EMIT
- Company typePrivate
- Founded1981
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
EMIT firmographics
Firmographics- Name
- EMIT
- Legal name
- Emit AS
- Website
- https://emit.no
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where EMIT is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
EMIT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Hardware Sales: Emit generates revenue primarily through the sale of timing equipment including emiTag chips, timing stations, control units, readers, and accessories. Products are sold at various price points from individual chips (950 kr) to complete time stations (39,125 kr+).
- Equipment Rental: Emit offers rental of timing equipment for events, particularly targeting smaller organizers who may not need to purchase complete systems. Contact via email for rental inquiries.
- Consulting Services: Emit provides consulting services related to timing, event management, registration, and various internet services for sports events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | emiTag V3 personal timing chip |
| Unit Pricing | Pay-as-you-go | eClock digital start clock |
| Unit Pricing | Pay-as-you-go | eClock+ advanced start clock |
| Unit Pricing | Pay-as-you-go | ETS mini time station |
| Unit Pricing | Pay-as-you-go | ETS2L time station with 4G |
| Unit Pricing | Pay-as-you-go | School and training package |
| Unit Pricing | Pay-as-you-go | TFP3 package with accessories |
| Unit Pricing | Pay-as-you-go | ePost trade-in offer |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
EMIT product offering
Product offeringCore offering
Emit AS develops, produces, and distributes electronic timing equipment for sports, primarily orienteering, cross-country skiing, biathlon, cycling, ski-orienteering, and running. Its core offering is the proprietary emiTag personal timing chip (over 150,000 units sold since 2006) along with a full ecosystem of compatible devices: ETS time stations, TFP3 wireless touch-free posts, eScan2 chip readers, ETR3/MTR4 time recorders, eClock/eClock+ digital start clocks, and the traditional Emit EKT electronic punching system. Emit also provides timing consulting services and rental options for events.
Product overview
Emit is a sports timing technology company offering a comprehensive, modular ecosystem of hardware and accessories for electronic timing across multiple sports — primarily orienteering, cross-country skiing, biathlon, cycling, ski orienteering, and running. The core product is the emiTag personal timing chip (brikke), which has been sold since 2006 with over 150,000 units deployed. The product portfolio centers on the emiTag chip system and its compatible devices: ETS time stations for online intermediate and finish timing, TFP3 wireless touch-free posts for self-timing installations, eScan2 chip readers for data extraction, ETR3/MTR4 time recorders for finish-line and backup timing, eClock/eClock+ digital starting clocks, and the traditional Emit EKT (electronic punching) system using eCard/løperbrikke chips. Accessories include control units, start units, ePost stations, SIAC cards, elastic/reflective bands, control flags, and thermal paper. Products span from professional championship-level timing to school and training packages. The company has 40 years of experience (founded 1981 as Regnly, renamed Emit in 1995) and is the market leader in the Nordic region for timing systems in orienteering, cross-country skiing, and biathlon.
Differentiator
Problem solved
Functional benefit
Products and services
- ETS mini Time Station Compact time station for online passings using the emiTag chip system; positioned as a simplified, more affordable variant for smaller events.
- eClock Digital Starting Clock Compact digital starting clock (priced 7,900 kr) with clock-only mode, interval start mode (1 min / 30 sec / 15 sec), automatic brightness, up to 36 hours battery life, -20°C to +40°C operating range, weighing 1.25 kg. For sports clubs, schools, and individual athletes.
- eClock+ Advanced Digital Starting Clock Advanced compact digital starting clock (priced 9,900 kr) that supports direct time registration, lap times, and finish times when used with emiTags and SIACs. Up to 36 hours battery life, -20°C to +40°C operating range, 1.25 kg. For sports clubs, schools, and event organizers.
- Emit Time Station ETS2 L(ight) Intermediate time station for online passings using the emiTag chip system, with built-in 4G modem, new menu system, and 1 year subscription included. Replaces the ETS1. Used in cross-country skiing, biathlon, ski orienteering, orienteering, cycling, running, and triathlon. Priced 39,125 kr.
- emiTag V3 Personal Timing Chip Personal electronic timing chip (brikke) used in cross-country skiing, biathlon, cycling, ski orienteering, and running. Faster punching, waterproof housing, orange LED that flashes 5 seconds after punching, QR code linking to personal athlete page. Priced 950 kr. Over 150,000 units sold since 2006. Required by the Norwegian Ski Federation from age 11.
- TFP3 Touch-Free Pro Wireless Post Touch-free wireless post unit for self-timing installations; registers emiTag chips at approximately 75 cm range. Emits codes for START, FINISH, and split times. Built-in batteries last at least 1,500 hours. LED confirmation on the emiTag. For sports clubs, schools, and self-timing athletes.
- TFP3 LR (Long Range) Touch-Free Pro Wireless Post Long-range touch-free wireless post with approximately 150 cm detection range (twice the standard TFP3 range). Suitable as starting unit in cross-country skiing, for bicycle orienteering, downhill racing, and fixed installations. Built-in batteries last at least 1,500 hours.
- eScan2 Chip Reader Universal chip reader that reads all types of runner chips and emiTag chips plus barcodes. Four-line display, built-in LED, speaker, and vibrator confirmation. USB rechargeable and PC-transferable. Also suitable for chip checks in cross-country skiing and biathlon.
- Emit Time Recorder ETR3 Compact finish clock with separate thermal printer and timer button, designed for sports with interval start and mass start. Six built-in timing programs including EKT/o-card and barcode modes. Connects to barcode reader and accepts signals from starting gate and photo cell via external junction box. Delivered in transport case.
