What OrthoMundi does

OrthoMundi (legal entity: Orthomundi Mais Materiais Odontológicos Ltda) is a Brazilian B2B e-commerce distributor of orthodontic and dental materials, headquartered in Porto Alegre, Rio Grande do Sul. Founded in 1998, the company operates as an online store serving exclusively licensed dental professionals (orthodontists with active CRO registration) across Brazil. Its product catalog spans the full orthodontic workflow, including brackets (multiple systems such as Roth, MBT, lingual, and self-ligating), orthodontic wires (NiTi, steel, thermal, TMA TiMo), tubes, elastics, skeletal anchorage systems, instruments and pliers, myofunctional appliances, and digital orthodontics supplies (3D printing resins and aligner plates).

The platform is built around a proprietary e-commerce storefront with product catalog management, supported by a toll-free 0800 number and WhatsApp ordering. OrthoMundi carries proprietary sub-brands — OrthoGalaxyPRO (brackets), MemoryTrack (copolyester aligner plates and mouthguards), Diamond Line (pliers/instruments), and OrthoMundi Orthodontic Elastics — alongside its role as the Exclusive Representative of Myobrace myofunctional appliance systems in Brazil. The company holds ANVISA Authorization 8.03169-1, the regulatory clearance required to distribute dental and orthodontic materials in Brazil.

Commercially, OrthoMundi runs a transactional one-time-purchase sales model with no subscription tier. Pricing is in Brazilian Reais with a R$100 minimum order, payment via PIX (4% cash discount), credit card (up to 10 installments), or 30-day bank slip. Bulk kits with discounts up to 61% incentivize larger orders, and the company distributes exclusively through its own online storefront within a single-country (Brazil) market. No external investors, M&A activity, management team, or technology integrations have been disclosed.

Name

OrthoMundi

Legal name

Orthomundi Mais Materiais Odontológicos Ltda

Website

https://orthomundishop.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

OrthoMundi is a Brazilian B2B e-commerce platform and exclusive Myobrace distributor, selling orthodontic brackets, wires, aligners, pliers, and myofunctional appliances exclusively to licensed dental professionals across Brazil.

Ownership category

akta.pro rank

Product category

Orthodontic and Dental Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Clear Aligner Orthodontics (HLABABAD)

akta.pro secondary industry

Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH)

Keywords

• Orthodontic supplies
• Dental materials retail
• Brackets and wires
• Orthodontic instruments
• Aligner therapy supplies

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of orthodontic supplies including brackets, wires, aligners, pliers, and accessories. Sales through online store with minimum order value of R$ 100.00. Supports bulk/kit purchases for orthodontists.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

OrthoMundi is a Brazilian online retailer that sells orthodontic and dental materials directly to licensed dental professionals. Its catalog covers fixed orthodontics (brackets, wires, tubes), digital orthodontics (MemoryTrack aligner plates, 3D printing resins), myofunctional appliances (Myobrace, Myotalea, Trainer systems), and instruments such as pliers and hand keys. Orders are placed through the e-commerce site with a minimum purchase of R$ 100 and supported by phone and WhatsApp assistance.

Product overview

OrthoMundi is a Brazilian e-commerce platform and distributor specializing in orthodontic and dental materials. The company operates as a comprehensive B2B online store for dental professionals, offering a broad portfolio of orthodontic products organized into multiple categories: brackets (various systems including Roth, MBT, lingual), archwires (NiTi, steel, thermal), pliers and instruments, elastics, skeletal anchorage systems, myofunctional appliances (Myobrace, Myotalea, Trainer systems), and aligner therapy materials including the proprietary MemoryTrack copolyester aligner plates. The platform also provides 3D printing resins for digital orthodontics, custom bracket kits, and general dental health supplies. OrthoMundi is an exclusive representative of Myobrace products and serves exclusively licensed dental professionals.

