POTAR
POTAR is a French B2B technical event production company providing multi-trade sound, lighting, video, structure, and electrical distribution services for concerts, tours, festivals, and corporate events; it serves artists, production companies, agencies, and venues primarily across France as part of the Novelty-Magnum-Dushow group.
- Company typePrivate
- Founded1980
- HeadquartersLongjumeau, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What POTAR does
POTAR is a French B2B technical event production company founded in 1980 and headquartered in Longjumeau, Île-de-France. The firm delivers multi-trade live-event technical services — sound reinforcement (sonorisation), stage lighting, video, stage structure/rigging, and electrical distribution — either individually or bundled through packaged offerings such as Pack Festival. It operates premium equipment inventories including L.acoustics K1/K2/KARA/DV-DOSC line-array systems, Yamaha CL5/M7CL/DLive digital mixing consoles, and Avid S6 stage boxes, and runs Le Practice, an on-site rehearsal facility at Longjumeau for pre-tour preparation.
POTAR sells primarily on a project-quoted basis to French and international artists on tour, tour production companies (e.g., CORIDA, Los Production, W Spectacle, Varion Productions), event and communications agencies (e.g., Havas Paris), corporate clients (e.g., Lagardère annual shareholder meeting), broadcast clients (France 2), and venues/municipalities. Customers include marquee French acts (Renaud, Bernard Lavilliers, Yannick Noah, Camille, Johnny Hallyday, Prince, Justice, Christophe Maé, Kassav, Dabeull, Louise Attaque) and major Parisian stages (Olympia, Folies Bergère, Accor Arena, Dôme de Paris). The company is a member of UNIMEV, Label Spectacle, FFM2E, BPI France Excellence, and is ISO 20121 certified.
Since December 2018, POTAR has operated as a subsidiary of Dushow within the Novelty-Magnum-Dushow group, a consolidated European leader in technical event services. POTAR retains operational independence and continues to be led by Technical Director Madje Malki. Revenue and headcount are not publicly disclosed; the firm reports 11-50 employees.
POTAR firmographics
Firmographics- Name
- POTAR
- Legal name
- POTAR
- Website
- https://potar.fr
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- POTAR is a French B2B technical event production company providing multi-trade sound, lighting, video, structure, and electrical distribution services for concerts, tours, festivals, and corporate events; it serves artists, production companies, agencies, and venues primarily across France as part of the Novelty-Magnum-Dushow group.
- Ownership category
- akta.pro rank
POTAR industry classification
Industry- Product category
- Live Event Technical Production Services
- NAICS
- Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC)
Keywords
Where POTAR is headquartered
LocationHeadquarters
- HQ city
- Longjumeau
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
POTAR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Technical event production services: POTAR generates revenue by providing comprehensive technical services for live events, concerts, festivals, tours, and corporate events. Services include sound, lighting, video, structure rigging, electrical distribution, and heating equipment rental and operation. The company serves artists on tour, festivals, event agencies, municipalities, and corporate clients requiring multi-trade technical support.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
POTAR product offering
Product offeringCore offering
POTAR provides integrated multi-trade technical production services for live events, concerts, festivals, tours, and corporate events. Offerings cover sound reinforcement (sonorisation), stage lighting (lumière), video (LED walls, projection, live capture), stage structure/rigging, and on-site electrical distribution, delivered as either single-trade or turnkey bundles such as the Pack Festival. The firm also operates Le Practice, an artist rehearsal facility at Longjumeau, and offers connected live-streaming services.
Product overview
POTAR is a multi-metier technical event production company offering integrated sound, lighting, video, structure, and electrical distribution services for live events. Founded over 40 years ago and now a subsidiary of the Novelty Group, POTAR provides comprehensive technical solutions for concerts, festivals, corporate events, and tours. The company's core offerings include Sonorisation (audio), Lumière (lighting), Vidéo (video), Structure (rigging/staging), and Distribution Électrique (power), which can be delivered as individual services or bundled through offerings like the Pack Festival package. Additionally, POTAR operates 'Le Practice,' a rehearsal space facility for artists, and provides live streaming services for digital event distribution.
Differentiator
Problem solved
Functional benefit
Brands
- Le Practice: Residence practice space located in Longjumeau used by artists for rehearsals and pre-tour preparation.
Products and services
- Sonorisation (Sound/Audio Services) Professional live sound reinforcement services for concerts, festivals, tours, and corporate events, including L.acoustics K1/K2/KARA/DV-DOSC systems and Yamaha/Avid mixing consoles, with equipment rental and on-site technical expertise.
- Lumière (Lighting Services) Stage lighting design and implementation for live events, concerts, festivals, and corporate productions, delivered with multi-trade technical crews.
- Vidéo (Video Services) Video production and display solutions for events, including LED walls, projection, and live video capture for concerts, corporate shows, and TV specials (e.g., France 2 broadcast productions).
- Structure (Stage Structures) Stage rigging, trussing, and structural installations for event venues, tours, and outdoor festivals, delivered as part of multi-trade packages.
- Distribution Électrique (Electrical Distribution) On-site power distribution services for event sites, ensuring reliable electrical supply to all technical equipment during concerts, festivals, and corporate events.
- Le Practice (Rehearsal Studio) Artist rehearsal and residency facility at the Longjumeau location, offered to artists for pre-tour preparation and practice sessions.
- Live Streaming Services Connected streaming production services that broadcast live events and showcases to remote audiences.
