LemonWax
Norwegian car care company founded in 2015 that washes vehicles using only 3 liters of water via steam and plant-based cleaners. Serves individual car owners and corporate fleets through shopping-center locations, mobile on-site service, and franchise operations across Norway.
- Company typePrivate
- Founded2015
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What LemonWax does
LemonWax AS is a Norwegian full-service car care company founded in 2015 in Oslo and registered as a private limited company (Org nr. 815 162 692). It offers exterior washing, interior cleaning, paint polishing, ceramic coating, glass sealing, seasonal tire changes, and a mobile photo-and-prep service for car sale listings, serving both individual Norwegian car owners and corporate fleet customers across the Oslo region and Innlandet. The company's stated differentiator is an eco-friendly wash method that uses only 3 liters of water per vehicle (versus 350-400 liters at traditional car washes), built around a water-based plant-derived cleaning solution (coconut, corn, soy, and citrus extracts with under 0.5% preservatives) applied through high-pressure steam with microfiber cloths; it also offers nano-paint-protect ceramic coating that creates a hydrophobic sealant on paintwork.
The technology base is mechanical-chemistry rather than AI-driven: there are no proprietary algorithms or data flywheels disclosed, and digital touchpoints center on the lemonwax.no website booking flow, a Vipps-integrated payment and VIP club enrollment (25% first-order discount over 1,699 NOK), and a ChatGPT-based LemonWax Assistent chatbot for customer support. The company is approved by Arbeidstilsynet for car care and tire-change/storage operations, was nominated for Årets grønne selskap (Green Company of the Year) in 2020, and reports cumulative water savings of over 77 million liters since founding (over 16 million liters in 2024 alone).
Commercially, LemonWax operates a hybrid model: DTC car care at six shopping-center locations (Sandvika Storsenter, Storo Storsenter, CC Hamar, CC Vest, Ullevaal P-hus, and a corporate-only site at Alf Bjerckes vei 1 in Oslo), mobile on-site service for corporate fleets (including Thon Eiendom, Hertz, Oslo Kommune, Hafslund, Leaseplan, NTB, Hamar kommune, and Drammen kommune), and a franchise program targeting 20 shopping-center sites within two years. Pricing is structured by vehicle size (Compact, Large, SUV) and ranges from 919 NOK basic wash to 10,399 NOK SUV ceramic coating, with à-la-carte add-ons such as glass sealing (869 NOK), interior wash (819 NOK), and photo-prep packages (1,999-5,699 NOK). Self-described as Norway's second-largest and fastest-growing car care chain, with ambition to become the largest, the company has no disclosed revenue, headcount, or external funding in the source data.
LemonWax firmographics
Firmographics- Name
- LemonWax
- Legal name
- LemonWax AS
- Website
- https://lemonwax.no
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Norwegian car care company founded in 2015 that washes vehicles using only 3 liters of water via steam and plant-based cleaners. Serves individual car owners and corporate fleets through shopping-center locations, mobile on-site service, and franchise operations across Norway.
- Ownership category
- akta.pro rank
LemonWax industry classification
Industry- Product category
- Car Care Services
- NAICS
- Car Washes (811192)
- akta.pro primary industry
- Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)
Keywords
Where LemonWax is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices8 records
Markets served
LemonWax business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Car Wash and Detailing Services: One-time transaction-based services for car exterior and interior cleaning, ranging from basic washes to full detailing packages including ceramic coating, polishing, and leather treatment. Pricing varies by vehicle size (compact, large, SUV).
- Corporate Fleet Services: Mobile car care services delivered at workplace locations for corporate customers with company vehicles. Recurring service agreements with scheduled visits.
- Franchise Revenue: Franchise model where franchisees pay for the right to operate LemonWax branded locations in shopping centers. Provides recurring revenue stream from franchise network.
- Photo and Car Sale Preparation: Mobile service where professionals come to customer's location, wash the car, and take professional photos for car sales listings. Premium pricing for this convenience service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Compact Car - Superglans Shine Deal (Ceramic Coating) |
| Unit Pricing | Pay-as-you-go | Compact Car - Glass Sealing (Front Windshield) |
| Unit Pricing | Pay-as-you-go | Compact Car - Photo Package with Car Prep |
| Unit Pricing | Pay-as-you-go | Compact Car - Photo Package Full Prep |
| Unit Pricing | Pay-as-you-go | Compact Car - Most Popular Package |
| Unit Pricing | Pay-as-you-go | Compact Car - Paint Protection |
| Unit Pricing | Pay-as-you-go | Compact Car - Almost Like New (Polishing Package) |
| Unit Pricing | Pay-as-you-go | Compact Car - Interior Wash |
| One time/ perpetual license | Pay-as-you-go | Large Car - Superglans Shine Deal |
| One time/ perpetual license | Pay-as-you-go | SUV - Superglans Shine Deal |
| Unit Pricing | Pay-as-you-go | Photo & Car Wash - Small/Medium Car |
| Unit Pricing | Pay-as-you-go | Photo & Car Wash - Large SUV |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
LemonWax product offering
Product offeringCore offering
LemonWax operates a full-service eco-friendly car care business offering exterior washing, interior cleaning, paint correction, ceramic/nano coating, glass sealing, tire changes, and photo-preparation services for resale, all delivered using a proprietary ultra-low-water steam method (3 liters per car) with plant-based cleaning agents. The service is sold directly to Norwegian consumers at shopping-center locations and via mobile on-site units, supplemented by recurring corporate fleet agreements and a franchise program.
