Centro Fiera di Montichiari

What Centro Fiera di Montichiari does

Centro Fiera di Montichiari (legal entity: Centro Fiera S.p.A.) is a privately held Italian exhibition and conference center headquartered in Montichiari, Brescia, operating a 248,000 mq fairground with 80,000 mq of usable space across 8 pavilions (51,000 mq covered indoor, 29,000 mq outdoor). The company organizes and hosts approximately 39 fairs and events per year, drawing more than 345,000 visitors and 3,600 exhibitors across categories including agriculture and livestock (FAZI — now in its 97th edition), emergency services (REAS, the Italian anchor for Deutsche Messe's INTERSCHUTZ), pop culture and comics (Gardacon, Megacon, Extracon, Ultracon), antiques and art (Rassegna Antiquaria, EXPOARTE, Samarcanda), automotive (Spider e Cabriolet, Festival dei Motori), family entertainment (Seridò), electronics, and outdoor living (Gardensia, Turismo Natura, Nautica dei Laghi). Auxiliary services include a congress center, the Giacomo Bergomi ethnographic museum, a weekly outdoor market, and a Centro Servizi Agricoli providing weekly agricultural price quotations.

The business model is multi-stream and event-driven: revenue is generated from exhibition space rental to exhibitors and third-party organizers, ticket admissions for consumer fairs, congress and conference hosting fees, and professional services around agricultural market data. The technology backbone is conventional — a WordPress website with WPML multilingual support, Matomo analytics, and fiber infrastructure provided by Mynet (renewed through 2027). Distribution is predominantly direct sales to exhibitors and organizers, supplemented by physical on-site ticket sales and a growing off-site event licensing model that co-organizes branded events at partner fairgrounds in Genova, Pordenone, Cremona, Arezzo, and Torino.

Customer segments span B2B (trade exhibitors and professional industry buyers) and B2C (general public and families attending consumer fairs), with four primary segments — Trade Professionals and Industry Exhibitors, General Public and Families, Congress and Event Organizers, and the Agricultural Sector. Leadership comprises President Gianantonio Rosa and Director Ezio Zorzi. The company carries fully paid-in share capital of €10,516,500, is operationally independent with no disclosed parent company or institutional investor, and has been profitable enough to maintain a consistent calendar expansion track record through cyclical disruptions including the COVID-19 event cancellations of 2020-2021.

Name

Centro Fiera di Montichiari

Legal name

Centro Fiera S.p.A.

Website

https://centrofiera.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Centro Fiera di Montichiari (Centro Fiera S.p.A.) is a privately held Italian exhibition and congress center in Brescia operating a 248,000 mq fairground, hosting approximately 39 fairs annually across agriculture, emergency services, pop culture, antiques, automotive, and consumer lifestyle verticals, serving 3,600+ exhibitors and 345,000+ visitors each year.

Ownership category

akta.pro rank

Product category

Exhibition and Conference Venue Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Beauty, Fashion & Pop-Culture Conventions (MPAGAFAG), Lifestyle, Home & Garden Shows (MPAGAFAB), Integrated Convention & Expo Complex Hotels (THAGALAE)

Keywords

• Exhibition venue services
• Trade fair hosting
• Congress and conference venue
• Event management services
• Agricultural price services

Headquarters

HQ city

Montichiari

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Space Rental: Revenue generated from renting exhibition space and pavilions to exhibitors and event organizers. The venue hosts approximately 39 fairs and events annually with 3,600 exhibitors.
2. Visitor Admissions: Revenue from ticket sales to general public attending consumer fairs and exhibitions. Annual attendance exceeds 345,000 visitors.
3. Congress and Conference Hosting: Revenue from hosting congresses, conventions, and conferences in the Centro Congressi (Congress Center) facility.
4. Agricultural Services: Agricultural price quotation services (Servizi Agricoli) providing weekly price listings for agricultural products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Centro Fiera di Montichiari operates a 248,000 mq exhibition quarter in Montichiari, Brescia, offering 80,000 mq of usable event space (51,000 mq covered, 29,000 mq outdoor) across 8 pavilions. It organizes and hosts approximately 39 annual fairs and events spanning agriculture (FAZI), emergency services (REAS), pop culture (Gardacon), electronics, antiques, automotive, and family entertainment, plus a congress center, an ethnographic museum, and weekly agricultural price quotation services.

