SPE Agency

What SPE Agency does

SPE Agency GmbH is a full-service marketing and creative agency headquartered in Frankfurt am Main, Germany (Wiener Straße 120, 60599). The company is registered as a private German limited liability company (Handelsregister HRB 120624) under Managing Director Marco Stwrtetschka, with no disclosed external investors, parent company, or subsidiaries beyond a sister-company relationship with Admin Shadow Operation, which provides adjacent Brand Building and Brand Experience services. The firm's core offering is organized around four service pillars — Communication Strategy, Design Studio, Visual Media, and Event Marketing — supplemented by specialized offerings including Recruiting & Employer Branding, Digitalization, Brand Positioning, Social Media Marketing, and Music Video production.

The agency delivers projects across corporate design, editorial design, UX/UI design, film and photography production, motion graphics, livestreaming, influencer marketing, and end-to-end event execution. Its underlying technology stack is centered on creative production tools and standard digital marketing infrastructure (web development, SEO, Google Ads), rather than proprietary platforms. The website is built on Squarespace, and the agency has no disclosed API surface, SDK, or AI/ML capabilities. Marquee client engagements include Porsche Zentren across multiple dealership locations, Hublot, Marc Gebauer Lifestyle, Karl + Co., AVEVA, BKK VBU, VC Wiesbaden, Wiesbaden Phantoms, and Continentale, spanning automotive, luxury, sports, healthcare, financial services, fashion, and software verticals.

SPE Agency operates a consultative B2B sales motion: engagements begin with an initial meeting, proceed through a custom proposal, and are staffed by a dedicated account manager. Pricing is project-based, derived from fixed hourly rates, with a 50% advance payment and 50% upon successful project handover; quotes are non-binding and valid for 14 days. The agency serves clients from self-employed individuals and startups (e.g., Derance, Sonja Gmünd) through to mid-market and enterprise accounts, with geographic focus on the DACH region and no disclosed international expansion.

Name

SPE Agency

Legal name

SPE Agency GmbH

Website

https://speagency.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SPE Agency GmbH is a Frankfurt am Main–based full-service creative agency offering communication strategy, design, visual media production, and event marketing to mid-market and enterprise clients across automotive, luxury, sports, healthcare, and financial services verticals in the DACH region.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAFAM

B2B / Account-Based Marketing (ABM) Strategy Consulting

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

SECONDARYMPAAABAA

Full-Service Media Planning & Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

Keywords

• Marketing agency services
• Brand communication strategy
• Visual media production
• Event marketing services
• Corporate design solutions

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-based Professional Services: The agency generates revenue through custom project work including communication strategy, design studio services, visual media production, and event marketing. Billing is primarily through fixed-rate flat fees based on hourly rates, with 50% advance payment and 50% upon project completion. Additional charges apply for exclusive client requests beyond scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SPE Agency is a full-service marketing and creative agency offering communication strategy, design studio, visual media production, and event marketing services to B2B clients across automotive, luxury, sports, healthcare, and financial services industries. The agency delivers project-based work covering brand positioning, corporate design, film and photography production, event execution, recruiting videos, and social media content for clients ranging from self-employed individuals and startups to mid-sized companies and corporations in the DACH region.

Product overview

SPE Agency is a full-service marketing and creative agency based in Frankfurt am Main, Germany, offering a comprehensive portfolio of services organized around four core pillars: Kommunikationsstrategie (Communication Strategy), Design Studio, Visuelle Medien (Visual Media), and Eventmarketing (Event Marketing). The agency positions these services alongside specialized offerings including Recruiting & Employer Branding, Digitalisierung (Digitalization), and Markenpositionierung (Brand Positioning). Communication Strategy serves as the strategic foundation for client engagement, Design Studio delivers corporate design, editorial design, and UX/UI design solutions, Visual Media encompasses film production, photography, and motion graphics, and Event Marketing provides comprehensive event planning and execution. The agency's approach integrates these services to support brand positioning, new customer acquisition, and digital transformation for B2B and B2C clients across diverse industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Kommunikationsstrategie (Communication Strategy) Strategic communication planning services focused on customer relationships, regular communication, and feedback to understand individual needs and goals while responding quickly to changes or new challenges for B2B partners.
• Design Studio Provides corporate design, editorial design, and UX/UI design services including logo creation, color schemes, typography, image worlds, print and online publications, website design, and landing pages.
• Visuelle Medien (Visual Media) Professional film production services including image films, social media content, campaign films, photography for campaigns and products, and animation and motion graphics such as logo animations and explainer videos.
• Eventmarketing (Event Marketing) Comprehensive event planning and execution services including event conception, guest management, invitation creation, registration forms, check-in systems, and after-movies.
• Musikvideos (Music Videos) Music video production with cinematic camera work and post-production services including visual effects and product placement.

