Brand Relations

What Brand Relations does

Brand Relations GmbH is a Swiss owner-operated B2B communications agency founded in 2018 and headquartered in Zürich. The agency is led by founder and publisher Sarah Schlagenhauf and operates with a team of 1-10 employees. Its core products are two biannual industry campaigns — 'Zukunft Bauen' for the Swiss construction and real estate sector, and 'Zukunft Banking' for the Swiss banking and fintech sector — positioned as editorial 'Who is Who' references for digital transformation within each vertical.

The agency's underlying 'technology' is editorial and relational rather than software-based: campaigns are jointly conceptualized with NZZ Content Solutions and published across a curated distribution stack including NZZ print and E-Paper, NZZ am Sonntag, Sonntagszeitung, Netzwoche, MoneyToday, Fintechrockers, and Netzmedien, with pre-launch amplification through the Schweizerischer Baumeisterverband industry association and the Swissbau trade show. The claimed reach is 750,000+ readers per cycle across six channels. Supporting service modules include B2B content marketing, native advertisement, B2B storytelling, influencer marketing, and bespoke transformation campaigns.

The business model is professional services, charging enterprise clients for custom campaign sponsorships and PR engagements. Customer segments are exclusively Swiss enterprise and institutional buyers in construction, real estate, banking, and fintech — named logos include UBS, Swissquote, Vontobel, Sygnum, Julius Bär, Raiffeisen, Bitcoin Suisse, YAPEAL, Twint, Avaloq, Implenia, Holcim, Losinger Marazzi, Swisscom, and HWZ. Pricing is not publicly disclosed and is negotiated per engagement. The agency is privately held with no external funding, no parent company, and no disclosed revenue.

Name

Brand Relations

Legal name

Brand Relations GmbH

Website

https://brandrelations.ch

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Brand Relations GmbH is a Swiss owner-operated B2B communications agency that publishes biannual industry campaigns 'Zukunft Bauen' (construction/real estate) and 'Zukunft Banking' (banking/fintech) for Swiss enterprise clients, distributed via NZZ and partner media channels.

Ownership category

akta.pro rank

Product category

Public Relations and Corporate Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• B2B public relations
• Corporate communications
• Content marketing services
• Brand storytelling
• Industry campaign management

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transformation PR Services: Professional agency services including B2B content marketing, native advertisement, B2B storytelling, influencer marketing, and transformation campaigns for the Swiss construction, real estate, and banking industries.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Brand Relations is a Swiss B2B communications agency that delivers high-profile industry campaigns and visionary PR strategies for the transformation of the Swiss construction, real estate, and banking sectors. Its core offering combines two biannual proprietary campaign publications ('Zukunft Bauen' and 'Zukunft Banking') with Transformation PR services including B2B content marketing, native advertisement, B2B storytelling, influencer marketing, and transformation campaigns. All services are executed through strong partnerships with Swiss quality media outlets such as NZZ, NZZ Content Solutions, Sonntagszeitung, Netzwoche, and MoneyToday.

Product overview

Brand Relations is a Swiss B2B communications agency that operates as a unified platform combining two flagship publications/campaigns ('Zukunft Bauen' for construction/real estate and 'Zukunft Banking' for banking/finance) with professional PR services. The core offering consists of high-profile industry campaigns that combine editorial publications with strategic communications services including B2B content marketing, native advertisement, storytelling, influencer marketing, and transformation campaigns. All campaigns are executed through partnerships with Swiss quality media outlets (NZZ, Netzwoche, MoneyToday) and leverage extensive industry networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Zukunft Bauen A biannual B2B publication and digital campaign serving as a 'Who is Who' of digitalization in the Swiss construction and real estate industry. Features the 'Gamechangers' edition and is published in partnership with NZZ and NZZ am Sonntag for Swiss construction companies, real estate developers, and related industry stakeholders.
• Zukunft Banking A biannual digital publication and 360° campaign positioned as a 'digital compass' for Switzerland's financial sector and crypto scene. Covers vision, technology, and innovation topics for C-level executives in Swiss banks, fintech startups, and crypto/digital-asset firms, reaching 750,000+ relevant readers across 6 print and digital channels per cycle.
• Transformation PR Strategic communications service combining B2B content marketing, native advertisement, B2B storytelling, influencer marketing, and transformation campaigns for brand positioning. Delivered to enterprise clients in the Swiss construction, real estate, and banking industries through targeted, customized on- and offline communication channels.

