Equipco

What Equipco does

Equipco is an Australian privately-held manufacturer and distributor of refuelling and lubrication equipment, headquartered in Kerang with a Melbourne contact office, founded in 1993 and operating with 11–50 employees. The company supplies a broad hardware portfolio spanning fuel transfer equipment (electric, manual, air-operated and engine-driven pumps; nozzles; bowsers; self-bunded, transport and mine-spec fuel tanks; level gauges; and digital, mechanical and pulse meters), lubrication equipment (oil pumps, grease guns, drum handling), AdBlue handling, washdown equipment, and a fuel management systems line. Equipment is sold both under Equipco's own brand and as a distributor of third-party brands including Husky, ZVA, Graco, Fillrite, GPI, and Cim-Tek. Products meet or exceed Australian safety and quality standards, and category extensions have been added in aviation fuel handling and electronic fuel tracking, though there is no disclosed AI, software platform, or recurring SaaS revenue layer.

The company's business model is hardware sales, executed through two parallel channels: a national network of official Equipco Distributor Stockists providing Click & Collect at select sites, and a direct e-commerce storefront at equipco.com.au supporting quote-based and transactional purchases. Pricing is unit-based with volume/quote flexibility for bulk orders; product prices span roughly A$65 for basic trigger nozzles to over A$1,900 for industrial brass manual nozzles, with most listings shown GST-exclusive. Customer segments are horizontal across mining and industrial operations (primary), agricultural, commercial/manufacturing, and aviation use cases, with no named-logo customer disclosures and no public revenue or ARR figures. The company also operates a post-sale Equipco Rewards Program intended to drive repeat orders from SMB and workshop buyers, and references service coverage across Australia and the Asia Pacific region.

Name

Equipco

Legal name

Equipco

Website

https://equipco.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Equipco is an Australian manufacturer and distributor of refuelling and lubrication equipment, serving mining, agricultural, commercial, and aviation customers across Australia and Asia Pacific via a national distributor stockist network and direct e-commerce channel.

Ownership category

akta.pro rank

Product category

Fuel and Lubrication Equipment

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561), Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Aftermarket Parts, Service & Remanufacturing (Pumps/Compressors) (IMAHANAJ)

akta.pro secondary industries

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG), Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH)

Keywords

• Fuel transfer equipment
• Refueling equipment
• Lubrication equipment
• Fuel storage tanks
• Fuel management systems

Headquarters

HQ city

Kerang

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Equipment Sales: Equipco generates revenue through the sale of fuel handling equipment, including fuel transfer equipment, storage tanks, nozzles, pumps, meters, filters, hose reels, and related accessories. Products are sold directly via e-commerce and through distributor network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Equipco manufactures and distributes refueling and lubrication equipment, including fuel transfer pumps, nozzles, bowsers, storage tanks, meters, hose reels, level gauges, oil and grease lubrication systems, AdBlue handling equipment, and fuel management systems. The company sells directly through its e-commerce store and through a national network of Equipco Distributor Stockists, serving mining, industrial, agricultural, aviation, and commercial customers across Australia and the Asia Pacific region.

Product overview

Equipco is Australia's leading fuel equipment specialist offering a comprehensive portfolio of refuelling and lubrication equipment for commercial, industrial, agricultural, and mining applications. The company's product range encompasses multiple interconnected categories: fuel transfer equipment (including pumps, nozzles, bowsers, tanks, level gauges, and meters), diesel and petrol equipment, aviation fuel equipment, lubrication equipment (oil and grease systems), AdBlue handling, and fuel management systems. Equipco distributes branded products including Husky, ZVA, Graco, Fillrite, GPI, and Cim-Tek alongside its own equipment range. The company operates through a network of distributor stockists across Australia and the Asia Pacific region, serving customers from complex mine site fuel farms to individual workshop lubrication needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuel Transfer Equipment

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Graco Inc. Major US manufacturer of fluid handling equipment across multiple categories. Equipco distributes Graco pumps and equipment, but Graco's broader portfolio and global footprint position it as a broad incumbent whose direct expansion could disintermediate Equipco in the region.

Direct peers

• Piusi: Italian manufacturer of fuel transfer pumps, nozzles, meters, and fluid handling equipment for diesel, petrol, and AdBlue. Directly comparable to Equipco across core product lines (fuel transfer, dispensing, lubrication) and competes globally across the same SMB/industrial customer base.
• Samoa Industrial: Spanish manufacturer of fluid handling equipment including pumps, lubrication systems, and grease equipment. Direct peer to Equipco's lubrication/oil/grease equipment range and competes in industrial and agricultural end markets globally.
• Husky Corporation: Manufacturer of automatic and manual fuel nozzles, vapor recovery systems, and refueling equipment. Equipco distributes Husky nozzles, making Husky a directly comparable peer in the fuel nozzle and dispenser-accessory category.
• Fillrite: US manufacturer of fuel transfer pumps and meters for diesel, gasoline, and oil. Equipco distributes Fillrite pumps, making it a directly comparable fuel-handling peer whose distribution choices affect Equipco's product range.
• Alemite: Manufacturer of lubrication equipment including grease guns, oil pumps, and fluid handling systems. Directly comparable to Equipco's oil and grease equipment product lines and serves similar industrial and workshop customers.
• Great Plains Industries (GPI): US manufacturer of fuel transfer pumps, digital meters, and fluid handling equipment. Equipco distributes GPI pumps and meters, making GPI a directly comparable category peer with overlapping product positioning.
• Tuthill Transfer Systems: US-based manufacturer of fuel transfer pumps, lubrication equipment, and fluid handling systems serving industrial and commercial markets. Highly comparable to Equipco on product mix (pumps, meters, lubrication) and customer segments.

Regional players

• Australian Pump Industries: Australian pump manufacturer and distributor serving agricultural, industrial, and mining markets. Directly comparable to Equipco's Australian pump and fluid handling business, competing in the same domestic channel and customer base.
• Hytek (UK): UK manufacturer and supplier of fuel handling equipment including bowsers, tanks, pumps, and AdBlue systems. Compares to Equipco on full fuel-handling product portfolio but operates primarily in the UK/Ireland rather than Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Equipco-1680161512264811
• LinkedInlinkedin.com/company/equipco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equipco