Quantifiable outcome

• Marc Gebauer grew to 15,700 Twitch followers and 45,000 concurrent viewers on livestreams through agency content strategy
• +1 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Admin Shadow OperationcoreOthersSister company of SPE Agency GmbH providing Brand Building and Brand Experience services. Described as a professional collaboration with creative, innovative, and conventional solutions on a sustainable basis.
• PhilorominorOthersPartner brand logo displayed on SPE Agency website partner section.
• HublotminorOthersLuxury watch brand partner for content production.
• BKK VBUminorOthersHealth insurance partner for livestream and aftermovie production.
• VC WiesbadenminorOthersVolleyball club partner for event marketing and editorial design.
• Wiesbaden PhantomsminorOthersAmerican football team partner for corporate design and event production.
• ELVT Media GmbHminorImplementation/ SI/ Consulting PartnerTechnical production partner for camera setup and live streaming collaboration on Marc & Friends event series.
• 28 BlackminorGTM or Marketing PartnerSponsor for Marc & Friends live stream show series.
• DisplayedminorGTM or Marketing PartnerPartner for giveaways and contests within Marc & Friends show series.
• CanLife GmbHminorGTM or Marketing PartnerCompany partnered with artist Olexesh for product placement in music video produced by SPE Agency.
• VANTA (vanta-world.com)minorOthersFeatured partner brand on SPE Agency website navigation.
• Wirtschaftsforum WiesbadenminorOthersBusiness network partner featured on agency website.
• Orthopädie am WilhelmsplatzminorOthersHealthcare partner for corporate design services.
• Continentale (Stefan Hankammer)minorOthersFinancial services partner for imagefilm production.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency with similar integrated offering spanning brand communication, content, and digital. Comparable size band to SPE Agency.
• Laika (Laika Berlin): Berlin-based independent creative and content agency with integrated brand and digital capabilities. Comparable to SPE Agency as a mid-sized German creative shop competing for similar B2B and B2C clients.
• Scholz & Friends: Major German creative agency network offering integrated advertising, brand design, and digital services. Closely comparable to SPE Agency's four-pillar offering (strategy, design, film, digital).
• Jung von Matt: Leading independent German full-service creative agency headquartered in Hamburg. Comparable to SPE Agency across integrated creative, brand strategy, and content production for enterprise and consumer brands.
• Thjnk: Hamburg/Munich-based independent agency group offering brand strategy, creative, and digital services. Comparable to SPE Agency as a mid-sized German integrated creative shop.
• Grabarz & Partner: Hamburg-based independent creative agency offering integrated advertising, brand, and content services. Comparable mid-tier competitor in the German creative agency landscape.
• Kolle Rebbe: Hamburg-based independent creative agency offering brand strategy, campaign work, and content production. Comparable mid-sized competitor in the German full-service creative space.
• Antoni (Antoni Tonegroup): Berlin-based independent creative agency known for integrated brand, content, and event work. Comparable to SPE Agency's model of strategy + creative production + event marketing for premium clients.

Broad incumbents

• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich. Overlaps with SPE Agency across creative, digital, media, and event services but operates at significantly greater scale and geographic reach.
• DDB Germany: German arm of a global advertising network offering full-service creative, media, and digital. Overlaps with SPE Agency's offering but competes with broader resources and international footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/spe-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPE Agency