Leading With Nice

What Leading With Nice does

Leading With Nice is a Toronto-based marketing and communications consultancy that serves small and medium businesses and nonprofit organizations across Canada. The firm delivers strategic planning, communications, project development, and ongoing marketing execution using the StoryBrand framework, a messaging methodology developed by Donald Miller that helps organizations clarify their value proposition and generate leads, conversions, and revenue. Founded by Mathieu Yuill in the mid-2000s and operating as a remote-first business with a team of approximately 7-8, the company maintains a client roster that spans healthcare (North York General Hospital), education (Centennial College, STAO), media (Today's Parent), senior living (Sienna Senior Living), hospitality (Muskoka Woods), and nonprofit (Variety Village, The Peoples Church, LongRun Thoroughbred Retirement Society, Amplify Mission) sectors.

The service portfolio is centered on a small set of core offerings: StoryBrand Communications Playbook, StoryBrand Workshops, StoryBrand Websites, social media and community management, sales funnel design, email marketing automation, SEO, PPC advertising, crisis communications, analytics dashboards, and a recurring-revenue product called Marketing as a Service (MAAS). Underlying all engagements is the StoryBrand framework, which is a publicly available methodology rather than proprietary technology developed by the company. The firm also produces the Leading With Nice Podcast as a thought leadership channel featuring founder Mathieu Yuill in conversation with business, education, and thought leaders, distributed on Spotify, Google Podcasts, and Stitcher.

The business model combines project-based professional services with retainer-based recurring engagement through MAAS. Pricing is custom-scoped and not publicly disclosed; engagements are structured as multi-year contracts and include a client satisfaction guarantee that allows clients to opt out at any point. The go-to-market motion is sales-led, relying on direct client engagement, website inquiries, podcast-driven content marketing, client referrals, and feature case studies. Distribution is direct with no third-party resellers. The operating geography is concentrated in Ontario, Canada, with no evidence of formalized expansion beyond the province. The company is privately held and founder-owned, with no external investors or parent company.

Name

Leading With Nice

Legal name

Leading With Nice

Website

https://leadingwithnice.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Leading With Nice is a Toronto-based marketing and communications consultancy serving Canadian SMBs and nonprofits. Using the StoryBrand framework, it delivers workshops, website design, content, and a retainer-based Marketing as a Service, with a remote-first team of 7-8.

Ownership category

akta.pro rank

Product category

Marketing & Communications Consultancy

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAADAK

Reputation Management & Executive Thought Leadership

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYMPAAAOAF

Corporate Reputation & Thought Leadership

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Reputation Management & Crisis Communications

SECONDARYBPAFADAG

Thought Leadership & Executive Visibility

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Marketing consulting services
• StoryBrand framework
• Nonprofit communications
• Brand messaging strategy
• Marketing as a service

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Consulting Services: Project-based and ongoing marketing and communications consulting including StoryBrand workshops, website design, social media management, email campaigns, SEO, and PPC advertising
2. Marketing as a Service (MaaS): Recurring monthly service arrangements providing ongoing marketing and communications support

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Leading With Nice is a Toronto-based marketing and communications consultancy that helps small and medium businesses and nonprofit organizations clarify their messaging and execute marketing using the StoryBrand framework. Core offerings include StoryBrand workshops and communications playbooks, website design and development, social media management, email sales and nurturing campaigns, sales funnels, SEO, PPC advertising, crisis communications, analytics dashboards, and an ongoing Marketing as a Service (MaaS) retainer.