Product overview
LemonWax is a Norwegian full-service car care company offering a comprehensive suite of car washing, detailing, and protection services. The core offering centers on environmentally-friendly steam-based washing using only 3 liters of water per vehicle. Key products include the SUPERGLANS SHINE DEAL ceramic coating package for premium paint protection, standard exterior and interior cleaning services, polishing packages for paint correction, glass sealing treatments, seasonal tire change packages, and photo preparation services for car sales. The company operates under a franchise model with locations at shopping centers across Norway, and offers corporate account services for on-site mobile car care at workplaces. A VIP loyalty club provides ongoing customer benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Wash & Care (Bilvask og Bilpleie)
Quantifiable outcome
- Saves over 77 million liters of water since 2015
- +2 more outcomes
Companies that use LemonWax
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles3 records
LemonWax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
LemonWax partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shopping Center PartnerscorePartnerships with Norway's most attractive shopping centers (Storo, Sandvika, Jessheim, CC Hamar, CC Vest) providing prime retail locations for car care services. Shopping centers benefit from increased customer traffic while LemonWax gains access to captive consumer audience.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
LemonWax competitors and assessment
Company assessmentBroad incumbents
- Take 5 Car Wash: Large US-based express car wash chain with hundreds of franchised locations; comparable as a scaled car wash operating model even though LemonWax is Norway-only and eco-focused.
- Splash Car Wash: Multi-site US car wash operator offering express exterior wash services; comparable on multi-location operating model and tiered service menu.
- ZIPS Car Wash: US-based express car wash franchise chain; comparable on franchise-led unit economics and express-wash customer experience even though it operates in a different geography.
- Driven Brands: US-listed multi-brand car care franchisor (Take 5, ICWG, Maaco); relevant as a scaled franchisor of car wash concepts and a benchmark for LemonWax's franchise-led growth strategy.
Direct peers
- Circle K Norge: Norway's largest fuel and convenience chain operates car wash bays at most of its stations nationwide, directly competing with LemonWax for car wash customers in the same geography and customer segment.
- IMO Car Wash: Scandinavian car wash chain with presence in Sweden, Norway and Denmark operating automated and manual wash concepts; competes with LemonWax for the same Nordic car wash customer base and shopping-center-adjacent locations.
- Shell Car Wash (Norway): Shell-branded fuel stations across Norway offer car wash services, directly competing with LemonWax for Norwegian car owners and corporate fleet contracts at scale.
- Uno-X Norge: Norwegian fuel chain with on-site car wash offerings at stations across Norway; a direct local competitor for transactional car wash demand and fleet-adjacent customers.
Others
- Wash World: Manufacturer of car wash equipment and technology; adjacent to LemonWax as a supplier-side peer relevant to capital planning for new fixed sites and franchise rollouts.
Emerging players
- MobileWash: On-demand mobile car wash platform operating in select US markets; comparable on the mobile, on-site service model that LemonWax uses for its corporate fleet and photo-prep services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LemonWax social profiles
Digital presenceLemonWax compliance and trust
Trust signalCompliance1 record
LemonWax financial estimates
Financial estimateRevenue estimate
Valuation estimate
LemonWax leadership team
Management profileNumber of profiles
Profiles2 records
LemonWax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LemonWax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LemonWax
What does LemonWax do?
LemonWax operates a full-service eco-friendly car care business offering exterior washing, interior cleaning, paint correction, ceramic/nano coating, glass sealing, tire changes, and photo-preparation services for resale, all delivered using a proprietary ultra-low-water steam method (3 liters per car) with plant-based cleaning agents. The service is sold directly to Norwegian consumers at shopping-center locations and via mobile on-site units, supplemented by recurring corporate fleet agreements and a franchise program.
Is LemonWax a public or private company?
LemonWax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LemonWax founded?
LemonWax was founded in 2015. It employs 11 to 50 people.
Where is LemonWax based?
LemonWax is headquartered in Oslo, Norway, in the Europe region.
How does LemonWax make money?
Four revenue lines are on record. Car Wash and Detailing Services are the primary driver. The others are corporate Fleet Services, franchise Revenue and photo and Car Sale Preparation.
Who are LemonWax's main competitors?
Broad incumbents on record are Take 5 Car Wash, Splash Car Wash, ZIPS Car Wash and Driven Brands. Direct peers are Circle K Norge, IMO Car Wash, Shell Car Wash (Norway) and Uno-X Norge. Wash World is listed as an others. MobileWash is listed as an emerging player.
Does LemonWax have an API?
No public API is recorded for LemonWax.
What industry is LemonWax in?
LemonWax's product category is Car Care Services. Its primary akta.pro industry code is CRAOAGAM, Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution. Its NAICS code is 811192.