Schoeller and von Rehlingen Public Relations
SVR PR is a privately held German public relations and event agency, founded in 1986 and based in Hamburg and Munich, serving fashion, jewellery, beauty, and lifestyle brands with communications, influencer outreach, events, and clienteling services across the DACH region.
- Company typePrivate
- Founded1986
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Schoeller and von Rehlingen Public Relations does
Schoeller and von Rehlingen Public Relations (legally SVR PR GmbH, operating as SVR PR) is a privately held German public relations and event agency founded in 1986 and headquartered in Hamburg with a regional office in Munich. The firm serves fashion, jewellery, beauty, and lifestyle brands, delivering strategic communications, influencer and celebrity outreach, event conception and production, and clienteling services. Its competitive positioning rests on a curated network across media, culture, and society that the firm has cultivated over more than 35 years.
The agency's offering is organized into four service pillars: Communications (multi-channel brand building, media relations, brand partnerships, media buying), Influencer, Tastemaker and Celebrity services (community curation, KOL strategy, organic and paid seeding, dressings, content creation), Events (concept creation, guest list management, front-of-house, production logistics, post-event media activation), and Clienteling (high-value client connections and bespoke brand experiences). All work is delivered through direct enterprise engagements with brand decision-makers, primarily in the DACH region, with event execution extending to Berlin, Frankfurt, Vienna, and Zurich.
The client base is concentrated in luxury and premium segments and includes names such as Brunello Cucinelli, Canada Goose, Etro, Ferragamo, Sandro, Gucci Eyewear, Cartier Eyewear, Bottega Veneta Eyewear, Chloé Eyewear, Saint Laurent Eyewear, Valentino Eyewear, IWC, Pomellato, Messika, Bucherer, Dr. Barbara Sturm, Trudon, Baobab Collection, Feinkost Käfer, Perrier-Jouët, Lanserhof, and Lucerne Festival. The business is managed by three Managing Directors (Geschäftsführer): Alexandra von Rehlingen, Andrea Schoeller, and Alja Tabache. SVR PR generates revenue through professional-services retainers and project fees, with pricing quoted per engagement. No public revenue, funding, M&A, or AI/technology capabilities are disclosed.
Schoeller and von Rehlingen Public Relations firmographics
Firmographics- Name
- Schoeller and von Rehlingen Public Relations
- Legal name
- SVR PR GmbH
- Website
- https://svr-pr.de
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SVR PR is a privately held German public relations and event agency, founded in 1986 and based in Hamburg and Munich, serving fashion, jewellery, beauty, and lifestyle brands with communications, influencer outreach, events, and clienteling services across the DACH region.
- Ownership category
- akta.pro rank
Schoeller and von Rehlingen Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Consumer & Lifestyle PR (MPAAADAB)
- akta.pro secondary industries
- Event PR & Communications Support (BPAFADAO), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Reputation Management & Online PR (BPAFADAN)
Keywords
Where Schoeller and von Rehlingen Public Relations is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
Schoeller and von Rehlingen Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- PR and Communications Services: Professional services revenue generated through strategic PR work, brand building, event conception, media relations, influencer partnerships, and clienteling services for fashion, jewellery, beauty and lifestyle brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Schoeller and von Rehlingen Public Relations product offering
Product offeringCore offering
SVR PR is a public relations and event agency that provides strategic communications, influencer and celebrity outreach, event conception and management, and high-value clienteling services for fashion, jewellery, beauty, and lifestyle brands. The agency combines a 35+ year media, culture and society network to connect brands with industry insiders, influencers and decision makers across the DACH region.
Product overview
SVR PR is a German public relations and event agency offering a unified suite of professional services for fashion, jewellery, beauty, and lifestyle brands. The agency combines four core service pillars—Communications, Influencer/Tastemaker/Celebrity Management, Events, and Clienteling—all delivered through the agency's exclusive media, society, and culture network. Founded in 1986 and headquartered in Munich and Hamburg, the agency serves both on-the-rise labels and established luxury brands including Bottega Veneta, Brunello Cucinelli, Cartier Eyewear, Gucci Eyewear, and Valentino Eyewear.
Differentiator
Problem solved
Functional benefit
Products and services
- Communications Services Strategic communication services including multi-channel brand building, brand messaging, storytelling, media relations, media and brand partnerships, ambassador partnerships, and media buying for fashion, jewellery, beauty, and lifestyle brands.
- Influencer, Tastemaker & Celebrities Services Celebrity and influencer outreach services including community curation, tastemaker and KOL strategy, organic and paid seedings, dressings, content creation, and post-campaign analysis.
- Events Services Event management and production services including event concept creation, guest list and RSVP management, front of house management, content production, post-event media activation, and production and logistics coordination.