Quantifiable outcome

• Reach of 750,000+ readers across 6 channels for each campaign cycle
• +1 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• NZZ (Neue Zürcher Zeitung)coreGTM or Marketing PartnerPrimary publishing partner for 'Zukunft Bauen' and 'Zukunft Banking' campaigns. Brand Relations and NZZ Content Solutions jointly concept and perfect client stories for highest customer and reader standards. Campaign content published as NZZ branch specials.
• NZZ Content SolutionscoreStrategic or Co-development PartnerJoint content development partner for campaign stories. Works with Brand Relations to conceptualize and perfect B2B content for NZZ publication.
• NZZ am SonntagmajorGTM or Marketing PartnerSunday newspaper partner for 'Zukunft Bauen' campaign distribution, providing additional print reach.
• NetzwochemajorGTM or Marketing PartnerTechnology media partner for 'Zukunft Banking' campaign distribution with online and print reach.
• MoneyTodaymajorGTM or Marketing PartnerFinancial news platform partner for 'Zukunft Banking' dossier publication.
• FintechrockersminorGTM or Marketing PartnerIndustry media partner for fintech coverage and campaign distribution.
• NetzmedienminorGTM or Marketing PartnerNetwork media partner for digital industry coverage.
• Swissbuilders Association (Schweizerischer Baumeisterverband)majorGTM or Marketing PartnerIndustry association partner for 'Zukunft Bauen' campaign. Association announces campaign before publication and shares special edition with members.
• SwissbaumajorGTM or Marketing PartnerMajor Swiss construction trade show partner. Announces 'Zukunft Bauen' campaign before publication to its network.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Jung von Matt: Major German/DACH creative and communications group with strong B2B storytelling and content capabilities. Comparable as a DACH-region peer for integrated B2B storytelling and transformation campaigns aimed at enterprise audiences, though with a broader creative-agency positioning.
• Serviceplan Group: Large German full-service communications group with significant B2B, content marketing, and transformation communications capabilities. Comparable as a regional (DACH) competitor for integrated B2B content and campaign work, though primarily Germany-based and operating at much larger scale.

Direct peers

• PRfact AG: Zurich-based PR and communications agency with a strong focus on technology, fintech, and B2B clients in Switzerland. Comparable as a Swiss B2B PR specialist operating in the same fintech/technology verticals and competing for similar transformation-communication budgets.
• Linkgroup AG: Swiss integrated communications and content agency with B2B, financial services, and corporate communications focus. Comparable as a Swiss mid-sized direct peer competing for the same enterprise transformation, content, and PR mandates across Swiss B2B verticals.
• Hotzbrand AG: Swiss B2B brand and communications agency specializing in industrial, technology, and financial services clients. Closely comparable as a mid-sized Swiss B2B communications specialist targeting similar enterprise buyers with integrated brand and PR work.

Broad incumbents

• Weber Shandwick: Global PR and communications network with a strong B2B, technology, and financial services practice in Europe. Comparable as a competitor for enterprise B2B transformation and thought-leadership campaigns in the same Swiss and DACH enterprise client base.
• Farner Consulting AG: Switzerland's largest independent communications and consulting agency, offering PR, brand, public affairs, and transformation services to enterprise clients across the same Swiss verticals (banking, insurance, construction/real estate). Directly comparable as a Swiss B2B communications incumbent, but at significantly larger scale and broader service portfolio than Brand Relations.
• Burson Cohn & Wolfe (BCW): Global PR and communications network with deep Swiss/European enterprise client base, including financial services and B2B transformation mandates. Comparable as a PR agency competing for the same enterprise transformation and thought-leadership budgets that Brand Relations targets, though at vastly larger scale.
• Hill+Knowlton Strategies: Global public relations firm with established Swiss presence serving enterprise and financial services clients. Comparable as a PR competitor targeting the same transformation, fintech, and B2B reputation work that Brand Relations performs, though with global reach and substantially larger resources.
• Edelman Switzerland: Global communications firm's Swiss office, active in B2B, technology, and financial services communications with enterprise clients across banking and construction. Comparable as a PR competitor for the same enterprise mandates, especially in financial services and transformation narratives, but operating at much larger global scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Relations