Product overview

Centro Fiera di Montichiari is a multi-purpose exhibition and conference center operating as a unified venue platform offering 248,000 mq of exhibition space with 80,000 mq usable for events, including 51,000 mq of covered indoor area and 29,000 mq of outdoor space. The company organizes and hosts approximately 39 annual fairs and events spanning multiple categories: agricultural/farming (FAZI, Centro Servizi Agricoli), emergency/rescue (REAS), pop culture/comics (Gardacon, Megacon, Extracon, Ultracon), electronics (Fiera dell'Elettronica), art/antiquarian (Rassegna Antiquaria, EXPOARTE, Samarcanda), automotive/motorsports (Spider e Cabriolet, Festival dei Motori, Rally 1000 Miglia), children's entertainment (Seridò), outdoor/tourism (Turismo Natura, Nautica dei Laghi, Gardensia), and general venue services (Centro Congressi, Museo Giacomo Bergomi, Mercato Settimanale). The fairground also supports an agricultural price quotation service providing weekly market data.

Differentiator

Problem solved

Functional benefit

Products and services

• FAZI (Fiera Agricola Zootecnica Italiana) Annual agricultural and livestock fair dedicated to agriculture and zootecnia, with focus on agricultural machinery, precision farming, livestock, and agro-food supply chain.
• REAS (Salone Internazionale dell'Emergenza) International emergency, rescue, civil protection, first aid, and fire prevention exhibition attracting exhibitors and visitors from over 40 countries.
• Gardacon Comics, gaming, and pop culture fair featuring exhibitions, cosplay events, video games, anime, manga, and celebrity guest appearances.
• Fiera dell'Elettronica Electronics and IT exhibition featuring vintage radios, computing, high-tech, amateur radio equipment, vinyl records, and collectibles.
• Rassegna Antiquaria Art and antiquarian exhibition featuring selected galleries from across Italy, offering antiques, collectibles, modernariato, and decorative objects.
• EXPOARTE Città di Montichiari Modern and contemporary art exhibition and marketplace with artistic direction by Giovanni and Matteo Zucca, featuring galleries from throughout Italy.
• Samarcanda Accessible art and antiquarian market offering antiques, collectibles, modernariato, vintage items, and decorative objects targeted at the general public.
• Spider e Cabriolet Exhibition dedicated exclusively to open-top cars from past and present, featuring classic spiders, cabriolets, and convertibles with test drives and glamour events.
• Festival dei Motori Motorsport and automotive festival featuring two and four-wheeled vehicles, freestyle action shows, custom displays, and exhibition demonstrations.
• Seridò Italy's largest children's play festival featuring interactive attractions, games, workshops, and entertainment across 8 pavilions over 7 days.
• Turismo Natura Camper, caravan, and outdoor living exhibition featuring camping equipment, outdoor products, and tourism services for nature enthusiasts.
• Nautica dei Laghi Nautical exhibition featuring boats, watercraft, and marine accessories, co-located with Turismo Natura for a combined outdoor and water recreation experience.
• Gardensia New exhibition dedicated to greenery, gardening, and outdoor living featuring plants, garden equipment, and outdoor lifestyle products.
• Megacon Comics, gaming, and pop culture convention held at external venues including Fiera di Genova, co-organized with regional fair partners.
• Extracon Comics, gaming, and pop culture event held at Fiera di Pordenone, co-organized with CremonaFiere, featuring cosplay and entertainment.
• Ultracon Comics and gaming convention held at Fiera di Cremona, co-organized with CremonaFiere, featuring video games and pop culture.
• Rally 1000 Miglia Historic rally event with assistance park located at Centro Fiera, organized by Automobile Club Brescia as part of the Italian Rally Championship.
• Centro Congressi Conference center facility offering meeting rooms and event spaces for conventions, congresses, and corporate events within the exhibition complex.
• Museo Giacomo Bergomi Ethnographic museum located within the exhibition center featuring rotating exhibitions on rural life, photography, and local cultural heritage.
• Centro Servizi Agricoli Agricultural services center providing weekly agricultural price quotations, market data, and information services for the farming sector.
• Mercato Settimanale Weekly outdoor market held at the exhibition center offering food and general merchandise to the local community.

