Mobilier1

What Mobilier1 does

Mobilier1 (legal entity MOBILIER EU SAS) is a France-based direct-to-consumer e-commerce retailer of home furniture, operating the mobilier1.fr storefront as the French leg of the broader Furniture1 European network that also serves the Netherlands (meubels1.nl), Belgium (meubels1.be), and Luxembourg (mobilier.lu). The catalog spans thousands of SKUs across upholstered furniture (sofas, corner sofas, convertibles, armchairs, benches, poufs), storage and living-room pieces (chests of drawers, wardrobes, shelves, TV stands, sideboards), bedroom sets (beds, mattresses, slatted bases), dining and kitchen furniture (tables, chairs, bar stools, complete dining sets, modular kitchens), bathroom, children's, and home-office categories, with price points ranging from roughly €60 entry shelving to about €1,760 for premium wardrobes.

The underlying technology is a conventional online retail platform augmented by a photo-based visual search feature on the storefront, social login via Facebook and Google, and a wide payment stack spanning Klarna buy-now-pay-later, PayPal, Apple Pay, Google Pay, CB, Visa, Mastercard, and Revolut Pay. Logistics are outsourced to a specialized furniture carrier, ViR transport, which handles mainland France home delivery with an optional €30 in-apartment, white-glove service, while island and overseas territories are explicitly excluded from the delivery network.

The business model is one-time hardware sales of furniture items to residential consumers, with revenue mechanics centered on a high-SKU low-AOV catalog, free standard delivery, a 365-day free-return policy, a price-matching guarantee, and an environmental positioning hook ("1 order = 1 tree planted") supported by partnerships with sustainability organizations ecomaison and Citeo. Customer service runs Monday–Friday 8h–16h via a French phone line and email, and the company carries a 4.0-star Trustpilot rating across 198 reviews — a credible but modest trust signal relative to category incumbents.

Name

Mobilier1

Legal name

MOBILIER EU SAS

Website

https://mobilier1.fr

Company type

Private

Operating status

Operating

Short description

Mobilier1 is a France-based direct-to-consumer online furniture retailer (legal entity MOBILIER EU SAS) operating the mobilier1.fr storefront within the four-country Furniture1 European network (France, Netherlands, Belgium, Luxembourg), selling thousands of home and home-office SKUs to residential consumers with free delivery, 365-day returns, and a tree-per-order ESG commitment.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Furniture product sales: Mobilier1 generates revenue through direct sales of furniture products to consumers. Customers purchase furniture items at listed prices with one-time transactions. The company offers Klarna payment options allowing customers to pay later, suggesting a buy-now-pay-later revenue arrangement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mobilier1 (MOBILIER EU SAS) operates a direct-to-consumer e-commerce platform selling a broad catalog of home and office furniture — including sofas, beds, wardrobes, dining sets, kitchen and bathroom furniture, children's furniture, and home office pieces — sourced from producers and delivered to customers throughout mainland France. The business is part of the Furniture1 European network also serving the Netherlands, Luxembourg, and Belgium, and differentiates through free home delivery, a 365-day return policy, and a "1 order = 1 tree planted" environmental program.

Product overview

Mobilier1.fr is an online furniture e-commerce platform operating as part of the Furniture1 European network (also serving Netherlands, Luxembourg, and Belgium). The company offers a comprehensive range of furniture products organized into multiple categories: upholstered furniture (sofas, corner sofas, convertible sofas, armchairs, benches, poufs), storage and living room furniture (chest of drawers, wardrobes, shelves, TV stands, sideboards), bedroom furniture (beds, mattresses, slatted bases, nightstands), dining and kitchen furniture (tables, chairs, bar stools, complete dining sets, modular kitchens), bathroom furniture, children's furniture, and home office furniture. Products are available across various style collections including Scandinavian, Industrial, Modern, Classic, Japandi, and Contemporary Classic. The company differentiates through free delivery, 365-day free returns, and a '1 order = 1 tree' environmental sustainability program. Payment options include multiple methods (PayPal, Apple Pay, Klarna buy-now-pay-later) and social login via Facebook and Google. A visual search feature allows customers to find products by photo.

