Rugby Club Toulonnais

Name

Rugby Club Toulonnais

Legal name

SASP Rugby Club Toulonnais

Website

https://rctoulon.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Professional Rugby Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional rugby club
• Rugby match tickets
• Rugby merchandise retail
• Corporate sports hospitality
• Rugby youth development

Headquarters

HQ city

Toulon

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure, Technology or R&D

Revenue model

1. Match ticket sales: Individual match tickets sold at varying price points based on seating category for Top 14 and Champions Cup home matches. Revenue recognized per match attendance.
2. Season subscriptions: Annual season tickets providing access to 15 home matches (13 Top 14 + 2 Champions Cup) with automatic renewal. Revenue recognized over subscription period with payment in 1 or 10 installments.
3. Merchandise and retail: Sale of official RCT merchandise including jerseys, apparel, and accessories through RCTSTORE physical and online channels.
4. Sponsorship and partnership: Revenue from principal partner (Kingspan), major partners (Adecco, Caisse d'Epargne, Hyundai, Nike, Pizzorno, YACK, Uniti, local government), and official partners/suppliers. Includes branding rights, hospitality access, and activation rights.
5. Corporate hospitality and events: VIP boxes, hospitality suites, business club memberships, and corporate event hosting at Stade Mayol and Campus RCT for enterprise clients.
6. Campus and events services:
7. Gift cards (E-carte cadeau): Prepaid gift cards sold in EUR 30, 50, and 110 denominations for use on ticketing platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Rugby Club Toulonnais (RCT) operates a professional rugby union club competing in France's Top 14 and the European Champions Cup. The club sells individual match tickets and season subscriptions through a dedicated digital ticketing platform, distributes official merchandise through online and physical RCT Store locations, generates revenue from corporate sponsorships and hospitality packages at Stade Mayol, and runs a youth development pipeline through its Centre de Formation and RCT Passion territorial partnership program supporting 75+ amateur rugby clubs.

Product overview

Rugby Club Toulonnais operates a multi-platform offering centered around its professional rugby team competing in Top 14 and Champions Cup. The core digital ecosystem consists of the official website (rctoulon.com) for club information and the ticketing platform (tickets.rctoulon.com) powered by Fan XP for ticket sales. The RCT Mobile Application provides digital ticket wallet access and supporter engagement features. Subscription offerings span multiple tiers: Grand Public standard subscriptions, Carrés Supporters (premium immersive zones with supporter club membership), Abonnement Liberté (flexible prepaid credit), and CSE/Club de Rugby group options. Additional products include E-Carte Cadeau gift cards, Place Mystère mystery tickets, and RCT Flex cancellation insurance via EmbedCover. The club also operates the Centre de Formation for youth development and the RCT Passion territorial partnership program. Business and hospitality services cater to corporate clients with packages starting from €1,500 HT.

Differentiator

Problem solved

Functional benefit

Brands

• RCTSTORE: Official merchandise retail store of Rugby Club Toulonnais operating boutiques in France.

Products and services

• Match Ticket Sales (Top 14 and Champions Cup) Individual match tickets sold through the official online ticketing platform tickets.rctoulon.com for Top 14 and Champions Cup home matches at Stade Mayol, with pricing varying by seating category and reduced rates for under-26 supporters and children aged 6-14.
• Season Subscription (Abonnement Grand Public) Annual season ticket providing reserved seating for 15 home matches (13 Top 14 + 2 Champions Cup), with categories ranging from EUR 185 to EUR 800, payment in 1 or 10 installments, automatic renewal, and approximately 30% savings versus individual ticket purchases.
• Carrés Supporters Premium dedicated supporter zones at Stade Mayol offering an immersive match experience with coordinated chants, tifos, and animations, priced from EUR 240 to EUR 300 with free first-year membership in one of six official supporter clubs.
• Abonnement Liberté Flexible subscription with prepaid credit (EUR 300, EUR 500, EUR 700) that supporters spend on matches of their choice across the season, with a 10% bonus credit on every purchase amount.
• Place Mystère Mystery ticket sold at a single fixed price without predetermined seating, with the actual seat location revealed 48 hours before the match.
• E-Carte Cadeau

Quantifiable outcome

• 30% savings on season subscription vs individual match tickets (equivalent to 4 free matches)
• +3 more outcomes

