What The Rose Group does

The Rose Group is a privately held, Los Angeles–based public relations and crisis-management firm founded in 2000 (operating for more than 20 years). The firm delivers customized strategic communications services including strategic media relations, thought leadership positioning, brand building, influencer relations, and brand partnerships and collaborations. Its dedicated crisis management practice covers individual and corporate crisis response, reputation management, crisis prevention and playbook planning, and media relations during legal cases. The firm serves a diversified enterprise and high-profile-individual client base spanning global real estate (Brookfield), entertainment (Sony, Playboy, Tyra Banks Productions), technology, consumer brands (Target, Krispy Kreme, Stanley, Red Bull, Schmidt's, Design Within Reach), financial services (HSBC), and beverages/spirits (Moët Hennessy, Skyy), as well as world leaders, politicians, CEOs, business leaders, and celebrities.

The business operates as a boutique professional services firm with a direct sales-led GTM motion, acquiring clients through referrals, direct relationships, and reputational credibility rather than broad marketing campaigns. Revenue is generated through project-based and retainer engagements with customized, non-publicly disclosed pricing, and the firm emphasizes a 24/7 crisis-response capability supported by partnerships with top business attorneys and litigators. Headcount is not disclosed, the firm maintains a single LA headquarters (5340 Alla Rd #110), and there is no evidence of venture, private equity, or institutional investment; the company appears founder- or management-owned. Marketing relies primarily on the Squarespace-hosted company website (therosegrp.com) showcasing client logos and service pages, with social media presence and other digital channels not actively disclosed.

Name

The Rose Group

Legal name

The Rose Group

Website

https://therosegrp.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

The Rose Group is a privately held, Los Angeles–based public relations and crisis management firm founded in 2000, serving global brands in real estate, entertainment, tech, and consumer sectors, plus high-profile individuals requiring reputation and crisis communications support.

Ownership category

akta.pro rank

Product category

Public Relations & Crisis Communications Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate Reputation & Thought Leadership (MPAAAOAF)

akta.pro secondary industries

Reputation Management & Executive Thought Leadership (MPAAADAK), Thought Leadership & Executive Visibility (BPAFADAG), Reputation Recovery & Rebranding Post-Crisis (MPAAAOAP)

Keywords

• Public relations services
• Crisis management
• Brand strategy
• Media relations
• Reputation management

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Communications Services: Revenue generated from providing professional consulting services including brand messaging, media relations, thought leadership positioning, influencer relations, brand partnerships, and crisis management. Services are customized per client and delivered as project-based or ongoing retainer engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Rose Group is a boutique public relations and crisis communications firm that delivers strategic media relations, thought leadership, brand building, influencer relations, and brand partnerships, paired with reputation and crisis management services including crisis response, crisis prevention planning, and legal-case media relations. Engagements are customized per client and delivered as project-based or ongoing retainer work for global enterprises and high-profile individuals.

Product overview

The Rose Group is a public relations and brand strategy firm offering a unified suite of communication services. The core offerings include Strategic Media Relations, Thought Leadership, Brand Building, Influencer Relations, and Brand Partnerships + Collaborations on the public relations side, paired with Reputation & Crisis Management services including Crisis Response + Management, Crisis Prevention + Planning, and Legal Cases: Media Relations. The firm positions itself as a strategic partner that customizes approaches for maximum impact, serving global brands, real estate giants, entertainment companies, tech disruptors, and consumer brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Media Relations Strategic media relations service that delivers stories that drive impact and connect with even the hardest-to-reach audiences, for enterprise clients and high-profile individuals.
• Thought Leadership Thought leadership service that drives influential conversations for clients, positioning them as authoritative voices in their industry.
• Brand Building Brand building service that helps turn products into recognizable brands for enterprise clients and high-profile individuals.
• Influencer Relations Influencer relations service that develops strategic partnerships that drive engagement for clients.
• Brand Partnerships + Collaborations Brand partnership service that creates synergy through collaborative brand partnerships for clients.
• Individual & Corporate Crisis Crisis response service that helps individual and corporate clients reclaim their narrative in the media during crisis situations.
• Reputation Management Reputation management service that provides swift, guided action when a client is in crisis to avoid compounding turmoil.
• Crisis Prevention + Planning Crisis prevention and playbook development service that protects organizational reputation, preserves value, and decreases vulnerability.
• Legal Cases: Media Relations Media relations service for clients facing litigation, managing communications where every statement carries potential consequences.

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Sunshine Sachs: LA- and NYC-based boutique PR and crisis firm specializing in entertainment, celebrity, and high-profile corporate clients. Closest direct peer to The Rose Group on celebrity/brand PR and crisis work, with comparable boutique positioning and client roster.
• Hiltzik Strategies: NY-based crisis communications and corporate reputation boutique. Comparable premium-boutique positioning with a similar focus on crisis response, executive reputation, and high-stakes media work.
• Dini von Mueffling Communications: Boutique consumer and lifestyle PR firm. Overlaps with The Rose Group on brand-building and consumer-brand strategy, though with less of a crisis management emphasis.
• 42West: Entertainment-focused PR and crisis management boutique serving studios, talent, and brands. Directly comparable on entertainment-powerhouse client base and crisis response capabilities.
• Brunswick Group: Specialist reputation and critical issues advisory firm serving corporations and senior executives. Closely comparable on executive reputation and crisis advisory work, with similar premium-boutique positioning but a more international footprint.
• 5W Public Relations: Independent PR agency with strong consumer, entertainment, and crisis practices. Comparable on celebrity and consumer-brand PR, with a similar relationship-driven boutique model.

Broad incumbents

• FleishmanHillard: Global PR and communications agency with established crisis and corporate reputation practices. Competes with The Rose Group for corporate crisis work, but as part of a much broader full-service offering.
• BCW (Burson Cohn & Wolfe): Large global communications agency with strong crisis and corporate affairs practices. Comparable on crisis communications and reputation management, with materially larger scale.
• Weber Shandwick: Global top-tier PR and communications agency. Competes with The Rose Group on crisis management and corporate reputation, but as a multi-thousand-staff global network rather than a boutique.
• Edelman: The world's largest PR firm with a global office network. Overlaps directly with The Rose Group on corporate reputation, crisis communications, and brand strategy, but at vastly greater scale and with a much broader service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rose Group