- Mini Time Recorder MTR4 Compact time recorder for use with Emit's electronic timing system when chip time is used as official timing and personal split time printouts are desired. Communicates with PC via USB or RS-232 and thermal printer EPR3. Built-in non-replaceable battery.
- School and Training Package Bundled starter package for schools and sports clubs including 25 emiTags with elastic bands, 15 TFP3 wireless post units (including start and finish), and an eScan2 chip reader with wireless thermal printer. Designed for orienteering and cross-country skiing training and competitions in the education market.
- Timing Consulting Services Professional consulting services for sports timing, event management, registration, and internet services for sports events. Includes custom solutions for major events and consultation on system design. Targeted at major event organizers.
- Timing Equipment Rental Rental of timing equipment for events, enabling smaller organizers to access Emit systems without purchasing. Inquiries handled via email. For sports clubs, small event organizers, and one-off competitions.
Quantifiable outcome
- Over 150,000 emiTag chips sold since 2006
- +3 more outcomes
Companies that use EMIT
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
EMIT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
EMIT partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Kaukametsäläiset rycore5-year contract (2025-2029) for Jukola relay timing with option for 5 more years until 2034. Partnership started in 2015. Emit provides new punching and timing equipment for Jukola that fits with TV broadcasts and live result services. Jukola is the world's largest orienteering relay event.
- Norges Skiforbund (Norwegian Ski Federation)coreLong-term partnership with Norwegian Ski Federation who has introduced personal emiTag requirement from age 11 for cross-country skiing and biathlon competitions. Federation recommends Emit systems to member clubs.
- Emit ABcoreSwedish subsidiary of Emit AS, handling sales and support in the Swedish market. Also processes personal data on behalf of Emit AS under GDPR.
- NOF - Norges Orienteringsforbund (Norwegian Orienteering Federation)coreNorwegian Orienteering Federation recommends Emit timing systems and punching equipment to member clubs through official recommendations.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
EMIT competitors and assessment
Company assessmentDirect peers
- Alge-Timing: Alge-Timing is a Swiss manufacturer of sports timing devices including start clocks, finish-line cameras, and timing systems for skiing, athletics, swimming, and other sports — a directly comparable electronic timing equipment provider serving similar federation and event customers.
- Race Result: Race Result offers passive RFID-based sports timing systems (including the Race Result System and decoder hardware) for running, cycling, triathlon, and other mass-participation events — competing with EMIT in the same electronic timing category with broader sport coverage.
- MYLAPS: MYLAPS (formerly ChampionChip) is a global provider of sports timing systems including chip-based athlete identification, race timing, and results services for running, cycling, and multi-sport events — a directly comparable chip-and-timing-stack business with broader international reach.
- SPORTident: SPORTident manufactures electronic punching and timing systems for orienteering, trail running, and adventure races — directly competing with EMIT's EKT/eCard system and emiTag-compatible infrastructure in the same customer base and sport verticals.
- IPICO Sports: IPICO Sports provides RFID-based timing chips and readers for mass-participation sports events including running, cycling, and adventure races — competing with EMIT in chip-based athlete identification and timing infrastructure.
Emerging players
- Timing Solutions International: Timing Solutions International develops and supplies professional sports timing systems used in cycling, triathlon, motorsport, and adventure racing — an adjacent competitor with partial overlap in outdoor endurance sports timing.
- FinishLynx: FinishLynx produces fully automatic photo-finish cameras and timing systems used primarily in athletics track events and cross-country/road races — a complementary rather than fully overlapping timing technology vendor serving similar event organizers.
- Raceday Timing: Raceday Timing provides sports timing services and equipment for road races, triathlons, and adventure events — a smaller emerging player with partial overlap in chip-based race timing and results delivery.
Broad incumbents
- Seiko Sports Timer: Seiko Group (via Seiko Time Creation and sports timing divisions) is a long-established manufacturer of precision sports timing equipment including start clocks, stopwatches, and large display systems for athletics and swimming — a broad incumbent with overlapping capabilities rather than niche focus.
Regional players
- Dagor AB: Dagor AB is a Swedish timing solutions provider serving Nordic and European sports event organizers with chip-based and results-service offerings — a regional competitor operating in geographies adjacent to EMIT's home Nordic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EMIT social profiles
Digital presenceEMIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
EMIT leadership team
Management profileNumber of profiles
Profiles1 record
EMIT subsidiaries and ownership
Company hierarchySubsidiaries1 record
EMIT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EMIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EMIT
What does EMIT do?
Emit AS develops, produces, and distributes electronic timing equipment for sports, primarily orienteering, cross-country skiing, biathlon, cycling, ski-orienteering, and running. Its core offering is the proprietary emiTag personal timing chip (over 150,000 units sold since 2006) along with a full ecosystem of compatible devices: ETS time stations, TFP3 wireless touch-free posts, eScan2 chip readers, ETR3/MTR4 time recorders, eClock/eClock+ digital start clocks, and the traditional Emit EKT electronic punching system. Emit also provides timing consulting services and rental options for events.
Is EMIT a public or private company?
EMIT is a private company. It is classified as corporate owned and is currently operating.
When was EMIT founded?
EMIT was founded in 1981. It employs 1 to 10 people.
Where is EMIT based?
EMIT is headquartered in Oslo, Norway, in the Europe region.
How does EMIT make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are equipment Rental and consulting Services.
Who are EMIT's main competitors?
Direct peers on record are Alge-Timing, Race Result, MYLAPS, SPORTident and IPICO Sports. Emerging players are Timing Solutions International, FinishLynx and Raceday Timing. Seiko Sports Timer is listed as a broad incumbent. Dagor AB is listed as a regional player.
Does EMIT have an API?
No public API is recorded for EMIT.