Product overview

Leading With Nice is a marketing and communications solutions provider that operates as a single unified service offering rather than a platform-plus-modules architecture. Their core methodology centers on the StoryBrand framework, which they use to help small and medium businesses and nonprofits clarify their messaging. The product portfolio includes strategic services like the StoryBrand Communications Playbook and StoryBrand Workshops for framework implementation, creative services including StoryBrand Websites, Social Media and Community Management, and Email Sales and Nurturing Campaigns, demand generation services such as Sales Funnels, SEO, and PPC advertising, analytical capabilities through Analytics and Data-Driven Dashboards, and specialized offerings including Crisis Communications and Marketing as a Service (MAAS). Additionally, they produce the Leading With Nice Podcast as a content platform. All services are delivered in-house by their team of marketing professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• StoryBrand Workshops Facilitated workshops where Leading With Nice gathers the right people from an organization to work through the StoryBrand framework and develop clarity on messaging for use across websites, videos, email marketing, and tradeshows.
• StoryBrand Communications Playbook Strategic framework engagement that develops a comprehensive StoryBrand playbook for clients, providing clear language for use across websites, videos, email marketing, tradeshows, and other channels.
• StoryBrand Websites Website design and development services built using the StoryBrand framework to help organizations communicate their value proposition clearly so visitors instantly understand what they do.
• Social Media and Community Management Management of social media presence including content creation, community engagement, and strategy development across various social platforms for client organizations.
• Sales Funnels Design and implementation of sales funnel strategies to guide potential customers through the buyer's journey from awareness to conversion.
• Email Sales and Nurturing Campaigns Email marketing automation services including campaign creation, list management, and drip nurturing sequences to move prospects through the sales pipeline.
• Crisis Communications Strategic communications support for organizations facing reputation challenges or public relations emergencies.
• Analytics and Data-Driven Dashboards Marketing analytics services including performance tracking, data visualization, and reporting to measure campaign effectiveness and ROI.
• Search Engine Optimization (SEO) SEO services to improve organic search visibility and drive targeted traffic to client websites through keyword optimization and technical improvements.
• Pay Per Click Advertising (PPC) Paid advertising management across platforms including Google Ads and social media to drive immediate traffic and conversions.
• Marketing as a Service (MAAS) Ongoing marketing support subscription model providing access to a full suite of marketing services on a retainer basis for continuous strategic support, covering social media, content creation, email campaigns, and analytics.
• Leading With Nice Podcast A podcast series featuring interviews with business, education, and thought leaders discussing topics around communication, leadership, and storytelling clarity. Available on Spotify, Google Play, Stitcher and Buzzsprout.

Quantifiable outcome

• LongRun Thoroughbred Retirement increased adoption leads by many multiples
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SmartBug Media: A full-service digital marketing agency specializing in inbound marketing, content, and HubSpot implementation for SMB and mid-market clients. Comparable to Leading With Nice in serving smaller organizations needing integrated marketing support across strategy, content, and demand generation.
• Hawke Media: A Los Angeles-based full-service marketing agency offering outsourced CMO, paid media, SEO, social, and creative services to SMB and mid-market brands. Comparable to Leading With Nice in serving resource-constrained organizations seeking an integrated marketing partner rather than multiple point solutions.
• KlientBoost: A digital marketing agency offering PPC, SEO, and conversion optimization services, with a focus on SaaS and SMB clients. Comparable to Leading With Nice in the digital advertising and conversion-optimization domain, though narrower in service scope.
• Disruptive Advertising: A digital marketing agency focused on PPC, SEO, and conversion rate optimization for mid-market and SMB clients. Comparable to Leading With Nice in offering performance-driven marketing services to organizations needing external paid media and organic search expertise.
• Business Made Simple: Founded by Donald Miller as the parent company of the StoryBrand framework that Leading With Nice uses as its core methodology. It certifies and partners with marketing agencies worldwide, including Leading With Nice, making it the most directly comparable organization from both a methodology and go-to-market perspective.
• LYFE Marketing: A digital marketing agency specializing in social media management, content, and paid advertising for SMBs. Comparable to Leading With Nice in delivering integrated marketing-as-a-service style offerings to resource-constrained small businesses across North America.

Broad incumbents

• WebFX: A larger full-service digital marketing agency offering SEO, PPC, web design, and content marketing with a strong SMB focus. Comparable to Leading With Nice in service breadth and target customer profile, but operates at significantly greater scale and as a broader incumbent in the SMB marketing services space.
• Blue Corona: A digital marketing agency offering analytics, SEO, PPC, and web design services to SMBs and mid-market companies. Comparable to Leading With Nice in serving smaller organizations needing integrated marketing support, though Blue Corona operates at larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leadingwithnice

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leading With Nice