Excellence Time Electronics Co.

What Excellence Time Electronics Co. does

Excellence Time Electronics Co., Limited (also doing business as 卓越飞讯 / ETE) is a Shenzhen-headquartered mixed electronic components distributor founded in 2006. The firm sells active and passive components from over 30 brand partners — including eight agency brands (Rafael Micro, Memblaze, Amphenol, ECE, Anlogic, Silicontent, Southchip, Tronlong) and 24+ advantage brands (TI, ADI, Infineon, NXP, Microchip, Intel, Micron, Murata, TDK, Molex, ON Semi, ST, Toshiba, Xilinx, Vishay, AVX, Cypress, Diodes, Lattice, Maxim, ISSI, Realtek, Sharp, Broadcom/Avago) — to OEMs, ODMs, contract manufacturers, EMS providers, and design houses in industrial control, variable frequency servo, charging stations, new energy vehicles, mobile internet, consumer electronics, communications, security, IoT, power control, and medical equipment.

The operating model is explicitly mixed: the firm combines authorized franchise distribution with spot material (现货) supply, inventory disposition (库存呆料处理), electronic component testing, project selection support, small-batch trial production, mass-production cost reduction services, and industry information sharing. It does not manufacture components; the core capability is supply chain orchestration and breadth of brand authorization. Founders came from an Independent Design House (IDH) background, providing technical fluency that supports value-added services. Pricing is quote-based and not publicly disclosed; revenue mechanics are transaction fees on agency and spot sales plus professional-services fees for value-added work.

Distribution is a hybrid direct-sales and channel model executed through six offices in China (Shenzhen HQ, Beijing, Shanghai, Hong Kong, Xi'an, Chengdu). The customer base disclosed includes Advanced MP, A2E, Compal, CRRC, Emerson, Fiberhome, Future Electronics, Hollysys, Jiuzhou, Kimball, and Skyworth — spanning electronics manufacturing, railway, industrial automation, telecoms, consumer electronics, and competing distribution. Senior leadership identified as Vice General Manager He Changcheng (贺长城). The company is privately held with no disclosed external investors, funding rounds, M&A activity, patents, or AI/ML capability in the public record.

Name

Excellence Time Electronics Co.

Legal name

Excellence Time Electronics Co., Limited

Website

https://sosoic.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Excellence Time Electronics Co. is a Shenzhen-headquartered mixed electronic components distributor founded in 2006, combining authorized agency distribution and spot material supply to serve OEMs, ODMs, EMS providers, and design houses across industrial, automotive, new energy, mobile internet, and consumer electronics sectors in China.

Ownership category

akta.pro rank

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agent Distribution: Revenue from distributing electronic components from authorized brand partners including Rafael Micro, Memblaze, Amphenol, ECE, Anlogic, Silicontent, Southchip, and Tronlong.
2. Spot Material Supply: Revenue from supplying现货 (spot) electronic components and inventory material processing services.
3. Value-Added Services: Revenue from project development selection, electronic component testing, and value-added information sharing services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Excellence Time Electronics Co. (卓越飞讯) is a mixed electronic components distributor that supplies components and supply chain solutions to OEMs, ODMs, contract manufacturers, EMS providers, and design houses. Core services span project development selection, small-batch trial production, mass production cost reduction, spot material supply (现货), inventory processing of excess/slow-moving materials, electronic component testing, and value-added industry intelligence sharing.

Product overview

Excellence Time Electronics Co. (also known as ETE-卓越飞讯) is a global leading electronic components mixed distributor founded in 2006. The company operates as a single unified distribution platform providing comprehensive supply chain solutions rather than a modular software product. Its core services include electronic components distribution, project selection, small batch trial production, mass production cost reduction, spot material supply, inventory processing, electronic component testing, and value-added information sharing. The company distributes agency brands (Rafael Micro, Memblaze, Amphenol, ECE, Anlogic, Silicontent, Southchip, Tronlong) and represents over 24 major semiconductor brands (TI, ADI, Infineon, NXP, ST, Intel, Microchip, Xilinx, and others). The company serves multiple industries including consumer electronics, industrial control, automotive electronics, communications, new energy, and medical equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Components Distribution Services A comprehensive mixed electronic components distribution supply chain solution for OEMs, ODMs, contract manufacturers, EMS providers, and design houses covering authorized brand distribution and spot material supply to consumer, computer peripheral, communications, industrial control, automotive, security, IoT, power control, new energy, and medical sectors.
• Project Development Selection (项目开发选型) Consultative service helping customers select appropriate electronic components for new product development projects, drawing on the company's component portfolio and design heritage.
• Small Batch Trial Production (试产少量多样) Supports customer small-scale trial production with diverse component requirements, leveraging flexible sourcing across authorized lines and spot material channels.
• Mass Production Cost Reduction (量产成本降低) Program to help customers reduce component cost during mass production phases through sourcing optimization and supplier mix strategies.
• Spot Material Supply (现货物料供应) Provides immediate supply of spot (现货) electronic components from inventory to meet urgent or small-batch requirements outside of authorized channels.
• Inventory Processing (库存呆料处理) Handles customers' excess and slow-moving inventory materials by taking them into the company's distribution network for remarketing.
• Electronic Component Testing (电子元件检测) Provides testing services for electronic components to verify quality and authenticity before delivery to customers.
• Value-Added Information Sharing (增值资讯共享) Shares industry information and market intelligence with customers to support their component sourcing and product planning decisions.