Quantifiable outcome

• 345,000 annual visitors across all events
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• MynetcoreTechnology or Integration · 8 February 2022Mynet provides ultra-fast fiber optic connectivity (10 Giga) and last-generation infrastructure for offices, exhibitors, and visitors. The partnership was renewed in 2026 until 2027, consolidating technological capabilities of the exhibition quarter.
• Deutsche Messe / Fiera HannoverflagshipStrategic or Co-development Partner · 1 January 2012Partnership for INTERSCHUTZ (world's leading safety trade fair). REAS serves as the Italian anchor for INTERSCHUTZ. Centro Fiera Montichiari has been a partner for over 10 years and was Country Partner Italy at INTERSCHUTZ 2022. The partnership enhances international dimension of REAS and attracts foreign buyers.
• CremonaFierecoreStrategic or Co-development PartnerCo-organization of Ultracon, a comics, games, and pop culture convention held at CremonaFiere fairground. This partnership extends Centro Fiera's brand reach to additional Italian cities.
• Fiera di GenovacoreChannel Partner/ Reseller/ DistributorPartnership for hosting Megacon, a comics and pop culture event, at Fiera di Genova. Centro Fiera promotes and organizes the event at the Genova venue.
• Arezzo FiereminorChannel Partner/ Reseller/ DistributorPartnership for EXPOARTE Città di Arezzo, replicating the successful art exhibition format at Arezzo Fiere fairground.
• Fiera di PordenoneminorChannel Partner/ Reseller/ DistributorPartnership for Extracon, a comics and pop culture event, hosted at Fiera di Pordenone fairground.
• Vision UpcoreStrategic or Co-development PartnerCo-organizer of Spider e Cabriolet, the first Italian fair dedicated exclusively to convertible cars. Vision Up organizes the event in collaboration with Centro Fiera.
• HRC Fascia d'OrominorStrategic or Co-development PartnerClassic and collector car enthusiast club collaborating on Spider e Cabriolet event, providing expertise and participation from the classic car community.
• AIRE (Associazione Italiana per la Radio d'Epoca)minorStrategic or Co-development PartnerItalian Association for Vintage Radio collaborates with Fiera dell'Elettronica, curating special exhibitions on vintage radios, magnetic tape recorders, and radio history.
• Comune di MontichiaricoreStrategic or Co-development PartnerThe municipality of Montichiari is the host city and key partner, with the mayor participating in event inaugurations and the city benefiting from exhibition center activities.
• ANAFIBJ (Associazione Nazionale Allevatori della Razza Frisona e Jersey Italiana)coreStrategic or Co-development PartnerNational association of Holstein and Jersey cattle breeders organizes the National Show of Dairy Cattle within FAZI agricultural fair.
• ColdiretticoreStrategic or Co-development PartnerMajor Italian farmers' confederation co-organizes agricultural exhibitions and events at the fairground, particularly within FAZI.
• FISM BresciacoreStrategic or Co-development PartnerFederazione Italiana Scoutismo Cattolico Brescia promotes and organizes Seridò, Italy's largest non-profit festival dedicated to children and families.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Fiera di Parma: Regional Italian exhibition venue in Emilia-Romagna hosting Cibus, Cibus Tec, and other food/agriculture-aligned trade fairs. Comparable mid-sized regional venue with overlapping vertical exposure in agriculture and food.

Broad incumbents

• Fiera Milano: Italy's largest exhibition center and major competitor for trade fair business across multiple verticals including agriculture, design, and consumer goods. Sets the benchmark for venue scale and exhibitor expectations in the Italian market.
• Fiera di Vicenza (Italian Exhibition Group): Italian exhibition venue focused on jewelry (Vicenzaoro) and adjacent verticals. Part of Italian Exhibition Group, comparable mid-to-large Italian venue competing for exhibitor and consumer fair business.
• Veronafiere: Large Italian exhibition center hosting flagship international trade fairs including Vinitaly and Marmomac. Comparable multi-vertical exhibition venue with broader international reach than Centro Fiera.
• Italian Exhibition Group (BolognaFiere / Rimini Fiera): Major Italian exhibition group operating multiple large venues across Emilia-Romagna. Competes for trade fair business and has substantially larger scale, broader international exhibitor base, and deeper marketing budget.

Direct peers

• Arezzo Fiere e Congressi: Partner venue hosting EXPOARTE (art fair co-organized with Centro Fiera). Comparable smaller-scale regional Italian exhibition center with similar multi-vertical event portfolio.
• Fiera di Pordenone: Regional Italian exhibition venue hosting Extracon (comics/gaming event co-organized with Centro Fiera). Comparable in scale and exhibition-center business model in the Veneto/Friuli region.
• Fiera di Genova: Regional Italian exhibition center that hosts Megacon (pop culture event co-organized with Centro Fiera). Directly comparable mid-sized regional venue in Northern Italy serving similar exhibitor and consumer fair segments.
• CremonaFiere: Regional Italian exhibition center and strategic partner of Centro Fiera, co-organizing Ultracon (comics/gaming). Comparable mid-sized regional venue operating with similar exhibition model in Northern Italy.

Others

• Deutsche Messe (Hannover Messe): German global exhibition organizer and strategic partner of Centro Fiera via INTERSCHUTZ (safety trade fair) and REAS. Comparable venue operator with substantially larger scale; relevant for understanding international exhibition-center best practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/centrofieramontichiari
• Instagraminstagram.com/centrofiera_montichiari
• Xx.com/CentroFiera

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro Fiera di Montichiari