What Dable does

Dable, Inc. (주식회사 데이블) is a Seoul-headquartered content discovery and native advertising platform operating across 11 Asia-Pacific markets, with 3,000+ integrated publisher sites processing behavioral log data from approximately 500 million monthly users. The company operates a two-sided marketplace: publishers receive personalization recommendation widgets (Dable News) and A/B-tested configurations that increase pageviews and time-on-site, while advertisers access a native advertising platform (Dable Native Ad) with interest, media, region, and time-of-day targeting across premium editorial inventory. The underlying technology is an ML/NLP-driven recommendation engine that learns from reading patterns in real time, paired with an RTB-based native ad exchange (since 2020), a generative AI Ad Title Generator, and an AI-ble chatbot built on Google Gemini that embeds conversational Q&A into article pages.

Dable monetizes primarily through native advertising performance pricing (CPC/CPA and bidding on placements) augmented by monetization uplift for publishers through recommendation-driven engagement. The go-to-market blends a self-serve platform (advertiser and publisher dashboards) with regional field sales teams led by country-level General Managers across Korea, Taiwan/Hong Kong, Malaysia/Vietnam/Thailand, and Indonesia, plus an Australian country manager. The product portfolio has expanded beyond core recommendation and native ads into programmatic app DSP (wheres.ai, with Yanolja Cloud, May 2024), AI-driven creative tools, and a Retail Media Platform (TicketBoost, October 2025).

Dable was founded in 2015 by ex-RecoPick (SK Planet) entrepreneurs, raised four disclosed rounds totaling approximately $18.8 million (Seed 2015, Series A 2016, Series B 2018, Series C 2021), and was acquired by Yanolja Cloud in 2021 as part of a global digital marketing expansion. Reported financials show 2023 revenue of 379 billion KRW and an operating loss reduced from 106 billion KRW (2022) to 42 billion KRW (2023), with the company reaching profitability in Q4 2023 and maintaining three consecutive profitable quarters into 2024 (H1 2024 revenue 150 billion KRW, operating profit 7 billion KRW).

Name

Dable

Legal name

주식회사 데이블 (Dable Inc.)

Website

https://dable.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Dable operates a two-sided content discovery and native advertising platform across 11 Asia-Pacific markets, serving advertisers with ML-driven native ads and publishers with personalization recommendation widgets across 3,000+ integrated media sites reaching 500 million monthly users.

Ownership category

akta.pro rank

Product category

Native Advertising & Content Discovery Platform

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industry

Topic/Interest-Based Content Discovery Apps (MPACAKAB)

Keywords

• Native advertising network
• Content recommendation platform
• Programmatic ad exchange
• Personalized content discovery
• Retail media platform

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Native Advertising: Dable operates a native advertising platform where brands pay to have content-style ads displayed across a network of 3,000+ publisher sites. Advertisers bid for placements and pay based on performance metrics such as clicks or conversions. The platform provides targeting by interest, region, media, and time of day.
2. Content Recommendation Services for Publishers: Provides personalization recommendation widgets to publishers (websites and blogs) that increase page views and user engagement. Publishers monetize through increased traffic and ad revenue generated by recommendation widgets. Service uses simple script insertion for implementation.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dable operates a content discovery platform that combines a personalized content recommendation service for publishers (analyzing visitor reading patterns with machine learning and NLP to deliver real-time news and article recommendations) with a native advertising network that distributes content-style ads across 3,000+ premium media properties in Asia-Pacific. Advertisers create and manage campaigns through a self-serve dashboard with interest, media, region, and time-based targeting; publishers integrate lightweight widget scripts to monetize and grow on-site engagement. The platform processes behavioral log data from approximately 500 million monthly users.

Product overview

Dable is a content discovery platform providing a unified portfolio of personalization and native advertising solutions. The core offerings include Dable News (personalized content recommendation using machine learning and NLP) and Dable Native Ad (native advertising across a 3,000+ media network). Additional products include AI-ble (AI chatbot for news readers), TicketBoost (Retail Media Platform), and wheres.ai (DSP solution). The platform processes data from 500 million monthly users to deliver real-time personalized recommendations and targeted advertising across desktop, mobile, and app channels in Korea, Japan, Taiwan, Indonesia, Vietnam, Malaysia, Hong Kong, Thailand, Singapore, Australia, and China.