Named customers11 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core.

• Rafael Micro (锐石微电子)coreChannel Partner/ Reseller/ Distributor · 1 November 2006Rafael Micro was established in November 2006, composed of experienced RF semiconductor professionals. It is a global leader in wireless RF chip design and the only company across the Taiwan Strait with the capability to supply wireless RF chips for high-end home appliances.
• Memblaze (忆恒创源科技)coreChannel Partner/ Reseller/ DistributorMemblaze is a high-tech enterprise providing enterprise-level PCIe SSD and solid-state storage data protection solutions, headquartered in Beijing, China. Their customers span virtualization, internet, big data, and cloud computing sectors including Baidu, Qihoo 360, Youku, and Tencent.
• Amphenol (安费诺)coreChannel Partner/ Reseller/ DistributorAmphenol Corporation is a design, manufacturing, and sales company providing electrical, electronic, and fiber optic connectors, interconnect systems, coaxial and flat cables.
• ECE (百容电子)coreChannel Partner/ Reseller/ DistributorECE is a professional electronic component manufacturer providing industrial control switches, encoding/dial switches, connectors, terminal blocks, relays, chip inductors, and resettable fuses.
• Anlogic (安路信息科技)coreChannel Partner/ Reseller/ DistributorAnlogic focuses on providing high-cost-performance programmable logic devices (FPGA), programmable system-level chips (SOC), customized programmable chips, related software design tools, and innovative system solutions.
• Silicontent (芯洲科技)coreChannel Partner/ Reseller/ DistributorSilicontent Technology (Beijing) Co., Ltd. was established in 2016 with headquarters in Beijing. The founding team comes from globally leading semiconductor companies with extensive experience in integrated circuit design, market development, and enterprise management.
• Southchip (南芯半导体科技)coreChannel Partner/ Reseller/ DistributorShanghai Southchip Semiconductor Technology Co., Ltd. was established in 2015 in Shanghai Pudong Zhangjiang High-tech Park, founded by engineers from well-known European and American companies, committed to providing high-performance, high-quality, and cost-effective IC solutions.
• Tronlong (创龙电子科技)coreChannel Partner/ Reseller/ DistributorGuangzhou Tronlong Electronic Technology Co., Ltd. is one of the largest embedded integrated solution providers in China, with business covering embedded core boards, development kits, project customization services, and educational equipment.
• Texas Instruments (TI)coreChannel Partner/ Reseller/ DistributorMajor semiconductor brand represented as优势品牌 (preferred brand) in the company's portfolio.
• Analog Devices (ADI)coreChannel Partner/ Reseller/ DistributorMajor semiconductor brand represented as优势品牌 (preferred brand) in the company's portfolio.
• InfineoncoreChannel Partner/ Reseller/ DistributorMajor semiconductor brand represented as优势品牌 (preferred brand) in the company's portfolio.
• NXP SemiconductorscoreChannel Partner/ Reseller/ DistributorMajor semiconductor brand represented as优势品牌 (preferred brand) in the company's portfolio.
• Microchip TechnologycoreChannel Partner/ Reseller/ DistributorMajor semiconductor brand represented as优势品牌 (preferred brand) in the company's portfolio.
• IntelcoreChannel Partner/ Reseller/ DistributorMajor semiconductor brand represented as优势品牌 (preferred brand) in the company's portfolio.
• Micron TechnologycoreChannel Partner/ Reseller/ DistributorMajor semiconductor brand represented as优势品牌 (preferred brand) in the company's portfolio.
• Murata ManufacturingcoreChannel Partner/ Reseller/ DistributorMajor passive components brand represented as优势品牌 (preferred brand) in the company's portfolio.
• TDK CorporationcoreChannel Partner/ Reseller/ DistributorMajor passive components brand represented as优势品牌 (preferred brand) in the company's portfolio.
• MolexcoreChannel Partner/ Reseller/ DistributorMajor connector brand represented as优势品牌 (preferred brand) in the company's portfolio.
• ON SemiconductorcoreChannel Partner/ Reseller/ DistributorMajor semiconductor brand represented as优势品牌 (preferred brand) in the company's portfolio.
• STMicroelectronicscoreChannel Partner/ Reseller/ DistributorMajor semiconductor brand represented as优势品牌 (preferred brand) in the company's portfolio.
