NAMU COMMUNICATION

What NAMU COMMUNICATION does

NAMU COMMUNICATION (주)나무커뮤니케이션 is a South Korea-based digital marketing agency founded in 2002 (originally as NextWave Marketing) that manages online advertising campaigns for enterprise clients across Naver, Kakao, Google, and adjacent media platforms. Operating from a Seoul headquarters with additional offices in Gasan, Busan, and Tokyo, the company organizes its offering around six core service lines — Performance, Brand, Global, App, Social, and Contents Marketing — and serves a logo base that includes SK Securities, BC Card, Shinhan Life, Shinsegae, CJ E&M, KORAIL, LG Household & Health Care, and other enterprises across financial services, education, healthcare, retail, logistics, and travel verticals. The company reports 3,153+ active clients and 30,000+ cumulative advertisers since inception, and is led by CEO Oh Yoon-sik (오윤식), though a 2025 privacy policy names Kim Byung-seob (김병섭) as Representative Director.

The agency's underlying technology consists of three proprietary solutions — an Analysis Solution for log-based performance measurement (UV, PV, ROAS), an Auto Bidding Solution that adjusts keyword rank targets and time-zone bidding, and a Big Data Insight Solution that predicts advertising effectiveness by industry, media, and user segment. These are supplemented by a Creative Service, a Mobile Build Service (claimed first-mover among Korean online ad agencies for responsive mobile web production), a Viral Marketing Service, and a Google Payment processing platform (gpay.namukorea.com) that manages client ad billing. Infrastructure runs on Naver Cloud within Korea, with analytics layered on third-party tools including Google Analytics, Adobe Analytics, A-Square, and Biz Spring. The firm employs 97 professional consultants supplemented by 30 overseas specialists and was a 2006 launch partner for Google's authorized reseller program in Korea.

NAMU generates revenue through negotiated B2B agency fees on managed media spend, plus service fees for consulting, creative production, and mobile build work, billed monthly against client-provided budget ranges disclosed through a website inquiry form. The firm operates as the digital marketing arm of MediaWill Group (미디어윌그룹), a 12-company diversified conglomerate with which it gained cross-sell opportunities across media, HR, real estate, retail, F&B, and senior care businesses. Revenue is not publicly disclosed; the company is privately held with no external venture funding identified in the available data.

Name

NAMU COMMUNICATION

Legal name

(주)나무커뮤니케이션

Website

https://namukorea.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

NAMU COMMUNICATION is a South Korea-based digital marketing agency founded in 2002 that manages online advertising campaigns across Naver, Kakao, and Google for enterprise clients in finance, education, healthcare, retail, and travel, serving 3,153+ active clients from offices in Seoul, Gasan, Busan, and Tokyo as the marketing arm of MediaWill Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Songpadong

HQ country

South Korea

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Online Advertising Agency Fees: NAMU COMMUNICATION acts as an online advertising agency, managing digital advertising campaigns for clients across platforms including Naver, Kakao, Google, and other media. The company charges agency fees for managing and optimizing online advertising spend. Additional services include creative design, site consulting, and comprehensive digital marketing strategy. Revenue is derived from a combination of management fees on ad spend and service fees for consulting, creative production, and mobile build services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

NAMU COMMUNICATION is a South Korea-based digital marketing and online advertising agency founded in 2002 that plans, buys, and operates paid-media campaigns across Naver, Kakao, Google, Facebook, and other digital channels. It offers a stack of marketing services (performance, brand, app, social, contents, viral, global) supported by proprietary technology solutions for analytics, auto-bidding, and big-data audience insight, alongside in-house creative production and mobile build services.

Product overview

NAMU COMMUNICATION is a digital marketing agency offering a unified platform of six core advertising services: Performance Marketing, Brand Marketing, Global Marketing, App Marketing, Social Marketing, and Contents Marketing. These core offerings are supplemented by proprietary solutions (Analysis Solution, Auto Bidding Solution, Big Data Insight Solution) that provide analytical, automated bidding, and predictive capabilities. Additional supporting services include Creative Service, Mobile Build Service, and Viral Marketing Service. The company also operates a Google Payment Service (gpay.namukorea.com) for advertising settlement. The integrated portfolio enables end-to-end digital marketing from strategy development through execution and performance measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing

Quantifiable outcome

• Sales increased by 142% after campaign optimization (finance sector, monthly budget 300M KRW, CPC objective)
• +5 more outcomes

Named customers39 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• 미디어윌 그룹 (MediaWill Group)coreOthersNAMU COMMUNICATION is a member of the MediaWill Group, a holding company with 12 affiliated companies spanning media (벼룩시장, 미디어윌스포츠), HR services (알바천국, 한석맨파워), real estate (부동산써브, 스테이션3/다방), distribution (더블유쇼핑, 피치밸리/윌리스), F&B (딘타이펑코리아, 모스버거코리아), marketing (나무커뮤니케이션), printing (아이피디), and senior care (인자인). NAMU operates under the group's ethical management philosophy and utilizes its helpline system.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Hakuhodo: Major Japanese advertising agency with a digital marketing focus and APAC footprint that overlaps with NAMU's Japan branch and global marketing service line.
• GroupM: World's largest media investment group (WPP); its Korean operations (Mindshare, Wavemaker, etc.) directly compete with NAMU for media planning and buying mandates on Korean enterprise accounts.
• Cheil Worldwide: Largest Korean-owned integrated marketing group (Samsung-affiliated) offering creative, media, digital, and commerce services to many of the same Korean enterprise clients NAMU serves.
• Publicis Groupe: Global advertising holding group with a Korea presence (Publicis Korea, Leo Burnett, Starcom) competing for the same integrated digital marketing mandates that NAMU pursues.
• Daehong Communications: Established Korean advertising agency with full-service creative, digital, and media capabilities, competing for the same enterprise advertiser relationships in Korea.
• HSAD: Korean arm of Dentsu's Aegis network, providing media, digital, and performance marketing services to the same Korean enterprise clients NAMU targets.
• Dentsu: Global Japanese-headquartered advertising holding group with a strong Korea presence (via Dentsu Korea and HSAD), offering integrated services that overlap with NAMU's performance and digital offerings.

Emerging players

• Dable: Korea-based content discovery and native advertising platform that works with major Korean publishers; a partial competitor to NAMU in content/native distribution and a potential partner in the MediaWill Group ecosystem.

Direct peers

• iProspect: Global performance and digital marketing agency (Dentsu-owned) that competes head-to-head with NAMU on paid search, programmatic, and conversion-driven campaigns for enterprise clients.
• Innocean Worldwide: Mid-to-large Korean digital and integrated marketing agency with comparable services (performance, brand, global, social). Direct competitor for the same enterprise marketing budgets in Korea.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/namukorea
• Xx.com/namukorea

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAMU COMMUNICATION