- Pack Festival (Festival Package) Turnkey multi-trade technical package for outdoor concerts and festival events, bundling complete sound, lighting, video, stage structure, and power solutions.
Companies that use POTAR
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
POTAR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
POTAR partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- DushowcorePOTAR operates as a subsidiary of Dushow while maintaining operational independence. This affiliation allows POTAR to leverage Dushow's technical resources and capabilities while continuing to serve its own client base with personalized expertise.
- Novelty Group (Novelty France - Magnum)corePOTAR is part of the Novelty-Magnum-Dushow group, which is described as the new European leader in technical event services. The group combines Novelty France, Magnum, and Dushow under unified leadership, with POTAR serving as a key operating entity.
- L.acousticscorePOTAR has a longstanding partnership with L.acoustics, a leading professional audio manufacturer. The company deploys L.acoustics equipment including K1, K2, KARA, and DV-DOSC systems. POTAR has been recognized as a preferred customer for KARA system purchases following public procurement processes.
- Havas ParisminorPOTAR serves as a technical subcontractor for Havas Paris, a major event and communications agency. POTAR provided multi-trade technical services (sound, video, structure) for Lagardère's annual shareholders meeting at Folies Bergères.
- CORIDAminorProduction company for Louise Attaque's 2023 tour, engaging POTAR for audio services.
- Los ProductionminorProduction company for Pat'Patrouille tour, engaging POTAR for sound and video services.
- W SpectacleminorProduction company for Gauvain Sers' tour, engaging POTAR for video and sound services.
- Varion ProductionsminorProduction company for Maxime Gasteuil's Casino de Paris shows, engaging POTAR for structure, lighting, and sound.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
POTAR competitors and assessment
Company assessmentOthers
- L-Acoustics: Premium professional audio manufacturer and POTAR's key technology partner. Not a direct competitor but a critical supplier shaping POTAR's equipment strategy and ability to meet high-end artist technical riders.
Broad incumbents
- Solotech: Canadian-headquartered AV and production services provider with growing European presence, offering audio, lighting, video, and rigging for concerts, tours, and corporate events. Comparable service mix with international scale beyond POTAR's domestic focus.
- GL Events: Major French event services group operating venues, exhibitions, and event production services. Comparable as a broader French events services incumbent, though more weighted toward venue operations and trade shows than live music technical production.
- PRG (Production Resource Group): Global leader in production services and equipment rental for live events, concerts, and broadcast. Comparable in multi-trade service offering (audio, lighting, video, rigging) but operates at far larger, international scale versus POTAR's France-centric footprint.
Regional players
- SSE Audio Group: UK-based audio rental and production services provider serving concert tours, festivals, and corporate events with sound, lighting, and rigging capabilities. Directly comparable service offering to POTAR but primarily serving the UK/Ireland market rather than France.
- Ampco Flashlight Sales: Dutch-headquartered AV rental and event production services company with multi-trade capabilities (sound, lighting, rigging). Comparable to POTAR in service scope but operates primarily across the Benelux market.
Emerging players
- Stageco: Belgian specialist in staging structures and rigging for concerts and festivals, supplying some of the same tour productions POTAR services. Comparable in the structure/rigging dimension of POTAR's multi-trade offering but narrower in scope (no sound/lighting/video).
Direct peers
- Novelty France: Parent brand of POTAR within the Novelty-Magnum-Dushow group, providing multi-trade technical event services across Europe. Directly comparable in service mix (sound, lighting, video, structure) and customer base (artists, productions, corporate).
- Dushow: Dushow is POTAR's direct parent within the Novelty Group and offers overlapping multi-trade technical services (sound, lighting, video, structure) for live events across France. Operates as a sister company sharing resources, making it the closest functional peer.
- Magnum (Novelty Group): Sister entity within the Novelty-Magnum-Dushow group, providing technical event services (sound, lighting, stage) across France. Direct functional overlap with POTAR, sharing group-level resources and customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
POTAR social profiles
Digital presencePOTAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
POTAR leadership team
Management profileNumber of profiles
Profiles1 record
POTAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POTAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POTAR
What does POTAR do?
POTAR provides integrated multi-trade technical production services for live events, concerts, festivals, tours, and corporate events. Offerings cover sound reinforcement (sonorisation), stage lighting (lumière), video (LED walls, projection, live capture), stage structure/rigging, and on-site electrical distribution, delivered as either single-trade or turnkey bundles such as the Pack Festival. The firm also operates Le Practice, an artist rehearsal facility at Longjumeau, and offers connected live-streaming services.
Is POTAR a public or private company?
POTAR is a private company. It is classified as corporate owned and is currently operating.
When was POTAR founded?
POTAR was founded in 1980. It employs 11 to 50 people.
Where is POTAR based?
POTAR is headquartered in Longjumeau, France, in the Europe region.
How does POTAR make money?
One revenue line is on record: technical event production services.
Who are POTAR's main competitors?
L-Acoustics is listed as an others. Broad incumbents are Solotech, GL Events and PRG (Production Resource Group). Regional players are SSE Audio Group and Ampco Flashlight Sales. Stageco is listed as an emerging player. Direct peers are Novelty France, Dushow and Magnum (Novelty Group).
Does POTAR have an API?
No public API is recorded for POTAR.
What industry is POTAR in?
POTAR's product category is Live Event Technical Production Services. Its primary akta.pro industry code is THAHAEAC, Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds). Its NAICS code is 711190 and its SIC code is 7900.