camps for children and youth, run by UBB coaches and players; the 2026 stages are reported as fully booked.
- Centre de Formation (Training Academy) Professional training academy at Ceva Campus developing young rugby talent as a pathway from Espoirs to the Équipe Première.
Quantifiable outcome
- Over 838,000 combined social media followers across Facebook, Instagram, LinkedIn, YouTube, and TikTok
Companies that use UNION BORDEAUX BEGLES
Customer profileSegments3 records
Ideal customer profiles2 records
UNION BORDEAUX BEGLES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
UNION BORDEAUX BEGLES partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- InvesteccoreInvestec serves as the title sponsor for the Investec Champions Cup, a major European rugby competition that UBB participates in for the 2026-2027 season.
- UBB Business Club PartnerscoreCorporate partners in the UBB Business Club receive sponsorship visibility, VIP hospitality at matches, and B2B networking opportunities through the club's corporate partnership program.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
UNION BORDEAUX BEGLES competitors and assessment
Company assessmentDirect peers
- Montpellier Hérault Rugby: Top 14 southern-French club backed by private ownership, operating similar multi-team platform and Champions Cup participation. Comparable on commercial-side diversification and stadium economics at GGL Stadium.
- ASM Clermont Auvergne: Top 14 club with deep regional fan culture in central France and similar subscription ticketing and academy-focused model. Comparable in operating model despite different sporting trajectory.
- Lyon OU (LOU Rugby): Top 14 club playing at Groupama Stadium in a similarly sized French regional metropolis. Comparable subscription-based ticketing model and corporate partnership program targeting the Auvergne-Rhône-Alpes business ecosystem.
- Racing 92: Top 14 club playing at Paris La Défense Arena, operating an identical SASP-style professional sports model with premium hospitality, corporate partnerships, and subscription ticketing. Direct commercial competitor for corporate sponsors and talent.
- Stade Toulousain: The most successful Top 14 rugby club in France, also based in a major regional French city and competing in the Champions Cup. Closest direct comparable on sporting ambition, commercial model (tickets, abonnements, business club), and academy infrastructure.
- RC Toulon: Top 14 Mediterranean club with three-time European Champions Cup pedigree and similar commercial model anchored by major sponsor deals. Comparable as a Champions Cup-caliber direct rival.
- Stade Rochelais (La Rochelle): Top 14 rival recently playing UBB on the pitch; operates similar SASP model, Champions Cup participation, and Stade Marcel-Deflandre-based matchday operations. Strong regional supporter-base model comparable to Bordeaux's.
- Stade Français Paris: Historic Top 14 Parisian club with strong Parisian fan culture and similar diversification into merchandise, corporate partnerships, and Stade Jean-Bouin operations. Comparable SASP structure and sponsorship-led revenue model.
Emerging players
- Saracens: English Premiership rugby club with analogous professional sports company structure, strong commercial partnerships, and Champions Cup pedigree. Comparable as a European rugby commercial model reference, though operating under different league governance.
- Leinster Rugby: Irish URC/Champions Cup club with elite academy pipeline and Aviva Stadium tenancy, comparable on academy-driven player development and subscription ticketing model. Useful European comparable outside the Top 14 governance regime.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
UNION BORDEAUX BEGLES social profiles
Digital presenceUNION BORDEAUX BEGLES compliance and trust
Trust signalCompliance1 record
UNION BORDEAUX BEGLES financial estimates
Financial estimateRevenue estimate
Valuation estimate
UNION BORDEAUX BEGLES leadership team
Management profileNumber of profiles
Profiles1 record
UNION BORDEAUX BEGLES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UNION BORDEAUX BEGLES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UNION BORDEAUX BEGLES
What does UNION BORDEAUX BEGLES do?
Union Bordeaux Bègles operates a professional French rugby club that fields men's, women's, youth and sevens teams competing in Top 14 and the Investec Champions Cup. The club monetizes its competitions through match tickets, season subscriptions (abonnements), official merchandise via its online boutique, corporate sponsorship packages (UBB Business Club), and corporate event services at Stade Matmut Atlantique. It also runs the Centre de Formation training academy, UBB Camps youth programs, and the Cœur de Rugby community initiative.
Is UNION BORDEAUX BEGLES a public or private company?
UNION BORDEAUX BEGLES is a private company. It is classified as unknown and is currently operating.
When was UNION BORDEAUX BEGLES founded?
UNION BORDEAUX BEGLES was founded in 2006. It employs 101 to 250 people.
Where is UNION BORDEAUX BEGLES based?
UNION BORDEAUX BEGLES is headquartered in Bègles, France, in the Europe region.
How does UNION BORDEAUX BEGLES make money?
Five revenue lines are on record. Match Ticket Sales are the primary driver. The others are season Subscriptions, merchandise and Online Boutique, corporate Partnerships and event and VIP Services.
Who are UNION BORDEAUX BEGLES's main competitors?
Direct peers on record are Montpellier Hérault Rugby, ASM Clermont Auvergne, Lyon OU (LOU Rugby), Racing 92, Stade Toulousain, RC Toulon, Stade Rochelais (La Rochelle) and Stade Français Paris. Emerging players are Saracens and Leinster Rugby.
Does UNION BORDEAUX BEGLES have an API?
No public API is recorded for UNION BORDEAUX BEGLES.
What industry is UNION BORDEAUX BEGLES in?
UNION BORDEAUX BEGLES's product category is Professional Rugby Club / Sports Entertainment. Its primary akta.pro industry code is MPAKAAAG, Rugby (Union & League) Leagues, with a secondary code of CRAMAEAI, Rugby Equipment Retail. Its NAICS code is 711211 and its SIC code is 7997.