- Clienteling Services High-value client connection services facilitating strategic opportunities through the agency's exclusive network, connecting brands with high-value clients, and curating bespoke brand experiences.
Companies that use Schoeller and von Rehlingen Public Relations
Customer profileNamed customers46 records
Segments7 records
Ideal customer profiles3 records
Schoeller and von Rehlingen Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Schoeller and von Rehlingen Public Relations partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Schoeller and von Rehlingen Public Relations competitors and assessment
Company assessmentBroad incumbents
- Serviceplan Group: Germany's largest independent communications group with brands, lifestyle, and luxury clients across DACH. Comparable as a major Munich-headquartered communications competitor with overlapping fashion, lifestyle, and premium brand clientele, though at significantly larger scale and broader service mix.
- Weber Shandwick Germany: Global PR network with German operations serving consumer, luxury, and lifestyle clients. Comparable as a competing PR service provider targeting the same DACH-based luxury brand mandates, though with broader international reach and network backing.
- Ketchum Germany: Global PR network with German office serving consumer, luxury, and lifestyle brands. Comparable as a competing PR services provider for DACH-based luxury and lifestyle mandates, operating as part of the Omnicom network.
- Edelman Germany: Global PR firm's German operations serving consumer brands including luxury and lifestyle clients. Comparable as a competing DACH-based PR service provider with overlapping target clients, though operating within a much broader communications network.
- Burson (formerly BCW) Germany: Global communications firm with significant DACH presence serving fashion, beauty, and lifestyle clients including LVMH portfolio brands. Comparable as a direct competitor for luxury brand communications mandates in the DACH region, though at much larger global scale.
- FleishmanHillard Germany: Global communications network with German offices (Frankfurt, Munich, Berlin, Düsseldorf) serving fashion, luxury, and lifestyle clients among many verticals. Comparable as a direct competitor for the same DACH-based luxury brand mandates, though operating as part of a broader global network.
Direct peers
- Hering Schuppener: Leading German strategic communications and PR consultancy headquartered in Düsseldorf. Comparable as a Germany-based, mid-sized PR firm serving enterprise and consumer clients with similar mid-scale operations and premium positioning.
- Antonow PR: Berlin-based boutique PR agency specializing in lifestyle, fashion, and consumer brands in the German market. Comparable as a similarly-sized German boutique competitor with overlapping fashion/lifestyle client base and similar service offerings.
- Brandrelations: Germany-based communications agency with focus on lifestyle, consumer, and premium brands. Comparable as a similarly-sized German boutique agency competing for the same fashion, lifestyle, and premium brand communications mandates.
- fischerAppelt, relations: Large German independent communications and PR agency with lifestyle, fashion, and corporate clients. Comparable as a Germany-headquartered integrated PR and content agency operating at similar scale and with overlapping luxury/consumer client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Schoeller and von Rehlingen Public Relations social profiles
Digital presenceSchoeller and von Rehlingen Public Relations compliance and trust
Trust signalCompliance1 record
Schoeller and von Rehlingen Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schoeller and von Rehlingen Public Relations leadership team
Management profileNumber of profiles
Profiles3 records
Schoeller and von Rehlingen Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schoeller and von Rehlingen Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schoeller and von Rehlingen Public Relations
What does Schoeller and von Rehlingen Public Relations do?
SVR PR is a public relations and event agency that provides strategic communications, influencer and celebrity outreach, event conception and management, and high-value clienteling services for fashion, jewellery, beauty, and lifestyle brands. The agency combines a 35+ year media, culture and society network to connect brands with industry insiders, influencers and decision makers across the DACH region.
Is Schoeller and von Rehlingen Public Relations a public or private company?
Schoeller and von Rehlingen Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Schoeller and von Rehlingen Public Relations founded?
Schoeller and von Rehlingen Public Relations was founded in 1986. It employs 11 to 50 people.
Where is Schoeller and von Rehlingen Public Relations based?
Schoeller and von Rehlingen Public Relations is headquartered in München, Germany, in the Europe region.
How does Schoeller and von Rehlingen Public Relations make money?
One revenue line is on record: PR and Communications Services.
Who are Schoeller and von Rehlingen Public Relations's main competitors?
Broad incumbents on record are Serviceplan Group, Weber Shandwick Germany, Ketchum Germany, Edelman Germany, Burson (formerly BCW) Germany and FleishmanHillard Germany. Direct peers are Hering Schuppener, Antonow PR, Brandrelations and fischerAppelt, relations.
Does Schoeller and von Rehlingen Public Relations have an API?
No public API is recorded for Schoeller and von Rehlingen Public Relations.
What industry is Schoeller and von Rehlingen Public Relations in?
Schoeller and von Rehlingen Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAB, Consumer & Lifestyle PR, with a secondary code of BPAFADAO, Event PR & Communications Support. Its NAICS code is 541820 and its SIC code is 7310.