ECE

What ECE does

ECE A.Ş. is a privately held Turkish consumer packaged goods (CPG) manufacturer operating with 100% domestic capital since the early 2000s. The company is headquartered at a 30,000 m² facility in the Dilovası İmes Organized Industrial Zone in Kocaeli, with 25,000 m² of enclosed production space and a workforce of approximately 400 employees in production and marketing. Its portfolio spans seven principal categories: bio BBQ charcoal (Mangal Kömürü), single-use disposables (paper and plastic cups, plates, cutlery, stirrers, straws), hygiene products (EN14683-certified medical masks, children's masks, hairnets, shoe covers), kitchen helpers (aluminum foil, stretch film, zipper bags, baking papers), BBQ equipment and accessories (grills, grates, skewers, fire-starting products), cleaning aids (trash bags in multiple sizes, microfiber cloths, sponges, mops), and gloves (latex, nitrile, and a new hybrid-technology line).

The business operates a product-led, multi-channel distribution model. Primary revenue is generated through one-time product sales across B2C and small-business channels: six major Turkish e-commerce marketplaces (Trendyol, Hepsiburada, Amazon Turkey, Çiçeksepeti, N11, PTT AVM), a direct-to-consumer virtual store (ecesanalmarket.com), a domestic dealer network, and an export operation targeting international markets. The company's technology base is conventional industrial manufacturing with no disclosed proprietary software, AI, or data platforms; differentiation rests on production scale, multi-category SKU breadth, and quality/category certifications (TSE, EN14683, Halal, Covid-19 Safe Production). Pricing is not publicly disclosed and appears to be quote-based for B2B with marketplace-driven retail pricing for B2C. The customer base is segmented across individual household consumers (household cooking, food storage, cleaning, outdoor grilling), foodservice and hospitality operators (disposables for events and food service), and commercial cleaning services (trash bags and cleaning supplies).

Name

ECE

Legal name

ECE A.Ş.

Website

https://eceas.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ECE A.Ş. is a privately held Turkish manufacturer of consumer packaged goods, producing BBQ charcoal, single-use disposables, hygiene products, kitchen helpers, trash bags, and cleaning supplies from a 25,000 m² facility in Dilovası, Kocaeli, serving household consumers, foodservice operators, and commercial cleaning customers across Turkey and export markets.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), All Other Miscellaneous Retailers (459999)

akta.pro primary industry

Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD)

akta.pro secondary industry

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

Keywords

• Disposable consumer goods
• BBQ charcoal manufacturing
• Single-use tableware
• Hygiene disposables
• Kitchen storage supplies

Headquarters

HQ city

Kocaeli

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: ECE generates revenue through the sale of manufactured consumer products including disposable items, hygiene products, kitchen helpers, charcoal/barbecue products, and cleaning supplies. Products are sold through online marketplaces, domestic dealers, and direct B2C e-commerce.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

ECE A.Ş. manufactures and sells a diversified range of consumer packaged goods including bio BBQ charcoal, single-use tableware (paper and plastic cups, plates, cutlery, stirrers, straws), hygiene products (medical masks, hairnets, shoe covers), kitchen helpers (storage bags, aluminum foil, stretch film, baking papers), BBQ grills and accessories, and cleaning supplies (trash bags, gloves, microfiber cloths). Products are sold primarily through Turkish e-commerce marketplaces and dealer networks.

