What Régals de Bretagne does

Régals de Bretagne is a French family-owned bakery manufacturer and the self-described leading French private label producer of brioche for the retail and foodservice sectors globally. The company operates nine modern, fully certified production facilities across multiple regions of France and produces authentic French bakery products using recipes that originated in the Brittany region of northern France, with locally French sourced ingredients. Its product portfolio spans hand-plaited and sliced brioche (including a format tailored for French toast), pain au lait, French filled crepes, brioche tear-and-share trays, Brittany premium specialties, and individually wrapped brioche SKUs.

The company's business model is B2B private label manufacturing: it does not sell under its own consumer brand but supplies retailers' store brands and foodservice operators (bakeries, restaurants, institutional food service) under their labels, with pricing conducted via non-public quote-based contracts. A wholly-owned US division, Régals de Bretagne USA, headquartered in Piscataway, NJ, manages sales and marketing for North and South America, supported by a state-of-the-art warehouse and co-packing facility on the US East Coast near the ports of New Jersey and New York. The group operates under the DBA "Groupe Régals" and is a 100%-equity subsidiary of IAS Corp.

Distribution is global, with products found at retailers across Europe and internationally; the company's primary go-to-market channel is trade show participation, notably the IDDBA circuit in the US (Anaheim 2017, New Orleans 2018, Orlando 2019). The company employs 501–1,000 people and is privately held with no disclosed funding rounds, M&A activity, or public financial reporting.

Name

Régals de Bretagne

Legal name

Régals de Bretagne

Website

https://regalsdebretagneusa.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Régals de Bretagne is a French family-owned private label bakery manufacturer producing authentic Brittany-origin brioche, viennoiseries, and crêpes across nine certified French facilities for global retail and foodservice customers, with a US division and East Coast warehouse serving the Americas.

Ownership category

akta.pro rank

Product category

Private Label Commercial Bakery Manufacturing

NAICS

Retail Bakeries (311811)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Private label bakery
• French brioche manufacturing
• Viennoiserie production
• Crepe manufacturing
• Foodservice bakery supply

Headquarters

HQ city

Piscataway

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Label Manufacturing: Régals de Bretagne operates as a private label producer of French brioche and bakery products, supplying retail and foodservice sectors globally. The company manufactures its products at certified production facilities in France and distributes them through retail channels worldwide.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Régals de Bretagne is a French family-owned commercial bakery that manufactures authentic brioche, pain au lait, filled crepes, tear-and-share brioche trays, individually wrapped brioche products, and Breton premium specialties across nine certified production facilities in France. The company supplies these items on a private label basis to retail grocery chains and foodservice operators in international markets.

Product overview

Régals de Bretagne is a French family-owned bakery company and the leading French private label producer of brioche for retail and foodservice sectors worldwide. The company's product portfolio consists of authentic French bakery products including hand-plaited brioche, sliced brioche for French toast, pain au lait (milk sandwich rolls), French filled crepes, brioche tear & share trays, Brittany premium specialties, and individually wrapped brioche products. All products are prepared with recipes originating from the Brittany region and use locally French sourced ingredients of the highest quality. The company operates nine modern, fully certified production facilities across France and exports to global markets including North and South America.

Differentiator

Problem solved

Functional benefit

Products and services

• French Brioche

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Harry's (Barilla Group): Iconic French brioche and sandwich bread brand now owned by Barilla; overlaps directly with Régals de Bretagne in brioche and pain de mie private label and branded offerings.
• Bridor (Le Duff Group): Premium French viennoiserie, brioche and bakery manufacturer serving foodservice and retail globally; directly comparable premium-positioned, French-origin private label baker.
• St. Pierre Groupe: French-owned bakery group producing brioche, crepes and viennoiserie products for retail private label and foodservice; very similar product mix and channel strategy to Régals de Bretagne.
• Brioche Pasquier: Leading French brioche, viennoiserie and pastry manufacturer; directly competes with Régals de Bretagne in private label brioche for retail and foodservice across Europe and increasingly international markets.
• Menissez Group: French family-owned bakery group specializing in brioche, breads and viennoiseries with significant private label activity; competes head-to-head with Régals de Bretagne in European and export markets.
• Délifrance (Hain Celestial / Bridor): French viennoiserie and bakery manufacturer serving retail private label and foodservice globally; comparable product range (brioche, pains au lait, viennoiseries) and customer base to Régals de Bretagne.

Broad incumbents

• Aryzta: Global baked goods manufacturer with foodservice and retail private label exposure in breads and viennoiserie; a broader incumbent competitor with overlapping private label brioche/viennoiserie accounts.
• Flowers Foods: Large US bakery company producing breads, buns and sweet baked goods for retail; represents a scaled incumbent in the same broad category where Régals de Bretagne competes via private label in the US.
• Vandemoortele: Large European bakery and frozen bakery group with broad product portfolio including viennoiserie and bread products; competes with Régals de Bretagne in private label and foodservice channels across Europe.

Regional players

• La Mie Câline (Groupe Monts Fournil): French bakery chain and manufacturer of bread, viennoiserie and brioche; comparable product set and French origin though primarily retail/own-store driven rather than private label export.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Régals de Bretagne