Differentiator

Problem solved

Functional benefit

Products and services

• Dable News (Content Recommendation) Personalized content recommendation platform that analyzes visitor behavior patterns using machine learning and natural language processing to deliver real-time customized news and article recommendations (Personalized News, Related News, Popular News). Targeted at publishers integrating via lightweight script insertion.
• Dable Native Ad Native advertising platform that delivers customized ads designed to look like regular content, distributed across 3,000+ premium media properties in Asia-Pacific. Supports card news, video, and app download formats with interest, media, region, and time-of-day targeting plus automatic campaign optimization. Targeted at advertisers/brands and agencies.
• RTB Native Ad Exchange Real-time bidding native advertising exchange that enables programmatic buying and selling of native ad inventory across Dable's publisher network. Targeted at advertisers and agencies seeking programmatic native ad buying.
• AI-ble AI conversational chatbot widget embedded in news article pages that generates AI-based answers to reader questions using the Google Gemini API. Targeted at media publishers seeking interactive engagement on their article pages.
• TicketBoost AI-based Retail Media Platform that enables targeted digital advertising across retail media networks. Targeted at retailers and brands operating retail media networks.
• wheres.ai App DSP (Demand Side Platform) solution jointly developed with Yanolja Cloud, providing machine-learning-based marketing for programmatic advertising targeting. Targeted at app marketers and advertisers seeking programmatic mobile campaign execution.

Quantifiable outcome

• CAC reduced to 1/6 compared to other media for matchmaking service
• +10 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered key and core.

• Integral Ad Science (IAS)keyTechnology or Integration · 1 January 2023Partnership to deliver brand safety capabilities for advertisers. Dable integrated IAS's brand safety measurement and verification technology to ensure ads are served in appropriate contexts.
• NVEM (Pinch)keyStrategic or Co-development Partner · 15 July 2022Dable acquired NVEM, operator of the media service Pinch, to merge Dable's personalization technology with NVEM's content publishing expertise for global competitiveness.
• Yanolja CloudcoreStrategic or Co-development Partner · 1 January 2022Strategic partnership to lead the global digital marketing market with a space-specific deep learning DSP (Demand Side Platform). Joint development of programmatic advertising capabilities.
• YanoljacoreStrategic or Co-development Partner · 1 January 2021Yanolja acquired Dable in 2021 to expand into global digital marketing. The partnership enables Dable to leverage Yanolja's resources and market position while maintaining its technology focus. Dable and Yanolja Cloud subsequently partnered to lead the global digital marketing market with a deep learning DSP solution.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Taboola: Taboola is a global leader in content recommendation and native advertising, operating a two-sided platform serving publishers and advertisers. It directly competes with Dable's content recommendation and native ad business across geographies.
• Outbrain: Outbrain is a leading content discovery and native advertising platform serving premium publishers globally. It is a direct competitor to Dable's content recommendation engine and native ad exchange.
• Geniee: Geniee is a Japan-based digital advertising technology company offering native, video, and programmatic ad solutions across APAC. It directly competes with Dable in the Japanese and broader APAC native advertising market.
• CAULY: CAULY is a Korean mobile-first ad network and native advertising platform. As a Korea-based competitor with overlapping advertiser and publisher customers, it is a direct regional peer to Dable.
• Seedtag: Seedtag is a European-native contextual advertising and content recommendation platform serving premium publishers. It is comparable as a specialist in-context ad-tech serving premium publishers, similar to Dable's positioning.
• MGID: MGID is a global native advertising platform that drives performance for advertisers through premium publisher inventory. It is comparable as a direct competitor in the cross-market native advertising space.
• Fluct (FreakOut): Fluct, part of FreakOut Holdings, is a Japan/APAC-focused programmatic ad platform offering native and video advertising solutions. It is a regional peer to Dable across APAC programmatic markets.

Regional players

• LG U+ (Ad Platform) / U+ Ad Max: LG U+ operates adtech and digital advertising services within Korea, including programmatic offerings. It is a regional incumbent in Dable's home market with overlapping advertiser relationships.

Broad incumbents

• TripleLift: TripleLift is a programmatic advertising technology company specializing in native and digital advertising formats across CTV, online video, and display. It is comparable as a broader native programmatic incumbent with overlapping capabilities.
• Criteo: Criteo is a global commerce media and retargeting platform serving advertisers and retailers with display and native ad formats. It is comparable as a broader ad-tech incumbent with overlapping targeting and retargeting capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights1 record

Customer concentration

• Facebookfacebook.com/teamdable
• LinkedInlinkedin.com/company/dable

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dable