Product overview

ECE A.Ş. is a Turkish manufacturer of consumer packaged goods with 100% domestic capital, operating since the early 2000s. The company operates from a 30,000 m² facility with 25,000 m² enclosed area in Dilovası İmes OSB with approximately 400 employees. ECE offers a diversified product portfolio organized into seven main categories: (1) Bio Mangal Kömürleri (Bio BBQ Charcoal) - eco-friendly charcoal products in various weights; (2) Tek Kullanımlık Ürünler (Single-use Products) - paper/plastic cups, plates, cutlery, stirrers, straws for parties and daily use; (3) Hijyen Ürünleri (Hygiene Products) - medical masks (Type II R), children's masks, hairnets, shoe covers; (4) Mutfak Yardımcıları (Kitchen Helpers) - storage products (aluminum foil, stretch film, zipper bags, refrigerator bags), baking papers, cake/bread molds, cooking accessories; (5) Mangal Ürünleri (BBQ Products) - charcoal, grills (open, chimney, portable), grates, skewers, tongs, fire-starting accessories; (6) Temizlik Yardımcıları (Cleaning Helpers) - trash bags in various sizes including scented drawstring variants, cleaning gloves (latex, nitrile, hybrid), microfiber cloths, mops, sponges; and (7) Çöp Torbaları (Trash Bags) - standard and extra-thick variants in mini through jumbo sizes. The company sells via e-commerce marketplace platforms (Trendyol, Hepsiburada, Amazon, Çiçeksepeti, N11, PTT AVM) and their own virtual store.