Differentiator

Problem solved

Functional benefit

Products and services

• Canapés (Sofas) Upholstered seating including standard sofas, corner sofas, convertible sofas, and panoramic sofas in fabrics such as Boucle, Teddy, and Velvet, sold to residential customers via the mobilier1.fr e-commerce site with home delivery.
• Fauteuils (Armchairs) Individual upholstered armchairs for living rooms, sold online to residential customers.
• Commodes (Chests of Drawers) Chest of drawers for entryway, bedroom, and living-room storage, available in drawer and door combinations, sold online to residential customers.
• Armoires (Wardrobes) Wardrobes and cabinets for entryways and bedrooms, with hinged or sliding doors, with or without mirrors, sold online to residential customers.
• Étagères (Shelving) Shelving units including open, closed, wall-mounted, and glass shelves for multiple rooms, sold online to residential customers.
• Buffets (Sideboards) Sideboards and cabinets for dining rooms and living spaces, sold online to residential customers.
• Meubles TV (TV Stands) TV stands and entertainment units for living rooms, sold online to residential customers.
• Lits (Beds) Beds including double, single, boxspring, bunk, storage, and bed-with-mattress variants, sold online to residential customers.
• Matelas (Mattresses) Mattresses in various sizes and firmness levels, sold online to residential customers.
• Sommier à lattes (Slatted Bed Bases) Slatted bed bases providing mattress support, sold online to residential customers.
• Tables (Dining Tables) Dining tables and kitchen tables for dining rooms and kitchens, sold online to residential customers.
• Tables basses (Coffee Tables) Coffee tables for living rooms, sold online to residential customers.
• Chaises (Dining Chairs) Dining chairs for dining rooms and kitchens, sold online to residential customers.
• Chaises de bar (Bar Stools) Bar stools for kitchen islands and bar areas, sold online to residential customers.
• Bureaux (Desks) Standard desks and height-adjustable desks for home offices, sold online to residential customers.
• Consoles (Console Tables) Console tables for entryways and living spaces, sold online to residential customers.
• Meubles d'entrée (Entryway Furniture) Entryway furniture including shoe storage, wardrobes, shelves, and console tables for hallway organization, sold online to residential customers.
• Meubles à chaussures (Shoe Storage) Shoe storage units and shoe cabinets for entryways, sold online to residential customers.
• Tables de chevet (Nightstands) Nightstands for bedrooms, sold online to residential customers.
• Cuisines complètes (Complete Kitchens) Complete modular kitchen sets including cabinets and storage solutions, sold online to residential customers.
• Armoires de cuisine modulaires (Modular Kitchen Cabinets) Modular kitchen cabinets configurable for custom kitchen layouts, sold online to residential customers.
• Meubles de salle de bain (Bathroom Furniture) Bathroom furniture including cabinets and bathroom columns, sold online to residential customers.
• Meubles enfant (Children's Furniture) Children's furniture including beds, bunk beds, wardrobes, desks, chest of drawers, shelves, and closets for kids' rooms, sold online to residential customers.
• Ensembles de meubles (Complete Room Sets) Complete room furniture sets including complete bedrooms, complete children's rooms, complete living rooms, complete bathroom sets, and garden furniture sets, sold online to residential customers.
• Mobilier de bureau à domicile (Home Office Furniture) Home office furniture including desks, chairs, shelves, cabinets, and complete office sets, sold online to residential customers.
• Bancs (Upholstered Benches) Upholstered benches for living rooms and entryways, sold online to residential customers.
• Poufs (Ottomans and Poufs) Ottoman and pouf seating options, sold online to residential customers.
• Coins repas (Kitchen Nooks) Kitchen nooks and dining alcoves for compact eating areas, sold online to residential customers.
• Salles à manger complètes (Complete Dining Sets) Complete dining room sets including tables and chairs, sold online to residential customers.