Named customers3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• KingspancoreGTM or Marketing PartnerPrincipal partner of Rugby Club Toulonnais. Provides main shirt sponsorship and branding presence across all RCT communications and stadium visibility. Highest tier partnership with primary logo placement.
• AdeccomajorGTM or Marketing PartnerMajor partner providing staffing and HR services visibility. Prominent branding throughout stadium and official communications.
• Caisse d'EpargnemajorGTM or Marketing PartnerMajor partner (Caisse d'Epargne Cote d'Azur) providing banking services visibility. Prominent regional banking partner with stadium presence.
• HyundaimajorGTM or Marketing PartnerMajor automotive partner providing vehicle sponsorship and branding. International brand partner with regional presence.
• NikemajorGTM or Marketing PartnerOfficial equipment supplier providing official kits, training apparel, and merchandise licensing. Long-term kit supplier with jersey and training gear supply.
• Pizzorno EnvironnementmajorGTM or Marketing PartnerMajor partner providing environmental services and waste management solutions. Local environmental services company with sustainability alignment.
• YACKmajorGTM or Marketing PartnerMajor partner providing application/platform visibility. Digital/tech partner with communications integration.
• Uniti HabitatmajorGTM or Marketing PartnerMajor partner providing housing/property services visibility. Regional housing development partner.
• Ville de ToulonmajorGTM or Marketing PartnerCity of Toulon as major institutional partner providing municipal support and civic branding alignment.
• Metropole TPMmajorGTM or Marketing PartnerToulon Provence Mediterranee metropolitan area as institutional partner.
• Departement du VarmajorGTM or Marketing PartnerDepartment of Var as institutional partner providing regional government support.
• Region Sud Provence-Alpes-Cote d'AzurmajorGTM or Marketing PartnerRegional council as institutional partner supporting club development and regional sports initiatives.
• Fan XPcoreTechnology or IntegrationOfficial ticketing platform provider for tickets.rctoulon.com. Provides ticketing software, booking systems, and digital ticket management.
• Provale FormationmajorStrategic or Co-development PartnerPlayer career transition and professional development partner for RCT Passion Reconversion program. Provides training and career planning services for professional players.
• France TravailmajorStrategic or Co-development PartnerGovernment employment service partner for RCT Passion Reconversion program. Provides job placement and career transition support for players.
• IcademieminorStrategic or Co-development PartnerEducation partner supporting youth player academic development and training programs through RCT Passion initiative.
• Serge BlancominorGTM or Marketing PartnerLegendary French rugby player brand partnership providing heritage association and brand credibility.
• Naval GroupminorGTM or Marketing PartnerNaval defense company as official partner with local industrial presence in Toulon region.
• 75+ Rugby Clubs (RCT Passion partners)majorChannel Partner/ Reseller/ Distributor75+ amateur and youth rugby clubs across Region Sud, Corsica, and New Caledonia integrated into RCT Passion territory development program with ticket discounts and development support.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stade Toulousain: Direct Top 14 and Champions Cup competitor based in Toulouse. Most successful French rugby club historically with comparable subscription ticketing, merchandise, and Stade Ernest-Wallon match-day operations model.
• Section Paloise (Pau): Top 14 club with similar Stade du Hameau operations and subscription ticketing model. Comparable community-focused identity and Stade Mayol-style supporter atmosphere emphasis.
• Castres Olympique: Top 14 competitor with similar subscription ticketing model at Stade Pierre-Fabre and comparable regional sponsorship concentration in Occitanie. Direct sporting competitor with similar attendance base.
• Racing 92: Top 14 rival based in Paris region (Nanterre). Comparable in commercial scale with corporate-heavy sponsorship model, premium hospitality at Paris La Défense Arena, and similar subscription ticketing approach.
• Montpellier Hérault Rugby: Top 14 rival with comparable multi-revenue stream model including GGL Stadium hospitality, subscription ticketing, and corporate partnership focus. Direct sporting competitor.
• Aviron Bayonnais: Top 14 club from Basque region with comparable subscription ticketing approach and similar family/community-focused supporter culture. Direct competitor for regional sponsorships in southwestern France.
• Union Bordeaux Bègles (UBB): Top 14 competitor based in Bordeaux. Comparable subscription-based ticketing, regional sponsor ecosystem (Caisse d'Epargne style banking partners), and Stade Chaban-Delmas/Cité Mondiale operations model.
• LOU Rugby (Lyon Olympique Universitaire): Top 14 club based in Lyon with comparable subscription tiers, Groupama Stadium operations, and similar multi-tier sponsorship structure. Direct competitor for national sponsors.
• ASM Clermont Auvergne: Historic Top 14 club with comparable fan loyalty and subscription ticketing model. Direct sporting competitor and similar Stade Marcel-Michelin match-day atmosphere proposition.
• Stade Français Paris: Paris-based Top 14 rival with comparable subscription ticketing structure (Carré VIP, family packages) and Stade Jean-Bouin match-day operations. Direct competitor for corporate sponsors in Paris market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RCTofficiel
• YouTubeyoutube.com/c/RCTRugbyClubToulonnais
• Facebookfacebook.com/RCTofficiel
• LinkedInlinkedin.com/company/rugby-club-toulonnais
• Instagraminstagram.com/rctofficiel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rugby Club Toulonnais