Differentiator

Problem solved

Functional benefit

Products and services

• Bio Mangal Kömürü 10 KG Bio charcoal product in 10 kg package for BBQ and grilling.
• Bio Mangal Kömürü 5 KG Bio charcoal product in 5 kg package for BBQ and grilling.
• Bio Mangal Kömürü 3 KG Bio charcoal product in 3 kg package for BBQ and grilling.
• Bio Mangal Kömürü 2 KG Bio charcoal product in 2 kg package for BBQ and grilling.
• Bio Mangal Kömürü 1,5 KG Bio charcoal product in 1.5 kg package for BBQ and grilling.
• Mangal Kömürü Natural wood charcoal produced through heat treatment in oxygen-free environment, dust-free and packaged after sieving.
• Kağıt Bardaklar (Paper Cups) Paper cups in various sizes (4oz to 12oz) for hot and cold beverages, including party and standard designs.
• Plastik Bardaklar (Plastic Cups) Plastic cups including crystal, standard, and vending machine compatible variants in various capacities.
• Kağıt Tabaklar (Paper Plates) Paper plates including party, luxury, and barrier-coated variants for various occasions.
• Plastik Tabaklar (Plastic Plates) Plastic plates including luxury, party colored, 3-compartment, and standard sizes.
• Köpük Tabak (Foam Plates) Foam plates including 3-compartment variants for serving different foods.
• Alüminyum Kaplar (Aluminum Containers) Aluminum containers and bowls suitable for both hot and cold food service, heat resistant.
• Çatallar (Plastic Forks) Plastic forks in luxury, eco, and party colored variants.
• Kaşıklar (Plastic Spoons) Plastic spoons in luxury, eco, and party colored variants.
• Bıçaklar (Plastic Knives) Plastic knives in luxury and eco variants.
• Karıştırıcılar (Drink Stirrers) Drink stirrers including plastic, wooden, and paper-wrapped wooden variants.
• Pipetler (Party Gelatin Straws) Party gelatin straws with colorful designs for cold beverage use.
• Tıbbi Maskeler (Medical Face Masks) Medical face masks including Type II R variants in multiple colors (white, black, turquoise), with soft elastic ear loops and 3-layer fabric, complying with EN14683 and TSE standards.
• Tıbbi Çocuk Maskeleri (Medical Children's Masks) Medical children's masks with special designs, colors and sizes for children.
• Boneler (Hairnets/Caps) Hairnets/caps for use in hospitals, hotels, factories, and kitchens requiring hygiene.
• Galoşlar (Shoe Covers) Shoe covers for hygiene-required areas, non-slip and waterproof.
• Maske Takma Aparatı (Mask Wearing Device) Device supporting more comfortable use of masks.
• Saklama Ürünleri (Food Storage Products) Food storage products including refrigerator bags (roll and flat), aluminum foil, stretch film, ice bags, and zipper bags in various sizes.
• Pişirme Kağıdı (Baking Paper) Baking paper resistant up to 220°C, halal certified, suitable for microwave ovens.
• Yanmaz Fırın Torbası (Non-flammable Oven Bags) Non-flammable oven bags for cooking meat, chicken, fish and vegetables in oven with 8 pieces per package.
• Cupcake Kağıt Kapsül (Paper Cupcake Capsules) Paper cupcake capsules with stylish designs, aluminum-free, heat resistant up to 220°C.
• Yuvarlak Kağıt Pişirme Kabı (Round Paper Baking Cup) Round paper baking cup with 2340ml capacity, freezer safe.
• Baton Kağıt Pişirme Kabı (Loaf Paper Baking Cup) Baton/loaf paper baking cup with 11700ml capacity.
• Kek Kapsülü Kağıt (Paper Cake Capsules) Paper cake capsules with 45 pieces per package.
• Muffin Cup Kutulu (Boxed Muffin Cups) Boxed muffin cups with stylish designs, 80 pieces per package.
• Karton Suffle Kabı (Paper Soufflé Cups) Paper soufflé cups, Covid-19 Safe Production Certified and halal certified.
• Açık Mangal (Open BBQ Grill) Open BBQ grill for cooking meat, chicken, fish and vegetables, lightweight and portable.
• Lüks Açık Mangal (Luxury Open BBQ Grill) Luxury open BBQ grill with modern and stylish design, highly durable material.
• Bacalı Mangal (Chimney BBQ) Chimney BBQ that prevents smoke dispersion with its special chimney, covers food from dust.
• Portatif Ayaklı Mangal (Portable Stand BBQ) Portable stand BBQ with legs for easy use.
• Pratik Kömürlü Mangal (Practical Charcoal BBQ) Practical charcoal BBQ with ready charcoal inside, single-use disposable product.
• Pratik Çıtalı Mangal Kömürü (New Generation Charcoal with Grill Rack) New generation charcoal with special grill rack for easy ignition, ready in 15 minutes.
• Izgaralar (BBQ Grills) BBQ grills including extra large, large with wooden handle, in various sizes for grilling.
• Kavurma Sacı (Cast Iron Grill Pan) Double-sided cast iron grill pan for roasting and Gözleme, enamel coated for healthy cooking.
• Közmatik Tava (Vegetable Roasting Pan) Vegetable roasting pan for easy charring of vegetables on stove or oven.
• Şiş Takımı (Skewer Set) Skewer set for BBQ and barbecue use.
• Adana Şiş (Adana Kebab Skewer) Adana kebab skewer made of flat wooden material for grill use.
• Çöp Şiş (Disposable Skewers) Wooden disposable skewers for grilling meat, chicken, köfte and vegetables.
• Lüx Uzun Köfteci Maşası (Luxury Long Meatball Tongs) Luxury long meatball tongs with 97cm length for BBQ use.
• Köfteci Maşası (Meatball Tongs) Meatball tongs with 27cm length for BBQ use.
• Demet Çıra (Firelighting Bundle) Firelighting bundle made from pine trees' oily and resinous parts, natural product without additives.
• Yelpaze (BBQ Fan) BBQ fan for fire starting in BBQ, stove, charcoal, fireplace and barbecue.
• Kürdan (Wooden Toothpicks) Wooden toothpicks for BBQ and kitchen use.
• Jelatinli Kürdan (Individually Packaged Toothpicks) Individually packaged toothpicks for hygienic use, disposable.
• Laminasyonlu Masa Örtüsü (Laminated Tablecloth) Laminated tablecloth in various colors and patterns, 100x100cm.
• Çöp Torbaları (Trash Bags) Trash bags in various sizes including mini, medium, large, battal, jumbo, and scented variants (lavender, lemon).
• Extra Kalın Çöp Torbaları (Extra Thick Trash Bags) Extra thick trash bags in battal and jumbo sizes.
• Büzgülü Çöp Torbaları (Drawstring Trash Bags) Drawstring trash bags with scented variants (lavender, lemon) for fresh fragrance.
• Eldivenler (Cleaning Gloves) Cleaning gloves including latex, nitrile (blue, black), transparent, and new generation hybrid technology variants.
• Yeni Nesil Hibrit Teknoloji Eldivenler (Hybrid Technology Gloves) New generation hybrid technology gloves, latex-free, powder-free, with touch screen compatibility, available in S/M/L sizes.
• Temizlik Bezleri (Cleaning Cloths) Cleaning cloths including microfiber and standard variants in various pack sizes.
• Lüks Mikrofiber Bez 4'lü (Luxury Microfiber Cloth Set) Luxury microfiber cloth set of 4, leaves no lint or streaks, highly absorbent.
• Lüks Havlu Mop (Luxury Towel Mop) Luxury towel mop for collecting dust, feathers and crumbs from all surfaces.
• Mucize Sünger Bez 3'lü (Miracle Sponge Cloths) Miracle sponge cloths with 3 pieces, honeycomb texture for removing stubborn dirt without scratching.
• Bulaşık Süngerleri (Dish Sponges) Dish sponges including standard and grooved variants with 5 pieces per package.
• Alüminyum Folyo (Aluminum Foil) Aluminum foil 10 meters, odor-proof, strong and durable, preserves and stores food.
• Streç Film (Stretch Film) Stretch film 15 meters, micro-pores allow food to breathe and stay fresh.
• Buz Torbası (Ice Bag) Ice bag for easy and hygienic ice making, 10 pieces per package yielding 280 ice cubes.
• Kilitli Poşetler (Zipper Bags) Zipper bags in medium and large sizes with reusable locking system.
• Rulo Buzdolabı Poşetleri (Roll Refrigerator Bags) Roll refrigerator bags in small, medium, and large sizes with '4 get 3 free' promotion.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves1 record

Direct peers

• Hayat Kimya: Hayat Kimya is Turkey's largest manufacturer of tissue, personal care, and household hygiene products with overlapping production scale and Turkish CPG positioning. ECE's hygiene disposables, cleaning gloves, and disposable product lines target adjacent categories consumed by the same households.
• Kingsford: Kingsford is the dominant branded BBQ charcoal manufacturer in North America. Direct comparable to ECE's flagship Mangal Kömürü product line on category, packaging formats, and consumer use case.
• Eczacıbaşı Group: Eczacıbaşı is a Turkish industrial conglomerate with a sizable consumer products division (cleaning, paper, personal care). It shares ECE's Turkish CPG manufacturing footprint and competes in disposable, cleaning, and household categories domestically.
• Huhtamaki: Huhtamaki is a global foodservice and consumer goods packaging manufacturer producing disposable cups, plates, and tableware. Directly comparable to ECE's Tek Kullanımlık Ürünler line on technology, customer segments, and product formats.
• Dalan Kimya: Dalan is a Turkish hygiene and personal care manufacturer (Dalan soap and HPC brands). It overlaps with ECE's hygiene category (masks, gloves, hairnets, shoe covers) and competes on similar domestic retail and marketplace channels.

Broad incumbents

• Unilever: Unilever's household and personal care brands (Cif, Domestos, Dove) compete with ECE's cleaning and hygiene categories. Globally scaled incumbent that pressures pricing in overlapping CPG categories in Turkey.
• Procter & Gamble: P&G operates a global CPG portfolio spanning household, cleaning, paper, and personal care that competes broadly with much of ECE's catalog. Sets the global benchmark on retail distribution, branding, and category management that ECE must match on Turkish marketplace shelves.
• Kimberly-Clark: Kimberly-Clark produces disposable hygiene and tissue products globally. Comparable to ECE on personal protective equipment (masks) and disposable product formats with established compliance and B2B capabilities ECE is pursuing.
• Berry Global: Berry Global is a major global manufacturer of plastic packaging, films, and disposable consumer goods. Overlaps with ECE's plastic cups, films, and storage products on substrates and end-markets.
• 3M: 3M is a global safety and personal protective equipment manufacturer. Comparable to ECE on medical masks and hygiene disposables where ECE holds TSE and EN14683 certifications, though 3M operates as a much broader safety products incumbent.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ece_asofficial
• Facebookfacebook.com/piknikece
• LinkedInlinkedin.com/company/ecepiknik

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECE