Autentico

What Autentico does

Autentico AS is a Norwegian wine import and distribution company founded in 2012 and headquartered at Lysaker Torg 8 in Lysaker, Norway (organization number 997 417 666). The company specializes in authentic, terroir-driven natural, organic, and biodynamic wines sourced from family-owned estates across traditional European regions (France, Italy, Spain, Germany, Greece) and emerging wine regions (South Africa, Australia, Chile, California, Oregon), with a stated philosophy of minimal intervention in both vineyard and cellar — emphasizing spontaneous fermentation, whole-cluster handling, low sulfur use, and traditional vessels such as concrete tanks and clay amphorae. Its product portfolio spans entry-level lines (e.g., A.A. Badenhorst Secateurs, Bisol Jeio Prosecco) through premium single-vineyard and Gran Reserva offerings (Bodegas Muga Prado Enea, Avignonesi Pogetto di Sopra, Barbacan Valgella Riserva Fracia), plus KeyKeg 20L and 30L draught formats targeted at on-premise HORECA accounts.

The company serves two customer segments in Norway: the HORECA channel (hotels, restaurants, bars holding permanent serving licenses), reached directly through sister company Abere and indirectly through four distribution partners — Vectura (logistics), Vinhuset (Oslo/Bergen warehouses), ASKO (NorgesGruppen-linked wholesaler), and Servicegrossistene (21 local wholesalers nationwide) — and retail consumers via the Norwegian state alcohol monopoly Vinmonopolet, with listings across both the Basisutvalget and Bestillingsutvalget. Pricing is transaction-based on downloadable HORECA and Vinmonopolet price lists, with bottle prices ranging from approximately 119.90 NOK to 3,090.00 NOK. Autentico is also a member of the NORES purchasing organization, providing indirect access to hotel and restaurant clients in both Norway and Sweden.

The company operates as part of the Autentico Gruppen alongside sister brands Abere, Bibito, Publico, Unico, and Vin John, all focused on wine and beverages in the Norwegian market. Leadership is concentrated under Managing Director Geir Gjerdrum (also MD of Unico Real Wines and former wine columnist at Dagens Næringsliv from the early 1990s to 2007), with a Product Director (Martin Paulsen), Sales Director (Frode Espedal), Marketing Coordinator (Henrik Gjerdrum), and a sales/tastings lead (John Sonnichsen). The company is privately held, founder/management-owned with no disclosed institutional investment, funding rounds, or M&A activity, and operates with a small team (reported headcount 1-10).

Name

Autentico

Legal name

Autentico AS

Website

https://autentico.no

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Autentico is a Norwegian wine importer and distributor that curates natural, organic, and biodynamic wines from family estates worldwide, supplying Norwegian restaurants, hotels, and bars via four wholesale partners plus sister brand Abere, with retail listings through the state monopoly Vinmonopolet.

Ownership category

akta.pro rank

Product category

Wine Import and Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

akta.pro secondary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Wine import distribution
• Natural organic wines
• HORECA wine supply
• Biodynamic wine portfolio
• Family estate wines

Headquarters

HQ city

Lysaker

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wine Import and Distribution: Autentico imports wines from international family wineries and distributes them through Norwegian HORECA channels (restaurants, hotels, bars) via distribution partners, and through Vinmonopolet for retail consumer sales.
2. HORECA Wholesale: Bulk and wholesale wine sales to restaurant and hotel clients who hold permanent serving licenses (fast skjenkebevilling). Sales routed through partners Vectura, Vinhuset, ASKO, and Servicegrossistene.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Autentico AS is a Norwegian wine importer that curates and distributes natural, organic, and biodynamic wines from family-owned wineries worldwide to the Norwegian HORECA sector (hotels, restaurants, bars) via wholesale partners and to Norwegian retail consumers through the Vinmonopolet state monopoly. Its portfolio spans producers in South Africa, Spain, Italy, France, and the USA, emphasizing minimal-intervention, terroir-driven winemaking.

Product overview

Autentico is a Norwegian wine import company that offers a diverse portfolio of wines from family-owned producers worldwide. The product portfolio includes wines from South Africa (A.A. Badenhorst Family Wines), Spain (Bodegas Muga, Bodegas y Vinedos Zuazo Gaston, Azul y Garanza), Italy (Barbacan, Bisol Desiderio & figli, Avignonesi, Cappellano, Ampeleia), France (Aubert & Mathieu), and USA/Oregon (Averæn Wines, Valravn, Pavette, Violet Hill). The wines range from entry-level offerings like the Secateurs and Curator lines to premium selections including Bodegas Muga's Gran Reserva and single-vineyard wines. Autentico specializes in natural and biodynamic wines, with many producers using organic or biodynamic farming practices, spontaneous fermentation, minimal intervention, and traditional winemaking methods.

Differentiator

Problem solved

Functional benefit

Brands

• Abere: Sales and distribution partner for Autentico's portfolio, focusing on sustainable wine, spirits, and alcohol-free alternatives for the hotel, restaurant, and bar industry.
• Bibito
• Publico
• Unico
• Vin John

Products and services

• A.A. Badenhorst Family Wines Portfolio Natural wines from the Badenhorst Family Wines estate in South Africa's Swartland, including Secateurs, Curator, Kalmoesfontein, Raigraas, Ramnasgras, Caperitif, Grensloos, and Sout van de Aarde ranges. Grapes are hand-harvested from old bush vines on granite, slate, and sandy soils, with spontaneous fermentation and concrete or used oak maturation. Available in 75cl bottles and 20L/30L KeyKeg formats for HORECA.
• Bodegas Muga Wines Portfolio Rioja wines from Bodegas Muga including Reserva, Selección Especial Reserva, Prado Enea Gran Reserva, Torre Muga, Aro, Muga Blanco, Flor de Muga Blanco, Flor de Muga Rosé, Muga Rosé, Conde de Haro Cava, and El Anden Crianza. Hand-harvested, spontaneously fermented in oak vats, matured in French and American oak, and bottled unfiltered.
• Avignonesi Wines Portfolio Organic and biodynamic Tuscan wines from Avignonesi including Vino Nobile di Montepulciano, Poggetto di Sopra single-vineyard Nobile, Rosso di Montepulciano, Il Marzocco Chardonnay, and Rosso Toscana in 1.5L pouch. Hand-harvested with spontaneous fermentation and maturation in Slavonian oak, French barriques, and terracotta amphorae.
• Barbacan Wines Portfolio Nebbiolo-based Valtellina wines from Barbacan including Rosso Alpi Retiche, Valtellina Superiore Valgella Sol, Valtellina Superiore Valgella Livel, and Valgella Riserva Fracia. From steep terraced mountain vineyards at 500-650m elevation on granite, slate, and gneiss soils.
• Bisol Prosecco Portfolio Prosecco DOC sparkling wines from Bisol Desiderio & figli of Veneto, including Belstar Prosecco Brut (Charmat method) and Jeio Prosecco DOC Brut. Hand-picked from steep south-facing hillside vineyards at approximately 250m elevation.
• Cappellano Barolo Chinato Traditional Italian fortified aromatized wine from Piedmont, originally formulated by pharmacist Dottore Giuseppe Cappellano. Made from 100% Nebbiolo with added grape brandy, sugar, spices, and herbs, followed by barrel maturation.
• Bodegas y Viñedos Zuazo Gastón Wines Rioja Alavesa wines including Finca Lanina Crianza. From 50-year-old vineyards around Oyón at 400-700m elevation on calcareous clay. Hand-harvested with fermentation in steel tank and minimum 12 months maturation in French and American oak.
• Averæn, Violet Hill, Valravn and Pavette US Wine Portfolio Pinot Noir and Chardonnay from Oregon and California producers including Averæn Willamette Valley, Violet Hill (Oregon and Santa Barbara), Valravn Sonoma, and Pavette. From old volcanic, gravel, sand, and marine sediment soils with hand-harvesting and partial whole-cluster fermentation.
• Aubert & Mathieu French Wine Portfolio Organic wines from high-altitude Limoux and Corbières vineyards including Pinot Noir Hautes Pistes, Suzy Chardonnay Organic, Marie Antoinette Corbières, and Baburu Crémant de Limoux. Spontaneous fermentation in steel, concrete, and oak; aged on lees 6-24 months.
• Ampeleia Wines Portfolio Natural Tuscan wines from Ampeleia including the flagship Ampeleia (Mourvèdre blend from 25+ year-old vines at 500m) and the 1-liter Ampeleia Unlitro. Fermented spontaneously in concrete tanks, matured on large used barrels, bottled unfiltered.
• Azul y Garanza Naturaleza Salvaje Portfolio Certified organic natural wines from Navarra including Naturaleza Salvaje Clarete, Garnacha, Garnacha Blanca, and Garnacha/Garnacha Blanca 20L KeyKeg formats. From old bush vines near Bardenas Reales at 550m elevation on calcareous clay with concrete tank and clay amphora maturation.
• HORECA Wine Distribution Service B2B wholesale distribution of imported wines to Norwegian hotels, restaurants, and bars holding permanent alcohol serving licenses (fast skjenkebevilling), delivered through partners Vectura, Vinhuset, ASKO, and Servicegrossistene and direct contact via sister company Abere.
• Vinmonopolet Retail Supply Supply of imported wines to the Norwegian state alcohol retail monopoly Vinmonopolet for consumer purchase via Basisutvalget (Base Selection) and Bestillingsutvalget (Order Selection) listings.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• VecturacoreChannel Partner/ Reseller/ DistributorVectura is Autentico's logistics and distribution partner for delivery to hotel, restaurant, and bar sector throughout Norway. Products are available through Vectura's ordering system.
• VinhusetcoreChannel Partner/ Reseller/ DistributorVinhuset is one of Norway's largest distributors of alcoholic beverages to hotel, bar, and restaurant sector, with warehouses in Oslo and Bergen. All Autentico products can be purchased through Vinhuset with EDP number.
• ASKOcoreChannel Partner/ Reseller/ DistributorASKO is Norway's largest wholesaler delivering daily groceries to NorgesGruppen's chains and is a significant supplier to the restaurant market including alcoholic beverages.
• ServicegrossistenecoreChannel Partner/ Reseller/ DistributorServicegrossistene is a nationwide network of 21 local wholesalers offering a complete beverage range with specialized expertise in alcoholic beverages for the Norwegian HORECA market.
• AberecoreChannel Partner/ Reseller/ DistributorAbere functions as the direct contact point for the hotel, restaurant, and bar sector, representing Autentico's portfolio with a focus on sustainable wine, spirits, and non-alcoholic alternatives.
• NORESminorGTM or Marketing PartnerAutentico is a member of NORES, a purchasing organization for hotels and restaurants in Norway and Sweden. Membership provides access to buying benefits and direct ordering through [email protected].

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Terroir Wines: Nordic natural-wine specialist importer distributing low-intervention wines to Swedish and Scandinavian restaurants and to Systembolaget; closely comparable curation philosophy and HORECA channel.
• Unico Real Wines: Sister company within the same Autentico Gruppen, also led by Geir Gjerdrum and focused on imported natural wines into the Norwegian HORECA channel. Operates as a parallel import brand with overlapping customer base and distribution model.
• Vin John: Sibling brand within Autentico Gruppen serving the Norwegian wine market with similar importer/distributor mechanics and overlapping Abere HORECA sales coverage.
• Jenny & Marcus: Swedish importer focused on small-scale natural and artisanal producers with distribution to Swedish restaurants and Systembolaget; near-identical natural-wine curation model and regional retail monopoly dynamics.
• Bibito: Another Autentico Gruppen sister brand focused on Norwegian beverage distribution; shares distribution partners, sales infrastructure and target HORECA customers.
• Publico: Autentico Gruppen sister company oriented around restaurant beverage programs in Norway, directly overlapping Autentico's HORECA customer set.
• Les Caves de Pyrène: UK-based independent importer of natural and artisanal wines serving independent restaurants and specialist retailers; very comparable business model to Autentico at a larger scale.
• Polaner Selections: US importer of grower-produced, often organic/biodynamic European wines into the American restaurant and specialty retail trade; comparable in portfolio philosophy and trade-channel focus.
• Kermit Lynch Wine Merchant: US-based importer specializing in small-production, terroir-driven wines from family growers with restaurant and independent retail distribution; mirrors Autentico's producer-portfolio and trade-channel approach.

Broad incumbents

• Vectura: Norway's major logistics and HORECA beverage distributor and an actual distribution partner of Autentico; a broad incumbent that touches the same customer base but as a wholesaler across many principals rather than a single-curator importer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/autentico-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autentico