• Toshiba SemiconductorcoreChannel Partner/ Reseller/ DistributorMajor semiconductor brand represented as优势品牌 (preferred brand) in the company's portfolio.
• XilinxcoreChannel Partner/ Reseller/ DistributorMajor FPGA brand represented as优势品牌 (preferred brand) in the company's portfolio.
• Vishay IntertechnologycoreChannel Partner/ Reseller/ DistributorMajor semiconductor and passive components brand represented as优势品牌 (preferred brand) in the company's portfolio.
• AVX CorporationcoreChannel Partner/ Reseller/ DistributorMajor passive components brand represented as优势品牌 (preferred brand) in the company's portfolio.
• Cypress SemiconductorcoreChannel Partner/ Reseller/ DistributorMajor semiconductor brand represented as优势品牌 (preferred brand) in the company's portfolio.
• Diodes IncorporatedcoreChannel Partner/ Reseller/ DistributorMajor semiconductor brand represented as优势品牌 (preferred brand) in the company's portfolio.
• Lattice SemiconductorcoreChannel Partner/ Reseller/ DistributorMajor FPGA brand represented as优势品牌 (preferred brand) in the company's portfolio.
• Maxim IntegratedcoreChannel Partner/ Reseller/ DistributorMajor semiconductor brand represented as优势品牌 (preferred brand) in the company's portfolio.
• ISSI (Integrated Silicon Solution)coreChannel Partner/ Reseller/ DistributorMajor semiconductor brand represented as优势品牌 (preferred brand) in the company's portfolio.
• Realtek SemiconductorcoreChannel Partner/ Reseller/ DistributorMajor semiconductor brand represented as优势品牌 (preferred brand) in the company's portfolio.
• Sharp CorporationcoreChannel Partner/ Reseller/ DistributorMajor electronics brand represented as优势品牌 (preferred brand) in the company's portfolio.
• Broadcom/AvagocoreChannel Partner/ Reseller/ DistributorMajor semiconductor brand represented as优势品牌 (preferred brand) in the company's portfolio.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Future Electronics: Global broad-line electronic components distributor. Comparable as a much larger incumbent offering authorized distribution and engineering services; notably also named as an ETE customer.
• Mouser Electronics: US-based catalog electronic components distributor. Comparable as a major incumbent serving design engineers and OEMs globally with a broad authorized-line portfolio similar to ETE's preferred-brand offering.
• Avnet: Global broad-line electronic components distributor. Comparable as a much larger incumbent with overlapping authorized distribution and value-added services for industrial, automotive, and computing OEM customers worldwide.
• Arrow Electronics: Global broad-line electronic components distributor. Comparable as a much larger incumbent offering overlapping authorized distribution, supply-chain services, and global logistics to OEM and EMS customers.
• Digi-Key Electronics: US-based catalog electronic components distributor. Comparable as a major incumbent serving design engineers and OEMs globally via high-mix, low-volume fulfillment.

Emerging players

• LCSC Electronics: China-based electronic components distributor with a leading e-commerce platform. Comparable as a more focused, digitally-led emerging player in the Chinese market serving overlapping OEM and design-house customers.

Direct peers

• WPG Holdings: Taiwan-based mixed electronic components distributor and one of the largest in Asia. Directly comparable as it combines authorized line distribution with spot-market supply, serving OEMs, ODMs, and EMS providers across industrial, computing, and consumer segments — the same mixed-distributor model ETE operates.
• Macnica: Japan-based mixed electronic components distributor with global operations. Directly comparable to ETE in combining authorized distribution with spot supply and serving industrial, automotive, and communications customers across Asia.
• Yosun Industrial: Taiwan-based mixed electronic components distributor. Comparable to ETE in operating a mixed distribution model (authorized plus spot) and serving Asian industrial and electronics manufacturing customers.
• WT Microelectronics: Taiwan-headquartered mixed electronic components distributor with both authorized line and spot-market supply. Directly comparable to ETE in business model, Asian OEM/ODM/EMS customer base, and portfolio of tier-1 semiconductor and passive principals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/excellencetime

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excellence Time Electronics Co.