Vario Productions

Name

Vario Productions

Legal name

Vario Productions

Website

https://varioproductions.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Event Production Services

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industry

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)

Keywords

• Live event production
• Event production services
• Virtual event platform
• Hybrid event technology
• Audio visual services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Production Services: Full-service event production including AV and lighting, scenic and staging, production management, and technical direction. Services are typically quoted per event through RFP process and delivered as project-based professional services.
2. Virtual & Hybrid Event Platform: Licensing or service fees for proprietary Virtual by Vario platform and Vario Events App used for virtual and hybrid event hosting, attendee engagement, and event management.
3. Audio/Visual Equipment Rental & Services: Rental and service fees for AV equipment, lighting, rigging, video production, and technical services provided during live events.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vario Productions is a full-service live event production company delivering end-to-end event strategy, creative, technology, and production services for in-person, virtual, and hybrid corporate events. The company operates proprietary virtual and mobile event platforms (Virtual by Vario and Vario Events App) alongside AV, lighting, scenic, staging, and rigging capabilities for events ranging from 50 attendees to citywide conferences across the US and 12+ international destinations.

Product overview

Vario Productions is a live event production company offering a comprehensive suite of event solutions across in-person, virtual, and hybrid formats. The core offering consists of four main service pillars: Event Strategy (ideation, concept creation, AV design), Event Creative (branding, content development, graphic/motion design), Event Technology (AR/VR, holograms, interactive services), and Event Production (AV, lighting, staging). The product portfolio includes two proprietary technology platforms: Virtual by Vario (a virtual event platform) and the Vario Events App (mobile event management application). These platforms work together with various service modules including Audio/Visual services, Lighting Design, Scenic & Staging, Mixed Reality (VR/AR), Hologram Technology, Interactive Event Services, Rigging Services, and a Bandwidth Calculator tool. The company serves corporate events ranging from 50 attendees to citywide conferences.

Differentiator

Problem solved

Functional benefit

Brands

• Virtual by Vario: Proprietary virtual meeting platform developed by Vario for hosting virtual and hybrid events, featuring customizable attendee networking, session streaming, Q&A, polling, sponsor pages, and social groups.
• Vario Events App

Products and services

• Virtual by Vario Proprietary virtual event platform enabling fully branded virtual events with live streaming, pre-recorded content, breakout sessions, Q&A, polling, sponsor pages, networking, and customizable attendee experiences for corporate event hosts.
• Vario Events App Mobile event management application providing agendas, speaker management, attendee directories, QR code scanning, sponsor/exhibitor showcases, CE/CPE credit tracking, personalized My Agenda builder, in-app messaging, appointments, and push notifications.
• Event Production Services Full-service event production and management including AV and lighting, scenic and staging, production management, program management, on-site production, and event technology for live corporate events.
• Event Strategy Strategic event planning services including ideation, concept creation, AV design, CADs, and 3D renders to help clients envision and plan their events.
• Event Creative Creative services including event branding, content development, graphic design, motion design, and presentation design to deliver memorable event experiences.
• Audio/Visual Services Professional AV production services including sound, multi-screen video, cutting-edge equipment, and technical expertise for in-person and hybrid corporate events.
• Lighting Design Event lighting design services including uplighting, market strand lighting, dance lighting, draping, custom gobo projection, and pin-spotting for corporate events.
• Scenic & Staging Set design and staging services providing scenic staging, creative set design, venue transformation, and technical implementation for live events.
• Interactive Event Services Interactive event technology services including trivia and gaming, photo booths, slow motion booths, green screen photography, and augmented reality experiences.
• Rigging Services Professional rigging services for hanging large-format video screens, lighting, audio equipment, banners, and signage throughout event venues.

Quantifiable outcome

• Successfully produced events for 50 to thousands of attendees
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HPN GlobalcoreStrategic or Co-development PartnerHPN Global is a leading site selection company with unique business model and unparalleled service. They recommend Vario Productions as their trusted AV production partner for clients needing professional event production and hybrid solutions. Vario and HPN partner to deliver stellar events with great communication, dedicated teams, and seamless execution.
• Kentucky International Convention Center (KICC)minorOthersVenue partnership for hosting large-scale corporate events. Vario utilized KICC for Farm Credit Mid-America's one-day event accommodating 2500 attendees in 100,000 sq ft space with massive LED walls and multiple screens.
• MPI (Meeting Professionals International)minorOthersProfessional association membership. CEO Tim Altbaum serves as President-Elect for the Dallas/Fort Worth Chapter of MPI.
• NACE (National Association for Catering and Events)minorOthersProfessional association membership. CEO Tim Altbaum has served as a board member of NACE.
• ILEA (International Live Events Association)minorOthersProfessional association membership. ILEA San Diego Chapter affiliation shown in footer logos.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Encore Global: Encore Global (formerly PSAV) is the largest AV and event technology provider in the industry, offering end-to-end production services across hotels, convention centers, and corporate venues globally. It competes directly with Vario on enterprise and association event production and is the dominant scale competitor.
• Freeman: Freeman is a large integrated brand experience and event services company covering event production, exhibits, audio-visual, and digital experiences. It overlaps with Vario's full-service event production offering and targets many of the same Fortune 500 and association clients.
• Production Resource Group (PRG): PRG is one of the largest production services companies for live entertainment and corporate events, offering lighting, video, audio, and rigging at global scale. It competes with Vario on large enterprise and association event scopes.

Direct peers

• George P. Johnson Experience Marketing: GPJ is a leading experience marketing agency producing live, virtual, and hybrid events for enterprise technology and B2B brands. Its end-to-end event strategy-to-execution model closely mirrors Vario's four-step framework and targets a similar enterprise client base.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing events, activations, and immersive experiences for major brands. Its focus on experiential events with proprietary creative and technology is comparable to Vario's hybrid virtual + live capability set.
• MKG: MKG is a creative event and experiential marketing agency producing large-scale corporate events, conferences, and brand activations. It is closely comparable to Vario in service mix (strategy, creative, production, technology) and target enterprise customers.
• LMG: LMG is a national AV, lighting, and video production company serving corporate events, concerts, and trade shows. It is comparable to Vario's audio-visual, lighting, and rigging service modules for live corporate events.
• Sparks: Sparks (a Freeman company) is an experiential marketing agency producing corporate events, trade shows, and brand experiences. It is comparable to Vario's hybrid event production and creative services for enterprise customers.

Emerging players

• Bizzabo: Bizzabo is a SaaS-based event experience platform for virtual, hybrid, and in-person events with strong analytics and integrations. It is the closest direct competitor to Vario's Virtual by Vario platform component.
• Cvent: Cvent is an enterprise event management platform covering registration, venue sourcing, and virtual/hybrid event technology. It competes with the technology layer of Vario's offering (event app, virtual platform) and increasingly with full-service production partners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vario-productions
• Xx.com/Varioproduction
• Facebookfacebook.com/573864952750059

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vario Productions