What Dewitt Insurance Services does

Dewitt Insurance Services, Inc. is a privately-held independent insurance agency headquartered in Escondido, California (1081 Borden Rd., Ste. 107). Founded by Adam DeWitt and operating continuously for over 15 years (website copyright 2009-2026; firmographics also reference 1978, which conflicts with the company-history record), the firm functions as a non-captive broker representing approximately 10 insurance carriers, including Progressive, Nationwide, Foremost, Hagerty, State Fund, The Zenith, Arrowhead, Pacific Specialty, California Fair Plan, and Monarch. Its core economic model is commission-based revenue on placed policies, with carriers paying recurring commissions on personal, commercial, and specialty lines.

The agency's product catalog spans over 25 distinct insurance products across three buckets: personal lines (Auto, Homeowners, Motorcycle, Boat & PWC, ATV, RV, Classic Car, Flood, Earthquake, Windstorm, Mobile Home, Condo, Landlord, Renters, SR22, Umbrella, Life, Health, Medicare); commercial lines (Business Owners Package, General Liability, Commercial Auto, Commercial Real Estate, Commercial Property, Workers' Compensation, Contractor, Commercial Truck); and emerging exposures (Short-Term Rental, Farm & Ranch). All products are distributed through licensed agents via phone (760-747-9596), online quote request forms, and a combination of paid search (Google Ads), organic SEO, customer referrals, and SMS communications. There is no public API, no proprietary technology stack, and no digital-first self-service binding; sales close on agent-led conversations.

The firm serves individual consumers, families, Medicare beneficiaries, and small-to-medium businesses primarily across Escondido and surrounding San Diego County cities (Temecula, Murrieta, Fallbrook, San Marcos, Carlsbad, Vista, Oceanside, San Diego), with stated service coverage extending throughout California. With 1-10 employees and no disclosed institutional investment, parent company, or M&A activity, the agency operates as a small, founder-led distribution business differentiated by local presence, multi-carrier access, and human-led service rather than by scale or technology.

Name

Dewitt Insurance Services

Legal name

Dewitt Insurance Services, Inc

Website

https://dewittinsuranceservices.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Dewitt Insurance Services is a privately-held independent insurance agency in Escondido, California that distributes personal, commercial, and specialty insurance products on behalf of approximately 10 carriers (including Progressive and Nationwide) to individual consumers and small businesses across San Diego County and California.

Ownership category

akta.pro rank

Headquarters

HQ city

Escondido

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Policy Commissions: Dewitt Insurance Services operates as an independent insurance agency earning commissions from insurance carriers for policies placed. They represent multiple insurance companies (Arrowhead, Foremost, Hagerty, Nationwide, Pacific Specialty, Progressive, State Fund, The Zenith, etc.) and earn commission revenue when customers purchase policies through their agency.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Dewitt Insurance Services is an independent insurance agency that brokers personal and commercial insurance products from multiple carriers (including Nationwide, Progressive, Hagerty, Foremost, Arrowhead, Pacific Specialty, State Fund, and The Zenith) to clients in Escondido, CA and surrounding areas. It generates revenue by earning commissions from carriers on policies placed, distributed via phone (760-747-9596) and online quote forms. The agency distinguishes itself from digital-first insurers through personalized human service and multi-carrier comparison.

Product overview

Dewitt Insurance Services is an independent insurance agency serving Escondido, CA and surrounding areas throughout California. The company operates as a multi-line insurance agency offering a comprehensive portfolio of personal and commercial insurance products through multiple carrier partnerships. Their personal insurance offerings include Auto Insurance, Homeowners Insurance, Motorcycle Insurance, Boat & PWC Insurance, Flood Insurance, Earthquake Insurance, and Life Insurance. For commercial clients, they provide Business Owners Packages (BOP), General Liability Insurance, Commercial Auto Insurance, Commercial Real Estate Insurance, Contractors Insurance, and Workers' Compensation Insurance. The agency also offers specialized products including SR22 Insurance, Short Term Rental Insurance, Umbrella Insurance, Medicare Insurance, Health Insurance, RV Insurance, ATV Insurance, Classic Car Insurance, and various property coverage types (Condo, Landlord, Renters, Mobile Home, Windstorm). All products are distributed through licensed agents via phone and online quote forms, with no public API offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ArrowheadcoreChannel Partner/ Reseller/ DistributorArrowhead Insurance - one of the insurance carrier partners whose products Dewitt Insurance Services offers to customers. Arrowhead is a California-focused insurance company offering various insurance products through independent agents.
• ForemostcoreChannel Partner/ Reseller/ DistributorForemost Insurance - part of the Farmers Insurance Group, providing specialty insurance products including home, auto, and business coverage through independent agents.
• HagertycoreChannel Partner/ Reseller/ DistributorHagerty Insurance - specialty insurer focused on classic cars and collector vehicles. Dewitt Insurance Services offers Hagerty classic car insurance to their customers.
• NationwidecoreChannel Partner/ Reseller/ DistributorNationwide Insurance - major national insurance carrier offering auto, home, business, and other insurance products through independent agents like Dewitt Insurance Services.
• Pacific SpecialtycoreChannel Partner/ Reseller/ DistributorPacific Specialty Insurance Company - California-based insurer offering property and casualty insurance products through independent agents.
• ProgressivecoreChannel Partner/ Reseller/ DistributorProgressive Insurance - major national insurance carrier known for auto insurance. Available through Dewitt Insurance Services independent agency.
• State FundcoreChannel Partner/ Reseller/ DistributorState Fund California - California's largest workers' compensation insurance provider. Available through Dewitt Insurance Services for workers comp coverage.
• The ZenithcoreChannel Partner/ Reseller/ DistributorThe Zenith Insurance Company - workers' compensation and property & casualty insurer. Available through Dewitt Insurance Services for commercial coverage.
• California Fair PlanminorChannel Partner/ Reseller/ DistributorCalifornia FAIR Plan - basic property insurance insurer of last resort for California homeowners unable to obtain coverage through standard insurers. Provides basic coverage that agents can supplement with差异 coverage.
• MonarchminorChannel Partner/ Reseller/ DistributorMonarch Insurance - specialty insurance carrier partner available through Dewitt Insurance Services.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• CoverWallet: CoverWallet is a digital commercial insurance brokerage serving small and mid-sized businesses with BOP, general liability, workers' comp, and commercial auto coverage. It overlaps with Dewitt's commercial lines portfolio but addresses similar SMB customers via a tech-enabled experience.
• GoHealth: GoHealth is a Medicare-focused insurance brokerage that places Medicare Advantage, Supplement, and Part D plans with multiple carriers. It is directly comparable to Dewitt's Medicare Insurance offering (11 carriers, 64 products) and competes for the same Escondido-area senior demographic.
• SmartFinancial: SmartFinancial is an online insurance brokerage that compares quotes from multiple carriers across personal and commercial lines. Like Dewitt, it operates as an intermediary earning commissions from carriers; it competes for the same multi-line customer by offering a similar carrier-comparison proposition, though via a digital-first experience.
• Policygenius: Policygenius is an online insurance marketplace that places personal lines (life, home, auto, disability) by shopping multiple carriers. It is comparable to Dewitt as a multi-carrier brokerage serving individuals, with overlapping product lines and commission-based revenue model.
• SelectQuote: SelectQuote is a multi-carrier insurance brokerage with a strong focus on life and Medicare products sold through agent-assisted phone/digital channels. It overlaps with Dewitt on Medicare, life, and personal lines distribution and uses a similar phone-based, commission-driven model.

Broad incumbents

• GEICO: GEICO is a major direct-to-consumer auto and home insurance carrier that competes for the same personal-lines customers Dewitt serves. It is a broad incumbent in the space rather than a niche agency peer, and pressures agent-led distribution by selling direct at scale.
• The Hartford: The Hartford is a major national insurance carrier with a strong small-business and commercial lines focus (workers' comp, BOP, commercial auto). It is comparable to Dewitt's commercial-side carrier partners and competes for the same SMB customers in commercial coverage.
• Progressive: Progressive is both a Dewitt carrier partner and a broad incumbent selling auto, home, and commercial insurance direct and through independent agents. It is comparable as a competitive force for the same customers and is simultaneously a supply-side partner to the agency.
• Lemonade: Lemonade is a digital-first direct insurance carrier offering renters, home, auto, and pet insurance through a mobile app. It is comparable as a competitor for the same personal-lines customers Dewitt serves, but bypasses agents entirely with a vertically integrated carrier model.

Regional players

• Frankenmuth Insurance: Frankenmuth Insurance is a regional property and casualty carrier distributing through independent agents in select states. It is comparable to the carriers Dewitt represents as a multi-line carrier reachable through independent agency distribution, though it operates in different states.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dewittinsuranceservices
• LinkedInlinkedin.com/company/dewitt-insurance-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dewitt Insurance Services