Differentiator

Problem solved

Functional benefit

Brands

• OrthoGalaxyPRO: Orthodontic brackets product line
• MemoryTrack
• Diamond Line
• OrthoMundi Orthodontic Elastics

Products and services

• Orthodontic Brackets (Brackets) Fixed orthodontic brackets in multiple prescription systems including Clever (Roth), Duplo Slot (Roth Bidi), EleganPro (MBT, Roth), Lingual, Noble (Roth), OrthoGalaxy (MBT, Roth 018/022, Roth Bidi), Smart (MBT, Roth), Thomas cases/replacements, and UltraClear (MBT, Roth). Intended for licensed orthodontists and dentists performing fixed appliance treatment.
• Orthodontic Wires (Fios) Archwires, ligature wire, NiTi springs, NiTi wires in round/rectangular/master profiles, colored NiTi, NiTi Copper, NiTi reverse curve, NiTi Rhodium, thermal NiTi, and TMA TiMo arches. Intended for orthodontic treatment mechanics.
• Orthodontic Pliers (Alicates) Pliers for aligners, cutting (ligature, distal, thick wire), and bending (Angle, palatal bar, Binlao, De La Rosa, NiTi, V-bend, Z-bend, ball hook, How, Johnson, ligature, half-round, Nance, trident, Tweed, universal, Weingart, Young), removal (band/resin, bracket), and torque applications. Part of the Diamond Line brand.
• Orthodontic Elastics (Elásticos) Orthodontic elastics including ligature chains (short, long, medium), intraoral elastics (1/4, 1/8, 3/16, 5/16 force), modular ring elastics, separators, and ligature tie kits in various colors. Distributed under the OrthoMundi Orthodontic Elastics sub-brand.
• Skeletal Anchorage Systems (Ancoragem Esquelética) Skeletal anchorage instruments including hand keys, MPO kits, launches, and titanium screws for orthodontic anchorage procedures.
• Myofunctional Appliances (Aparelhos Miofuncionais) Myofunctional orthodontic appliances including Myobrace (Bs, i-3, Js, Ks, MyOSA, P3, Ts), Myotalea (Lip Seal 2n1, Lip Seal Trainer, Myochew, TLJ, TLP), Powergard (with/without bracket, single/double arch), and Trainer (T4A, T4B, T4I, T4K) systems. OrthoMundi is the exclusive representative of Myobrace in Brazil.
• MemoryTrack Aligner Plates (Placas para Alinhadores) MemoryTrack copolyester aligner plates including alignment triple layer, bruxism (dual layer soft/rigid), retention, economy, EVA, Hollywood Smile, and starter variants for orthodontic aligner therapy. Proprietary OrthoMundi sub-brand.
• 3D Printing Resins (Resinas) 3D printer resins including aligner resin, photo resin (#2, #2 CC UV, #4), and bracket resin (self-cure) for digital orthodontic workflows.
• Orthodontic Tubes (Tubos) Orthodontic tubes in Edgewise bond (simple), MBT bond (double, simple, triple), MBT solder (double, simple, triple), Roth bond (double, simple, triple), and Roth solder (double, simple, triple) configurations.
• Orthodontic Instruments (Instrumentais) Orthodontic instruments including ligature guns, band pushers, bracket instruments (self-ligating, Boone star), calibrators, elastic placers, Mathieu forceps, tweezers (bracket, clinical, tube), and scissors (aligner, gold).
• Orthodontic Accessories (Acessórios) Orthodontic accessories including lip expanders, bite turbos, buttons, drills, orthodontic wax, retention devices, distalizers, oral mirrors, hooks, mini spurs, aligner chewies, elastic positioners, aligner removers, and stops.
• General Health Products (Saúde Geral) General health products including Aparelho+Clean (case, display) and sterilization materials (envelopes, rolls).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MyobracecoreChannel Partner/ Reseller/ DistributorOrthoMundi is the Exclusive Representative (Representante Exclusiva) for Myobrace products in Brazil. Myobrace is a myofacial appliance system for orthodontic treatment, including products like Myobrace for Kids, Myobrace for Teens, and Myosa devices.

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Dental Cremer: Dental Cremer is Brazil's largest dental supplies distributor, offering orthodontic consumables alongside the full range of dental materials, equipment, and instruments. OrthoMundi competes with it for the orthodontic subset of Dental Cremer's catalog but cannot match its breadth or scale.
• American Orthodontics: American Orthodontics is one of the world's largest privately held orthodontic manufacturers, selling brackets, wires, bands, and related supplies globally including Brazil. It is a key upstream supplier whose products OrthoMundi distributes and a competitor if it sells direct to Brazilian orthodontists.
• G&H Orthodontics:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrthoMundi