The CFR Line Group

What The CFR Line Group does

The CFR Line Group is a New Zealand-headquartered freight forwarding and logistics company operating under the legal entity CFR Line NZ Ltd, delivering international freight forwarding across ocean (FCL, LCL, NCL) and air modes, in-house customs brokerage, container freight station services, third-party logistics, and specialized automotive shipping services. The company operates from offices in New Zealand (Panmure Auckland headquarters and Christchurch), Australia (Northgate, Queensland), Fiji (Suva, Lautoka, and Nadi Airport), and an agency presence in Tonga, with a documented operating history dating to the 1996 edition of its Standard Trading Conditions. Its customer base spans automotive importers, flooring industry participants, general import/export businesses, and international forwarders seeking Pacific region coverage.\n\nThe flagship 20,000 sqm Auckland facility functions as headquarters, 3PL operations hub, and customs-bonded MPI-approved container freight station. Technology capabilities include the WebTracker real-time shipment tracking platform and integration with Wisetech Global's logistics software for customs clearance, inventory management, and e-Commerce support. Specialized operational capabilities include the R-Rak vehicle packaging system (via Trans-Rak partnership), pre-purchase vehicle inspection services, and dedicated roll-product handling capability for flooring manufacturers and importers.\n\nRevenue is generated primarily through transaction-based fees on freight shipments (ocean and air), professional services fees for customs brokerage and CFS operations, and managed services for 3PL and warehousing engagements. Pricing is quotation-based and varies by cargo type, volume, origin, destination, and service level under the company's Standard Trading Conditions, which explicitly disclaim consumer guarantees and confirm B2B-only trading. Distribution relies on a direct sales-led model with relationship-based customer engagement, supplemented by Wisetech Global integration, IATA-approved global agent partnerships for air freight, and agency representation in Tonga for last-mile Pacific coverage.

Name

The CFR Line Group

Legal name

CFR Line NZ Ltd

Website

https://cfrlinegroup.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

The CFR Line Group is a New Zealand-based freight forwarder providing ocean and air freight forwarding, in-house customs brokerage, container freight station services, 3PL warehousing, and specialized automotive shipping from offices in New Zealand, Australia, Fiji, and Tonga.

Ownership category

akta.pro rank

Product category

Freight Forwarding and Logistics Services

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885), Marine Cargo Handling (488320), Deep Sea Freight Transportation (483111), Nonscheduled Chartered Freight Air Transportation (481212)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Deep Sea Foreign Transportation Of Freight (4412), Water Transportation (4400)

akta.pro primary industry

Ocean Freight Brokerage (FCL/LCL) (TLADAMAF)

akta.pro secondary industries

Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG), Ocean Import Forwarding (Destination Handling/DO/ISF) (TLACABAE), FCL (Full Container Load) Ocean Forwarding (TLACABAA), Container Freight Stations (CFS) & LCL Deconsolidation/Consolidation (TLAHAAAG)

Keywords

• International freight forwarding
• Ocean freight services
• Customs brokerage services
• Third-party logistics
• Automotive shipping services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Ocean Freight Forwarding: Full container load (FCL), less than container load (LCL), and non-containerised cargo (NCL) shipping services with global network access and strategic partnerships with major ocean carriers
2. Air Freight Services: Daily consolidations to and from major airports globally with door-to-door service and pre-cleared freight options
3. Customs Brokerage: Licensed customs brokers providing fast clearance using advanced systems to ensure accurate, on-time customs processing
4. 3PL and Warehousing: Third-party logistics including storage, order picking, packing, value-added services, and outbound transportation coordination with specialized roll product handling
5. Automotive Shipping: Specialized vehicle handling including pre-purchase inspection, R-Rak system packaging, customs clearance, MPI inspections and on-site cleaning for imported vehicles
6. Container Freight Station Services: Full container devanning and stuffing, forklift services, agricultural machinery handling, boat/airplane processing, steam cleaning, fumigation and marshalling

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The CFR Line Group operates as a New Zealand-headquartered freight forwarder and logistics provider delivering ocean freight (FCL, LCL, NCL), air freight, in-house customs brokerage, 3PL warehousing, container freight station services, and specialized automotive/vehicle shipping. It serves import/export businesses, automotive importers, and flooring industry clients across New Zealand, Australia, Fiji, Tonga, and through a global network of agents and ocean carrier partnerships. Services are delivered door-to-door with pre-purchase vehicle inspections, MPI inspections, and R-Rak packaging as differentiators.

Product overview

The CFR Line Group is a New Zealand-headquartered logistics and freight forwarding company offering a comprehensive suite of supply chain solutions across ocean freight, air freight, customs brokerage, warehousing, and specialized automotive/vehicle shipping. The company operates a multi-service model comprising: Ocean Freight Services (FCL, LCL, NCL shipping with global carrier partnerships), Air Freight (daily consolidations via IATA network), Customs Brokerage (in-house licensed brokers), Container Freight Station (customs bonded facility), Warehousing & Logistics (3PL with real-time inventory and e-Commerce support), Specialized Roll Product Handling (flooring industry), and Automotive Shipping services including Car Shipping and Caravan Shipping to NZ. The company has offices in New Zealand (Auckland, Christchurch), Australia (Queensland), Fiji (Suva, Lautoka, Nadi), and Tonga.

Differentiator

Problem solved

Functional benefit

Products and services

• Ocean Freight Services Full container load (FCL), less than container load (LCL), and non-containerised load (NCL) ocean freight forwarding with access to global network and strategic partnerships with major ocean carriers. Serves import/export businesses moving general and specialized cargo.
• Air Freight Air freight forwarding with global network access through IATA approved agents, offering daily consolidations and door-to-door service with pre-cleared airfreight options. Serves time-sensitive import/export shippers.
• Customs Brokerage In-house customs clearance provided by licensed customs brokers using advanced systems to ensure accurate, timely clearance with tariff optimization. Serves importers bringing general cargo and vehicles into New Zealand.
• Warehousing & Logistics 3PL services including end-to-end warehousing, order picking, packing, value-added services, and transportation coordination, supported by real-time inventory management and e-Commerce integration. Serves flooring retailers, manufacturers, importers, and e-Commerce businesses.
• Container Freight Station (CFS) Customs bonded, ATF accredited facility providing full container devanning and stuffing, MPI approved vehicle transit, agricultural machinery handling, boat and airplane processing, steam cleaning, fumigation, and marshalling services.
• Automotive Shipping Specialist handling and shipping of cars, vans, boats, and RVs with pre-purchase inspection, R-Rak system packaging, in-house customs clearance, and MPI inspection. Serves individuals and businesses importing vehicles to New Zealand.
• Car Shipping to NZ Door-to-door car shipping from USA, UK, Australia, and Europe to New Zealand with pre-purchase inspection, R-Rak system packaging, and in-house customs and MPI clearance. Serves individual buyers and dealers importing passenger vehicles.
• Caravan Shipping to NZ Hassle-free caravan and RV shipping from USA, UK, Asia, and Australia to New Zealand with door-to-door solution, pre-purchase inspection, and certified customs and MPI processing. Serves individuals and dealers importing caravans and motorhomes.
• Specialized Roll Product Handling Specialized handling of flooring products including carpet, timber, vinyl, and underlay with freight, storage, cutting, and dispatch services. Serves flooring retailers, manufacturers, importers, and commercial clients needing store-and-cut distribution.
• Pacific Freight Hub Freight forwarding services to Pacific island destinations including Fiji, Australia, Tonga, and New Zealand, providing regional geographic coverage. Serves forwarders and businesses seeking Pacific-region shipping solutions.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Wisetech GlobalcoreTechnology or IntegrationWisetech Global is a leading logistics software provider that powers CFR Line's operations. The company features CFR Line in customer profile videos showcasing their services and systems capabilities. Wisetech Global's software supports CFR's customs clearance, inventory management, and e-Commerce operations.
• Trans-Rak (R-Rak System)coreTechnology or IntegrationCFR Line utilizes the Trans-Rak R-Rak System for specialized vehicle packaging and racking during shipping. This system minimizes transit damage for imported vehicles and is featured in promotional materials for automotive shipping services.
• World's Largest Ocean CarrierscoreStrategic or Co-development PartnerStrategic partnerships with major shipping lines providing CFR Line with volume contracts, capacity allocations, and competitive pricing across multiple trade routes globally.
• IATA Approved Global Agents NetworkcoreChannel Partner/ Reseller/ DistributorCFR Line works with IATA approved agents globally for air freight services, providing daily consolidations to and from all major airports worldwide.
• Tofa Ramsay Shipping CompanyminorChannel Partner/ Reseller/ DistributorLocal agent representing CFR Line in Tonga, operating from Tofa Ramsay Shipping Building at Taufa'ahau Domestic Wharf, handling freight forwarding services for the Tonga market.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DB Schenker: Global logistics provider offering integrated freight forwarding, contract logistics and customs services. Competes with CFR in ocean/air freight forwarding and customs brokerage across Oceania.
• Kuehne+Nagel: Top-tier global freight forwarder with strong ocean, air and customs brokerage capabilities. Competes with CFR in international ocean/air freight forwarding, especially for NZ importers/exporters seeking global capacity.
• DSV: Global transport and logistics company built largely through acquisition of mid-sized forwarders. Competes with CFR in NZ/Pacific ocean and air freight forwarding, and is acquisitive of regional players at CFR's scale.
• Hellmann Worldwide Logistics: Germany-headquartered global logistics provider with air, sea, road and contract logistics services. Competes with CFR in international freight forwarding, particularly for European-NZ import/export flows.
• CEVA Logistics: Global third-party logistics provider offering freight forwarding, contract logistics and supply chain solutions. Competes with CFR in ocean freight forwarding, contract logistics and automotive logistics.
• DHL Global Forwarding: World's largest air and ocean freight forwarder with global network and digital platforms. Competes with CFR for NZ import flows and international freight forwarding customers across multiple trade lanes.
• Toll Group: Asia-Pacific headquartered global logistics provider with extensive NZ and Pacific presence. Overlaps with CFR's ocean/air freight forwarding and warehousing, but operates at significantly larger scale as a broad incumbent.

Direct peers

• Mainfreight: Largest NZ-headquartered freight forwarding, logistics and distribution company with global operations across road, rail, sea and air. Closest direct competitor in NZ domestic freight forwarding, warehousing, and customs brokerage services.
• Mondiale Freight Services: New Zealand-based freight forwarder offering ocean, air, customs brokerage and 3PL services. Direct peer competing head-to-head in NZ import/export forwarding and Pacific trade lanes.

Regional players

• Pacific International Lines: Singapore-based container shipping line with strong Pacific regional presence. Adjacent competitor in ocean freight services for trans-Pacific and intra-Pacific trade lanes where CFR operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cfrlinenz
• LinkedInlinkedin.com/company/cfr-line-nz-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The CFR Line Group