What Zaplox AB (publ) does

Zaplox AB (publ) is a Swedish SaaS company founded in 2010 and headquartered in Lund, Sweden, listed on Nasdaq First North Growth Market under ticker ZAPLOX. The company sells a digital guest journey platform to the hospitality industry, providing mobile check-in/check-out, mobile keys, payment processing and guest messaging for hotels, resorts and casino-resort operators. Customers include Radisson Hotel Group, Strawberry, Google's Bay View Suites and PENN Entertainment, with deployments across EMEA, North America and APAC.

The product portfolio comprises four integrated offerings: Zaplox Web App (browser-based check-in/out and wallet keys without requiring an app download), Zaplox Mobile App (branded native app), Zaplox Kiosk (self-service kiosk that can still encode traditional key cards), and Zaplox Middleware (an SDK that lets hotels embed the same capabilities into their own apps). The platform integrates with major PMS systems (Oracle Opera, Infor HMS) and the dominant hotel lock vendors (ASSA ABLOY/Vingcard, Dormakaba, Salto, Onity). Zaplox became the first middleware provider to offer hotel keys in both Apple Wallet (2023) and Google Wallet (2024) using NFC, demonstrated at Strawberry's Clarion Hotel Post.

Revenue is generated primarily through annual recurring SaaS subscriptions (ARR of 17,652 TSEK at end of Q1 2026) plus professional services for deployment and integration. Pricing is quote-based enterprise SaaS, typically per-door or per-property. Go-to-market combines direct enterprise sales targeted at large hotel chains with channel partnerships through the lock vendor and PMS ecosystems. The company employs 11-50 people and is in active restructuring and leadership transition, with a US office closure announced in June 2025 and a permanent CEO change taking effect April 2026.

Name

Zaplox AB (publ)

Legal name

Zaplox AB (publ)

Website

https://zaplox.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Zaplox AB is a Swedish SaaS vendor providing mobile check-in/check-out, mobile keys and middleware integrations to hotel chains, resorts and casinos, with deployments at Radisson, Strawberry, Google and PENN Entertainment.

Ownership category

akta.pro rank

Product category

Hotel Guest Experience Software

akta.pro primary industry

Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI)

akta.pro secondary industry

Online Booking Tools (OBT) & Corporate Booking Platforms (THALANAA)

Keywords

• Mobile guest experience
• Hotel mobile keys
• Digital check-in software
• Hospitality SaaS platform
• Mobile access control

Headquarters

HQ city

Lund

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (ARR): Annual recurring subscription revenue (ARR) from hotel customers using the platform. Q1 2026 ARR: 17,652 TSEK. Revenue is subscription-based with recurring annual fees.
2. Professional Services: Implementation and integration services for new hotel deployments, including setup, configuration, and technical integration with existing hotel systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Zaplox provides a SaaS platform for digital guest experiences in the hospitality industry, offering mobile check-in, check-out, payment processing, and mobile/wallet key room access. The product portfolio includes a web app, branded mobile app, self-service kiosk, and middleware SDK, all integrated with leading hotel property management and lock systems to enable contactless guest journeys for hotels, resorts, and casinos.

Product overview

Zaplox offers a SaaS platform providing digital guest solutions for the hospitality industry. The product portfolio consists of four integrated products: the Zaplox Web App (web-based, app-free check-in/out and mobile keys), Zaplox Mobile App (branded native app with check-in/out, payment, and mobile keys), Zaplox Kiosk (self-service check-in kiosk for traditional key cards), and Zaplox Middleware (SDK for integrating these capabilities into existing hotel apps). Together, these products enable hotels to provide a seamless digital guest journey from reservation to departure.

Differentiator

Problem solved

Functional benefit

Products and services

• Zaplox Web App Web-based product offering hotel guests check-in/check-out, payment, and wallet keys (Apple Wallet and Google Wallet) through a hotel-branded interface, without requiring guests to download a mobile app. Designed for properties with wallet-compatible NFC locks.
• Zaplox Mobile App Plug-and-play branded hotel mobile app featuring mobile check-in/check-out, payment, and mobile keys, including hotel compendium, in-app notifications, offers & promotions, and guest messaging. Can be deployed standalone or to extend existing online check-in flows with mobile key functionality.
• Zaplox Kiosk Web-based self-service kiosk enabling guests to manage check-in/check-out, payment, and traditional key card creation. Customizable to match hotel branding, uses hardware from preferred suppliers, and includes ready-to-go integrations to payment solutions such as Maestro.
• Zaplox Middleware Middleware SDK enabling hotels to add check-in/check-out, payment, mobile keys, and wallet keys to their existing mobile and/or web applications. Compatible with leading PMS (Oracle Hospitality Opera, Infor HMS) and lock systems (ASSA ABLOY/Vingcard, Dormakaba, Salto, Onity), providing flexibility to design tailored guest journeys.

Quantifiable outcome

• Net revenue increased sixfold during Tess Mattisson's tenure as CEO (2022-2025)
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• ASSA ABLOY Global Solutions (Vingcard)coreTechnology or Integration · 1 June 2024Strategic lock partnership enabling mobile key compatibility with Vingcard door locks and Vostio Access Management. Collaboration on NFC technology for Google Wallet integration. Vingcard is key lock provider for many hotel chains.
• GooglecoreTechnology or Integration · 1 January 2024Google Wallet integration partnership. In 2024, Zaplox enabled Google Wallet mobile keys. Google also became a customer, using Zaplox Web App for their Bay View Suites employee accommodations. Partnership began in 2022 for PoC at Google Bay View.
• ApplecoreTechnology or Integration · 1 January 2023Apple Wallet integration partnership enabling hotel keys in Apple Wallet. Zaplox was first to launch hotel keys in Apple Wallet in 2023, allowing guests to store room keys alongside credit cards.
• StrawberrycoreStrategic or Co-development Partner · 1 December 2022Major strategic partnership where Zaplox serves as mobile key provider for Strawberry hotel chain. Zaplox mobile keys deployed at approximately 100 Strawberry hotels across Nordics. In June 2024, enabled Strawberry to become first hotel in world to offer mobile keys in both Apple Wallet and Google Wallet at Clarion Hotel Post.
• Oracle HospitalitycoreTechnology or IntegrationPMS (Property Management System) integration partner. Zaplox Middleware integrates with Oracle Opera PMS, enabling hotels using Oracle systems to deploy Zaplox digital guest solutions.
• DormakabamajorTechnology or IntegrationLock system integration partner. Dormakaba is a leading provider of door hardware and access solutions for hotels. Integration enables mobile keys with Dormakaba locks.
• Salto SystemsmajorTechnology or IntegrationLock system integration partner. SALTO provides cloud-based access control solutions. Integration enables mobile key functionality with SALTO locks.
• OnitymajorTechnology or IntegrationLock system integration partner. Onity provides electronic locks for hospitality properties. Integration enables Zaplox mobile key solutions with Onity lock hardware.
• InformajorTechnology or IntegrationPMS integration partner. Infor HMS (Hospitality Management System) integration enables Zaplox middleware connectivity for hotels using Infor property management solutions.
• Radisson Hotel GroupcoreStrategic or Co-development PartnerEnterprise customer partnership for mobile key deployment. Launched at Radisson RED Brussels Hotel with contract covering 600+ hotels and 125,000 doors. Represents major growth opportunity for Zaplox.
• PENN EntertainmentmajorStrategic or Co-development PartnerUS casino operator where PoC (Proof of Concept) eventually led to contract and launch of mobile keys. Example of Zaplox's strategy to convert PoC engagements into long-term agreements.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Onity: Hospitality electronic-lock vendor offering mobile-key solutions; integration partner to Zaplox that also competes in mobile access.
• Salto Systems: Provider of cloud-based access control including JustIN Mobile for hotels. Zaplox integration partner today but ships its own mobile-key app competing with Zaplox Mobile App.
• Dormakaba: Major hotel lock and access-solutions provider with its own mobile-key offering (Mobile Access Solutions). Integration partner to Zaplox but competes in the same wallet-key space.
• ASSA ABLOY Global Solutions (Vingcard): Global leader in hospitality locks and mobile access (Vingcard, Vostio). Both a core channel partner and direct competitor — they offer their own mobile-key stack that overlaps with Zaplox middleware.
• Shiji Group: Hospitality technology platform offering PMS, POS and guest-experience tools including mobile check-in and key delivery; broad portfolio comparable to Zaplox's hotel-tech focus but with much wider scope.

Emerging players

• HotelKit: Hotel operations and guest-experience platform with internal-task and guest-messaging modules that increasingly overlap with Zaplox's digital-guest-journey stack.
• Cloudbeds: Hospitality management suite serving independent hotels and chains with check-in and guest-experience features; partial overlap with Zaplox, more weighted to independent/SME segment.
• Mews: Cloud-native PMS with native mobile check-in/out and digital-key features; serves modern hotel chains and competes for the same digital-guest-junction budget Zaplox addresses.

Direct peers

• Intelity: Hotel guest-experience platform offering mobile check-in/out, mobile keys, in-stay requests and digital concierge — directly comparable to Zaplox's product portfolio and target buyer (hotel chains).
• Criton: White-label mobile-app platform for hotels and serviced apartments offering check-in/out, mobile keys and guest comms; closest direct peer to Zaplox Mobile App in functionality and buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/zaplox
• LinkedInlinkedin.com/company/zaplox-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zaplox AB (publ)