Quantifiable outcome

• 365-day free return policy with full refund
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Four partnerships are on record, tiered minor and core.

• KlarnaminorOthersKlarna payment partnership allowing customers to pay for furniture in installments or at a later date, improving purchase accessibility for customers.
• ViR transportcoreOthersSpecialized carrier partner delivering furniture products throughout France in specialized vehicles, handling white-glove delivery services including in-apartment placement.
• ecomaisonminorOthersEnvironmental partner organization referenced as part of the company's sustainability trust indicators.
• CiteominorOthersFrench recycling organization referenced as part of the company's environmental responsibility commitment.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Maisons du Monde: Maisons du Monde is a French-origin, pan-European furniture and home decor retailer operating an integrated network of brick-and-mortar stores plus online storefronts across France, Benelux, Germany, Spain, Italy and beyond. Comparable to Mobilier1 as a French-rooted multi-market competitor in furniture and home decor with a curated, style-driven assortment, though omnichannel and substantially larger.
• Wayfair: Wayfair is a US-headquartered, globally dominant online furniture and home furnishings retailer carrying millions of SKUs across all home categories. Comparable to Mobilier1 as a broad-incumbent benchmark for category, channel (pure-play e-commerce furniture), and price-tier competitor, although at materially larger scale and with broader category coverage.
• IKEA: IKEA is the global mass-market furniture and home furnishings incumbent with a flagship omnichannel model (large-format stores plus strong e-commerce), private-label catalog spanning sofas, bedroom, kitchen, and storage. Comparable to Mobilier1 as the dominant competitor for affordable French home furniture purchases; differs by scale, store footprint, and in-house manufacturing vertical.

Direct peers

• Westwing Group: Westwing Group is a publicly listed European DTC home and furniture e-commerce company operating localized storefronts in Germany, France, Italy, Spain, Poland, and other markets. Comparable to Mobilier1 for online-first distribution, multi-market European footprint, curated home assortment, and reliance on sales-driven promotional campaigns to drive conversion.
• Made.com: Made.com is a UK-origin DTC furniture retailer (now under Next plc) selling designer sofas, beds, dining, and home accessories across Europe through localized e-commerce sites. Comparable to Mobilier1 in pure-play D2C furniture, designer-inspiration merchandising, and multi-market European sites, though at a somewhat higher price tier.
• Drawer: Drawer is a French DTC online design furniture retailer offering sofas, chairs, tables, lighting, and storage from a curated designer brand portfolio. Comparable to Mobilier1 for French-based pure-play online furniture, broad-category assortment delivered nationwide, and emphasis on style / trend-driven merchandising.
• Bobochic Paris: Bobochic Paris is a French DTC furniture and home decor e-commerce brand offering sofas, dining, beds, and decorative furniture with free delivery. Directly comparable to Mobilier1 by French origin, broad full-room assortment, pure-play e-commerce model, and promotional pricing including payment-in-installments.
• Miliboo: Miliboo is a France-headquartered, publicly listed DTC furniture retailer operating its own e-commerce platform plus showrooms, selling sofas, beds, storage, dining, and home office. Comparable to Mobilier1 by French origin, full-category assortment, online-first D2C go-to-market, and emphasis on designer-inspired furniture at mid-market prices.
• Home24: Home24 is a German-headquartered DTC online furniture and home furnishings retailer operating across multiple European markets via localized storefronts. Directly comparable to Mobilier1 for online-first furniture distribution, broad multi-category assortment, pan-European ambitions, and free delivery / return policies.
• Vente-unique.com: Vente-unique.com is a French DTC online furniture retailer with multi-country EU operations (France, Belgium, Spain, Portugal, Germany, etc.), selling sofas, bedrooms, dining, and home decor. It is the closest direct competitor to Mobilier1 by geography, channel (pure-play e-commerce), category breadth, and price-tier positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mobilier1.fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilier1